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LOS CABOS RECORDS HISTORIC TOURISM GROWTH IN Q1 OF 2022

LOS CABOS RECORDS HISTORIC TOURISM GROWTH IN Q1 OF 2022
PR Newswire
LOS CABOS, Mexico, April 19, 2022

Los Cabos Welcomed Over 800 Thousand Visitors in Q1 of 2022, an Increase of 13 Percent Over 2019; Record Hotel Occupancy and Average Daily Rate Bo…

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LOS CABOS RECORDS HISTORIC TOURISM GROWTH IN Q1 OF 2022

PR Newswire

Los Cabos Welcomed Over 800 Thousand Visitors in Q1 of 2022, an Increase of 13 Percent Over 2019; Record Hotel Occupancy and Average Daily Rate Bolsters Los Cabos' position as Mexico's Top Luxury Destination

LOS CABOS, Mexico, April 19, 2022 /PRNewswire/ -- Los Cabos Tourism Board today announced a record 13 percent growth in domestic and international visitors during the first quarter of 2022, a historic increase fueled largely by the destination's swift response to the pandemic and strict health and safety protocols enforced over the last two years. In 2021, Los Cabos welcomed an approximate 2.8 million travelers achieving a complete recovery of its tourism activity. In March 2022, Los Cabos recorded nearly 325,000 tourist arrivals—marking a successful and historic month with a record increase of 18 percent in arrivals when compared to 2019.

In March 2022, Los Cabos recorded nearly 325,000 tourist arrivals, a historic 18 percent increase as compared to 2019.

Los Cabos' business model combining private and public funding allowed the destination to focus on the implementation of state-wide safety measures, heighten its health and security protocols, and elevate its marketing and communication strategy to keep visitors, consumers, industry partners, and the local community informed throughout the destination's phased recovery. The strategic approach has led to a significant increase in demand, especially from affluent travelers, which has strengthened Los Cabos' position as Mexico's top luxury travel destination.

"As a destination that has been challenged over the past few years by the pandemic and international tourism restrictions, we are glad to see tremendous growth driven by our unique business model and the demand among travelers for exclusive and authentic travel experiences," said Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. "The pandemic gave us the opportunity to elevate our tourism offering, create new ways of working with our partners, and fine-tune our business model."

The United States is Los Cabos' top priority market and American travelers represented about 98 percent of all international travelers that visited Los Cabos in 2021, defying national trends by driving a 5.4 percent growth in visitation from the market. The growth in tourist arrivals led to an expansion of the Los Cabos International Airport which will increase connectivity with the United States by 30 percent to accommodate the steady demand of American travelers. Today, Los Cabos has over 500 weekly flights connecting 26 cities in the United States with the destination. A projected growth of 1.3 million seats is expected to be added during the first half of 2022.

Los Cabos Tourism Board forecasts bookings to the destination will remain strong during the spring travel season, with a projected increase of 11 percent in anticipated bookings for the month of April 2022, 22 percent in May, and 10 percent in June. Additional data insights and updates reflecting Los Cabos' historic turnaround include:

  • Over 325,000 travelers in March 2022, a record visitation representing an 18 percent increase when compared to 2019.
  • 70 percent average hotel occupancy in Q1 of 2022, with an average hotel daily rate of US$455, the highest in Mexico.
  • 5.4 percent increase of United States travelers in 2021 when compared to 2019, surpassing arrivals of international travelers nationwide and leading the recovery of international travel.
  • 31.6 percent projected increase in seats to Los Cabos from the United States over the next six months when compared to 2019. Air connectivity is increasing mainly from Los Angeles, Phoenix, Houston, Dallas, Denver and New York.
  • Close to 80 percent growth in arrivals of international travelers via private aviation in 2021 when compared to 2019, representing 26 percent of all air travel activity.
  • 98 percent of all international travelers come from the United States, Los Cabos' priority market.

Along with this impressive growth, residents report a change for the better. In a recent report, 58 percent of Los Cabos residents believe that with the tourist growth of the last five years there is greater awareness in the care of the environment and 54 percent report more protection of natural resources and regulation on the subject.

This response comes as two new funding measures were announced: The Environmental Sanitation Tax and the Embrace It Contribution. The Environmental Sanitation Tax, led by the Municipality of Baja California Sur, calls for approximately US$1.69 daily, per room to be collected from visitors by hotels, timeshares, and lodging facilities across the destinations. The funding is set to go into effect on June 1, 2022, and will support government investment on environmental infrastructure, sustainability practices, and safety and security, among other projects.

In addition, the reinstatement of the Embrace It Contribution went into effect earlier this year. First launched in 2019 under the name "Fund for a Sustainable Baja Sur," the program was paused in 2020 due to the COVID-19 pandemic and was reintroduced in February 2022 as the Embrace It Contribution. All international travelers visiting the State of Baja California Sur for more than 24 hours are asked to contribute approximately US$20 to support important initiatives needed to strengthen statewide infrastructure, social projects, and the overall economic progress of the people that live and work in Los Cabos. Contributions can be made via the state's website or at the kiosks installed at SJD International Airport.

About Los Cabos
Los Cabos, located at the tip of the 1,000-mile-long Baja Peninsula, is one of the world's most diverse tourism destinations. Boasting a dramatic desert backdrop nestled by coastlines of the Pacific Ocean and Sea of Cortez, Los Cabos is home to award-winning resorts and culinary offerings considered some of the finest available anywhere. A growing list of championship golf courses, rejuvenating spas, world-renowned sport fishing tournaments, and state of the art convention facilities add to the destination's unmatched appeal. For more information, images and videos from Los Cabos, please visit visitloscabos.travel, follow us on Twitter @LOSCABOSTOURISM and visit us on Facebook, YouTube, and Instagram.

Media Contact
Andrea Romero
Andrea.Romero@ogilvy.com
Tel: +1 (917) 679-5826

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SOURCE Los Cabos Tourism Board

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Uncategorized

February Employment Situation

By Paul Gomme and Peter Rupert The establishment data from the BLS showed a 275,000 increase in payroll employment for February, outpacing the 230,000…

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By Paul Gomme and Peter Rupert

The establishment data from the BLS showed a 275,000 increase in payroll employment for February, outpacing the 230,000 average over the previous 12 months. The payroll data for January and December were revised down by a total of 167,000. The private sector added 223,000 new jobs, the largest gain since May of last year.

Temporary help services employment continues a steep decline after a sharp post-pandemic rise.

Average hours of work increased from 34.2 to 34.3. The increase, along with the 223,000 private employment increase led to a hefty increase in total hours of 5.6% at an annualized rate, also the largest increase since May of last year.

The establishment report, once again, beat “expectations;” the WSJ survey of economists was 198,000. Other than the downward revisions, mentioned above, another bit of negative news was a smallish increase in wage growth, from $34.52 to $34.57.

The household survey shows that the labor force increased 150,000, a drop in employment of 184,000 and an increase in the number of unemployed persons of 334,000. The labor force participation rate held steady at 62.5, the employment to population ratio decreased from 60.2 to 60.1 and the unemployment rate increased from 3.66 to 3.86. Remember that the unemployment rate is the number of unemployed relative to the labor force (the number employed plus the number unemployed). Consequently, the unemployment rate can go up if the number of unemployed rises holding fixed the labor force, or if the labor force shrinks holding the number unemployed unchanged. An increase in the unemployment rate is not necessarily a bad thing: it may reflect a strong labor market drawing “marginally attached” individuals from outside the labor force. Indeed, there was a 96,000 decline in those workers.

Earlier in the week, the BLS announced JOLTS (Job Openings and Labor Turnover Survey) data for January. There isn’t much to report here as the job openings changed little at 8.9 million, the number of hires and total separations were little changed at 5.7 million and 5.3 million, respectively.

As has been the case for the last couple of years, the number of job openings remains higher than the number of unemployed persons.

Also earlier in the week the BLS announced that productivity increased 3.2% in the 4th quarter with output rising 3.5% and hours of work rising 0.3%.

The bottom line is that the labor market continues its surprisingly (to some) strong performance, once again proving stronger than many had expected. This strength makes it difficult to justify any interest rate cuts soon, particularly given the recent inflation spike.

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Spread & Containment

Another beloved brewery files Chapter 11 bankruptcy

The beer industry has been devastated by covid, changing tastes, and maybe fallout from the Bud Light scandal.

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Before the covid pandemic, craft beer was having a moment. Most cities had multiple breweries and taprooms with some having so many that people put together the brewery version of a pub crawl.

It was a period where beer snobbery ruled the day and it was not uncommon to hear bar patrons discuss the makeup of the beer the beer they were drinking. This boom period always seemed destined for failure, or at least a retraction as many markets seemed to have more craft breweries than they could support.

Related: Fast-food chain closes more stores after Chapter 11 bankruptcy

The pandemic, however, hastened that downfall. Many of these local and regional craft breweries counted on in-person sales to drive their business. 

And while many had local and regional distribution, selling through a third party comes with much lower margins. Direct sales drove their business and the pandemic forced many breweries to shut down their taprooms during the period where social distancing rules were in effect.

During those months the breweries still had rent and employees to pay while little money was coming in. That led to a number of popular beermakers including San Francisco's nationally-known Anchor Brewing as well as many regional favorites including Chicago’s Metropolitan Brewing, New Jersey’s Flying Fish, Denver’s Joyride Brewing, Tampa’s Zydeco Brew Werks, and Cleveland’s Terrestrial Brewing filing bankruptcy.

Some of these brands hope to survive, but others, including Anchor Brewing, fell into Chapter 7 liquidation. Now, another domino has fallen as a popular regional brewery has filed for Chapter 11 bankruptcy protection.

Overall beer sales have fallen.

Image source: Shutterstock

Covid is not the only reason for brewery bankruptcies

While covid deserves some of the blame for brewery failures, it's not the only reason why so many have filed for bankruptcy protection. Overall beer sales have fallen driven by younger people embracing non-alcoholic cocktails, and the rise in popularity of non-beer alcoholic offerings,

Beer sales have fallen to their lowest levels since 1999 and some industry analysts

"Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers," according to data from Beer Marketer’s Insights published by the New York Post.

Bud Light parent Anheuser Busch InBev (BUD) faced massive boycotts after it partnered with transgender social media influencer Dylan Mulvaney. It was a very small partnership but it led to a right-wing backlash spurred on by Kid Rock, who posted a video on social media where he chastised the company before shooting up cases of Bud Light with an automatic weapon.

Another brewery files Chapter 11 bankruptcy

Gizmo Brew Works, which does business under the name Roth Brewing Company LLC, filed for Chapter 11 bankruptcy protection on March 8. In its filing, the company checked the box that indicates that its debts are less than $7.5 million and it chooses to proceed under Subchapter V of Chapter 11. 

"Both small business and subchapter V cases are treated differently than a traditional chapter 11 case primarily due to accelerated deadlines and the speed with which the plan is confirmed," USCourts.gov explained. 

Roth Brewing/Gizmo Brew Works shared that it has 50-99 creditors and assets $100,000 and $500,000. The filing noted that the company does expect to have funds available for unsecured creditors. 

The popular brewery operates three taprooms and sells its beer to go at those locations.

"Join us at Gizmo Brew Works Craft Brewery and Taprooms located in Raleigh, Durham, and Chapel Hill, North Carolina. Find us for entertainment, live music, food trucks, beer specials, and most importantly, great-tasting craft beer by Gizmo Brew Works," the company shared on its website.

The company estimates that it has between $1 and $10 million in liabilities (a broad range as the bankruptcy form does not provide a space to be more specific).

Gizmo Brew Works/Roth Brewing did not share a reorganization or funding plan in its bankruptcy filing. An email request for comment sent through the company's contact page was not immediately returned.

 

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Government

Walmart joins Costco in sharing key pricing news

The massive retailers have both shared information that some retailers keep very close to the vest.

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As we head toward a presidential election, the presumed candidates for both parties will look for issues that rally undecided voters. 

The economy will be a key issue, with Democrats pointing to job creation and lowering prices while Republicans will cite the layoffs at Big Tech companies, high housing prices, and of course, sticky inflation.

The covid pandemic created a perfect storm for inflation and higher prices. It became harder to get many items because people getting sick slowed down, or even stopped, production at some factories.

Related: Popular mall retailer shuts down abruptly after bankruptcy filing

It was also a period where demand increased while shipping, trucking and delivery systems were all strained or thrown out of whack. The combination led to product shortages and higher prices.

You might have gone to the grocery store and not been able to buy your favorite paper towel brand or find toilet paper at all. That happened partly because of the supply chain and partly due to increased demand, but at the end of the day, it led to higher prices, which some consumers blamed on President Joe Biden's administration.

Biden, of course, was blamed for the price increases, but as inflation has dropped and grocery prices have fallen, few companies have been up front about it. That's probably not a political choice in most cases. Instead, some companies have chosen to lower prices more slowly than they raised them.

However, two major retailers, Walmart (WMT) and Costco, have been very honest about inflation. Walmart Chief Executive Doug McMillon's most recent comments validate what Biden's administration has been saying about the state of the economy. And they contrast with the economic picture being painted by Republicans who support their presumptive nominee, Donald Trump.

Walmart has seen inflation drop in many key areas.

Image source: Joe Raedle/Getty Images

Walmart sees lower prices

McMillon does not talk about lower prices to make a political statement. He's communicating with customers and potential customers through the analysts who cover the company's quarterly-earnings calls.

During Walmart's fiscal-fourth-quarter-earnings call, McMillon was clear that prices are going down.

"I'm excited about the omnichannel net promoter score trends the team is driving. Across countries, we continue to see a customer that's resilient but looking for value. As always, we're working hard to deliver that for them, including through our rollbacks on food pricing in Walmart U.S. Those were up significantly in Q4 versus last year, following a big increase in Q3," he said.

He was specific about where the chain has seen prices go down.

"Our general merchandise prices are lower than a year ago and even two years ago in some categories, which means our customers are finding value in areas like apparel and hard lines," he said. "In food, prices are lower than a year ago in places like eggs, apples, and deli snacks, but higher in other places like asparagus and blackberries."

McMillon said that in other areas prices were still up but have been falling.

"Dry grocery and consumables categories like paper goods and cleaning supplies are up mid-single digits versus last year and high teens versus two years ago. Private-brand penetration is up in many of the countries where we operate, including the United States," he said.

Costco sees almost no inflation impact

McMillon avoided the word inflation in his comments. Costco  (COST)  Chief Financial Officer Richard Galanti, who steps down on March 15, has been very transparent on the topic.

The CFO commented on inflation during his company's fiscal-first-quarter-earnings call.

"Most recently, in the last fourth-quarter discussion, we had estimated that year-over-year inflation was in the 1% to 2% range. Our estimate for the quarter just ended, that inflation was in the 0% to 1% range," he said.

Galanti made clear that inflation (and even deflation) varied by category.

"A bigger deflation in some big and bulky items like furniture sets due to lower freight costs year over year, as well as on things like domestics, bulky lower-priced items, again, where the freight cost is significant. Some deflationary items were as much as 20% to 30% and, again, mostly freight-related," he added.

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