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Electric car manufacturers are making a huge mistake that is slowing EV adoption

This fatal error by automakers is affecting sales.

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As the automotive industry slowly shifts in the wake of an all-electric future, automakers are working to find out what kind of cars would work the best with electric powertrains and would attract the most amount of buyers.

While electric mainstays like Tesla  (TSLA) - Get Free Report and established manufacturers like Honda  (HMC) - Get Free Report and Volvo  (VLVOF) - Get Free Report put their chips towards manufacturing popular, best-selling segments like compact sedans and crossover SUVs, other manufacturers have bolder plans for their electric dreams.

Related: CEO of major Tesla rival isn't concerned about the coming Cyber Truck

American automakers like Ford  (F) - Get Free Report, General Motors  (GM) - Get Free Report and newcomer Rivian  (RIVN) - Get Free Report are notably trying their hands at electrifying an all-American transportation icon: the pickup truck. However, new research shows that their enthusiasm for electrifying their most profitable segment has a major drawback.

The truth is built tough

NILES, ILLINOIS - JULY 18: A 2023 Ford F-150 Lightning EV is offered for sale at Golf Mill Ford on July 18, 2023 in Niles, Illinois. Yesterday Ford announced that it was cutting prices on the Lightning truck by as much as $10,000. (Photo by Scott Olson/Getty Images)

Scott Olson/Getty Images

As per a report by Heatmap, data from a recent survey by automotive market analytics firm AutoPacific reveals that out of all segments, buyers looking for pickup trucks are the least likely to buy electric. According to AutoPacific data, only 12% of full-sized (e.g. Ram 1500, Ford F-150) and 8% of mid-sized (e.g. Toyota Tacoma, Chevrolet Colorado) truck buyers willing to adopt the plug.

“Pickup truck buyers are typically the most engrained in their roots and opinions when it comes to straying too far from the normal pickup truck DNA,” AutoPacific product and consumer insights analyst Robby DeGraff said. “Demand for ICE (gas/diesel powered) pickups will never fade and it rages on in popularity, but that type of demand isn’t and likely won’t ever be mirrored for EV pickups.”

AutoPacific’s data comes from the latest edition of its Future Attribute Demand Study, where they surveyed over 11,000 drivers across the U.S. who intend to buy a new car within the next three years. The study, which took place over the course of 12 days in July, had an equal sample size of men and women, with participants having an average age of 45 years.

The auto market analytics team found that although charging infrastructure and range woes were reasons why truck buyers stayed away from the EV versions, the price of EVs in general was the top concern of buyers in all the segments.

In comparison to gas powered equivalent models, buyers would have to pay a premium to get off the sweet, sweet nectar of gasoline and on the plug. For example Ford’s F-150 has a base price of around $35,000, while the fully electric F-150 Lightning starts closer to $50,000, with many sitting on dealer lots with sticker prices of around $75,000.

Most of the people surveyed by AutoPacific noted that they ideally would like to pay around $50,000 for an EV, with most buyers comfortable in the $35,000 to $49,000 range.

More Business of EVs:

Degraff noted that most EV buyers are generally not interested in buying pickup trucks, rather they are attracted to a more practical kind of car.

“When we look at our most recent batch of data, EV powertrain intenders are much more interested in midsize and compact cars than pickup trucks,” said Degraff. “26% of all polled EV intenders intend to buy a compact car and 21% a midsize car… higher than demand among EV intenders for [SUVs and crossovers] that are compact, midsize, and subcompact, and even in some instances large.”

Another viewpoint to electric pickups

View from behind of American flag flying in the rear of a large white Toyota Tundra pickup truck, Lafayette, California, November 11, 2019. (Photo by Smith Collection/Gado/Getty Images)

Smith Collection/Gado/Getty Images

Low interest isn't the only hinderance to EV pickup sales success, however. Data from market research firm Strategic Vision found that buyers of pickup trucks of all sizes heavily skew Republican, with “heavy duty pickup trucks” having the biggest disparity between party lines, where Republicans buy 8 for every single Democrat buyer.

Strategic Vision also found that while Democrats they surveyed tend to want “environmentally-friendly vehicle that is both economical and cool,” Republicans they surveyed want a vehicle that is seen as “powerful, rugged, and prestigious.”

Though electric trucks like the F-150 Lightning and the Rivian R1T are extremely powerful numbers-wise against “real trucks” and the man behind the futuristic and rugged Tesla Cybertruck has pushed antisemitic conspiracies on his social network X, formerly known as Twitter, electric trucks in the eyes of truck buyers are still too far out of reach when it comes to price and too far out of touch in terms of identity and image.

Most notably, former President Trump has made electric cars his boogeyman, lambasting both on his social media network Truth Social and in public appearances. In a September 27 speech at an non-union auto parts facility in Michigan, he falsely touted that an electric shift would cause "40 percent of all U.S. auto jobs" to "disappear" and that "they're going to be building those cars in China and other places." 

As the EV market evolves and data shows that a polarized America are sticking to their segments, automakers can learn a lot about the buyers that they desperately trying to convert into going electric. 

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Low Iron Levels In Blood Could Trigger Long COVID: Study

Low Iron Levels In Blood Could Trigger Long COVID: Study

Authored by Amie Dahnke via The Epoch Times (emphasis ours),

People with inadequate…

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Low Iron Levels In Blood Could Trigger Long COVID: Study

Authored by Amie Dahnke via The Epoch Times (emphasis ours),

People with inadequate iron levels in their blood due to a COVID-19 infection could be at greater risk of long COVID.

(Shutterstock)

A new study indicates that problems with iron levels in the bloodstream likely trigger chronic inflammation and other conditions associated with the post-COVID phenomenon. The findings, published on March 1 in Nature Immunology, could offer new ways to treat or prevent the condition.

Long COVID Patients Have Low Iron Levels

Researchers at the University of Cambridge pinpointed low iron as a potential link to long-COVID symptoms thanks to a study they initiated shortly after the start of the pandemic. They recruited people who tested positive for the virus to provide blood samples for analysis over a year, which allowed the researchers to look for post-infection changes in the blood. The researchers looked at 214 samples and found that 45 percent of patients reported symptoms of long COVID that lasted between three and 10 months.

In analyzing the blood samples, the research team noticed that people experiencing long COVID had low iron levels, contributing to anemia and low red blood cell production, just two weeks after they were diagnosed with COVID-19. This was true for patients regardless of age, sex, or the initial severity of their infection.

According to one of the study co-authors, the removal of iron from the bloodstream is a natural process and defense mechanism of the body.

But it can jeopardize a person’s recovery.

When the body has an infection, it responds by removing iron from the bloodstream. This protects us from potentially lethal bacteria that capture the iron in the bloodstream and grow rapidly. It’s an evolutionary response that redistributes iron in the body, and the blood plasma becomes an iron desert,” University of Oxford professor Hal Drakesmith said in a press release. “However, if this goes on for a long time, there is less iron for red blood cells, so oxygen is transported less efficiently affecting metabolism and energy production, and for white blood cells, which need iron to work properly. The protective mechanism ends up becoming a problem.”

The research team believes that consistently low iron levels could explain why individuals with long COVID continue to experience fatigue and difficulty exercising. As such, the researchers suggested iron supplementation to help regulate and prevent the often debilitating symptoms associated with long COVID.

It isn’t necessarily the case that individuals don’t have enough iron in their body, it’s just that it’s trapped in the wrong place,” Aimee Hanson, a postdoctoral researcher at the University of Cambridge who worked on the study, said in the press release. “What we need is a way to remobilize the iron and pull it back into the bloodstream, where it becomes more useful to the red blood cells.”

The research team pointed out that iron supplementation isn’t always straightforward. Achieving the right level of iron varies from person to person. Too much iron can cause stomach issues, ranging from constipation, nausea, and abdominal pain to gastritis and gastric lesions.

1 in 5 Still Affected by Long COVID

COVID-19 has affected nearly 40 percent of Americans, with one in five of those still suffering from symptoms of long COVID, according to the U.S. Centers for Disease Control and Prevention (CDC). Long COVID is marked by health issues that continue at least four weeks after an individual was initially diagnosed with COVID-19. Symptoms can last for days, weeks, months, or years and may include fatigue, cough or chest pain, headache, brain fog, depression or anxiety, digestive issues, and joint or muscle pain.

Tyler Durden Sat, 03/09/2024 - 12:50

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Walmart joins Costco in sharing key pricing news

The massive retailers have both shared information that some retailers keep very close to the vest.

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As we head toward a presidential election, the presumed candidates for both parties will look for issues that rally undecided voters. 

The economy will be a key issue, with Democrats pointing to job creation and lowering prices while Republicans will cite the layoffs at Big Tech companies, high housing prices, and of course, sticky inflation.

The covid pandemic created a perfect storm for inflation and higher prices. It became harder to get many items because people getting sick slowed down, or even stopped, production at some factories.

Related: Popular mall retailer shuts down abruptly after bankruptcy filing

It was also a period where demand increased while shipping, trucking and delivery systems were all strained or thrown out of whack. The combination led to product shortages and higher prices.

You might have gone to the grocery store and not been able to buy your favorite paper towel brand or find toilet paper at all. That happened partly because of the supply chain and partly due to increased demand, but at the end of the day, it led to higher prices, which some consumers blamed on President Joe Biden's administration.

Biden, of course, was blamed for the price increases, but as inflation has dropped and grocery prices have fallen, few companies have been up front about it. That's probably not a political choice in most cases. Instead, some companies have chosen to lower prices more slowly than they raised them.

However, two major retailers, Walmart (WMT) and Costco, have been very honest about inflation. Walmart Chief Executive Doug McMillon's most recent comments validate what Biden's administration has been saying about the state of the economy. And they contrast with the economic picture being painted by Republicans who support their presumptive nominee, Donald Trump.

Walmart has seen inflation drop in many key areas.

Image source: Joe Raedle/Getty Images

Walmart sees lower prices

McMillon does not talk about lower prices to make a political statement. He's communicating with customers and potential customers through the analysts who cover the company's quarterly-earnings calls.

During Walmart's fiscal-fourth-quarter-earnings call, McMillon was clear that prices are going down.

"I'm excited about the omnichannel net promoter score trends the team is driving. Across countries, we continue to see a customer that's resilient but looking for value. As always, we're working hard to deliver that for them, including through our rollbacks on food pricing in Walmart U.S. Those were up significantly in Q4 versus last year, following a big increase in Q3," he said.

He was specific about where the chain has seen prices go down.

"Our general merchandise prices are lower than a year ago and even two years ago in some categories, which means our customers are finding value in areas like apparel and hard lines," he said. "In food, prices are lower than a year ago in places like eggs, apples, and deli snacks, but higher in other places like asparagus and blackberries."

McMillon said that in other areas prices were still up but have been falling.

"Dry grocery and consumables categories like paper goods and cleaning supplies are up mid-single digits versus last year and high teens versus two years ago. Private-brand penetration is up in many of the countries where we operate, including the United States," he said.

Costco sees almost no inflation impact

McMillon avoided the word inflation in his comments. Costco  (COST)  Chief Financial Officer Richard Galanti, who steps down on March 15, has been very transparent on the topic.

The CFO commented on inflation during his company's fiscal-first-quarter-earnings call.

"Most recently, in the last fourth-quarter discussion, we had estimated that year-over-year inflation was in the 1% to 2% range. Our estimate for the quarter just ended, that inflation was in the 0% to 1% range," he said.

Galanti made clear that inflation (and even deflation) varied by category.

"A bigger deflation in some big and bulky items like furniture sets due to lower freight costs year over year, as well as on things like domestics, bulky lower-priced items, again, where the freight cost is significant. Some deflationary items were as much as 20% to 30% and, again, mostly freight-related," he added.

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Walmart has really good news for shoppers (and Joe Biden)

The giant retailer joins Costco in making a statement that has political overtones, even if that’s not the intent.

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As we head toward a presidential election, the presumed candidates for both parties will look for issues that rally undecided voters. 

The economy will be a key issue, with Democrats pointing to job creation and lowering prices while Republicans will cite the layoffs at Big Tech companies, high housing prices, and of course, sticky inflation.

The covid pandemic created a perfect storm for inflation and higher prices. It became harder to get many items because people getting sick slowed down, or even stopped, production at some factories.

Related: Popular mall retailer shuts down abruptly after bankruptcy filing

It was also a period where demand increased while shipping, trucking and delivery systems were all strained or thrown out of whack. The combination led to product shortages and higher prices.

You might have gone to the grocery store and not been able to buy your favorite paper towel brand or find toilet paper at all. That happened partly because of the supply chain and partly due to increased demand, but at the end of the day, it led to higher prices, which some consumers blamed on President Joe Biden's administration.

Biden, of course, was blamed for the price increases, but as inflation has dropped and grocery prices have fallen, few companies have been up front about it. That's probably not a political choice in most cases. Instead, some companies have chosen to lower prices more slowly than they raised them.

However, two major retailers, Walmart (WMT) and Costco, have been very honest about inflation. Walmart Chief Executive Doug McMillon's most recent comments validate what Biden's administration has been saying about the state of the economy. And they contrast with the economic picture being painted by Republicans who support their presumptive nominee, Donald Trump.

Walmart has seen inflation drop in many key areas.

Image source: Joe Raedle/Getty Images

Walmart sees lower prices

McMillon does not talk about lower prices to make a political statement. He's communicating with customers and potential customers through the analysts who cover the company's quarterly-earnings calls.

During Walmart's fiscal-fourth-quarter-earnings call, McMillon was clear that prices are going down.

"I'm excited about the omnichannel net promoter score trends the team is driving. Across countries, we continue to see a customer that's resilient but looking for value. As always, we're working hard to deliver that for them, including through our rollbacks on food pricing in Walmart U.S. Those were up significantly in Q4 versus last year, following a big increase in Q3," he said.

He was specific about where the chain has seen prices go down.

"Our general merchandise prices are lower than a year ago and even two years ago in some categories, which means our customers are finding value in areas like apparel and hard lines," he said. "In food, prices are lower than a year ago in places like eggs, apples, and deli snacks, but higher in other places like asparagus and blackberries."

McMillon said that in other areas prices were still up but have been falling.

"Dry grocery and consumables categories like paper goods and cleaning supplies are up mid-single digits versus last year and high teens versus two years ago. Private-brand penetration is up in many of the countries where we operate, including the United States," he said.

Costco sees almost no inflation impact

McMillon avoided the word inflation in his comments. Costco  (COST)  Chief Financial Officer Richard Galanti, who steps down on March 15, has been very transparent on the topic.

The CFO commented on inflation during his company's fiscal-first-quarter-earnings call.

"Most recently, in the last fourth-quarter discussion, we had estimated that year-over-year inflation was in the 1% to 2% range. Our estimate for the quarter just ended, that inflation was in the 0% to 1% range," he said.

Galanti made clear that inflation (and even deflation) varied by category.

"A bigger deflation in some big and bulky items like furniture sets due to lower freight costs year over year, as well as on things like domestics, bulky lower-priced items, again, where the freight cost is significant. Some deflationary items were as much as 20% to 30% and, again, mostly freight-related," he added.

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