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First Mode chief scientist Elizabeth Frank spans the spectrum from Earth’s depths to deep space

Lots of tech startups have a chief executive officer and a chief technology officer, and some have a chief operating officer and a chief financial officer as well. But how many have a chief scientist? First Mode, for one. The Seattle-based creative engine

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First Mode chief scientist Elizabeth Frank
First Mode’s chief scientist, Elizabeth Frank, holds her favorite type of meteorite, a pallasite. (First Mode Photo)

Lots of tech startups have a chief executive officer and a chief technology officer, and some have a chief operating officer and a chief financial officer as well. But how many have a chief scientist?

First Mode, for one. The Seattle-based creative engineering company recently named its first chief scientist (and its first COO). Both were internal promotions, with co-founder Rhae Adams becoming chief operating officer and planetary scientist Elizabeth Frank becoming chief scientist.

Many of the projects First Mode has worked on over the three years of its existence have to do with planetary exploration. For example, the company’s engineers have provided support for NASA’s Perseverance rover, which landed on Mars in February; and for the Psyche probe that’s due for launch to a metal-rich asteroid next year.

But other projects are much closer to home: First Mode is building a hydrogen-fueled power system for the massive trucks that Anglo American uses to haul ore out of its mines, and it’s designing a power module for the world’s first zero-emission race truck in Mexico’s Baja 1000 endurance race.

Those Earth-based engineering challenges represent a brave new world for Frank, who was part of the science team for NASA’s Messenger mission to Mercury and came to the Seattle area in 2016 to work at Planetary Resources, the asteroid mining company that fizzled out just as First Mode was forming.

First Mode has grown rapidly, despite the COVID pandemic. Two years ago, just before the virus took hold in the U.S., the company had 28 full-time employees. Today it has more than 150 employees, including more than two dozen at its Australian facility in Perth. First Mode is planning to add 170 more jobs in 2022.

Some of those jobs will be on the chief scientist’s team in Seattle. But Frank’s duties extend far beyond the Emerald City. She’s also the chair of the Commercial Advisory Board for NASA’s Lunar Exploration Analysis Group, and the co-author of a white paper for the National Academy of Science’s decadal survey that delved into the role of commercial space ventures in planetary exploration.

“I would like to see NASA have smaller missions, so that it’s OK for some number of those missions to fail in a way that allows technology to move forward,” she said.

The way Frank sees it, failure should be more of an option.

“This is not just something that NASA experiences,” she said. “We’re observing this directly with the mining industry as well. … When you get very comfortable with your technology, you’re afraid to change it — because you know how it works, and once you know how it works, you’re afraid to incorporate new technology because that could change your operation.”

In a wide-ranging interview with GeekWire, Frank shared her perspective on the intersection between science and technology, her role as First Mode’s “chief problem advocate,” and her plans for future projects. Here’s a transcript of the Q&A, edited for length and clarity:

GeekWire: I wanted to start out by asking what a chief scientist does, and what you plan to do as chief scientist at First Mode.

Elizabeth Frank: Let me start by explaining where we’ve been and where we’re going. We started with this hypothesis of trying to figure out if we could take the principles and practices of space systems engineering that we use to deliver spacecraft and launch them, and apply those principles to solve complex problems here on Earth. We’ve been testing that hypothesis over the past three years or so with projects like the haul truck power plant that we’ve been developing with Anglo American, as well as work in space, such as our work supporting the Psyche mission.

So, we’ve had this sustainability angle and this space angle that have been working in parallel. Across those examples of work, as well as other projects, we’ve been converging on several core capabilities for the company — and those are mobility, power systems, designing for extreme environments, and systems integration.

Now we’re at the point where we’re growing rapidly, and we want to be really strategic about where we’re directing resources. We started by taking principles from space engineering and applying them to terrestrial work. Now we want to learn from Earth-based problems and apply those lessons back in space — and at the same time, figure out how those things intersect. How do projects relating to space and exploration intersect with sustainability solutions?

As a scientist, I’m very intrigued by the opportunities. I’m interested in finding out how First Mode can take its core capabilities and apply them to problems across Earth science, climate science, oceanography — areas that require a deeper understanding to provide actionable solutions, but really require a scientist to define the problem. And so that’s where I’m coming in as chief scientist to create a roadmap of what those opportunities are, and where unique problems exist that First Mode can address.

Q: Some people make a big distinction between science and engineering, and First Mode is primarily an engineering firm. Does that require a transition as well, to think in terms of not so much pure science, but applied engineering?

A: I started in academia, and I’ve always had this kind of restlessness about the topics that I work on. I’ve always been very interdisciplinary in my work. My bachelor’s degree is literally in interdisciplinary science.

I became particularly passionate about planetary science while I was an undergraduate and pursued a Ph.D. in planetary science, specifically planetary geochemistry. During that experience, I realized I didn’t really want to be a professor. Teaching wasn’t for me. But I had a hard time picking one particular direction for my entire academic career, if I were to be an academic.

That was validated for me when I was working on Messenger, which was literally the pinnacle of planetary science. That’s objectively cool, but there were elements of the realities of being an academic, particularly on soft money, that made me feel like it wasn’t the right environment for me. It made me realize you can be passionate about a topic, but not about a particular job.

I was really fortunate to go from this academic environment and take a year during my postdoc to figure out how to translate my skills into something that would be marketable for industry. I pivoted my career into Planetary Resources, the asteroid mining company, and there I was the first Ph.D. scientist in a team of engineers. It was there that I learned how to work the interface between science and engineering.

This 2017 video from Planetary Resources features Elizabeth Frank:

What it comes down to is, scientists tend to be very focused on the data that they need to answer a particular science question. Engineers are very focused on the system that’s required to actually execute a solution, but maybe they don’t always necessarily have an interest in the science itself. So you need folks who can work across that interface. That’s where systems engineering comes in, and I realized at Planetary Resources that my brain is wired like a systems engineer. I really like that big-picture perspective and seeing what the intersections are.

I’ve carried that experience into First Mode, and not just on projects specific to aerospace. I’ve worked with mining clients to help them define their requirements for projects. So really, I think a different title for my job would be “chief problem advocate.” I’m really good at defining what success looks like, writing that down and generating a list of requirements that engineers can design a solution for.

With this new job as chief scientist, I’m looking for good problems. That’s really what it boils down to: Where can First Mode address unique problems in oceanography or Earth science? The foundations of geology are the same across the solar system, so it’s actually a pretty holistic perspective. We’re just at the point now where we’re trying to see what the opportunities might be, so check back in six months.

Q: Does the fact that First Mode is an employee-owned company affect how you do your job, or does it really matter whether you’re an owner or whether you’re, say, working at a venture where you have investors who hold stakes in the company?

A: I very much care about what the employee who’s at First Mode wants to work on. Just as an example, when I first started doing my research into what kind of problems are good First Mode problems, I sent a message out to the entire company. I said, “Hey, what are your passion projects? What have you always wanted to work on? Set up a meeting with me, let’s chat.”

I want to learn more and see what the opportunities might be, because I really want to bring in work that the folks in the team are excited to work on and provide solutions for. I think that’s important for retention, for morale, and for feeling good at the end of the day about the work you’re doing. Research and development is not easy work. There are a lot of opportunities for things to go wrong, because you’re doing something for the first time. So, if you can abstract out a level after a bad day, and remember the impact that you’re having, I think that helps people get through those tough times and then feel good at the end about the work they’ve done.

First Mode team members Clara Sekowski and Rhae Adams do preliminary work on spaceflight hardware at the company’s headquarters in Seattle’s Belltown neighborhood. (First Mode Photo)

Q: And if I can turn that question around, what is your passion project?

A: Oceans, I guess. I took an oceanography class when I was an undergrad, and I remember having my mind blown so many times during the class. What’s fun about being in Seattle is that there’s a thriving marine sector and ocean sciences community out here. I think leveraging the local resources and local knowledge that people have from experience in those fields is going to be really exciting for us, if we in fact end up going in that direction. I don’t know yet. So again, check back in six months and we’ll see if I’ve changed my tune on oceanography.

Q: Have you gotten advice from your friends in the planetary science community about how a chief scientist is supposed to act? For example, Blue Origin has a chief scientist, Steve Squyres, who was the principal investigator for NASA’s Mars Exploration Rover before he came to Jeff Bezos’ space company. Were there any words of advice from your colleagues?

A: From my colleagues, or for my colleagues?

Q: Well, both, I guess. Why not?

A: For any planetary scientist — or really, for anybody in a career looking for a change — it’s important to be open to new opportunities. Sometimes you think your career is going to go in one direction, but opportunities might present themselves to you that you didn’t actually expect. I hate the standard interview question, “Where do you see yourself in five years?” Because every time I think back five years ago, I couldn’t have predicted where I am now. So I think it’s important to accept the fact that careers can go in unexpected directions. Don’t limit yourself based on what you think you should be doing or what other people should think you should be doing.

Q: I’ve finished up my list of questions, but is there anything else you wanted to get across?

A: I guess there are two things. The first one is, I’m still really interested in any problems people have that require a crack team of engineers. So if any of your readers are looking for a multidisciplinary team of systems, electrical, software, mechanical, etc., engineers to solve their problems, whether it’s a field of science or whether it’s to move their company forward, they should reach out to me.

The other thing is that we’re still hiring like crazy here in Seattle and in Perth. So people should check out the job postings on our website and apply. We need to grow this team to help do all the things that we want to do, and I look forward to growing my team out next year.

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Congress’ failure so far to deliver on promise of tens of billions in new research spending threatens America’s long-term economic competitiveness

A deal that avoided a shutdown also slashed spending for the National Science Foundation, putting it billions below a congressional target intended to…

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Science is again on the chopping block on Capitol Hill. AP Photo/Sait Serkan Gurbuz

Federal spending on fundamental scientific research is pivotal to America’s long-term economic competitiveness and growth. But less than two years after agreeing the U.S. needed to invest tens of billions of dollars more in basic research than it had been, Congress is already seriously scaling back its plans.

A package of funding bills recently passed by Congress and signed by President Joe Biden on March 9, 2024, cuts the current fiscal year budget for the National Science Foundation, America’s premier basic science research agency, by over 8% relative to last year. That puts the NSF’s current allocation US$6.6 billion below targets Congress set in 2022.

And the president’s budget blueprint for the next fiscal year, released on March 11, doesn’t look much better. Even assuming his request for the NSF is fully funded, it would still, based on my calculations, leave the agency a total of $15 billion behind the plan Congress laid out to help the U.S. keep up with countries such as China that are rapidly increasing their science budgets.

I am a sociologist who studies how research universities contribute to the public good. I’m also the executive director of the Institute for Research on Innovation and Science, a national university consortium whose members share data that helps us understand, explain and work to amplify those benefits.

Our data shows how underfunding basic research, especially in high-priority areas, poses a real threat to the United States’ role as a leader in critical technology areas, forestalls innovation and makes it harder to recruit the skilled workers that high-tech companies need to succeed.

A promised investment

Less than two years ago, in August 2022, university researchers like me had reason to celebrate.

Congress had just passed the bipartisan CHIPS and Science Act. The science part of the law promised one of the biggest federal investments in the National Science Foundation in its 74-year history.

The CHIPS act authorized US$81 billion for the agency, promised to double its budget by 2027 and directed it to “address societal, national, and geostrategic challenges for the benefit of all Americans” by investing in research.

But there was one very big snag. The money still has to be appropriated by Congress every year. Lawmakers haven’t been good at doing that recently. As lawmakers struggle to keep the lights on, fundamental research is quickly becoming a casualty of political dysfunction.

Research’s critical impact

That’s bad because fundamental research matters in more ways than you might expect.

For instance, the basic discoveries that made the COVID-19 vaccine possible stretch back to the early 1960s. Such research investments contribute to the health, wealth and well-being of society, support jobs and regional economies and are vital to the U.S. economy and national security.

Lagging research investment will hurt U.S. leadership in critical technologies such as artificial intelligence, advanced communications, clean energy and biotechnology. Less support means less new research work gets done, fewer new researchers are trained and important new discoveries are made elsewhere.

But disrupting federal research funding also directly affects people’s jobs, lives and the economy.

Businesses nationwide thrive by selling the goods and services – everything from pipettes and biological specimens to notebooks and plane tickets – that are necessary for research. Those vendors include high-tech startups, manufacturers, contractors and even Main Street businesses like your local hardware store. They employ your neighbors and friends and contribute to the economic health of your hometown and the nation.

Nearly a third of the $10 billion in federal research funds that 26 of the universities in our consortium used in 2022 directly supported U.S. employers, including:

  • A Detroit welding shop that sells gases many labs use in experiments funded by the National Institutes of Health, National Science Foundation, Department of Defense and Department of Energy.

  • A Dallas-based construction company that is building an advanced vaccine and drug development facility paid for by the Department of Health and Human Services.

  • More than a dozen Utah businesses, including surveyors, engineers and construction and trucking companies, working on a Department of Energy project to develop breakthroughs in geothermal energy.

When Congress shortchanges basic research, it also damages businesses like these and people you might not usually associate with academic science and engineering. Construction and manufacturing companies earn more than $2 billion each year from federally funded research done by our consortium’s members.

A lag or cut in federal research funding would harm U.S. competitiveness in critical advanced technologies such as artificial intelligence and robotics. Hispanolistic/E+ via Getty Images

Jobs and innovation

Disrupting or decreasing research funding also slows the flow of STEM – science, technology, engineering and math – talent from universities to American businesses. Highly trained people are essential to corporate innovation and to U.S. leadership in key fields, such as AI, where companies depend on hiring to secure research expertise.

In 2022, federal research grants paid wages for about 122,500 people at universities that shared data with my institute. More than half of them were students or trainees. Our data shows that they go on to many types of jobs but are particularly important for leading tech companies such as Google, Amazon, Apple, Facebook and Intel.

That same data lets me estimate that over 300,000 people who worked at U.S. universities in 2022 were paid by federal research funds. Threats to federal research investments put academic jobs at risk. They also hurt private sector innovation because even the most successful companies need to hire people with expert research skills. Most people learn those skills by working on university research projects, and most of those projects are federally funded.

High stakes

If Congress doesn’t move to fund fundamental science research to meet CHIPS and Science Act targets – and make up for the $11.6 billion it’s already behind schedule – the long-term consequences for American competitiveness could be serious.

Over time, companies would see fewer skilled job candidates, and academic and corporate researchers would produce fewer discoveries. Fewer high-tech startups would mean slower economic growth. America would become less competitive in the age of AI. This would turn one of the fears that led lawmakers to pass the CHIPS and Science Act into a reality.

Ultimately, it’s up to lawmakers to decide whether to fulfill their promise to invest more in the research that supports jobs across the economy and in American innovation, competitiveness and economic growth. So far, that promise is looking pretty fragile.

This is an updated version of an article originally published on Jan. 16, 2024.

Jason Owen-Smith receives research support from the National Science Foundation, the National Institutes of Health, the Alfred P. Sloan Foundation and Wellcome Leap.

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What’s Driving Industrial Development in the Southwest U.S.

The post-COVID-19 pandemic pipeline, supply imbalances, investment and construction challenges: these are just a few of the topics address by a powerhouse…

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The post-COVID-19 pandemic pipeline, supply imbalances, investment and construction challenges: these are just a few of the topics address by a powerhouse panel of executives in industrial real estate this week at NAIOP’s I.CON West in Long Beach, California. Led by Dawn McCombs, principal and Denver lead industrial specialist for Avison Young, the panel tackled some of the biggest issues facing the sector in the Western U.S. 

Starting with the pandemic in 2020 and continuing through 2022, McCombs said, the industrial sector experienced a huge surge in demand, resulting in historic vacancies, rent growth and record deliveries. Operating fundamentals began to normalize in 2023 and construction starts declined, certainly impacting vacancy and absorption moving forward.  

“Development starts dropped by 65% year-over-year across the U.S. last year. In Q4, we were down 25% from pre-COVID norms,” began Megan Creecy-Herman, president, U.S. West Region, Prologis, noting that all of that is setting us up to see an improvement of fundamentals in the market. “U.S. vacancy ended 2023 at about 5%, which is very healthy.” 

Vacancies are expected to grow in Q1 and Q2, peaking mid-year at around 7%. Creecy-Herman expects to see an increase in absorption as customers begin to have confidence in the economy, and everyone gets some certainty on what the Fed does with interest rates. 

“It’s an interesting dynamic to see such a great increase in rents, which have almost doubled in some markets,” said Reon Roski, CEO, Majestic Realty Co. “It’s healthy to see a slowing down… before [rents] go back up.” 

Pre-pandemic, a lot of markets were used to 4-5% vacancy, said Brooke Birtcher Gustafson, fifth-generation president of Birtcher Development. “Everyone was a little tepid about where things are headed with a mediocre outlook for 2024, but much of this is normalizing in the Southwest markets.”  

McCombs asked the panel where their companies found themselves in the construction pipeline when the Fed raised rates in 2022.   

In Salt Lake City, said Angela Eldredge, chief operations officer at Price Real Estate, there is a typical 12-18-month lead time on construction materials. “As rates started to rise in 2022, lots of permits had already been pulled and construction starts were beginning, so those project deliveries were in fall 2023. [The slowdown] was good for our market because it kept rates high, vacancies lower and helped normalize the market to a healthy pace.” 

A supply imbalance can stress any market, and Gustafson joked that the current imbalance reminded her of a favorite quote from the movie Super Troopers: “Desperation is a stinky cologne.” “We’re all still a little crazed where this imbalance has put us, but for the patient investor and owner, there will be a rebalancing and opportunity for the good quality real estate to pass the sniff test,” she said.  

At Bircher, Gustafson said that mid-pandemic, there were predictions that one billion square feet of new product would be required to meet tenant demand, e-commerce growth and safety stock. That transition opened a great opportunity for investors to run at the goal. “In California, the entitlement process is lengthy, around 24-36 months to get from the start of an acquisition to the completion of a building,” she said. Fast forward to 2023-2024, a lot of what is being delivered in 2024 is the result of that chase.  

“Being an optimistic developer, there is good news. The supply imbalance helped normalize what was an unsustainable surge in rents and land values,” she said. “It allowed corporate heads of real estate to proactively evaluate growth opportunities, opened the door for contrarian investors to land bank as values drop, and provided tenants with options as there is more product. Investment goals and strategies have shifted, and that’s created opportunity for buyers.” 

“Developers only know how to run and develop as much as we can,” said Roski. “There are certain times in cycles that we are forced to slow down, which is a good thing. In the last few years, Majestic has delivered 12-14 million square feet, and this year we are developing 6-8 million square feet. It’s all part of the cycle.”  

Creecy-Herman noted that compared to the other asset classes and opportunities out there, including office and multifamily, industrial remains much more attractive for investment. “That was absolutely one of the things that underpinned the amount of investment we saw in a relatively short time period,” she said.  

Market rent growth across Los Angeles, Inland Empire and Orange County moved up more than 100% in a 24-month period. That created opportunities for landlords to flexible as they’re filling up their buildings. “Normalizing can be uncomfortable especially after that kind of historic high, but at the same time it’s setting us up for strong years ahead,” she said. 

Issues that owners and landlords are facing with not as much movement in the market is driving a change in strategy, noted Gustafson. “Comps are all over the place,” she said. “You have to dive deep into every single deal that is done to understand it and how investment strategies are changing.” 

Tenants experienced a variety of challenges in the pandemic years, from supply chain to labor shortages on the negative side, to increased demand for products on the positive, McCombs noted.  

“Prologis has about 6,700 customers around the world, from small to large, and the universal lesson [from the pandemic] is taking a more conservative posture on inventories,” Creecy-Herman said. “Customers are beefing up inventories, and that conservatism in the supply chain is a lesson learned that’s going to stick with us for a long time.” She noted that the company has plenty of clients who want to take more space but are waiting on more certainty from the broader economy.  

“E-commerce grew by 8% last year, and we think that’s going to accelerate to 10% this year. This is still less than 25% of all retail sales, so the acceleration we’re going to see in e-commerce… is going to drive the business forward for a long time,” she said. 

Roski noted that customers continually re-evaluate their warehouse locations, expanding during the pandemic and now consolidating but staying within one delivery day of vast consumer bases.  

“This is a generational change,” said Creecy-Herman. “Millions of young consumers have one-day delivery as a baseline for their shopping experience. Think of what this means for our business long term to help our customers meet these expectations.” 

McCombs asked the panelists what kind of leasing activity they are experiencing as a return to normalcy is expected in 2024. 

“During the pandemic, shifts in the ports and supply chain created a build up along the Mexican border,” said Roski, noting border towns’ importance to increased manufacturing in Mexico. A shift of populations out of California and into Arizona, Nevada, Texas and Florida have resulted in an expansion of warehouses in those markets. 

Eldridge said that Salt Lake City’s “sweet spot” is 100-200 million square feet, noting that the market is best described as a mid-box distribution hub that is close to California and Midwest markets. “Our location opens up the entire U.S. to our market, and it’s continuing to grow,” she said.   

The recent supply chain and West Coast port clogs prompted significant investment in nearshoring and port improvements. “Ports are always changing,” said Roski, listing a looming strike at East Coast ports, challenges with pirates in the Suez Canal, and water issues in the Panama Canal. “Companies used to fix on one port and that’s where they’d bring in their imports, but now see they need to be [bring product] in a couple of places.” 

“Laredo, [Texas,] is one of the largest ports in the U.S., and there’s no water. It’s trucks coming across the border. Companies have learned to be nimble and not focused on one area,” she said. 

“All of the markets in the southwest are becoming more interconnected and interdependent than they were previously,” Creecy-Herman said. “In Southern California, there are 10 markets within 500 miles with over 25 million consumers who spend, on average, 10% more than typical U.S. consumers.” Combined with the port complex, those fundamentals aren’t changing. Creecy-Herman noted that it’s less of a California exodus than it is a complementary strategy where customers are taking space in other markets as they grow. In the last 10 years, she noted there has been significant maturation of markets such as Las Vegas and Phoenix. As they’ve become more diversified, customers want to have a presence there. 

In the last decade, Gustafson said, the consumer base has shifted. Tenants continue to change strategies to adapt, such as hub-and-spoke approaches.  From an investment perspective, she said that strategies change weekly in response to market dynamics that are unprecedented.  

McCombs said that construction challenges and utility constraints have been compounded by increased demand for water and power. 

“Those are big issues from the beginning when we’re deciding on whether to buy the dirt, and another decision during construction,” Roski said. “In some markets, we order transformers more than a year before they are needed. Otherwise, the time comes [to use them] and we can’t get them. It’s a new dynamic of how leases are structured because it’s something that’s out of our control.” She noted that it’s becoming a bigger issue with electrification of cars, trucks and real estate, and the U.S. power grid is not prepared to handle it.  

Salt Lake City’s land constraints play a role in site selection, said Eldridge. “Land values of areas near water are skyrocketing.” 

The panelists agreed that a favorable outlook is ahead for 2024, and today’s rebalancing will drive a healthy industry in the future as demand and rates return to normalized levels, creating opportunities for investors, developers and tenants.  


This post is brought to you by JLL, the social media and conference blog sponsor of NAIOP’s I.CON West 2024. Learn more about JLL at www.us.jll.com or www.jll.ca.

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Analyst reviews Apple stock price target amid challenges

Here’s what could happen to Apple shares next.

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They said it was bound to happen.

It was Jan. 11, 2024 when software giant Microsoft  (MSFT)  briefly passed Apple  (AAPL)  as the most valuable company in the world.

Microsoft's stock closed 0.5% higher, giving it a market valuation of $2.859 trillion. 

It rose as much as 2% during the session and the company was briefly worth $2.903 trillion. Apple closed 0.3% lower, giving the company a market capitalization of $2.886 trillion. 

"It was inevitable that Microsoft would overtake Apple since Microsoft is growing faster and has more to benefit from the generative AI revolution," D.A. Davidson analyst Gil Luria said at the time, according to Reuters.

The two tech titans have jostled for top spot over the years and Microsoft was ahead at last check, with a market cap of $3.085 trillion, compared with Apple's value of $2.684 trillion.

Analysts noted that Apple had been dealing with weakening demand, including for the iPhone, the company’s main source of revenue. 

Demand in China, a major market, has slumped as the country's economy makes a slow recovery from the pandemic and competition from Huawei.

Sales in China of Apple's iPhone fell by 24% in the first six weeks of 2024 compared with a year earlier, according to research firm Counterpoint, as the company contended with stiff competition from a resurgent Huawei "while getting squeezed in the middle on aggressive pricing from the likes of OPPO, vivo and Xiaomi," said senior Analyst Mengmeng Zhang.

“Although the iPhone 15 is a great device, it has no significant upgrades from the previous version, so consumers feel fine holding on to the older-generation iPhones for now," he said.

A man scrolling through Netflix on an Apple iPad Pro. Photo by Phil Barker/Future Publishing via Getty Images.

Future Publishing/Getty Images

Big plans for China

Counterpoint said that the first six weeks of 2023 saw abnormally high numbers with significant unit sales being deferred from December 2022 due to production issues.

Apple is planning to open its eighth store in Shanghai – and its 47th across China – on March 21.

Related: Tech News Now: OpenAI says Musk contract 'never existed', Xiaomi's EV, and more

The company also plans to expand its research centre in Shanghai to support all of its product lines and open a new lab in southern tech hub Shenzhen later this year, according to the South China Morning Post.

Meanwhile, over in Europe, Apple announced changes to comply with the European Union's Digital Markets Act (DMA), which went into effect last week, Reuters reported on March 12.

Beginning this spring, software developers operating in Europe will be able to distribute apps to EU customers directly from their own websites instead of through the App Store.

"To reflect the DMA’s changes, users in the EU can install apps from alternative app marketplaces in iOS 17.4 and later," Apple said on its website, referring to the software platform that runs iPhones and iPads. 

"Users will be able to download an alternative marketplace app from the marketplace developer’s website," the company said.

Apple has also said it will appeal a $2 billion EU antitrust fine for thwarting competition from Spotify  (SPOT)  and other music streaming rivals via restrictions on the App Store.

The company's shares have suffered amid all this upheaval, but some analysts still see good things in Apple's future.

Bank of America Securities confirmed its positive stance on Apple, maintaining a buy rating with a steady price target of $225, according to Investing.com

The firm's analysis highlighted Apple's pricing strategy evolution since the introduction of the first iPhone in 2007, with initial prices set at $499 for the 4GB model and $599 for the 8GB model.

BofA said that Apple has consistently launched new iPhone models, including the Pro/Pro Max versions, to target the premium market. 

Analyst says Apple selloff 'overdone'

Concurrently, prices for previous models are typically reduced by about $100 with each new release. 

This strategy, coupled with installment plans from Apple and carriers, has contributed to the iPhone's installed base reaching a record 1.2 billion in 2023, the firm said.

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Apple has effectively shifted its sales mix toward higher-value units despite experiencing slower unit sales, BofA said.

This trend is expected to persist and could help mitigate potential unit sales weaknesses, particularly in China. 

BofA also noted Apple's dominance in the high-end market, maintaining a market share of over 90% in the $1,000 and above price band for the past three years.

The firm also cited the anticipation of a multi-year iPhone cycle propelled by next-generation AI technology, robust services growth, and the potential for margin expansion.

On Monday, Evercore ISI analysts said they believed that the sell-off in the iPhone maker’s shares may be “overdone.”

The firm said that investors' growing preference for AI-focused stocks like Nvidia  (NVDA)  has led to a reallocation of funds away from Apple. 

In addition, Evercore said concerns over weakening demand in China, where Apple may be losing market share in the smartphone segment, have affected investor sentiment.

And then ongoing regulatory issues continue to have an impact on investor confidence in the world's second-biggest company.

“We think the sell-off is rather overdone, while we suspect there is strong valuation support at current levels to down 10%, there are three distinct drivers that could unlock upside on the stock from here – a) Cap allocation, b) AI inferencing, and c) Risk-off/defensive shift," the firm said in a research note.

Related: Veteran fund manager picks favorite stocks for 2024

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