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It may be a Weak Dollar Story, but Europe is Center Stage in the Week Ahead

Europe is center stage in the week ahead.  It is not as if there are not other important events or economic data due out.  After all, the US reports both the consumer and producer price indices, as does China, along with its reserves, trade, and lending..

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Europe is center stage in the week ahead.  It is not as if there are not other important events or economic data due out.  After all, the US reports both the consumer and producer price indices, as does China, along with its reserves, trade, and lending figures. However, for investors, the events in Europe may overshadow them.  

The European Central Bank meeting is the highlight of the week ahead.  Traditionally officials have been wary of pre-committing to a policy change, but this time, they seem to all but promised to move.  And for a good reason.  The recovery has stalled, and a contraction here in Q4 is possible. The pandemic and social restrictions hitting the economy even if less than earlier this year.  

The ECB has one mandate: price stability.  The year-over-year change in the headline CPI has been stuck at minus 0.3% for three consecutive months through November.  It has not been above zero since July. The core rate fares better, barely.  It has been at 0.2% for the past three months and has never been lower.  

The ECB has signaled that while the full range of its policy tools is available, it will focus on two of them.  First, it will expand and extend the Pandemic Emergency Purchase Program.  It had been topped up to 1.35 trillion euros over the summer and extended to the middle of 2021 before the recent surge in the virus.  The market expects the PEPP to be increased by 400-600 bln and for the program to be extended to the end of next year. Some talk circulated ahead of the weekend about the possibility of a longer extension into 2022. Yet this seems to be less relevant to most market participants and may not be needed with the prospects for a vaccine.  Also, the ECB is not committed to using its full PEPP program, which means extending the duration beyond the end of next year may not be a powerful signal.   Second, there is expected to be another offering of long-term loans at quite favorable rates (50 bp less than the minus 50 bp deposit rate or three-year loans at minus 100 bp) provided that certain lending targets are achieved.  

Yet, with the broad outlines largely in the market, the central bank may need to do more to spur a constructive response by investors.  In comments to Reuters last week, ECB Chief Economist Lane suggested there were other dimensions of policy relating to collateral, swaps and repo operations, and the amount of deposits at the ECB that could be exempt from the negative deposit rate.  While officials assure that there is scope to cut the minus 50 bp deposit rate, it seems in no hurry.  

Both the loans and the bond-buying (net maturing issues and loan servicing) add to ECB's balance sheet.  It has risen from nearly 4.7 trillion euros at the end of last year to roughly 6.9 trillion at the end of November.  At the end of 2019, the central bank's balance sheet accounted for almost 39.5% of GDP.  Now it's close to 63.5%.  In comparison, the Federal Reserve's balance sheet has risen from about 19.5% of GDP to 34.5%.  

While there may be benefits to the flexible bond-buying, but it has limits.  The link between the expansion or the size of a central bank's balance sheet, on the one hand, and inflation and exchange rates, on the other, is tenuous at best.  Japan's experience is also consistent with this conclusion.  And at the same time, the low core inflation reading reflects in part the response to the pandemic, such as a temporary cut in the German VAT and bringing forward seasonal sales.  In Japan, the government tried to spur tourism by giving discount vouchers.  

After trading in a $1.16-$1.20 range since mid-July, the euro broke out higher.  The move to new two-year highs near $1.2075 came despite the deflation, the widespread recognition that the ECB will ease policy again on December 10, and the apparent economic divergence between the eurozone, which may be stagnating now if not worse, while the US economy appears to be posting solid even if not spectacular growth.  

Back on September 1, when the dollar first poked above $1.20, there was a flurry of ECB comments, and the euro came off.  Then, like now, we did not expect the break to be sustained.  The ECB comments came as the market was from a technical point ripe for profit-taking.  The technical indicators are stretched, which is not, of course, the same thing as turning lower.  In July, the euro surged about 2.15% on a trade-weighted basis and then moved sideways until testing the $1.20 area on September 1.  Since the end of October, the trade-weighted index has risen almost 2.20%. 

As prognosticators pull update 2021 forecasts, sentiment has swung hard against the dollar, though few match Stephen Roach's call for a 35% appreciation of the euro.  The Bloomberg survey's median forecast for the end of 2021 has crept up to $1.23, and our $1.25 call for mid-2021 is looking too conservative.   

The ECB does not want to be seen defending any particular level.  Nor does the ECB want to signal that it is targeting the exchange rate. Given the importance of the dollar's exchange rate for EMU through trade and financial channels, of course, the ECB monitors it.  And to say that exchange rates influence prices is to belabor the obvious.  Deflationary forces would be less if the euro were weaker, perhaps, but surely it is not so simply linear. Many officials and economists also recognize, for example, that a weaker dollar is often associated with stronger world growth and rising trade.  

Moreover, the current account surplus of more than 2% of GDP this year (2.3% in 2019) still reflects a competitive exchange rate. According to the OECD's Purchasing Power Parity model, the euro is more than 17% undervalued when trading near $1.21, giving it the dubious honor the being the weakest of the major currencies.  According to the OECD, the last time the euro was overvalued was in July 2014, when the euro traded in a two-cent range around $1.35.  A recovery in world demand following the vaccination of massive numbers of people will bolster European net exports and widening the current account surplus next year.  

To be sure, the exchange rate is not the chief economic challenge as the social restrictions are being extended throughout Europe.  The eurozone could be experiencing an economic contraction here in Q4.  Recall the economy contracted by 3.7% in Q1 and 11.8% in Q2 before rebounding by 12.6% in Q3. The composite PMI had been losing momentum since August and fell to 45.3 in November, which was sufficient to drag the three-month average back below the 50 boom/bust level (48.6).  Still, the outlook is brighter, and even with the downward revision, the OECD's new forecasts have the eurozone growing by 3.6% next year (down from 5.1%) and still faster than the US (3.2%  revised from 4.0% ). 

The political challenges that Europe faces seem more formidable. A new trade agreement between the UK and EU remains elusive.  Both sides hope the other blinks first.  Neither side is blinking, but expectations for a deal over the weekend are elevated. Still, the UK is adding a new wrinkle to the plot.  Recall that the government is in the process of passing the Internal Market Bill, which overrides parts of the Withdrawal Bill (divorce decree).  The House of Lords diluted it with amendments that the House of Commons will reject on Monday.  

On Tuesday, the UK will broaden its attack on the Withdrawl Bill that the government negotiated, and the government waged a successful election.  The tax bill that the government will propose gives UK ministers the unilateral authority to determine which goods sent from other parts of Great Britain to Northern Ireland should be subject to tariffs. The UK's damage inflicted by these legislative moves and the attitude it reflects sours the mood and weakens the necessary trust.  

The market, which had strongly leaned in favor of an eventual agreement, is having second thoughts.  The broad dollar decline may conceal what is happening.  Sterling has given back half of the gains scored against the euro over the past three months.  In the options market, the one-month skew (risk-reversal) has surged. In the middle of last week, favor euro calls by nearly 2.4%, twice the 200-day moving average and the highest since the disorderly market in March, before consolidating in the last couple of sessions.    

Lastly, it is important to keep in mind that the transition promises to be chaotic even with a trade agreement.  Places that did not have custom checks and inspection of animal products will now have them.  Necessary documents and registrations multiply.  Even in the best of circumstances, the end of the standstill arrangement will be disruptive and a drag on growth.  

At the same time, next year's EU budget is being stalled. Officials chose to run their joint recovery fund through the EU rather than a eurozone institution and incorporated it into its seven-year budget plan. Some decisions require unanimity, and others a qualified majority. The decision to link the recovery fund to respect for the rule of law was decided by a qualified majority.  However, the overall deal, especially because it calls for joint debt issuance, requires unanimous support.  As much as one recognizes the core significance of the rule of law, doesn't it seem politically naive not to have anticipated Poland and Hungary's dissent, to whom the measures are clearly directed? 

The EU leaders summit on December 10-11 will have to take this up.  One tactic could be to try to split Poland and Hungary apart.  The cost would be great, but it did reach for something that was outside its grasp, like encouraging Ukraine to seek NATO membership.  A deal Poland has hinted it could support is that it drops veto now for 1) not accelerate the emissions reduction target, which falls most heavily on the eastern and central European countries, who more reliant on coal, and 2) preserves the right to sue the EC later over tying the assistance to the rule of law. 

The press reports that the EU would simply proceed without Hungary and Poland in setting up the 750 bln euro recovery fund. While apparently legally possible, it would seem to set a dangerous precedent. It would itself weaken the rule of law by circumventing the spirit that required some unanimity in decision-making in the first place. As the EU has grown, qualified majority voting has increased, but there are still rules, and there are legitimate ways to change them.  This is not one of them, and it runs loose with the sensitivities to the tension between intergovernmental and EU decision-making.  

A fight is brewing over another European initiative. It is trying to reform the European Stabilization Mechanism, its financial assistance arm that loans to eurozone members and can inject new funds into banks.  The reforms strengthen the ESM and its role in backstopping the Single Resolution Fund and spearhead, when and if necessary, the restructuring of government debt.   The issue is splitting the Italy coalition government.  The Five-Star Movement is opposed, pending more progress on other elements of the banking union. The Democratic Party supports the reforms.  The vocal right in Italy, which is in opposition on the federal level, is opposed.  

Prime Minister Conte has offered a compromise where some technical reforms are made, including dropping the so-called single-limb collective action clauses that make it easier to restructure sovereign debt. Conte also wants assurances that sovereign bonds will continue to be regarded as risk-free assets. The Italian parliament will vote on the ESM reforms ahead of the summit. While Conte may carry the Chamber of Deputies, the Senate is more challenging because the majority is small. 

On either a moral grounds or from a realpolitik vantage point, there is no difference between the UK blocking a Brexit deal or France, because national interests are not being served, or Poland and Hungary vetoing the EU budget, or Italy, ESM reform.   Yet, it reflects a governance failure as much as the inability of the US to approve new stimulus despite the Democrats, Republicans, and White House ostensibly favoring more assistance.  Itis a failure of leadership and imagination.  

Given the risk that the eurozone economy is contracting, with inflation below zero for four consecutive months, and the political uncertainty a trade agreement with the UK, a dispute that is risking the EU budget and the 750 bln euro recovery fund, the timing of the upside breakout of the euro from its $1.16-$1.20 trading range since mid-July is a bit surprising.  It is now trading 10-year (120-month) moving average (~$1.2130) for the first time in six years. It broke above the downtrend off the record high in 2008  in July and has been consolidating above it. The broader price action underscores our conviction that the third big dollar rally since the end of Bretton Woods is over.  The prospect of a more durable economic recovery by the middle of next year is also encouraging diversification away from the dollar and dollar assets.  

  


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The Coming Of The Police State In America

The Coming Of The Police State In America

Authored by Jeffrey Tucker via The Epoch Times,

The National Guard and the State Police are now…

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The Coming Of The Police State In America

Authored by Jeffrey Tucker via The Epoch Times,

The National Guard and the State Police are now patrolling the New York City subway system in an attempt to do something about the explosion of crime. As part of this, there are bag checks and new surveillance of all passengers. No legislation, no debate, just an edict from the mayor.

Many citizens who rely on this system for transportation might welcome this. It’s a city of strict gun control, and no one knows for sure if they have the right to defend themselves. Merchants have been harassed and even arrested for trying to stop looting and pillaging in their own shops.

The message has been sent: Only the police can do this job. Whether they do it or not is another matter.

Things on the subway system have gotten crazy. If you know it well, you can manage to travel safely, but visitors to the city who take the wrong train at the wrong time are taking grave risks.

In actual fact, it’s guaranteed that this will only end in confiscating knives and other things that people carry in order to protect themselves while leaving the actual criminals even more free to prey on citizens.

The law-abiding will suffer and the criminals will grow more numerous. It will not end well.

When you step back from the details, what we have is the dawning of a genuine police state in the United States. It only starts in New York City. Where is the Guard going to be deployed next? Anywhere is possible.

If the crime is bad enough, citizens will welcome it. It must have been this way in most times and places that when the police state arrives, the people cheer.

We will all have our own stories of how this came to be. Some might begin with the passage of the Patriot Act and the establishment of the Department of Homeland Security in 2001. Some will focus on gun control and the taking away of citizens’ rights to defend themselves.

My own version of events is closer in time. It began four years ago this month with lockdowns. That’s what shattered the capacity of civil society to function in the United States. Everything that has happened since follows like one domino tumbling after another.

It goes like this:

1) lockdown,

2) loss of moral compass and spreading of loneliness and nihilism,

3) rioting resulting from citizen frustration, 4) police absent because of ideological hectoring,

5) a rise in uncontrolled immigration/refugees,

6) an epidemic of ill health from substance abuse and otherwise,

7) businesses flee the city

8) cities fall into decay, and that results in

9) more surveillance and police state.

The 10th stage is the sacking of liberty and civilization itself.

It doesn’t fall out this way at every point in history, but this seems like a solid outline of what happened in this case. Four years is a very short period of time to see all of this unfold. But it is a fact that New York City was more-or-less civilized only four years ago. No one could have predicted that it would come to this so quickly.

But once the lockdowns happened, all bets were off. Here we had a policy that most directly trampled on all freedoms that we had taken for granted. Schools, businesses, and churches were slammed shut, with various levels of enforcement. The entire workforce was divided between essential and nonessential, and there was widespread confusion about who precisely was in charge of designating and enforcing this.

It felt like martial law at the time, as if all normal civilian law had been displaced by something else. That something had to do with public health, but there was clearly more going on, because suddenly our social media posts were censored and we were being asked to do things that made no sense, such as mask up for a virus that evaded mask protection and walk in only one direction in grocery aisles.

Vast amounts of the white-collar workforce stayed home—and their kids, too—until it became too much to bear. The city became a ghost town. Most U.S. cities were the same.

As the months of disaster rolled on, the captives were let out of their houses for the summer in order to protest racism but no other reason. As a way of excusing this, the same public health authorities said that racism was a virus as bad as COVID-19, so therefore it was permitted.

The protests had turned to riots in many cities, and the police were being defunded and discouraged to do anything about the problem. Citizens watched in horror as downtowns burned and drug-crazed freaks took over whole sections of cities. It was like every standard of decency had been zapped out of an entire swath of the population.

Meanwhile, large checks were arriving in people’s bank accounts, defying every normal economic expectation. How could people not be working and get their bank accounts more flush with cash than ever? There was a new law that didn’t even require that people pay rent. How weird was that? Even student loans didn’t need to be paid.

By the fall, recess from lockdown was over and everyone was told to go home again. But this time they had a job to do: They were supposed to vote. Not at the polling places, because going there would only spread germs, or so the media said. When the voting results finally came in, it was the absentee ballots that swung the election in favor of the opposition party that actually wanted more lockdowns and eventually pushed vaccine mandates on the whole population.

The new party in control took note of the large population movements out of cities and states that they controlled. This would have a large effect on voting patterns in the future. But they had a plan. They would open the borders to millions of people in the guise of caring for refugees. These new warm bodies would become voters in time and certainly count on the census when it came time to reapportion political power.

Meanwhile, the native population had begun to swim in ill health from substance abuse, widespread depression, and demoralization, plus vaccine injury. This increased dependency on the very institutions that had caused the problem in the first place: the medical/scientific establishment.

The rise of crime drove the small businesses out of the city. They had barely survived the lockdowns, but they certainly could not survive the crime epidemic. This undermined the tax base of the city and allowed the criminals to take further control.

The same cities became sanctuaries for the waves of migrants sacking the country, and partisan mayors actually used tax dollars to house these invaders in high-end hotels in the name of having compassion for the stranger. Citizens were pushed out to make way for rampaging migrant hordes, as incredible as this seems.

But with that, of course, crime rose ever further, inciting citizen anger and providing a pretext to bring in the police state in the form of the National Guard, now tasked with cracking down on crime in the transportation system.

What’s the next step? It’s probably already here: mass surveillance and censorship, plus ever-expanding police power. This will be accompanied by further population movements, as those with the means to do so flee the city and even the country and leave it for everyone else to suffer.

As I tell the story, all of this seems inevitable. It is not. It could have been stopped at any point. A wise and prudent political leadership could have admitted the error from the beginning and called on the country to rediscover freedom, decency, and the difference between right and wrong. But ego and pride stopped that from happening, and we are left with the consequences.

The government grows ever bigger and civil society ever less capable of managing itself in large urban centers. Disaster is unfolding in real time, mitigated only by a rising stock market and a financial system that has yet to fall apart completely.

Are we at the middle stages of total collapse, or at the point where the population and people in leadership positions wise up and decide to put an end to the downward slide? It’s hard to know. But this much we do know: There is a growing pocket of resistance out there that is fed up and refuses to sit by and watch this great country be sacked and taken over by everything it was set up to prevent.

Tyler Durden Sat, 03/09/2024 - 16:20

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Another beloved brewery files Chapter 11 bankruptcy

The beer industry has been devastated by covid, changing tastes, and maybe fallout from the Bud Light scandal.

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Before the covid pandemic, craft beer was having a moment. Most cities had multiple breweries and taprooms with some having so many that people put together the brewery version of a pub crawl.

It was a period where beer snobbery ruled the day and it was not uncommon to hear bar patrons discuss the makeup of the beer the beer they were drinking. This boom period always seemed destined for failure, or at least a retraction as many markets seemed to have more craft breweries than they could support.

Related: Fast-food chain closes more stores after Chapter 11 bankruptcy

The pandemic, however, hastened that downfall. Many of these local and regional craft breweries counted on in-person sales to drive their business. 

And while many had local and regional distribution, selling through a third party comes with much lower margins. Direct sales drove their business and the pandemic forced many breweries to shut down their taprooms during the period where social distancing rules were in effect.

During those months the breweries still had rent and employees to pay while little money was coming in. That led to a number of popular beermakers including San Francisco's nationally-known Anchor Brewing as well as many regional favorites including Chicago’s Metropolitan Brewing, New Jersey’s Flying Fish, Denver’s Joyride Brewing, Tampa’s Zydeco Brew Werks, and Cleveland’s Terrestrial Brewing filing bankruptcy.

Some of these brands hope to survive, but others, including Anchor Brewing, fell into Chapter 7 liquidation. Now, another domino has fallen as a popular regional brewery has filed for Chapter 11 bankruptcy protection.

Overall beer sales have fallen.

Image source: Shutterstock

Covid is not the only reason for brewery bankruptcies

While covid deserves some of the blame for brewery failures, it's not the only reason why so many have filed for bankruptcy protection. Overall beer sales have fallen driven by younger people embracing non-alcoholic cocktails, and the rise in popularity of non-beer alcoholic offerings,

Beer sales have fallen to their lowest levels since 1999 and some industry analysts

"Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers," according to data from Beer Marketer’s Insights published by the New York Post.

Bud Light parent Anheuser Busch InBev (BUD) faced massive boycotts after it partnered with transgender social media influencer Dylan Mulvaney. It was a very small partnership but it led to a right-wing backlash spurred on by Kid Rock, who posted a video on social media where he chastised the company before shooting up cases of Bud Light with an automatic weapon.

Another brewery files Chapter 11 bankruptcy

Gizmo Brew Works, which does business under the name Roth Brewing Company LLC, filed for Chapter 11 bankruptcy protection on March 8. In its filing, the company checked the box that indicates that its debts are less than $7.5 million and it chooses to proceed under Subchapter V of Chapter 11. 

"Both small business and subchapter V cases are treated differently than a traditional chapter 11 case primarily due to accelerated deadlines and the speed with which the plan is confirmed," USCourts.gov explained. 

Roth Brewing/Gizmo Brew Works shared that it has 50-99 creditors and assets $100,000 and $500,000. The filing noted that the company does expect to have funds available for unsecured creditors. 

The popular brewery operates three taprooms and sells its beer to go at those locations.

"Join us at Gizmo Brew Works Craft Brewery and Taprooms located in Raleigh, Durham, and Chapel Hill, North Carolina. Find us for entertainment, live music, food trucks, beer specials, and most importantly, great-tasting craft beer by Gizmo Brew Works," the company shared on its website.

The company estimates that it has between $1 and $10 million in liabilities (a broad range as the bankruptcy form does not provide a space to be more specific).

Gizmo Brew Works/Roth Brewing did not share a reorganization or funding plan in its bankruptcy filing. An email request for comment sent through the company's contact page was not immediately returned.

 

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Revving up tourism: Formula One and other big events look set to drive growth in the hospitality industry

With big events drawing a growing share of of tourism dollars, F1 offers a potential glimpse of the travel industry’s future.

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Sergio Perez of Oracle Red Bull Racing, right, and Charles Leclerc of the Scuderia Ferrari team compete in the Las Vegas Grand Prix on Nov. 19, 2023. Tayfun Coskun/Anadolu via Getty Images

In late 2023, I embarked on my first Formula One race experience, attending the first-ever Las Vegas Grand Prix. I had never been to an F1 race; my interest was sparked during the pandemic, largely through the Netflix series “Formula 1: Drive to Survive.”

But I wasn’t just attending as a fan. As the inaugural chair of the University of Florida’s department of tourism, hospitality and event management, I saw this as an opportunity. Big events and festivals represent a growing share of the tourism market – as an educator, I want to prepare future leaders to manage them.

And what better place to learn how to do that than in the stands of the Las Vegas Grand Prix?

A smiling professor is illuminated by bright lights in a nighttime photo taken at a Formula 1 event in Nevada.
The author at the Las Vegas Grand Prix. Katherine Fu

The future of tourism is in events and experiences

Tourism is fun, but it’s also big business: In the U.S. alone, it’s a US$2.6 trillion industry employing 15 million people. And with travelers increasingly planning their trips around events rather than places, both industry leaders and academics are paying attention.

Event tourism is also key to many cities’ economic development strategies – think Chicago and its annual Lollapalooza music festival, which has been hosted in Grant Park since 2005. In 2023, Lollapalooza generated an estimated $422 million for the local economy and drew record-breaking crowds to the city’s hotels.

That’s why when Formula One announced it would be making a 10-year commitment to host races in Las Vegas, the region’s tourism agency was eager to spread the news. The 2023 grand prix eventually generated $100 million in tax revenue, the head of that agency later announced.

Why Formula One?

Formula One offers a prime example of the economic importance of event tourism. In 2022, Formula One generated about $2.6 billion in total revenues, according to the latest full-year data from its parent company. That’s up 20% from 2021 and 27% from 2019, the last pre-COVID year. A record 5.7 million fans attended Formula One races in 2022, up 36% from 2019.

This surge in interest can be attributed to expanded broadcasting rights, sponsorship deals and a growing global fan base. And, of course, the in-person events make a lot of money – the cheapest tickets to the Las Vegas Grand Prix were $500.

Two brightly colored race cars are seen speeding down a track in a blur.
Turn 1 at the first Las Vegas Grand Prix. Rachel Fu, CC BY

That’s why I think of Formula One as more than just a pastime: It’s emblematic of a major shift in the tourism industry that offers substantial job opportunities. And it takes more than drivers and pit crews to make Formula One run – it takes a diverse range of professionals in fields such as event management, marketing, engineering and beyond.

This rapid industry growth indicates an opportune moment for universities to adapt their hospitality and business curricula and prepare students for careers in this profitable field.

How hospitality and business programs should prepare students

To align with the evolving landscape of mega-events like Formula One races, hospitality schools should, I believe, integrate specialized training in event management, luxury hospitality and international business. Courses focusing on large-scale event planning, VIP client management and cross-cultural communication are essential.

Another area for curriculum enhancement is sustainability and innovation in hospitality. Formula One, like many other companies, has increased its emphasis on environmental responsibility in recent years. While some critics have been skeptical of this push, I think it makes sense. After all, the event tourism industry both contributes to climate change and is threatened by it. So, programs may consider incorporating courses in sustainable event management, eco-friendly hospitality practices and innovations in sustainable event and tourism.

Additionally, business programs may consider emphasizing strategic marketing, brand management and digital media strategies for F1 and for the larger event-tourism space. As both continue to evolve, understanding how to leverage digital platforms, engage global audiences and create compelling brand narratives becomes increasingly important.

Beyond hospitality and business, other disciplines such as material sciences, engineering and data analytics can also integrate F1 into their curricula. Given the younger generation’s growing interest in motor sports, embedding F1 case studies and projects in these programs can enhance student engagement and provide practical applications of theoretical concepts.

Racing into the future: Formula One today and tomorrow

F1 has boosted its outreach to younger audiences in recent years and has also acted to strengthen its presence in the U.S., a market with major potential for the sport. The 2023 Las Vegas race was a strategic move in this direction. These decisions, along with the continued growth of the sport’s fan base and sponsorship deals, underscore F1’s economic significance and future potential.

Looking ahead in 2024, Formula One seems ripe for further expansion. New races, continued advancements in broadcasting technology and evolving sponsorship models are expected to drive revenue growth. And Season 6 of “Drive to Survive” will be released on Feb. 23, 2024. We already know that was effective marketing – after all, it inspired me to check out the Las Vegas Grand Prix.

I’m more sure than ever that big events like this will play a major role in the future of tourism – a message I’ll be imparting to my students. And in my free time, I’m planning to enhance my quality of life in 2024 by synchronizing my vacations with the F1 calendar. After all, nothing says “relaxing getaway” quite like the roar of engines and excitement of the racetrack.

Rachel J.C. Fu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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