Social Media

The LawBytes Podcast, Episode 53: Welcome Development or Waste of Time? – A Conversation With Facebook Oversight Board Member Nicolas Suzor

Last month, Facebook revealed the names of the first 20 members of the Facebook Oversight Board, a body charged with conducting independent reviews of content removals. The group includes many well-known experts in the fields of human rights, journalism, law, and social media. The announcement rece ...

The LawBytes Podcast, Episode 54: Eric Goldman on Internet Platform Liability and the Trump Executive Order

The U.S. approach to Internet platform liability has been characterized as the single most important legal protection for free speech on the Internet. Over the past two decades, every major Internet service has turned to the rules to ensure that liability for third party content posted on their sit ...

Working From Home 101 (The New Rules of Engagement)

Many people are now working from home due to COVID-19. Before jumping back into the world of cubicles, I spent 10 years #WFH as a consultant. Here are some tips. – Take a shower. It’s easy to head downstairs for coffee and then slide into the home office. – Get dressed. No, a tracksuit does ...

Content Marketing When No One Gives a Crap About Your Product

Amid COVID-19, no one cares about your product. They don’t care about how much it costs. They don’t care about your email marketing campaigns, social media updates, or how you’ve raised venture capital. They care about the health of their families, keeping their jobs, making their boss happy, ...

Refresh Your B2B Brand Positioning Now (And Here’s How to Do it)

The way your company and brand was positioned before COVID-19 is likely not as effective. How you communicated with prospects and customers now needs, in many cases, to be overhauled.  COVID has changed your customer’s needs, goals, and priorities. They’re questioning and rearranging their pr ...

The Simple Reason Why Great Brand Positioning Really Matters

“Nothing else will work if your positioning is wrong”. “Positioning amplifies everything that you do” I love it when B2B marketers talk about strategic positioning in this way because it’s absolutely true. If you are not saying the right things to the people who matter, they won’t pay a ...

Welcome to the Bold New World of B2B Micro-Marketing

Welcome the world of B2B micro-marketing. As attention span shrink, B2B marketers have to deliver their messages faster and a lot more efficiently. I’m talking about things like: 30-second videos that educate and engage prospects and customers. Five-minute podcasts featuring small doses of though ...

Hashtag Trending – Cleaning your smartphone; Clever social media use in China; Quantum computing breakthrough

A walkthrough for how to wash your smartphones and other mobile devices is gaining popularity on Twitter, China’s social media users created a new language to beat government censorship on COVID-19, and a hardware manufacturer claims its reached a breakthrough in quantum computing. ...

Marketers Need to Stop Overthinking Marketing

Marketers overthink marketing. We focus on product, data, competitive differentiators, channels, price, and the marketing mix. But marketing that resonates, attracts, and engages is driven by one powerful concept: Answer your customer’s questions. Your customers are telling you about their pa ...

Our areas of interest in healthcare

Over the past two weeks, Boris and Max have shared their investment themes and interests. Boris wrote about the latest opportunities in enterprise SaaS, while Max outlined some of his current investment themes, from the Open Internet to climate change. I’m going to continue the trend by highlight ...