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iPhone 15 Pro and 15 Pro Max review: A substantial leap with serious camera upgrades in a great build

Just how Pro are Apple’s new titanium iPhone 15 Pro and 15 Pro Max? Our senior tech editor spent nearly a week testing all aspects, including the improved…

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Apple’s entire iPhone 15 family officially arrives this Friday, Sept. 22, but I’ve spent the last week with two of the most exciting Pro iPhones in recent memory.

The iPhone 15 and 15 Pro Max ditch stainless steel for titanium, improve the cameras, and aim to speed things up further with the first Pro chip in an iPhone.

At $999, the iPhone 15 Pro starts at the same price as the iPhone 14 Pro, but the 15 Pro Max is $100 more at $1,199. However, Apple doubles the starting storage on the 6.7-inch iPhone to 256GB.

Debating whether to go Pro or not? Are you deciding if it’s worth the upgrade over your current iPhone? Read on as I unpacked everything you need to know about the iPhone 15 Pro and iPhone 15 Pro Max.

A lighter, more modern-looking iPhone

Jacob Krol/TheStreet

While the names are direct and to the point—Natural Titanium, Blue Titanium, Black Titanium, and White Titanium—the new look for the iPhone 15 Pro and iPhone 15 Pro Max are bound to be conversation starters.

I’ve been testing the iPhone 15 Pro Max in Natural Titanium, my favorite of the four new shades. Depending on how the light hits it, it can be a bit more of a darker beige, or in direct light, it sparkles a bit with some silver undertones. It looks a little raw and is probably the closest to the previous gold iPhones. The Blue Titanium is a bit more polished and strikes as a darker, navy blue that differs from the 13 Pro’s lighter, more airy Sierra Blue.

Regardless of the shade, the rear is a soft and silky frosted matte glass. You also don’t need to worry about fingerprints, which will block them from appearing. The edging around the 15 Pro and 15 Pro Max is where the titanium material comes to light it looks great and, unlike stainless steel, hides most of the fingerprints.

Related: The best iPhone 15 cases for Apple’s newest phone

It’s a terrific material design, and just like the standard 15s, it’s quite comfortable to hold with rounded edges on the back that roll over to the front. The biggest change in the design is the sheer weight of both. The iPhone 15 Pro Max is just 7.82 ounces, while the 15 Pro is 6.60 ounces. As soon as you pick up either, it’s evident that they both shaved off a few ounces.

The 15 Pro and 15 Pro Max feel great in the hand and truly come across as premium smartphones, making the price points easier to understand. They just look gorgeous and keep many of the most noticeable aspects of the iPhone’s design the same—there is still support for MagSafe charging and Qi-enabled wireless charging on the back, the power button lives on the right, and the volume rocker lives on the left.

Jacob Krol/TheStreet

However, the area above the volume rocker is noticeably switch-less. Yes, the iconic mute or unmute switch that’s been on every iPhone since its inception in 2007 is replaced with an Action Button.

Much like the button of the same name on the Apple Watch Ultra, it’s a customizable switch that gives you more control over your iPhone. Within Settings, in one of the nicest designed interfaces Apple has released, you can swipe through several presets for a long press on the Action Button triggers.

It can be switched from silent to volume on, opening the camera app to a specific section, or even starting a custom shortcut you’ve designed. I’ve found myself using it for the Camera preset, especially if I know I’ll be at an event I want to capture, and I have found myself using it to start a longer action with Shortcuts.

The Action Button is a nice addition, but right now, it is limited to just one selection. I want Apple to push it further with the ability to customize a double or triple press, and I am hopeful that could arrive in a future software update. But for now, it stretches further than Samsung’s older Bixby-only button and gives you the power to choose what you’d like the button to do out of the box without much hassle.

Still excellent displays

Jacob Krol/TheStreet

As with the 14 Pro and 14 Pro Max, the iPhone 15 Pro and 15 Pro Max offer Apple's best displays in a smartphone. Respectively, the 6.1-inch or 6.7-inch screen is an OLED Liquid Retina display with a peak brightness of 3,000 nits that dynamically adjusts the refresh rate depending on how you’re using it. If you’re scrolling through a web page, the result is natural, and you won’t be left shaking your fist in anger while gaming, as the iPhone can match the screen refresh to the game's speed.

The 15 Pro and 15 Pro Max displays feel instantaneous and are great for viewing content in any condition. While under bright lights in the Mercedez Benz Stadium for a match between Inter Miami and Atlanta United, the 15 Pro Max intelligently raised the brightness so that I could make out content. The same goes for flying in the window seat with the bright sun shining.

Apple also slimmed down the bezels even more, and these displays really do go right to the edge. The 6.7-inch on the 15 Pro Max, in particular, feels a lot larger than the 14 Pro Max. There weren’t many distractions, if any, on the edges, but this display stretching ensures the focus in on whatever is displayed.

Related: Apple’s new Adaptive Audio for AirPods Pro is a game-changer for travel

You also get the Dynamic Island on both of these, which acts as a screen within a screen that can save you from constantly switching between applications. For instance, you can control the music playback from the top while in another application and even see when your Uber or Lyft will arrive. Developers, as well as Apple-made apps, have made great use of the Dynamic Island thus far. Nearly a year after it launched on the 14 Pros, countless more apps make great experiences to take advantage of. Plus, with it arriving on the standard 15s, you can bet more applications will be adding support.

Both screens are also great viewfinders, for what is the biggest difference over the previous Pros.

A major upgrade in the camera department

Jacob Krol/TheStreet

While the iPhone 15 Pro and iPhone Pro Max feature a main triple-camera array on the rear, it pays to go bigger this year. Like we’ve seen in the past from Apple, they’re putting the best camera features on the biggest iPhone.

The iPhone 15 Pro and iPhone 15 Pro Max start with a main 48-megapixel lens similar to what debuted on the 14 Pros. It has a new coating that helps with glare from the sun, but the bigger difference is three focal lengths to switch between on the fly. And yes, this is from the single main camera lens. You can now shoot at 24mm, 28mm, or 35mm, giving you more control over the result. Pros will appreciate that you can customize which opens by default in settings.

Jacob Krol/TheStreet

For instance, when shooting people—potentially portraits—you have three more ways to frame a shot at tighter focal lengths. It also works great for capturing fauna and other wildlife and live events. The difference between the focal lengths seems small on paper but can make a big difference for framing the shot.

Aside from the improved main sensor, you can crop into 2x for an even tighter shot and opt for the Macro mode for super closeups. Both 15 Pros feature a 12-megapixel ultrawide lens with a new anti-glare coating.

Things get different when it comes to the telephoto and the optical zoom capabilities. While Samsung and Google have offered upwards of 10x optically and even as fat as 100z with special processing, Apple has, up until this year, topped off at 3x zoom.

The iPhone 15 Pro sticks with a 12-megapixel telephoto that affords up to 3x optical zoom, but the 15 Pro Max quite literally zooms past it with 5x optical and up to 25x from a custom “tetraprisim” telephoto lens. While 5x is certainly larger than 3x, at first glance, I was a bit surprised that it wasn’t larger, but in true Apple form, when they offer a new feature, they don’t do it at 50%.

The 5x zoom lets you capture a crazy amount of detail that retains accurate colors. Just look at some of the shots captured below, specifically of an MLS game from the opposite side of the pitch or the NYC skyline above a set of lovely trees on a sunny day from NJ. Apple’s tetraprism gives the image enough to reflect and retain light before hitting the sensor, resulting in a captivating end result.

As far as 25x zoom goes, it’s a bit more passable than Samsung’s Space Zoom, but it is still not a perfect image. For instance, when zooming in at the full 25x digitally, you introduce grain, and just like Samsung or Google, Apple presents the super zoom with an additional viewfinder in the top corner.

Simply put, 5x makes a big difference and sits well alongside the ultra-wide, three varying focal lengths for 1x, 2x, and the macro mode. The 15 Pro Max is the most versatile iPhone yet for photography and videography.

In 2023, if you want the best iPhone camera, you’ll need to go with the Pro Max, and I think for most folks considering a Pro, if you can handle a larger phone, you won’t be disappointed. Still, though, both of these sports have some improved image processing. The updated pipeline—the Photonic Engine—has been improved further for faster processing times and better performance in lower lighting conditions.

Jacob Krol/TheStreet

Like the iPhone 15 and 15 Plus, Apple’s delivering a game-changing update to Portrait mode. You no longer need to be in that dedicated capture mode as if the iPhone detects a person, cat, or dog, it will automatically capture a depth map and let you add the bokeh Portrait effect after the fact. It’s one of those classic iPhone features that aim to make the capture process as seamless as possible, but it goes farther for uses who want more control as, after the fact, you can customize the shot through the built-in editing suite.

Overall, the iPhone 15 Pro and 15 Pro Max have one of the best smartphone camera systems I’ve tested. Yes, it makes capturing easy and simple, but the images you can get are packed with details and pops of color that can instantly level up your game. See below for a gallery of images captured on the 15 Pros.

Plenty of speed

Jacob Krol/TheStreet

Powering the entire iPhone 15 Pro and iPhone 15 Pro Max is Apple’s first mobile chip with the word Pro in it. The A17 Pro blows past the A16 Bionic with up to 10% better CPU performance and up to 20% faster GPU performance. It all comes together for one of the fastest iPhones I’ve tested, especially in the world of exports and load times.

That being said, for more everyday tasks like browsing the web, creating the next big TikTok or Reels, FaceTiming while playing a game, and other tasks move right along without any ease. Similar to the A16 Bionic in the iPhone 15 and 15 Plus, the 15 Pro and 15 Pro Max aren’t a giant leap in performance year over year, but those coming from older iPhone models will certainly notice a speed improvement.

One area of improved speeds is with image processing, specifically for Pro RAW shots, which used to take a few seconds and are closer to under one in most cases. I also got to play an early version of Resident Evil Village, which performed quite well on an iPhone. It shows much promise that more true console, AAA-level titles could arrive on the iPhone. This title and Resident Evil 4, Death Stranding, and Assassin’s Creed Mirage will arrive in the next few months. In the meantime, plenty of Apple Arcade titles and other games available in the App Store run swimmingly here.

In terms of overall performance, the iPhone 15 Pro and iPhone 15 Pro pack a punch and stand out as top-performing smartphones that can go toe-to-toe with the Galaxy Z Fold 5, S23 Ultra, and Pixels 7 Pro. It will likely beat them out with benchmark scores, considering that stuff glides here, be it a 4K video export or multitasking between a couple dozen apps.

Jacob Krol/TheStreet

Lastly, Apple swapped the port on the entire iPhone 15 family with the Pros included. Gone is Lightning and is in a USB-C. It looks similar on the device itself, and it should be a good change as Apple is adopting a universal standard. A braided USB-C to USB-C cable is included in the box, making the port swap easier to adopt.

Still, the iPhone 15 Pro and iPhone 15 Pro Max can be charged wirelessly through a standard Qi-enabled pad or a MagSafe charger. The latter will align perfectly to the back of either phone and enables faster wireless charging at up to 7.5 watts.

Unlike the standard iPhone 15s, the 15 Pro and 15 Pro Max also get improved data transfers that blow past Lightning. These phones can even be plugged into a computer like a Mac to instantly transfer a photo right after it’s captured.

Bottom line: Are Apple’s iPhone 15 Pro and 15 Pro Max worth it?

While the iPhone 14 Pro and 14 Pro Max delivered a better main camera and the Dynamic Island, the 15 Pros feel more packed with features. You get camera updates across the board, a terrific Portrait mode enhancement, more speed with plenty of GPU performance, and a modern design from Titanium. It’s a pretty substantial leap over last years, and if you’re coming from an older iPhone—Pro or not—you’ll score those major performance leaps that make for a better experience each day.

True to the iPhone, you will also get at least several years out of the 15 Pro or 15 Pro Max. Just look at the list of supported models for iOS 17, and you’ll see that it dates back to the iPhone XR. Google and Samsung are improving at promised updates, but Apple has a stronger track record.

Similar to the iPhone 14, 13, and 12, strong carrier promotions are geared toward getting folks to jump. Verizon and AT&T will give you up to $1,000 off with an eligible trade-in, bringing the cost much lower for the 15 Pro and 15 Pro Max. I’d just push you to go with the larger one as it won’t weigh you down, and 5x makes a difference.

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February Employment Situation

By Paul Gomme and Peter Rupert The establishment data from the BLS showed a 275,000 increase in payroll employment for February, outpacing the 230,000…

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By Paul Gomme and Peter Rupert

The establishment data from the BLS showed a 275,000 increase in payroll employment for February, outpacing the 230,000 average over the previous 12 months. The payroll data for January and December were revised down by a total of 167,000. The private sector added 223,000 new jobs, the largest gain since May of last year.

Temporary help services employment continues a steep decline after a sharp post-pandemic rise.

Average hours of work increased from 34.2 to 34.3. The increase, along with the 223,000 private employment increase led to a hefty increase in total hours of 5.6% at an annualized rate, also the largest increase since May of last year.

The establishment report, once again, beat “expectations;” the WSJ survey of economists was 198,000. Other than the downward revisions, mentioned above, another bit of negative news was a smallish increase in wage growth, from $34.52 to $34.57.

The household survey shows that the labor force increased 150,000, a drop in employment of 184,000 and an increase in the number of unemployed persons of 334,000. The labor force participation rate held steady at 62.5, the employment to population ratio decreased from 60.2 to 60.1 and the unemployment rate increased from 3.66 to 3.86. Remember that the unemployment rate is the number of unemployed relative to the labor force (the number employed plus the number unemployed). Consequently, the unemployment rate can go up if the number of unemployed rises holding fixed the labor force, or if the labor force shrinks holding the number unemployed unchanged. An increase in the unemployment rate is not necessarily a bad thing: it may reflect a strong labor market drawing “marginally attached” individuals from outside the labor force. Indeed, there was a 96,000 decline in those workers.

Earlier in the week, the BLS announced JOLTS (Job Openings and Labor Turnover Survey) data for January. There isn’t much to report here as the job openings changed little at 8.9 million, the number of hires and total separations were little changed at 5.7 million and 5.3 million, respectively.

As has been the case for the last couple of years, the number of job openings remains higher than the number of unemployed persons.

Also earlier in the week the BLS announced that productivity increased 3.2% in the 4th quarter with output rising 3.5% and hours of work rising 0.3%.

The bottom line is that the labor market continues its surprisingly (to some) strong performance, once again proving stronger than many had expected. This strength makes it difficult to justify any interest rate cuts soon, particularly given the recent inflation spike.

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Mortgage rates fall as labor market normalizes

Jobless claims show an expanding economy. We will only be in a recession once jobless claims exceed 323,000 on a four-week moving average.

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Everyone was waiting to see if this week’s jobs report would send mortgage rates higher, which is what happened last month. Instead, the 10-year yield had a muted response after the headline number beat estimates, but we have negative job revisions from previous months. The Federal Reserve’s fear of wage growth spiraling out of control hasn’t materialized for over two years now and the unemployment rate ticked up to 3.9%. For now, we can say the labor market isn’t tight anymore, but it’s also not breaking.

The key labor data line in this expansion is the weekly jobless claims report. Jobless claims show an expanding economy that has not lost jobs yet. We will only be in a recession once jobless claims exceed 323,000 on a four-week moving average.

From the Fed: In the week ended March 2, initial claims for unemployment insurance benefits were flat, at 217,000. The four-week moving average declined slightly by 750, to 212,250


Below is an explanation of how we got here with the labor market, which all started during COVID-19.

1. I wrote the COVID-19 recovery model on April 7, 2020, and retired it on Dec. 9, 2020. By that time, the upfront recovery phase was done, and I needed to model out when we would get the jobs lost back.

2. Early in the labor market recovery, when we saw weaker job reports, I doubled and tripled down on my assertion that job openings would get to 10 million in this recovery. Job openings rose as high as to 12 million and are currently over 9 million. Even with the massive miss on a job report in May 2021, I didn’t waver.

Currently, the jobs openings, quit percentage and hires data are below pre-COVID-19 levels, which means the labor market isn’t as tight as it once was, and this is why the employment cost index has been slowing data to move along the quits percentage.  

2-US_Job_Quits_Rate-1-2

3. I wrote that we should get back all the jobs lost to COVID-19 by September of 2022. At the time this would be a speedy labor market recovery, and it happened on schedule, too

Total employment data

4. This is the key one for right now: If COVID-19 hadn’t happened, we would have between 157 million and 159 million jobs today, which would have been in line with the job growth rate in February 2020. Today, we are at 157,808,000. This is important because job growth should be cooling down now. We are more in line with where the labor market should be when averaging 140K-165K monthly. So for now, the fact that we aren’t trending between 140K-165K means we still have a bit more recovery kick left before we get down to those levels. 




From BLS: Total nonfarm payroll employment rose by 275,000 in February, and the unemployment rate increased to 3.9 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in health care, in government, in food services and drinking places, in social assistance, and in transportation and warehousing.

Here are the jobs that were created and lost in the previous month:

IMG_5092

In this jobs report, the unemployment rate for education levels looks like this:

  • Less than a high school diploma: 6.1%
  • High school graduate and no college: 4.2%
  • Some college or associate degree: 3.1%
  • Bachelor’s degree or higher: 2.2%
IMG_5093_320f22

Today’s report has continued the trend of the labor data beating my expectations, only because I am looking for the jobs data to slow down to a level of 140K-165K, which hasn’t happened yet. I wouldn’t categorize the labor market as being tight anymore because of the quits ratio and the hires data in the job openings report. This also shows itself in the employment cost index as well. These are key data lines for the Fed and the reason we are going to see three rate cuts this year.

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Inside The Most Ridiculous Jobs Report In History: Record 1.2 Million Immigrant Jobs Added In One Month

Inside The Most Ridiculous Jobs Report In History: Record 1.2 Million Immigrant Jobs Added In One Month

Last month we though that the January…

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Inside The Most Ridiculous Jobs Report In History: Record 1.2 Million Immigrant Jobs Added In One Month

Last month we though that the January jobs report was the "most ridiculous in recent history" but, boy, were we wrong because this morning the Biden department of goalseeked propaganda (aka BLS) published the February jobs report, and holy crap was that something else. Even Goebbels would blush. 

What happened? Let's take a closer look.

On the surface, it was (almost) another blockbuster jobs report, certainly one which nobody expected, or rather just one bank out of 76 expected. Starting at the top, the BLS reported that in February the US unexpectedly added 275K jobs, with just one research analyst (from Dai-Ichi Research) expecting a higher number.

Some context: after last month's record 4-sigma beat, today's print was "only" 3 sigma higher than estimates. Needless to say, two multiple sigma beats in a row used to only happen in the USSR... and now in the US, apparently.

Before we go any further, a quick note on what last month we said was "the most ridiculous jobs report in recent history": it appears the BLS read our comments and decided to stop beclowing itself. It did that by slashing last month's ridiculous print by over a third, and revising what was originally reported as a massive 353K beat to just 229K,  a 124K revision, which was the biggest one-month negative revision in two years!

Of course, that does not mean that this month's jobs print won't be revised lower: it will be, and not just that month but every other month until the November election because that's the only tool left in the Biden admin's box: pretend the economic and jobs are strong, then revise them sharply lower the next month, something we pointed out first last summer and which has not failed to disappoint once.

To be fair, not every aspect of the jobs report was stellar (after all, the BLS had to give it some vague credibility). Take the unemployment rate, after flatlining between 3.4% and 3.8% for two years - and thus denying expectations from Sahm's Rule that a recession may have already started - in February the unemployment rate unexpectedly jumped to 3.9%, the highest since February 2022 (with Black unemployment spiking by 0.3% to 5.6%, an indicator which the Biden admin will quickly slam as widespread economic racism or something).

And then there were average hourly earnings, which after surging 0.6% MoM in January (since revised to 0.5%) and spooking markets that wage growth is so hot, the Fed will have no choice but to delay cuts, in February the number tumbled to just 0.1%, the lowest in two years...

... for one simple reason: last month's average wage surge had nothing to do with actual wages, and everything to do with the BLS estimate of hours worked (which is the denominator in the average wage calculation) which last month tumbled to just 34.1 (we were led to believe) the lowest since the covid pandemic...

... but has since been revised higher while the February print rose even more, to 34.3, hence why the latest average wage data was once again a product not of wages going up, but of how long Americans worked in any weekly period, in this case higher from 34.1 to 34.3, an increase which has a major impact on the average calculation.

While the above data points were examples of some latent weakness in the latest report, perhaps meant to give it a sheen of veracity, it was everything else in the report that was a problem starting with the BLS's latest choice of seasonal adjustments (after last month's wholesale revision), which have gone from merely laughable to full clownshow, as the following comparison between the monthly change in BLS and ADP payrolls shows. The trend is clear: the Biden admin numbers are now clearly rising even as the impartial ADP (which directly logs employment numbers at the company level and is far more accurate), shows an accelerating slowdown.

But it's more than just the Biden admin hanging its "success" on seasonal adjustments: when one digs deeper inside the jobs report, all sorts of ugly things emerge... such as the growing unprecedented divergence between the Establishment (payrolls) survey and much more accurate Household (actual employment) survey. To wit, while in January the BLS claims 275K payrolls were added, the Household survey found that the number of actually employed workers dropped for the third straight month (and 4 in the past 5), this time by 184K (from 161.152K to 160.968K).

This means that while the Payrolls series hits new all time highs every month since December 2020 (when according to the BLS the US had its last month of payrolls losses), the level of Employment has not budged in the past year. Worse, as shown in the chart below, such a gaping divergence has opened between the two series in the past 4 years, that the number of Employed workers would need to soar by 9 million (!) to catch up to what Payrolls claims is the employment situation.

There's more: shifting from a quantitative to a qualitative assessment, reveals just how ugly the composition of "new jobs" has been. Consider this: the BLS reports that in February 2024, the US had 132.9 million full-time jobs and 27.9 million part-time jobs. Well, that's great... until you look back one year and find that in February 2023 the US had 133.2 million full-time jobs, or more than it does one year later! And yes, all the job growth since then has been in part-time jobs, which have increased by 921K since February 2023 (from 27.020 million to 27.941 million).

Here is a summary of the labor composition in the past year: all the new jobs have been part-time jobs!

But wait there's even more, because now that the primary season is over and we enter the heart of election season and political talking points will be thrown around left and right, especially in the context of the immigration crisis created intentionally by the Biden administration which is hoping to import millions of new Democratic voters (maybe the US can hold the presidential election in Honduras or Guatemala, after all it is their citizens that will be illegally casting the key votes in November), what we find is that in February, the number of native-born workers tumbled again, sliding by a massive 560K to just 129.807 million. Add to this the December data, and we get a near-record 2.4 million plunge in native-born workers in just the past 3 months (only the covid crash was worse)!

The offset? A record 1.2 million foreign-born (read immigrants, both legal and illegal but mostly illegal) workers added in February!

Said otherwise, not only has all job creation in the past 6 years has been exclusively for foreign-born workers...

Source: St Louis Fed FRED Native Born and Foreign Born

... but there has been zero job-creation for native born workers since June 2018!

This is a huge issue - especially at a time of an illegal alien flood at the southwest border...

... and is about to become a huge political scandal, because once the inevitable recession finally hits, there will be millions of furious unemployed Americans demanding a more accurate explanation for what happened - i.e., the illegal immigration floodgates that were opened by the Biden admin.

Which is also why Biden's handlers will do everything in their power to insure there is no official recession before November... and why after the election is over, all economic hell will finally break loose. Until then, however, expect the jobs numbers to get even more ridiculous.

Tyler Durden Fri, 03/08/2024 - 13:30

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