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Revolutionizing Healthcare: Innovations in Regenerative Medicine Offer Hope

Life is like the changing of seasons, each uniquely beautiful. Just as autumn leaves fall to the ground and make way for winter’s gentle snow, life has…

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Life is like the changing of seasons, each uniquely beautiful. Just as autumn leaves fall to the ground and make way for winter’s gentle snow, life has transformational cycles. The cycle of life continues through the changing seasons, like how the autumn winds strip the trees of their leaves and help them prepare for the challenges of the coming winter. Similarly, life tests us by placing challenges of disease, injury, and aging complexities in our paths.

William Haseltine

Nonetheless, just as spring comes around again, so does the cycle of renewal in life. The natural regenerative abilities of our bodies kick in, much like the first thaw of spring that signals new life for plants and animals. Regenerative medicine harnesses this natural ability of our bodies to heal by helping to restore damaged tissues and improve the quality of life.

From cell therapies to gene editing to biomechanical interventions, regenerative medicine holds promise in transforming healthcare as we know it. Just as the seasons bring forth new beginnings, regenerative medicine ushers in a new era of hope for those who need healing.

Personalized medicine through DNA technologies

DNA is at the core of regenerative medicine. It serves as a blueprint and a building block for the human body. DNA’s smaller units connect to create the iconic double helix shape, which contains the instructions for creating and maintaining our bodies. The study of genetics focuses on DNA and has allowed us to understand the fundamental processes that govern growth, development, and disease response.

Mutations in specific genes cause many inherited diseases like beta-thalassemia, sickle cell anemia, and cystic fibrosis. Recently, gene editing technologies such as CRISPR were developed to replace defective genes with healthy ones. This has led to numerous clinical trials and promises to eradicate genetic illnesses in the future. Researchers and physicians have also leveraged this knowledge to develop novel antibodies that fight infectious diseases and cancers.

DNA technologies have revolutionized the pharmaceutical and drug discovery industries, with the demand for DNA-based drugs expected to reach over $113 million by 2029. The need for DNA repair drugs is also likely to generate market value of close to $20 million by 2026.

The transformative power of DNA technologies goes beyond pharmaceuticals and drug discovery. The combination of DNA technologies and regenerative medicine has ushered in a new era of personalized medicine, in which an individual’s genetic makeup can be used as the foundation for targeted therapy.

The application of DNA technologies to antibodies has revolutionized medicine, in turn transforming biomedical sciences and the pharmaceutical industry. Gone are the days of relying solely on small-molecule chemicals, with new technologies driving the production of high-value products. Antibody therapies like Herceptin, Avastin, Rituxan, Erbitux, Gertrude, Opdivo, and Tecentriq are now commonly prescribed for cancer, rheumatoid arthritis, Crohn’s disease, and macular degeneration.

By precisely targeting and neutralizing antigens, antibody medications emulate the body’s immune response to combat diseases with unparalleled accuracy. Thus, they offer a more targeted and precise approach to improve patient outcomes.

Regenerative medicine as effective cancer treatments

Cancer is a prominent contributor to global mortality, claiming nearly 10 million lives in 2020 alone. There are over 200 types of cancer and the disease can affect any body part. It occurs when cells undergo uncontrolled growth and division to form benign or malignant tumors. It is important to note that certain types of cancer, like blood cancer, can cause harm without tumors.

Cancer treatment has seen significant improvements in recent years thanks to the synergies between various treatment modalities of regenerative medicine. Traditional treatment methods such as chemotherapy and radiation therapy often have severe side effects and can negatively impact healthy cells. However, regenerative medicine therapies such as cell-based therapies and immunotherapies have emerged as more targeted and effective alternatives.

One of the earliest breakthroughs in cancer treatment dates back to 1891, when William B. Coley, MD, developed a basic form of immunotherapy collectively known as “Coley’s toxins.” The treatment involved injecting patients with bacteria to eliminate cancer cells. In 1963, the FDA approved anew drubased on these principles.

By 1970, researchers had developed a modified version of these toxins, known as mixed bacterial vaccines, for treating bone and soft-tissue sarcomas. However, the effectiveness of this treatment was short-lived due to the emergence of natural killer cells, monoclonal antibodies, and checkpoint inhibitors.

An infographic showing the different types of antibodies.
FIGURE 1: An infographic showing the different types of antibodies.
ACCESS Health International – Monoclonal Antibodies: The Once and Future Cure for Covid-19 by William Haseltine and Griffin McCombs

Natural killer cells, also called NK cells, are a type of white blood cell that can identify and destroy cancer cells. When performing the first bone marrow transplants for leukemia treatment, doctors were unaware they were utilizing NK cells. In 2005, NK cell-mediated immunotherapy was officially recognized as a safe and effective treatment. Since then, the focus has been on optimizing the source of NK cells and enhancing their cell-killing abilities.

The discovery of monoclonal antibodies came on the heels of the discovery of NK cells. The therapeutic application of monoclonal antibodies emerged in 1975. These targeted agents specifically recognize and bind to antigens on the surface of cancer cells. Among the various types of antibodies tested as cancer therapeutics, IgG monoclonal antibodies have proven the most successful.

Antibody therapies currently reign supreme among treatments and have soared in popularity, topping sales charts. With over 100 FDA-approved antibody-based medications, biologics account for 20% of newly approved drugs every year. The 2022 monoclonal antibody market topped $186.6 billion, with an expected value of $609 billion by 2032. These antibodies are also employed for treating COVID-19, aiding the battle against the virus that changed the world in 2020.

Another breakthrough came in the form of checkpoint inhibitors. These therapies unlock the immune system’s potential by blocking molecules that inhibit immune cells. By releasing these brakes, T cells can identify and combat tumors. The first approved checkpoint inhibitor therapy, ipilimumab, received FDA approval in 2011 for melanoma treatment.

Another innovative therapy that uses the immune system is chimeric antigen receptor T-cell (CAR T) therapy, which involves modifying T cells to effectively identify and combat cancer cells. Several therapies have gained FDA approval for treating blood cancers, showing remarkable efficacy in clinical trials. Ongoing studies are investigating a combination of checkpoint inhibitors, CAR T, and chemotherapy treatments and exploring potential synergies between these treatment modalities.

An infographic showing the process of CAR T therapy.
FIGURE 2: An infographic showing the process of CAR T therapy.
ACCESS Health International – The Future of Medicine: Healing Yourself: Regenerative Medicine | Part One
by William Haseltine

Since 2017, the FDA has approved a half dozen CAR T therapies for different blood cancers. CAR T has become an essential component of modern cancer treatment. Clinical trials have yielded promising results, with many patients enjoying long-term remission after receiving CAR T treatments.

Innovations in CAR T treatments are still expanding. One example is the CAR T switch. The idea is to create an antibody switch that controls CAR T cells. This tunable response may overcome a key translational barrier of CAR T-cell therapy. Early studies in mice show that these switchable CAR T cells may be safer for patients.

Stem cells and induced pluripotent stem cells: a source of endless possibilities

T cells are just one of the approximately 200 cell types in the human body. There are around 37 trillion cells in the human body, of which about 330 billion are replaced daily. This means that over 3.8 million cells are created in our body every second. Cellular medicine or cell therapy uses this regeneration potential to aid healing.

Cell therapy aims to restore health by replacing damaged or diseased cells with vibrant, healthy ones. This cutting-edge method involves intricate processes like regulating cellular function through direct interaction and leveraging the immune system to eliminate disease-causing cells. Currently, cells are modified in vitro to regenerate specific tissues and serve as the building blocks of restoration.

To first step of this transformative process is to identify a suitable source of cells, usually versatile stem cells. These extraordinary cells can differentiate into various cell types given optimal conditions and surroundings. Through this intricate differentiation process, stem cells undergo remarkable changes in size, shape, metabolic activity, and functionality. This ability paves the way for healing and rejuvenation. A notable advantage of stem cells is their autologous or patient-matched nature as they can be derived from the patient’s body. This dramatically reduces the risk of immune rejection.

Cellular medicine relies on various stem cell sources like embryonic stem cells, adult stem cells, and induced pluripotent stem cells (iPSCs). The discovery of iPSCs in 2006 brought exciting possibilities for therapeutics and biomedical research. iPSCs are generated by introducing specific transcription factors, called Yamanka factors, to a given cell type. Creating iPSCs entails four steps: isolating and culturing donor cells, converting them into stem cells via reprogramming”, cultivating and harvesting them, and ultimately obtaining the desired iPSCs.

An infographic showing the process of creating IPSCs.
FIGURE 3: An infographic showing the process of creating IPSCs.
ACCESS Health International

Stem cells and iPSCs are tools that researchers use to create better disease models. They can create cells with the specific disease-related mutations by reprogramming cells from patients with genetic diseases. Researchers can then force these cells to differentiate into a specific cell type to study disease mechanisms and the effectiveness of targeted therapies. These advances have raised questions of whether we can use this method to grow entire tissues and organs.

Disease modeling and drug development with organoids

Organoids are structures composed of stem cells that replicate the properties of specific tissues or organs. By mimicking the characteristics of human organs, organoids provide crucial insights into disease progression, drug development, and organ development. They are typically formed through self-assembly, using iPSCs or primary tissue samples.

Organoids are a better alternative to traditional two-dimensional culture systems. They accurately replicate in vivo organ physiology and enable efficient disease modeling. For example, organoids mimic neurodegenerative processes in conditions like Alzheimer’s and Parkinson’s disease. These faithful reproductions provide insights into disease progression and aid in developing mitigation strategies.

Significant progress has been made in generating organoids that mimic various organs, like the brain, kidney, lung, intestine, stomach, liver, pancreas, thyroid, and retina. This has created new opportunities for exploring organ-specific diseases. Researchers from the Eindhoven University of Technology have made a significant breakthrough in growing functional kidney organoids. They developed a groundbreaking method of growing kidney organoids with active glomeruli, which are crucial for waste filtration. This achievement is a significant step towards realizing fully functional kidney organoids.

Scientists from Harvard University have also made progress by replicating the intricate helical pattern of the human heart at a microscopic level. They generated functional heart organoids demonstrating spontaneous contractions similar to those observed in a natural heart. This development has immense potential for developing treatments for heart-related ailments.

Additionally, researchers are working on creating eye and brain organoids, which hold promise for treating eye-related conditions like macular degeneration and studying the development and function of the human brain. These organoids can also help model neurodevelopmental disorders such as autism and schizophrenia. Collaborative efforts between various research groups promise to deepen our understanding of these issues and pave the way for innovative treatments and therapies.

The promise and challenges of transplantation and xenotransplantation

Organ transplantation is a medical procedure that has been around for less than a century. It involves surgically transplanting an organ from one person to another. The first successful organ transplant was performed in 1954, when Joseph Murray, MD, conducted a kidney transplant between identical twin brothers. Since then, organ transplants have become a standard treatment for end-stage organ failure, saving countless lives and improving the quality of life for patients worldwide.

A major development in organ transplantation has been the development of immunosuppressive drugs, which help prevent the body from rejecting a transplanted organ. These drugs have allowed people to receive transplants from donors who are not a perfect match, greatly expanding the pool of potential donors. Recent advances in tissue engineering have allowed scientists to grow organoid in the lab using a patient’s own cells.

Despite these advances, organ transplantation faces many challenges. One major hurdle is the need for more donor organs, which has led to long waitlists and difficult decisions about who should receive a transplant. To address these issues, scientists have been studying the possibility of xenotransplantation. Thanks to genetic alterations in pigs, it is now possible to produce organs that are more compatible with humans. These genetically modified pig organs have already been used in successful heart and kidney transplants.

Researchers at New York University also conducted a successful xenotransplantation procedure in 2022. They transplanted a genetically modified pig kidney into a brain-dead patient. The kidney functioned normally and was not rejected by the body, marking a significant step towards addressing the global organ shortage.

Despite challenges such as endogenous retroviruses in pig DNA and the inability of the immune system to accept foreign animal tissues, advances in gene editing and biomaterials offer hope for transforming the field of organ transplantation. Continued research and advances in this field may lead to more successful and widespread use of xenotransplantation.

Infographic illustrating the organoid development process.
FIGURE 4: Infographic illustrating the organoid development process.
ACCESS Health International – The Future of Medicine: Healing Yourself: Regenerative Medicine | Part One
by William Haseltine

Brain-machine interfaces and the future of regenerative medicine

Healthcare innovations have continued beyond CAR-T and xenotransplants. Recent discoveries include brain-machine interfaces (BMIs) that facilitate direct communication between the brain and external devices like computers or prosthetics. These interfaces can restore function and movement to individuals with neurological disorders or injuries. For instance, BMIs are being developed to record and interpret brain activity signals, thus helping paralyzed individuals communicate through computers.

One promising bioimplant is the PeriCord, which promotes tissue revascularization and improves cardiac function in heart attack patients with damaged heart tissue. Biomechanical prosthetics offer unprecedented possibilities for individuals who have undergone limb amputation due to complications from diabetic foot ulceration.

With many individuals poised to benefit from these advanced robotic prosthetics, it is no surprise that the global market is forecasted to skyrocket to over $2.8 billion in the next decade. Beyond BMIs, technology continues to reshape regenerative medicine in captivating ways. One fascinating area of innovation involves leveraging the vagus nerve to address a range of conditions like inflammatory diseases, depression, and epilepsy.

The vagus nerve, a critical connection between the brain and body, regulates many different bodily functions. By using electrical impulses to stimulate the vagus nerve, we can address conditions like depression, epilepsy, and gastroparesis. Vagal nerve stimulation has been approved by the FDA for treating epilepsy, depression, and anxiety disorders.

A recent study published in PNAS suggests that vagus nerve stimulation may be effective for treating chronic inflammatory conditions like rheumatoid arthritis and Crohn’s disease as well. However, further clinical trials are needed to explore its potential as a treatment option. Understanding the vagus nerve’s various roles can bring us closer to new therapeutic targets.

Regenerative medicine has seen countless innovations. Cellular medicine was the starting point, but more discoveries and developments are required. Advances like biomaterials, organoids, gene therapies, and BMIs promise to transform medical diagnoses and treatments, and improve healthcare efficiency and accessibility. The future holds even more promise.

 

William R. Haseltine, PhD, is chair and president of the think tank ACCESS Health
International, a former Harvard Medical School and School of Public Health
professor and founder of the university’s cancer and HIV/AIDS research
departments. He is also the founder of more than a dozen biotechnology
companies, including Human Genome Sciences.

The post Revolutionizing Healthcare: Innovations in Regenerative Medicine Offer Hope appeared first on Inside Precision Medicine.

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The Coming Of The Police State In America

The Coming Of The Police State In America

Authored by Jeffrey Tucker via The Epoch Times,

The National Guard and the State Police are now…

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The Coming Of The Police State In America

Authored by Jeffrey Tucker via The Epoch Times,

The National Guard and the State Police are now patrolling the New York City subway system in an attempt to do something about the explosion of crime. As part of this, there are bag checks and new surveillance of all passengers. No legislation, no debate, just an edict from the mayor.

Many citizens who rely on this system for transportation might welcome this. It’s a city of strict gun control, and no one knows for sure if they have the right to defend themselves. Merchants have been harassed and even arrested for trying to stop looting and pillaging in their own shops.

The message has been sent: Only the police can do this job. Whether they do it or not is another matter.

Things on the subway system have gotten crazy. If you know it well, you can manage to travel safely, but visitors to the city who take the wrong train at the wrong time are taking grave risks.

In actual fact, it’s guaranteed that this will only end in confiscating knives and other things that people carry in order to protect themselves while leaving the actual criminals even more free to prey on citizens.

The law-abiding will suffer and the criminals will grow more numerous. It will not end well.

When you step back from the details, what we have is the dawning of a genuine police state in the United States. It only starts in New York City. Where is the Guard going to be deployed next? Anywhere is possible.

If the crime is bad enough, citizens will welcome it. It must have been this way in most times and places that when the police state arrives, the people cheer.

We will all have our own stories of how this came to be. Some might begin with the passage of the Patriot Act and the establishment of the Department of Homeland Security in 2001. Some will focus on gun control and the taking away of citizens’ rights to defend themselves.

My own version of events is closer in time. It began four years ago this month with lockdowns. That’s what shattered the capacity of civil society to function in the United States. Everything that has happened since follows like one domino tumbling after another.

It goes like this:

1) lockdown,

2) loss of moral compass and spreading of loneliness and nihilism,

3) rioting resulting from citizen frustration, 4) police absent because of ideological hectoring,

5) a rise in uncontrolled immigration/refugees,

6) an epidemic of ill health from substance abuse and otherwise,

7) businesses flee the city

8) cities fall into decay, and that results in

9) more surveillance and police state.

The 10th stage is the sacking of liberty and civilization itself.

It doesn’t fall out this way at every point in history, but this seems like a solid outline of what happened in this case. Four years is a very short period of time to see all of this unfold. But it is a fact that New York City was more-or-less civilized only four years ago. No one could have predicted that it would come to this so quickly.

But once the lockdowns happened, all bets were off. Here we had a policy that most directly trampled on all freedoms that we had taken for granted. Schools, businesses, and churches were slammed shut, with various levels of enforcement. The entire workforce was divided between essential and nonessential, and there was widespread confusion about who precisely was in charge of designating and enforcing this.

It felt like martial law at the time, as if all normal civilian law had been displaced by something else. That something had to do with public health, but there was clearly more going on, because suddenly our social media posts were censored and we were being asked to do things that made no sense, such as mask up for a virus that evaded mask protection and walk in only one direction in grocery aisles.

Vast amounts of the white-collar workforce stayed home—and their kids, too—until it became too much to bear. The city became a ghost town. Most U.S. cities were the same.

As the months of disaster rolled on, the captives were let out of their houses for the summer in order to protest racism but no other reason. As a way of excusing this, the same public health authorities said that racism was a virus as bad as COVID-19, so therefore it was permitted.

The protests had turned to riots in many cities, and the police were being defunded and discouraged to do anything about the problem. Citizens watched in horror as downtowns burned and drug-crazed freaks took over whole sections of cities. It was like every standard of decency had been zapped out of an entire swath of the population.

Meanwhile, large checks were arriving in people’s bank accounts, defying every normal economic expectation. How could people not be working and get their bank accounts more flush with cash than ever? There was a new law that didn’t even require that people pay rent. How weird was that? Even student loans didn’t need to be paid.

By the fall, recess from lockdown was over and everyone was told to go home again. But this time they had a job to do: They were supposed to vote. Not at the polling places, because going there would only spread germs, or so the media said. When the voting results finally came in, it was the absentee ballots that swung the election in favor of the opposition party that actually wanted more lockdowns and eventually pushed vaccine mandates on the whole population.

The new party in control took note of the large population movements out of cities and states that they controlled. This would have a large effect on voting patterns in the future. But they had a plan. They would open the borders to millions of people in the guise of caring for refugees. These new warm bodies would become voters in time and certainly count on the census when it came time to reapportion political power.

Meanwhile, the native population had begun to swim in ill health from substance abuse, widespread depression, and demoralization, plus vaccine injury. This increased dependency on the very institutions that had caused the problem in the first place: the medical/scientific establishment.

The rise of crime drove the small businesses out of the city. They had barely survived the lockdowns, but they certainly could not survive the crime epidemic. This undermined the tax base of the city and allowed the criminals to take further control.

The same cities became sanctuaries for the waves of migrants sacking the country, and partisan mayors actually used tax dollars to house these invaders in high-end hotels in the name of having compassion for the stranger. Citizens were pushed out to make way for rampaging migrant hordes, as incredible as this seems.

But with that, of course, crime rose ever further, inciting citizen anger and providing a pretext to bring in the police state in the form of the National Guard, now tasked with cracking down on crime in the transportation system.

What’s the next step? It’s probably already here: mass surveillance and censorship, plus ever-expanding police power. This will be accompanied by further population movements, as those with the means to do so flee the city and even the country and leave it for everyone else to suffer.

As I tell the story, all of this seems inevitable. It is not. It could have been stopped at any point. A wise and prudent political leadership could have admitted the error from the beginning and called on the country to rediscover freedom, decency, and the difference between right and wrong. But ego and pride stopped that from happening, and we are left with the consequences.

The government grows ever bigger and civil society ever less capable of managing itself in large urban centers. Disaster is unfolding in real time, mitigated only by a rising stock market and a financial system that has yet to fall apart completely.

Are we at the middle stages of total collapse, or at the point where the population and people in leadership positions wise up and decide to put an end to the downward slide? It’s hard to know. But this much we do know: There is a growing pocket of resistance out there that is fed up and refuses to sit by and watch this great country be sacked and taken over by everything it was set up to prevent.

Tyler Durden Sat, 03/09/2024 - 16:20

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Another beloved brewery files Chapter 11 bankruptcy

The beer industry has been devastated by covid, changing tastes, and maybe fallout from the Bud Light scandal.

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Before the covid pandemic, craft beer was having a moment. Most cities had multiple breweries and taprooms with some having so many that people put together the brewery version of a pub crawl.

It was a period where beer snobbery ruled the day and it was not uncommon to hear bar patrons discuss the makeup of the beer the beer they were drinking. This boom period always seemed destined for failure, or at least a retraction as many markets seemed to have more craft breweries than they could support.

Related: Fast-food chain closes more stores after Chapter 11 bankruptcy

The pandemic, however, hastened that downfall. Many of these local and regional craft breweries counted on in-person sales to drive their business. 

And while many had local and regional distribution, selling through a third party comes with much lower margins. Direct sales drove their business and the pandemic forced many breweries to shut down their taprooms during the period where social distancing rules were in effect.

During those months the breweries still had rent and employees to pay while little money was coming in. That led to a number of popular beermakers including San Francisco's nationally-known Anchor Brewing as well as many regional favorites including Chicago’s Metropolitan Brewing, New Jersey’s Flying Fish, Denver’s Joyride Brewing, Tampa’s Zydeco Brew Werks, and Cleveland’s Terrestrial Brewing filing bankruptcy.

Some of these brands hope to survive, but others, including Anchor Brewing, fell into Chapter 7 liquidation. Now, another domino has fallen as a popular regional brewery has filed for Chapter 11 bankruptcy protection.

Overall beer sales have fallen.

Image source: Shutterstock

Covid is not the only reason for brewery bankruptcies

While covid deserves some of the blame for brewery failures, it's not the only reason why so many have filed for bankruptcy protection. Overall beer sales have fallen driven by younger people embracing non-alcoholic cocktails, and the rise in popularity of non-beer alcoholic offerings,

Beer sales have fallen to their lowest levels since 1999 and some industry analysts

"Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers," according to data from Beer Marketer’s Insights published by the New York Post.

Bud Light parent Anheuser Busch InBev (BUD) faced massive boycotts after it partnered with transgender social media influencer Dylan Mulvaney. It was a very small partnership but it led to a right-wing backlash spurred on by Kid Rock, who posted a video on social media where he chastised the company before shooting up cases of Bud Light with an automatic weapon.

Another brewery files Chapter 11 bankruptcy

Gizmo Brew Works, which does business under the name Roth Brewing Company LLC, filed for Chapter 11 bankruptcy protection on March 8. In its filing, the company checked the box that indicates that its debts are less than $7.5 million and it chooses to proceed under Subchapter V of Chapter 11. 

"Both small business and subchapter V cases are treated differently than a traditional chapter 11 case primarily due to accelerated deadlines and the speed with which the plan is confirmed," USCourts.gov explained. 

Roth Brewing/Gizmo Brew Works shared that it has 50-99 creditors and assets $100,000 and $500,000. The filing noted that the company does expect to have funds available for unsecured creditors. 

The popular brewery operates three taprooms and sells its beer to go at those locations.

"Join us at Gizmo Brew Works Craft Brewery and Taprooms located in Raleigh, Durham, and Chapel Hill, North Carolina. Find us for entertainment, live music, food trucks, beer specials, and most importantly, great-tasting craft beer by Gizmo Brew Works," the company shared on its website.

The company estimates that it has between $1 and $10 million in liabilities (a broad range as the bankruptcy form does not provide a space to be more specific).

Gizmo Brew Works/Roth Brewing did not share a reorganization or funding plan in its bankruptcy filing. An email request for comment sent through the company's contact page was not immediately returned.

 

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Revving up tourism: Formula One and other big events look set to drive growth in the hospitality industry

With big events drawing a growing share of of tourism dollars, F1 offers a potential glimpse of the travel industry’s future.

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Sergio Perez of Oracle Red Bull Racing, right, and Charles Leclerc of the Scuderia Ferrari team compete in the Las Vegas Grand Prix on Nov. 19, 2023. Tayfun Coskun/Anadolu via Getty Images

In late 2023, I embarked on my first Formula One race experience, attending the first-ever Las Vegas Grand Prix. I had never been to an F1 race; my interest was sparked during the pandemic, largely through the Netflix series “Formula 1: Drive to Survive.”

But I wasn’t just attending as a fan. As the inaugural chair of the University of Florida’s department of tourism, hospitality and event management, I saw this as an opportunity. Big events and festivals represent a growing share of the tourism market – as an educator, I want to prepare future leaders to manage them.

And what better place to learn how to do that than in the stands of the Las Vegas Grand Prix?

A smiling professor is illuminated by bright lights in a nighttime photo taken at a Formula 1 event in Nevada.
The author at the Las Vegas Grand Prix. Katherine Fu

The future of tourism is in events and experiences

Tourism is fun, but it’s also big business: In the U.S. alone, it’s a US$2.6 trillion industry employing 15 million people. And with travelers increasingly planning their trips around events rather than places, both industry leaders and academics are paying attention.

Event tourism is also key to many cities’ economic development strategies – think Chicago and its annual Lollapalooza music festival, which has been hosted in Grant Park since 2005. In 2023, Lollapalooza generated an estimated $422 million for the local economy and drew record-breaking crowds to the city’s hotels.

That’s why when Formula One announced it would be making a 10-year commitment to host races in Las Vegas, the region’s tourism agency was eager to spread the news. The 2023 grand prix eventually generated $100 million in tax revenue, the head of that agency later announced.

Why Formula One?

Formula One offers a prime example of the economic importance of event tourism. In 2022, Formula One generated about $2.6 billion in total revenues, according to the latest full-year data from its parent company. That’s up 20% from 2021 and 27% from 2019, the last pre-COVID year. A record 5.7 million fans attended Formula One races in 2022, up 36% from 2019.

This surge in interest can be attributed to expanded broadcasting rights, sponsorship deals and a growing global fan base. And, of course, the in-person events make a lot of money – the cheapest tickets to the Las Vegas Grand Prix were $500.

Two brightly colored race cars are seen speeding down a track in a blur.
Turn 1 at the first Las Vegas Grand Prix. Rachel Fu, CC BY

That’s why I think of Formula One as more than just a pastime: It’s emblematic of a major shift in the tourism industry that offers substantial job opportunities. And it takes more than drivers and pit crews to make Formula One run – it takes a diverse range of professionals in fields such as event management, marketing, engineering and beyond.

This rapid industry growth indicates an opportune moment for universities to adapt their hospitality and business curricula and prepare students for careers in this profitable field.

How hospitality and business programs should prepare students

To align with the evolving landscape of mega-events like Formula One races, hospitality schools should, I believe, integrate specialized training in event management, luxury hospitality and international business. Courses focusing on large-scale event planning, VIP client management and cross-cultural communication are essential.

Another area for curriculum enhancement is sustainability and innovation in hospitality. Formula One, like many other companies, has increased its emphasis on environmental responsibility in recent years. While some critics have been skeptical of this push, I think it makes sense. After all, the event tourism industry both contributes to climate change and is threatened by it. So, programs may consider incorporating courses in sustainable event management, eco-friendly hospitality practices and innovations in sustainable event and tourism.

Additionally, business programs may consider emphasizing strategic marketing, brand management and digital media strategies for F1 and for the larger event-tourism space. As both continue to evolve, understanding how to leverage digital platforms, engage global audiences and create compelling brand narratives becomes increasingly important.

Beyond hospitality and business, other disciplines such as material sciences, engineering and data analytics can also integrate F1 into their curricula. Given the younger generation’s growing interest in motor sports, embedding F1 case studies and projects in these programs can enhance student engagement and provide practical applications of theoretical concepts.

Racing into the future: Formula One today and tomorrow

F1 has boosted its outreach to younger audiences in recent years and has also acted to strengthen its presence in the U.S., a market with major potential for the sport. The 2023 Las Vegas race was a strategic move in this direction. These decisions, along with the continued growth of the sport’s fan base and sponsorship deals, underscore F1’s economic significance and future potential.

Looking ahead in 2024, Formula One seems ripe for further expansion. New races, continued advancements in broadcasting technology and evolving sponsorship models are expected to drive revenue growth. And Season 6 of “Drive to Survive” will be released on Feb. 23, 2024. We already know that was effective marketing – after all, it inspired me to check out the Las Vegas Grand Prix.

I’m more sure than ever that big events like this will play a major role in the future of tourism – a message I’ll be imparting to my students. And in my free time, I’m planning to enhance my quality of life in 2024 by synchronizing my vacations with the F1 calendar. After all, nothing says “relaxing getaway” quite like the roar of engines and excitement of the racetrack.

Rachel J.C. Fu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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