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Contact, a platform for creatives backed by Maisie Williams, raises $1.9M Seed led by Founders Fund

With the pandemic digitizing every aspect of our lives, the Creator Economy has taken off like never before, with some estimates saying it’s now a $100Bn+ market. And yet, managing your professional life as a model, actor, writer or designer remains…

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With the pandemic digitizing every aspect of our lives, the Creator Economy has taken off like never before, with some estimates saying it’s now a $100Bn+ market. And yet, managing your professional life as a model, actor, writer or designer remains a mish-mash of emails, manual booking processes, and dreaded PDFs. Creatives face late payments, often opaque industry practices, even as top talent agencies have collectively achieved a valuation of $20Bn in value. But while modeling talent can be charged as much as a 20-40% commission fee, social media has been gradually displacing traditional agencies by reducing the barriers to entry and making talent more accessible. However, as everyone knows, social media is nowhere near a place anyone can manage their career.

Late last year the Contact platform launched, initially offering models a way to take bookings and manage some aspects of their work. It’s now looking to address the wider problems referred to above, with a new round of funding involving some key players in the creative industries.

It’s backed and supported by Maisie Williams, best known for her work on Game of Thrones, who has become Creative Strategist and Advisor to the startup after becoming a passionate advocate for better conditions for creatives in the industry.

Contact has now raised a $1.9 million (£1.4 million) Seed round of funding led by Founders Fund. Also participating is LAUNCH (the fund led by investors Jason Calacanis), Sweet Capital (via Pippa Lamb), Rogue VC (via Alice Lloyd George) and Angel investors Simon Beckerman (co-founder of Depop), Eric Wahlforss (co-founder of SoundCloud and now Dance), Abe Burns and Joe White.

Although Contact’s initial incarnation is addressing the modeling world, its vision is far bigger. Contact co-founder and CEO Reuben Selby — a fashion designer who was formerly of William’s founding team, when she started her career — has worked with Nike, Thom Browne, and JW Anderson. He says the platform aims to become a scalable back-end solution across the $104.2 Billion Creator Economy, “democratizing” access to the world’s best creative talent.

Reuben Selby

Selby, who recently spoke about being a founder with autism is also the founder and creative director of his own label Reuben Selby, and co-founder of Cortex a creative agency and community. Selby is joined by CTO Josh McMillan previously of Deliveroo, Daisie, the Government Digital Service, and among others.

While its competitors might, broadly speaking, include Patreon, Creatively, and The Dots, it’s fair to say that Contact’s vision to bring many aspects of these platforms under one roof could be described as ambitious, it is also tantalising.

In a radical move for what is an industry dominated by agencies, individuals and businesses can discover and book creators and creative services directly, without going through an agency.

Contact initially launched its platform in October 2020 with the ability to discover and book fashion models, but post-fundraising plans to roll out other creative verticals such as photographers, stylists, videographers, and more.

Selby says the idea for Contact has been informed by his own personal experiences trying to break into the creative industry as a model, photographer, and creative director. After finding scant methods for secure and safe ways to get paid – while booking companies lacked basic technological tools – he realized that ‘middle-men’ and agencies were there main ones that benefitted, taking cuts on both sides and often still delivering a sub-par-product.

So how does Contact work?

When a Creator joins, they are able to showcase their portfolio across different creative services and take direct bookings.

A business can then browse and discover talent using filters, shortlist creative talent, providing details about the job, and book creators directly. Creatives can accept or reject jobs via the web platform or, soon, via a smartphone app. Once the job has been completed, the talent gets paid out via Contact.

Since soft-launching within the modeling vertical, Contact says it has onboarded almost 600 creatives and over 1,400 clients including Depop, Farfetch, Nike, Vivienne Westwood, and Vogue. Users of the platform have increased 100% YoY, says the startup.

Selby says Contact intends to remain in the background and allow the talent to brand itself independently across different verticals. Crucially, Contact does not take money from creators, only booking companies, from which it will levy a 20% fee on transactions.

Commenting, Trae Stephens, Partner at Founders Fund, said: “We are always excited when we find founders who seem to have been born to build a specific company. Reuben definitely seems like one of those founders. We are really excited to watch the company scale and expand into new creative verticals.”

Pippa Lamb, Partner at Sweet Capital, added: “The team at Contact have been pushing frontiers in the creator economy long before ‘the creator economy’ became a buzzword. Contact possesses a rare combination of world-class technical talent with the raw innovation of today’s most creative minds. We are excited about this next chapter.”

Williams, best known for playing Arya Stark on Game of Thrones, is no stranger to working on startups. She previously contributed to the Daisie platform, which continues to connect creators with one another to work on each others’ projects, helping creators find collaborators for their art.

But clearly her desire to disrupt the creative world largely controlled by ‘middle men’ was not sated by the experience.

Speaking to me in an exclusive interview, Williams and Selby outlined their vision:

Selby said the existing marketplace for models is just the start: “The vision has always been about creatives, and getting creatives paid for their work. We basically started out in one vertical, the modeling industry… and we’re in the process of rolling out new verticals so bringing on photographers, makeup artists, stylists, etc. But that’s a very very small part of the overall vision.”

He said the focus now is “on the distribution of work, how that relationship works with that audience, how they can monetize it. So it’s basically giving them a toolkit to monetize their creativity rather than just the physical constraints. That’s what we’re exploring right now. We have this marketplace but we see that as being a very small part, but the larger piece.”

He said the marketplace model can connect brands directly to creators or creatives, but, he said, brands continue to have a great deal of power: “The creators are just sitting there waiting for somebody to give them something. So we’re now working out how they can just distribute by their own work and monetize it in their own ways, with the back end of how all of the logistics work, and the operational side handled by the product that we’ve built, handling the payments and the licensing and insurance.”

Despite being a major Hollywood star, Williams told me the creative and entertainment industry she’s familiar with and works in remains stuck in an old world of emails and links, rather than the kinds of platforms the tech industry is used to building and using: “Being someone who has been represented by talent agencies for my career, that whole interaction online is emails. At no point are any of the assets digitised. There’s no ‘vault’ where all of my scripts go. There’s no place where I can upload all of my audition tapes. It’s always just a link in an email. There’s not really an industry standard. From an agency perspective, none of the work that they is very streamlined or directional.”

She says that need to change: “There’s a casting process and at the moment, and it’s a hugely dated way of doing things between the casting directors and the actors, the writers etc. We want to build a very streamlined process.”

Speaking about the investors he’s assembled to back Contact, Selby said the team chose Founders Fund to be their lead investor because of their approach: “The way that they work with founders… I found that personally very empowering. [They] give you a lot of freedom and space to think creatively. So there was a clear alignment.”

Talking about the other Angel investors in the round he said: “People like Eric and Simon are majorly connected in fashion and music culture in general.”

Speaking about how the entertainment industry might react to Contact, Williams said: “Actors have many other things that they do. Being able to have a platform that they can monetize all those other things is really important, especially because, as an actor you spend a lot of time unemployed.” But said the system is constructed in such as a way that “you’re only valuable as the auditions your agent puts you up for. It’s not very inspiring or rewarding. So a lot of actors make their own shows on streaming platforms or create their own documentaries or sell their work in other ways.”

She said Contact wants to be able to facilitate that through the platform, and for creatives to have more independence: “The film industry and the music industry is full of incredibly talented people who are multi-talented across many different industries. But they are still, kind of held by representatives and agencies and record labels or managers who have a lot of power in, sort of, keeping them ‘small’. Being able to introduce something which can offer so many other tools, I think, is really important.”

It’s clear that the vision Selby, his co-founders, and Williams have, is very big. The question is, will they be able to pull it off?

It has to be said, however, that the combination of a passionate Gen-Z-influential team (with added star power), a full-blown technology platform, heavyweight US investors, and Angels pulled from creative industries certainly points to the potential for success.

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International

Beloved mall retailer files Chapter 7 bankruptcy, will liquidate

The struggling chain has given up the fight and will close hundreds of stores around the world.

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It has been a brutal period for several popular retailers. The fallout from the covid pandemic and a challenging economic environment have pushed numerous chains into bankruptcy with Tuesday Morning, Christmas Tree Shops, and Bed Bath & Beyond all moving from Chapter 11 to Chapter 7 bankruptcy liquidation.

In all three of those cases, the companies faced clear financial pressures that led to inventory problems and vendors demanding faster, or even upfront payment. That creates a sort of inevitability.

Related: Beloved retailer finds life after bankruptcy, new famous owner

When a retailer faces financial pressure it sets off a cycle where vendors become wary of selling them items. That leads to barren shelves and no ability for the chain to sell its way out of its financial problems. 

Once that happens bankruptcy generally becomes the only option. Sometimes that means a Chapter 11 filing which gives the company a chance to negotiate with its creditors. In some cases, deals can be worked out where vendors extend longer terms or even forgive some debts, and banks offer an extension of loan terms.

In other cases, new funding can be secured which assuages vendor concerns or the company might be taken over by its vendors. Sometimes, as was the case with David's Bridal, a new owner steps in, adds new money, and makes deals with creditors in order to give the company a new lease on life.

It's rare that a retailer moves directly into Chapter 7 bankruptcy and decides to liquidate without trying to find a new source of funding.

Mall traffic has varied depending upon the type of mall.

Image source: Getty Images

The Body Shop has bad news for customers  

The Body Shop has been in a very public fight for survival. Fears began when the company closed half of its locations in the United Kingdom. That was followed by a bankruptcy-style filing in Canada and an abrupt closure of its U.S. stores on March 4.

"The Canadian subsidiary of the global beauty and cosmetics brand announced it has started restructuring proceedings by filing a Notice of Intention (NOI) to Make a Proposal pursuant to the Bankruptcy and Insolvency Act (Canada). In the same release, the company said that, as of March 1, 2024, The Body Shop US Limited has ceased operations," Chain Store Age reported.

A message on the company's U.S. website shared a simple message that does not appear to be the entire story.

"We're currently undergoing planned maintenance, but don't worry we're due to be back online soon."

That same message is still on the company's website, but a new filing makes it clear that the site is not down for maintenance, it's down for good.

The Body Shop files for Chapter 7 bankruptcy

While the future appeared bleak for The Body Shop, fans of the brand held out hope that a savior would step in. That's not going to be the case. 

The Body Shop filed for Chapter 7 bankruptcy in the United States.

"The US arm of the ethical cosmetics group has ceased trading at its 50 outlets. On Saturday (March 9), it filed for Chapter 7 insolvency, under which assets are sold off to clear debts, putting about 400 jobs at risk including those in a distribution center that still holds millions of dollars worth of stock," The Guardian reported.

After its closure in the United States, the survival of the brand remains very much in doubt. About half of the chain's stores in the United Kingdom remain open along with its Australian stores. 

The future of those stores remains very much in doubt and the chain has shared that it needs new funding in order for them to continue operating.

The Body Shop did not respond to a request for comment from TheStreet.   

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Government

Are Voters Recoiling Against Disorder?

Are Voters Recoiling Against Disorder?

Authored by Michael Barone via The Epoch Times (emphasis ours),

The headlines coming out of the Super…

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Are Voters Recoiling Against Disorder?

Authored by Michael Barone via The Epoch Times (emphasis ours),

The headlines coming out of the Super Tuesday primaries have got it right. Barring cataclysmic changes, Donald Trump and Joe Biden will be the Republican and Democratic nominees for president in 2024.

(Left) President Joe Biden delivers remarks on canceling student debt at Culver City Julian Dixon Library in Culver City, Calif., on Feb. 21, 2024. (Right) Republican presidential candidate and former U.S. President Donald Trump stands on stage during a campaign event at Big League Dreams Las Vegas in Las Vegas, Nev., on Jan. 27, 2024. (Mario Tama/Getty Images; David Becker/Getty Images)

With Nikki Haley’s withdrawal, there will be no more significantly contested primaries or caucuses—the earliest both parties’ races have been over since something like the current primary-dominated system was put in place in 1972.

The primary results have spotlighted some of both nominees’ weaknesses.

Donald Trump lost high-income, high-educated constituencies, including the entire metro area—aka the Swamp. Many but by no means all Haley votes there were cast by Biden Democrats. Mr. Trump can’t afford to lose too many of the others in target states like Pennsylvania and Michigan.

Majorities and large minorities of voters in overwhelmingly Latino counties in Texas’s Rio Grande Valley and some in Houston voted against Joe Biden, and even more against Senate nominee Rep. Colin Allred (D-Texas).

Returns from Hispanic precincts in New Hampshire and Massachusetts show the same thing. Mr. Biden can’t afford to lose too many Latino votes in target states like Arizona and Georgia.

When Mr. Trump rode down that escalator in 2015, commentators assumed he’d repel Latinos. Instead, Latino voters nationally, and especially the closest eyewitnesses of Biden’s open-border policy, have been trending heavily Republican.

High-income liberal Democrats may sport lawn signs proclaiming, “In this house, we believe ... no human is illegal.” The logical consequence of that belief is an open border. But modest-income folks in border counties know that flows of illegal immigrants result in disorder, disease, and crime.

There is plenty of impatience with increased disorder in election returns below the presidential level. Consider Los Angeles County, America’s largest county, with nearly 10 million people, more people than 40 of the 50 states. It voted 71 percent for Mr. Biden in 2020.

Current returns show county District Attorney George Gascon winning only 21 percent of the vote in the nonpartisan primary. He’ll apparently face Republican Nathan Hochman, a critic of his liberal policies, in November.

Gascon, elected after the May 2020 death of counterfeit-passing suspect George Floyd in Minneapolis, is one of many county prosecutors supported by billionaire George Soros. His policies include not charging juveniles as adults, not seeking higher penalties for gang membership or use of firearms, and bringing fewer misdemeanor cases.

The predictable result has been increased car thefts, burglaries, and personal robberies. Some 120 assistant district attorneys have left the office, and there’s a backlog of 10,000 unprosecuted cases.

More than a dozen other Soros-backed and similarly liberal prosecutors have faced strong opposition or have left office.

St. Louis prosecutor Kim Gardner resigned last May amid lawsuits seeking her removal, Milwaukee’s John Chisholm retired in January, and Baltimore’s Marilyn Mosby was defeated in July 2022 and convicted of perjury in September 2023. Last November, Loudoun County, Virginia, voters (62 percent Biden) ousted liberal Buta Biberaj, who declined to prosecute a transgender student for assault, and in June 2022 voters in San Francisco (85 percent Biden) recalled famed radical Chesa Boudin.

Similarly, this Tuesday, voters in San Francisco passed ballot measures strengthening police powers and requiring treatment of drug-addicted welfare recipients.

In retrospect, it appears the Floyd video, appearing after three months of COVID-19 confinement, sparked a frenzied, even crazed reaction, especially among the highly educated and articulate. One fatal incident was seen as proof that America’s “systemic racism” was worse than ever and that police forces should be defunded and perhaps abolished.

2020 was “the year America went crazy,” I wrote in January 2021, a year in which police funding was actually cut by Democrats in New York, Los Angeles, San Francisco, Seattle, and Denver. A year in which young New York Times (NYT) staffers claimed they were endangered by the publication of Sen. Tom Cotton’s (R-Ark.) opinion article advocating calling in military forces if necessary to stop rioting, as had been done in Detroit in 1967 and Los Angeles in 1992. A craven NYT publisher even fired the editorial page editor for running the article.

Evidence of visible and tangible discontent with increasing violence and its consequences—barren and locked shelves in Manhattan chain drugstores, skyrocketing carjackings in Washington, D.C.—is as unmistakable in polls and election results as it is in daily life in large metropolitan areas. Maybe 2024 will turn out to be the year even liberal America stopped acting crazy.

Chaos and disorder work against incumbents, as they did in 1968 when Democrats saw their party’s popular vote fall from 61 percent to 43 percent.

Views expressed in this article are opinions of the author and do not necessarily reflect the views of The Epoch Times or ZeroHedge.

Tyler Durden Sat, 03/09/2024 - 23:20

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Government

Veterans Affairs Kept COVID-19 Vaccine Mandate In Place Without Evidence

Veterans Affairs Kept COVID-19 Vaccine Mandate In Place Without Evidence

Authored by Zachary Stieber via The Epoch Times (emphasis ours),

The…

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Veterans Affairs Kept COVID-19 Vaccine Mandate In Place Without Evidence

Authored by Zachary Stieber via The Epoch Times (emphasis ours),

The U.S. Department of Veterans Affairs (VA) reviewed no data when deciding in 2023 to keep its COVID-19 vaccine mandate in place.

Doses of a COVID-19 vaccine in Washington in a file image. (Jacquelyn Martin/Pool/AFP via Getty Images)

VA Secretary Denis McDonough said on May 1, 2023, that the end of many other federal mandates “will not impact current policies at the Department of Veterans Affairs.”

He said the mandate was remaining for VA health care personnel “to ensure the safety of veterans and our colleagues.”

Mr. McDonough did not cite any studies or other data. A VA spokesperson declined to provide any data that was reviewed when deciding not to rescind the mandate. The Epoch Times submitted a Freedom of Information Act for “all documents outlining which data was relied upon when establishing the mandate when deciding to keep the mandate in place.”

The agency searched for such data and did not find any.

The VA does not even attempt to justify its policies with science, because it can’t,” Leslie Manookian, president and founder of the Health Freedom Defense Fund, told The Epoch Times.

“The VA just trusts that the process and cost of challenging its unfounded policies is so onerous, most people are dissuaded from even trying,” she added.

The VA’s mandate remains in place to this day.

The VA’s website claims that vaccines “help protect you from getting severe illness” and “offer good protection against most COVID-19 variants,” pointing in part to observational data from the U.S. Centers for Disease Control and Prevention (CDC) that estimate the vaccines provide poor protection against symptomatic infection and transient shielding against hospitalization.

There have also been increasing concerns among outside scientists about confirmed side effects like heart inflammation—the VA hid a safety signal it detected for the inflammation—and possible side effects such as tinnitus, which shift the benefit-risk calculus.

President Joe Biden imposed a slate of COVID-19 vaccine mandates in 2021. The VA was the first federal agency to implement a mandate.

President Biden rescinded the mandates in May 2023, citing a drop in COVID-19 cases and hospitalizations. His administration maintains the choice to require vaccines was the right one and saved lives.

“Our administration’s vaccination requirements helped ensure the safety of workers in critical workforces including those in the healthcare and education sectors, protecting themselves and the populations they serve, and strengthening their ability to provide services without disruptions to operations,” the White House said.

Some experts said requiring vaccination meant many younger people were forced to get a vaccine despite the risks potentially outweighing the benefits, leaving fewer doses for older adults.

By mandating the vaccines to younger people and those with natural immunity from having had COVID, older people in the U.S. and other countries did not have access to them, and many people might have died because of that,” Martin Kulldorff, a professor of medicine on leave from Harvard Medical School, told The Epoch Times previously.

The VA was one of just a handful of agencies to keep its mandate in place following the removal of many federal mandates.

“At this time, the vaccine requirement will remain in effect for VA health care personnel, including VA psychologists, pharmacists, social workers, nursing assistants, physical therapists, respiratory therapists, peer specialists, medical support assistants, engineers, housekeepers, and other clinical, administrative, and infrastructure support employees,” Mr. McDonough wrote to VA employees at the time.

This also includes VA volunteers and contractors. Effectively, this means that any Veterans Health Administration (VHA) employee, volunteer, or contractor who works in VHA facilities, visits VHA facilities, or provides direct care to those we serve will still be subject to the vaccine requirement at this time,” he said. “We continue to monitor and discuss this requirement, and we will provide more information about the vaccination requirements for VA health care employees soon. As always, we will process requests for vaccination exceptions in accordance with applicable laws, regulations, and policies.”

The version of the shots cleared in the fall of 2022, and available through the fall of 2023, did not have any clinical trial data supporting them.

A new version was approved in the fall of 2023 because there were indications that the shots not only offered temporary protection but also that the level of protection was lower than what was observed during earlier stages of the pandemic.

Ms. Manookian, whose group has challenged several of the federal mandates, said that the mandate “illustrates the dangers of the administrative state and how these federal agencies have become a law unto themselves.”

Tyler Durden Sat, 03/09/2024 - 22:10

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