Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone.
And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re taking a look at the biggest news in the world of apps, including how the GameStop frenzy impacted trading apps, as well as how Apple’s privacy changes are taking shape in 2021, and more.
Top Stories
The internet comes for the stock market, via trading apps
Image Credits: TechCrunch
Was there really any other app news story this week, beside the GameStop short squeeze? That a group of Reddit users took on the hedge funds was the stuff of legends, even if the reality was that Wall Street likely got in on both sides of the trade. Whether you found yourself in the camp of admiring the spectacle or watching the train wreck in horror (or both), what we witnessed — at long last, I suppose — was the internet coming for the stock market. The GameStop frenzy upended the status quo; it rattled the traditional ways of doing things — much like what the internet has done to almost everything else it touches — whether that’s publishing, media, creation, politics, and more.
“This is community,” explained Reddit founder Alexis Ohanian, in an interview on AOC’s Twitch channel on Thursday.
“This is something that spans platforms and the internet, especially in the last 10 years — in particular social media and smartphone ubiquity. All these things have connected us in real-time ways to organize around ideas, around concepts,” he continued. “We seek out those communities. We seek out that sense of identity. We seek out that sense of connection. And the internet supercharges it because of scale,” he said. “I think one of the byproducts of where I think it continues to go is more of a push towards decentralization and more of a push toward individuals being able to take ownership — even individuals being able to get access — to do the same things that institutions, historically, had a monopoly on,” Ohanian noted.
Trading app Robinhood and social app Reddit, home to the WallStreetBets forum driving the GameStop push, immediately benefitted from the community-driven effort to squeeze the hedge funds — and jumped to the top of the App Store.
But Robinhood’s subsequent failure to be transparent as to why it was forced to stop customers from buying the “meme” stocks, like GameStop and others (it needed more cash), quickly damaged its reputation. Some investors have now sued for their losses. Others started petitions. And even more began downranking the app with one-star reviews, which Google then removed.
The Robinhood incident is a good reminder to founders: when you don’t tell people the real problem because you’re worried about how bad it will look, you almost always are rewarded by coming away looking much, much worse. pic.twitter.com/NiBBGZPvSS
Other trading apps have gained not only during the frenzy itself, but also after, as Robinhood users looked for alternative platforms after being burned by the free trading app.
As of Friday, Robinhood remained at No. 1 on the App Store, but is now being closely trailed on the Top Free iPhone apps chart by No. 2 Webull, No. 6 Fidelity, No. 7 Cash App, No. 12 TD Ameritrade and No. 15 E*TRADE, among others.
Crypto apps are also topping the charts, as users realize the potential of collective action in markets not yet dominated by the billionaires. Coinbase popped to No. 4, while Binance-run apps were at No. 9 and No. 19, Voyager was No. 23 and Kraken No. 24.
In addition, forums where traders can join communities are also continuing to do well, with Reddit at No. 3, Discord at No. 14 and Telegram at No. 28, as of the time of writing.
Google says it will add those Apple privacy labels…sometime!
Image Credits: Jaap Arriens/NurPhoto via Getty Images
Google failed to meet its earlier promised deadline of rolling out privacy labels to its nearly 100-some iOS apps. Its initial estimate followed suggestions (aided by Apple’s typical quiet confirmations to press), that Google had been struggling over how to handle the privacy issues the updates would reveal. This week, Google again said its labels were on the way. But now, it’s not making any specific promises about when those labels would arrive. Instead, the company just said the labels would roll out as Google updated its iOS apps with new features and bug fixes, rather than rolling out the labels to all its apps at once.
However, some Google apps have been updated, including Play Movies & TV, Google Translate, Fiber TV, Fiber, Google Stadia, Google Authenticator, Google Classroom, Smart Lock, Motion Stills, Onduo for Diabetes, Wear OS by Google and Project Baseline — but not Google’s main apps like Search, YouTube, Maps, Gmail or its other productivity apps.
Apple’s IDFA changes to begin this spring
Image Credits: Apple (livestream)
Apple announced this week its tracking restrictions for iOS apps are nearing arrival. The changes had initially been pushed back to give developers more time to make updates, but will now arrive in “early spring.”
Once live, the previous opt-out model for sharing your Identifier for Advertisers (IDFA) will change to an opt-in model, meaning developers will have to ask users’ permission to track them. Most users will likely say “no,” and be annoyed by the request. Users will also be able to adjust IDFA sharing in Settings on a per-app basis, or on all apps at once.
Facebook has already been warning investors of the ad revenue hit that will result from these changes, which it expects to see in the first quarter earnings. It may also be preparing a lawsuit. Google, meanwhile, said it would be adopting Apple’s SKAdNetwork framework and providing feedback to Apple about its potential improvements.
For years, Apple has been laying the groundwork to establish itself as the company that cares about consumer privacy. And it’s certainly true that no other large tech company has yet to give users this much power to fight back against being tracked around the web and inside apps.
But this is not a case of Apple being the “good guy” while everyone else is “bad” — because the multi-billion-dollar ad industry is not that simple. With a change to its software, Apple has effectively carved out a seat at the table for its own benefit.
What many don’t realize is that Apple watches what its users do across its own platform, inside a number of its first-party apps — including in Apple Music, Apple TV, Apple Books, Apple News and the App Store. It then uses that first-party data to personalize the ads it displays in Apple News, Stocks and the App Store.
So while other businesses are tracking users around the web and apps to gain data that lets them better personalize ads at scale, Apple only tracks users inside its own apps and services. (But there sure are a lot of them! And Apple keeps launching new ones, too.)
With the new limits that impact the effectiveness of ads outside of Apple’s ecosystem, advertisers who need to reach a potential customer — say, with an app recommendation — will need to throw more money into Apple-delivered advertising instead. This is because Apple’s ads will be capable of making those more targeted, personalized and, therefore, more effective recommendations.
Apple says it will play by the same rules that it’s asking other developers to abide by. Meaning, if its apps want to track you, they’ll ask. But most of its apps do not “track” using IDFA. Meanwhile, if users want to turn off personalized ads using Apple’s first-party data, that’s a different setting. (Settings –> Privacy –> scroll to bottom –> Apple Advertising –> toggle off Personalized Ads). And no, you won’t be shown a pop-up asking you if that’s a setting you want on or off.
Apple, having masterfully made its case as the privacy-focused company — because wow, isn’t adtech gross? — is now just laying it on. Apple CEO Tim Cook this week blamed the adtech industry for the growth in online extremism, violent incitement (e.g. at the U.S. Capitol) and growing belief in conspiracies, saying companies (cough, Facebook) optimized for engagement and data collection, no matter the damage to society.
Weekly News
Platforms: Apple
Apple releases iOS 14.4 to iPhone and iPad users. The update patches three critical security vulnerabilities, adds Bluetooth audio monitoring to protect users from levels that could damage hearing, improves the ability for the camera to recognize smaller QR codes, adds a warning if the iPhone 12 has been repaired with non-Apple parts and fixes other bugs.
Apple reports record-breaking Q1 2021 with $111.4 billion in revenue. The company beat investor expectations on both earnings per share and revenues, with more than the expected $103.3 billion in revenues and $1.68 EPS versus the $1.41 EPS expected. Earnings were driven by new 5G iPhones and a 57% rise in China sales.
Apple dominates tablet market with 19.2 million iPads shipped in Q4 2020.
Separately, from the IDFA news, Apple announced this week that Private Click Measurement (PCM) will roll out at the same time as the IDFA changes. PCM measures app-to-web conversions, while SKAdNetwork focuses only on app-to-app conversions. This gives advertisers a way to track the performance of apps that run inside ads that send users to websites.
A researcher discovered a new iOS security system in iOS 14, BlastDoor, which offers a new sandbox system for processing iMessages data.
The Washington Post checks in on Apple’s App Store privacy labels and finds many of them were wrong.
Platforms: Google
Google Play Store updates its policies on gamified loyalty programs following confusion in India. Real gambling apps are still not permitted in India, but developers now will have better clarity on rules.
Google Play Store opened to Android Auto apps in December, but only for closed testing. This week, it expanded to open testing, meaning there’s no limit to the number of users who can download the app — the next step toward launching to all users in production.
Gaming
Image Credits: Sensor Tower
U.S. consumer spend in mobile simulation games up 61.8% in 2020, reports Sensor Tower. Top titles included Roblox and Township by Playrix.
Entertainment & Streaming
Netflix can now stream studio-quality audio on Android 9 and newer devices, specifically Extended HE-AAC with MPEG-D DRC (xHE-AAC). This codec improves sound in noisy conditions and adapts to variable cellular connections.
Spotify tests audiobooks. The company released a small selection of nine exclusive audiobook recordings from books in the public domain. The narrators included big names like David Dobrik, Forest Whitaker, Hilary Swank and Cynthia Erivo, to determine if there’s consumer demand for this sort of content.
Spotify also tests a feature that inserts “slow down” songs in playlists when users approach school zones. The feature was being tried in Australia.
YouTube said its TikTok rival, YouTube Shorts, was seeing 3.5 billion views per day during tests in India.
Security & Privacy
Apple says iOS 14.4 fixes three security bugs that may have been exploited by hackers. Details were scarce but two of the bugs were found in WebKit. Apple wouldn’t say how many users may have been impacted.
TikTok fixed a vulnerability that would have allowed for the theft of private user information.
WhatsApp added a biometric authentication to its web and desktop apps to make authentication more secure for its over 2 billion users.
A location broker called X-Mode was discovered to still be tracking users via Apple and Android apps, despite app store bans. The broker sold data collected in apps — like unofficial transportation app New York Subway, Video MP3 Converter and Moco — to U.S. military contractors.
Communication
Image Credits: Telegram
Telegram adds a new feature that would allow users to import their WhatsApp chats and others, making a switch easier. The feature appears in version 7.4, and supports WhatsApp, Line and KakaoTalk import on iOS and Android.
Social & Photos
Image Credits: Instagram
Instagram launches a professional dashboard for creators and small business. The new in-app destination offers centralized access to tools for tracking performance, discovering insights and trends, growing your business and staying informed through access to educational resources.
Facebook expands its Facebook News portal to the U.K., its first international market.
Snapchat launched a digital literacy program aimed at educating users about data privacy and security. The program teaches users how to turn on two-factor and introduced a new filter that connects users to privacy resources.
Twitter launches Birdwatch, a community-based approach to handling misinformation on its platform. The system allows users to identify misleading info in tweets and write notes that provide information and context, in a sort of Wikipedia-like model. Eventually, these notes will be made visible directly on tweets for all to read, after consensus from a broad and diverse group of editors is achieved.
QAnon moves to a free-speech focused TikTok clone called Clapper, which is a new home to some of the Parler crowd. ToS violations coming in 3, 2, 1…
TikTok was found to be hosting a number of vape sellers who were clearly marketing toward minors, promising no ID checks and discreet packaging to hide vape purchases from parents.
Apple expands its new Apple Fitness+ service with “Time to Walk,”a feature that offers inspiring audio stories from guests like country music icon Dolly Parton, NBA player Draymond Green, musician Shawn Mendes, Emmy Award winner Uzo Aduba and others. The launch indicates Apple understands how to make the service more broadly appealing to reach beyond those who are already deeply committed to their regular exercise routines.
Health and Fitness app downloads grew 30% in 2020, reports App Annie, from $1.5 billion in consumer spend in 2019 to $2 billion in 2020, and from 2 billion downloads to 2.6 billion. On Android phones, time spent was up 25%.
Government & Policy
Italy’s data protection agency gave TikTok a deadline to respond its order to block all users whose age it can’t verify following the death of a 10-year-old girl who repeated a dangerous “challenge” on the social app.
Iran blocked the Signal messaging app after the WhatsApp exodus sent a flood of users to the open-source, encrypted communication service.
India said it will continue its ban on TikTok, UC Browser and 57 other Chinese apps that the country first banned last June, saying the responses the companies provided didn’t adequately address the cybersecurity concerns. TikTok owner ByteDance said it’s closing its India operations and laying off 1,800 employees.
Norway’s data protection agency notified U.S.-based dating app Grindr for violation of GDPR consent violations, which carry a fine of around $12.1 million USD.
Buzzy voice chat app Clubhouse raises $100 million, valuing the business at $1 billion. Despite being launched under a year ago and remaining an invite-only experience for the time being, the app has been carving out a new form of audio-based social networking. With now over 180 investors and a pandemic coming to an end — perhaps — with the vaccine rollout, Clubhouse will soon have to prove it has value in a reopened world where there’s more to do, including, once again, networking events and conferences. It will also eventually have to contend with what sort of app it becomes when it finally opens up to the public. So far, its private, insiders-only atmosphere has given it something of a protected status. Though conversations have turned toxic at times, only a few users ever heard them — and there’s no transcript. When the world piles in, however, Clubhouse could not only lose its exclusive appeal but also become host to conversations that do real harm.
Twitter is working to include the “ Newsletters” item in the menu in the web app, which shows the popup about @revue above pic.twitter.com/ATaXDGr0zc
Twitter acquires newsletter platform Revue, a Substack rival, to get its users a way to monetize their Twitter fan base. Despite only announcing this week, the company is already integrating Newsletters on its web app.
Edtech app ClassDojo raises $30 million led by Product Hunt CEO Josh Buckley. The app has boomed during the pandemic as schools and teachers needed a new way to communicate with families at home.
Scheduling startup Calendly raises $350 million for its cloud-based service that helps people set up and confirm meeting times with one another. The round values the business at $3 billion.
Virtual social network IMVU raises $35 million from China’s NetEase and others. The app lets users create virtual rooms and chat with strangers using custom avatars.
Short-form video app Clash acquires would-be TikTok rival Byte, created by a former Vine founder.
IAC’s Teltech, home to Robokiller, acquires encrypted messaging app Confide, in an unannounced deal. Terms were not revealed but included the app and IP, not the team.
Image Credits: Confide
Opal raises $4.3 million for its digital well-being assistant for iPhone that blocks you from distracting apps and websites.
Finance tracking and budgeting app Brigit raises $35 million Series A led by Lightspeed Venture Partners, with participation from DCM, Nyca, Canaan, DN Capital, CRV, Core, Shasta, Hummingbird, Abstract, Brooklyn Bridge Ventures, Secocha, NBA star Kevin Durant, Ashton Kutcher’s Sound Ventures and Flourish Ventures.
SoftBank-backed Travel platform Klook raises $200 million in a round led by Aspex Management. The startup, which helps users book activities in overseas destinations, had been impacted by the pandemic, so pivoted to “staycation” activities and service for local merchants.
Video software company Vimeo raises $300 million in equity from funds and accounts advised by T. Rowe Price Associates, Inc. and Oberndorf Enterprises, LLC at a valuation in excess of $5 billion.
RuneScape publisher Jagex has been acquired by investment firm The Carlyle Group for at least $530 million. The British video game publisher creates both PC and mobile games, including a mobile version of RuneScape with 8 million installs in 2019.
Appointment booking app Booksy raises $70 million to acquire other salon appointment apps and expand internationally. The round was led by Cat Rock Capital with participation from Sprints Capital.
Fintech startup Albert raises $100 million in Series C funding led by General Atlantic. The funds will be used to expand its financial wellness service now used by over 5 million people to help save, budget and more.
Dating app S’More raises $2.1 million for its concept where users photos’ are initially blurred.
Stacker raises $1.7 million seed round for its platform that lets non-developers build apps using spreadsheets from Google Sheets or Airtable.
Opal offers a digital well-being assistant for iPhone that allows you to block distracting websites and apps, set schedules around app usage, lock down apps for stricter and more focused quiet periods and more. The service works by way of a VPN system that limits your access to apps and sites. But unlike some VPNs on the market, Opal is committed to not collecting any personal data on its users or their private browsing data. Instead, its business model is based on paid subscriptions, not selling user data, it says. The freemium service lets you upgrade to its full feature set for $59.99/year.
Founded by a former mobile game industry vet, Charlie “gamifies” getting out of debt using techniques that worked in gaming, like progress bars, fun auto-save rules that can be triggered by almost any activity, celebrations with confetti and more. The app plans to expand into a fuller fintech product in time to help users refinance debt at a lower rate and bill pay directly from the app.
Former Project Veritas & O’Keefe Media Group operative and Pfizer formulation analyst scientist Justin Leslie revealed previously unpublished recordings showing Pfizer’s top vaccine researchers discussing major concerns surrounding COVID-19 vaccines. Leslie delivered these recordings to Veritas in late 2021, but they were never published:
Principal scientist at Pfizer, Kanwall Gill in 2021:
“We had no idea how it’s going to look like. MRNA vaccines have been there for 50 years, but nothing went to clinical trial because MRNA have been known to have side effects.”
Featured in Leslie’s footage is Kanwal Gill, a principal scientist at Pfizer. Gill was weary of MRNA technology given its long research history yet lack of approved commercial products. She called the vaccines “sneaky,” suggesting latent side effects could emerge in time.
Gill goes on to illustrate how the vaccine formulation process was dramatically rushed under the FDA’s Emergency Use Authorization and adds that profit incentives likely played a role:
Pfizer's principal scientist in 2021:
“It takes 10 year for a vaccine to come out. It takes years of observations... we are doing everything at the same time."
"It’s going to affect my heart, and I’m going to die. And nobody’s talking about that."
Leslie recorded another colleague, Pfizer’s pharmaceutical formulation scientist Ramin Darvari, who raised the since-validated concern that repeat booster intake could damage the cardiovascular system:
Pfizer's pharmaceutical formulation scientist, Ramin Darvari, in 2021:
“They’re engineering it specifically for me to take the next one, so increasing my consumption."
“It’s going to affect my heart, and I’m going to die. And nobody’s talking about that.”
None of these claims will be shocking to hear in 2024, but it is telling that high-level Pfizer researchers were discussing these topics in private while the company assured the public of “no serious safety concerns” upon the jab’s release:
Vaccine for Children is a Different Formulation
Leslie sent me a little-known FDA-Pfizer conference — a 7-hour Zoom meeting published in tandem with the approval of the vaccine for 5 – 11 year-olds — during which Pfizer’s vice presidents of vaccine research and development, Nicholas Warne and William Gruber, discussed a last-minute change to the vaccine’s “buffer” — from “PBS” to “Tris” — to improve its shelf life. For about 30 seconds of these 7 hours, Gruber acknowledged that the new formula was NOT the one used in clinical trials (emphasis mine):
“The studies were done using the same volume… but contained the PBS buffer. We obviously had extensive consultations with the FDA and it was determined that the clinical studies were not required because, again, the LNP and the MRNA are the same and the behavior — in terms of reactogenicity and efficacy — are expected to be the same.”
According to Leslie, the tweaked “buffer” dramatically changed the temperature needed for storage: “Before they changed this last step of the formulation, the formula was to be kept at -80 degrees Celsius. After they changed the last step, we kept them at 2 to 8 degrees celsius,” Leslie told me.
The claims are backed up in the referenced video presentation:
I’m no vaccinologist but an 80-degree temperature delta — and a 5x shelf-life in a warmer climate — seems like a significant change that might warrant clinical trials before commercial release.
Despite this information technically being public, there has been virtually no media scrutiny or even coverage — and in fact, most were told the vaccine for children was the same formula but just a smaller dose — which is perhaps due to a combination of the information being buried within a 7-hour jargon-filled presentation and our media being totally dysfunctional.
Bohemian Grove?
Leslie’s 2-hour long documentary on his experience at both Pfizer and O’Keefe’s companies concludes on an interesting note: James O’Keefe attended an outing at the Bohemian Grove.
Leslie offers this photo of James’ Bohemian Grove “GATE” slip as evidence, left on his work desk atop a copy of his book, “American Muckraker”:
My thoughts on the Bohemian Grove: my good friend’s dad was its general manager for several decades. From what I have gathered through that connection, the Bohemian Grove is not some version of the Illuminati, at least not in the institutional sense.
Do powerful elites hangout there? Absolutely. Do they discuss their plans for the world while hanging out there? I’m sure it has happened. Do they have a weird ritual with a giant owl? Yep, Alex Jones showed that to the world.
My perspective is based on conversations with my friend and my belief that his father is not lying to him. I could be wrong and am open to evidence — like if boxer Ryan Garcia decides to produce evidence regarding his rape claims — and I do find it a bit strange the club would invite O’Keefe who is notorious for covertly filming, but Occam’s razor would lead me to believe the club is — as it was under my friend’s dad — run by boomer conservatives the extent of whose politics include disliking wokeness, immigration, and Biden (common subjects of O’Keefe’s work).
Therefore, I don’t find O’Keefe’s visit to the club indicative that he is some sort of Operation Mockingbird asset as Leslie tries to depict (however Mockingbird is a 100% legitimate conspiracy). I have also met James several times and even came close to joining OMG. While I disagreed with James on the significance of many of his stories — finding some to be overhyped and showy — I never doubted his conviction in them.
As for why Leslie’s story was squashed… all my sources told me it was to avoid jail time for Veritas executives.
Feel free to watch Leslie’s full documentary here and decide for yourself.
Fun fact — Justin Leslie was also the operative behind this mega-viral Project Veritas story where Pfizer’s director of R&D claimed the company was privately mutating COVID-19 behind closed doors:
BREAKING: @Pfizer Exploring "Mutating" COVID-19 Virus For New Vaccines
"Don't tell anyone this...There is a risk...have to be very controlled to make sure this virus you mutate doesn't create something...the way that the virus started in Wuhan, to be honest."#DirectedEvolutionpic.twitter.com/xaRvlD5qTo
“[…] our findings support the hypothesis that the intrauterine environment, particularly essential and non-essential metals, affect epigenetic aging biomarkers across the life course.”
Credit: 2024 Bozack et al.
“[…] our findings support the hypothesis that the intrauterine environment, particularly essential and non-essential metals, affect epigenetic aging biomarkers across the life course.”
BUFFALO, NY- March 12, 2024 – A new research paper was published inAging (listed by MEDLINE/PubMed as “Aging (Albany NY)” and “Aging-US” by Web of Science) Volume 16, Issue 4, entitled, “Associations of prenatal one-carbon metabolism nutrients and metals with epigenetic aging biomarkers at birth and in childhood in a US cohort.”
Epigenetic gestational age acceleration (EGAA) at birth and epigenetic age acceleration (EAA) in childhood may be biomarkers of the intrauterine environment. In this new study, researchers Anne K. Bozack, Sheryl L. Rifas-Shiman, Andrea A. Baccarelli, Robert O. Wright, Diane R. Gold, Emily Oken, Marie-France Hivert, and Andres Cardenas from Stanford University School of Medicine, Harvard Medical School, Harvard T.H. Chan School of Public Health, Columbia University, and Icahn School of Medicine at Mount Sinai investigated the extent to which first-trimester folate, B12, 5 essential and 7 non-essential metals in maternal circulation are associated with EGAA and EAA in early life.
“[…] we hypothesized that OCM [one-carbon metabolism] nutrients and essential metals would be positively associated with EGAA and non-essential metals would be negatively associated with EGAA. We also investigated nonlinear associations and associations with mixtures of micronutrients and metals.”
Bohlin EGAA and Horvath pan-tissue and skin and blood EAA were calculated using DNA methylation measured in cord blood (N=351) and mid-childhood blood (N=326; median age = 7.7 years) in the Project Viva pre-birth cohort. A one standard deviation increase in individual essential metals (copper, manganese, and zinc) was associated with 0.94-1.2 weeks lower Horvath EAA at birth, and patterns of exposures identified by exploratory factor analysis suggested that a common source of essential metals was associated with Horvath EAA. The researchers also observed evidence of nonlinear associations of zinc with Bohlin EGAA, magnesium and lead with Horvath EAA, and cesium with skin and blood EAA at birth. Overall, associations at birth did not persist in mid-childhood; however, arsenic was associated with greater EAA at birth and in childhood.
“Prenatal metals, including essential metals and arsenic, are associated with epigenetic aging in early life, which might be associated with future health.”
Read the full paper: DOI:https://doi.org/10.18632/aging.205602
Corresponding Author: Andres Cardenas
Corresponding Email:andres.cardenas@stanford.edu
Keywords: epigenetic age acceleration, metals, folate, B12, prenatal exposures
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About Aging:
Launched in 2009, Aging publishes papers of general interest and biological significance in all fields of aging research and age-related diseases, including cancer—and now, with a special focus on COVID-19 vulnerability as an age-dependent syndrome. Topics in Aging go beyond traditional gerontology, including, but not limited to, cellular and molecular biology, human age-related diseases, pathology in model organisms, signal transduction pathways (e.g., p53, sirtuins, and PI-3K/AKT/mTOR, among others), and approaches to modulating these signaling pathways.
Please visit our website at www.Aging-US.com and connect with us:
National insurance, income tax, VAT, capital gains tax, inheritance tax… it’s easy to get confused about the many different ways we contribute to the cost of running the country. The budget announcement is the key time each year when the government shares its financial plans with us all, and announces changes that may make a tangible difference to what you pay.
But you’ll likely be hearing a lot more about taxes in the coming months – promises to cut or raise them are an easy win (or lose) for politicians in an election year. We may even get at least one “mini-budget”.
If you’ve recently entered the workforce or the housing market, you may still be wrapping your mind around all of these terms. Here is what you need to know about the different types of taxes and how they affect you.
The UK broadly uses three ways to collect tax:
1. When you earn money
If you are an employee or own a business, taxes are deducted from your salary or profits you make. For most people, this happens in two ways: income tax, and national insurance contributions (or NICs).
If you are self-employed, you will have to pay your taxes via an annual tax return assessment. You might also have to pay taxes this way for interest you earn on savings, dividends (distribution of profits from a company or shares you own) received and most other forms of income not taxed before you get it.
VAT and excise duties are taxes on most goods and services you buy, with some exceptions like books and children’s clothing. About 20% of the total tax collected is VAT.
3. Taxes on wealth and assets
These are mainly taxes on the money you earn if you sell assets (like property or stocks) for more than you bought them for, or when you pass on assets in an inheritance. In the latter case in the UK, the recipient doesn’t pay this, it is the estate paying it out that must cover this if due. These taxes contribute only about 3% to the total tax collected.
You also likely have to pay council tax, which is set by the council you live in based on the value of your house or flat. It is paid by the user of the property, no matter if you own or rent. If you are a full-time student or on some apprenticeship schemes, you may get a deduction or not have to pay council tax at all.
This article is part of Quarter Life, a series about issues affecting those of us in our 20s and 30s. From the challenges of beginning a career and taking care of our mental health, to the excitement of starting a family, adopting a pet or just making friends as an adult. The articles in this series explore the questions and bring answers as we navigate this turbulent period of life.
Put together, these totalled almost £790 billion in 2022-23, which the government spends on public services such as the NHS, schools and social care. The government collects taxes from all sources and sets its spending plans accordingly, borrowing to make up any difference between the two.
Income tax
The amount of income tax you pay is determined by where your income sits in a series of “bands” set by the government. Almost everyone is entitled to a “personal allowance”, currently £12,570, which you can earn without needing to pay any income tax.
You then pay 20% in tax on each pound of income you earn (across all sources) from £12,570-£50,270. You pay 40% on each extra pound up to £125,140 and 45% over this. If you earn more than £100,000, the personal allowance (amount of untaxed income) starts to decrease.
If you are self-employed, the same rates apply to you. You just don’t have an employer to take this off your salary each month. Instead, you have to make sure you have enough money at the end of the year to pay this directly to the government.
The government can increase the threshold limits to adjust for inflation. This tries to ensure any wage rise you get in response to higher prices doesn’t lead to you having to pay a higher tax rate. However, the government announced in 2021 that they would freeze these thresholds until 2026 (extended now to 2028), arguing that it would help repay the costs of the pandemic.
Given wages are now rising for many to help with the cost of living crisis, this means many people will pay more income tax this coming year than they did before. This is sometimes referred to as “fiscal drag” – where lower earners are “dragged” into paying higher tax rates, or being taxed on more of their income.
National insurance
National insurance contributions (NICs) are a second “tax” you pay on your income – or to be precise, on your earned income (your salary). You don’t pay this on some forms of income, including savings or dividends, and you also don’t pay it once you reach state retirement age (currently 66).
While Jeremy Hunt, the current chancellor of the exchequer, didn’t adjust income tax meaningfully in this year’s budget, he did announce a cut to NICs. This was a surprise to many, as we had already seen rates fall from 12% to 10% on incomes higher than £242/week in January. It will now fall again to 8% from April.
While this is charged separately to income tax, in reality it all just goes into one pot with other taxes. Some, including the chancellor, say it is time to merge these two deductions and make this simpler for everyone. In his budget speech this year, Hunt said he’d like to see this tax go entirely. He thinks this isn’t fair on those who have to pay it, as it is only charged on some forms of income and on some workers.
I wouldn’t hold my breath for this to happen however, and even if it did, there are huge sums linked to NICs (nearly £180bn last year) so it would almost certainly have to be collected from elsewhere (such as via an increase in income taxes, or a lot more borrowing) to make sure the government could still balance its books.
There are likely to be further tweaks to the UK’s tax system soon, perhaps by the current government before the election – and almost certainly if there is a change of government.
Wealth taxes may be in line for a change. In the budget, the chancellor reduced capital gains taxes on sales of assets such as second properties (from 28% to 24%). These types of taxes provide only a limited amount of money to the government, as quite high thresholds apply for inheritance tax (up to £1 million if you are passing on a family home).
There are calls from many quarters though to look again at these types of taxes. Wealth inequality (the differences between total wealth held by the richest compared to the poorest) in the UK is very high (much higher than income inequality) and rising.
But how to do this effectively is a matter of much debate. A recent study suggested a one-off tax on total wealth held over a certain threshold might work. But wealth taxes are challenging to make work in practice, and both main political parties have already said this isn’t an option they are considering currently.
Andy Lymer and his colleagues at the Centre for Personal Financial Wellbeing at Aston University currently or have recently received funding for their research work from a variety of funding bodies including the UK's Money and Pension Service, the Aviva Foundation, Fair4All Finance, NEST Insight, the Gambling Commission, Vivid Housing and the ESRC, amongst others.
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