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Boundless Life Sciences: 2023

As Boundless, the agency imagines ways to see beyond the toughest of challenges and break through them by applying creative thinking to get things done….

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Boundless Life Sciences

1250 Capital of Texas Highway South Westlake, Building 3, Suite 434, Austin, TX 78746 

512-320-8511 • Kerry.hilton@BoundlessLife.com • boundlesslife.com

Quick Facts

Accounts

  • Account wins: 11
  • Active business clients: 14

Brands by 2022 sales

  • Brand-product accounts held: 11
  • $25 million or less: 5
  • $25 million-$50 million: 3
  • $50 million-$100 million: 2
  • $100 million-$500 million: 1
  • Products not yet approved/launched: 5

Services mix

  • Digital related services: 60%
  • HCP advertising related services: 30%
  • Consulting related services: 10%

Finalist | Best Experiential Campaign
Few people know the risks of melanoma. For the Monster Melanoma campaign, sand sculptors created a monster to create awareness while teams handed out sunscreen, umbrellas, t-shirts, and safety tips.

Client roster

  • Almatica Pharmaceuticals
  • AmerisourceBergen
  • Aurion Biotech
  • BioSkryb Genomics
  • Cytrellis
  • Evolus
  • Glaukos
  • Harrow
  • Ionis Pharmaceuticals
  • Lifescan Americas
  • Obagi Medical
  • Outlook Therapeutics
  • Procept BioRobotics
  • Reata Pharmaceuticals
  • Sequenshal
  • Vyluma

Finalist

  • Best Experiential Campaign

2022 was an amazing year for us,” according to the leaders of Boundless. “Yes, our revenues ended higher, but it was the third quarter when the firm’s momentum shifted into high gear, and we began to see ourselves as more than an agency. We believed that we could become a platform for what was next in healthcare. To reflect the direction and the energy of the agency, we rebranded ourselves to Boundless Life Sciences Group (formerly HCB Health). During the pandemic we learned that it’s not about where we work, it was the mindset of how we work, and how to do it better. With a goal to put the lives of patients front and center, and to create an environment where our people thrive, the name ‘Boundless’ said it all.”

Recent accomplishments

As Boundless, the agency imagines ways to see beyond the toughest of challenges and break through them by applying creative thinking to get things done. “We build agile teams whose sole focus is on the solution, not their personal P&L or how many hours they can bill. The Boundless way is customized, bespoke, and flexible,” say managers.

“I love the word Boundless,” says Kerry Hilton, Boundless founder and CEO. “No limits. No restrictions. A freedom to think freely and explore new ideas. To not be bound by the ways of the past and be open to what’s possible through technology and innovation.”

The leadership team says this model and mindset have elevated client satisfaction scores and led to requests to expand the agency’s services. “Our answer has been to join forces with another new, powerful force in the healthcare marketplace, NPG Healthcare. Together, our combined group is more than 250-plus people with combined billings of more than $50 million. We’re adding more data scientists and medically focused Ph.D.s. We’re upping our services in performance marketing and KOL mapping. We’re adding more specialists in rare diseases and oncology. We’re increasing capabilities from early clinical development planning and strategy, inclusive of clinical trial support, through medical communications, advertising, and promotion. 

“And we’re just getting started. We are on the road to building the next-generation healthcare platform to serve our clients.”

 “The vision for the Boundless platform is to bring together the best minds and to apply critical, creative thinking to the biggest problems,” says Francesco Lucarelli, partner and chief commercial officer. “We believe that by bringing data science, software, media, and creative closer together, we will yield exciting new solutions.”

Structure and services

Boundless Life Sciences Group is a full-service healthcare marketing agency with five departments: account service, creative/digital, finance/accounting, project management, and strategic services. The latter offers brand strategy, insights and analytics, medical strategy, and multichannel strategy. 

“Last year, we started our commercialization consulting group, and we see this service growing throughout 2023,” executives say. “Commercialization is a long and winding road filled with many unexpected obstacles, pitfalls, and competitive landmines. Gone are the days when a clinical development team would work in a vacuum on a product, get it through the rigors of clinical trials, and hand over a submitted asset for an in-line marketing team to take over the finish line and bring it to market. This is why our teams are designed to follow a molecule to market. 

“Our goal is to support critical commercial decisions throughout the clinical development process and to imagine a future with effective access to treatment. Our combination of market knowledge, algorithmic-
based insights and experience helps us understand how we can shape a future together that will improve healthcare. 

“We imagine a world where clinical trials attract diverse candidates for inclusion. We imagine a world where access is achieved for those who are battling the disease we have worked on for years. We start our conversations with ‘how can it be done’ and continue onward. We imagine we are accountable to people battling disease and disorders. It is this type of Boundless thinking that defines us.” 

According to leaders, one of the agency’s foundational core services is creative thinking. “Breakthrough creativity requires unique insights from data scientists, a new vision from creatives that inspires analysts to look for different answers and the ability to integrate it all to create solutions we couldn’t imagine when we started,” they say. “Real integration leads to more powerful ideas and insights because we don’t see walls between our groups. It’s why data scientists and creatives are teammates, not part of some supply chain that depersonalizes the process. No walls or silos. Just Boundless connectivity.”

Future plans

Beyond organic growth and new business, the leadership team says their sights are set on expanding the agency’s services through acquisitions. “With our partners at NPG Healthcare, we are in the early stages of adding a medical communications firm to the Boundless group,” executives say. “By bringing med comms inside, we’ll be able to better integrate a service that we are currently outsourcing, thus helping align all strategic communications and goals.”

Managers say they also believe that artificial intelligence “is more than just a buzzword in the industry.”   

“As Boundless, we plan to infuse AI across our departments over time, starting with media and analytics,” executives say. “With NPG Healthcare, our belief is that the agency of tomorrow uses ‘deeper’ intelligence to better inform, create, and target HCPs and patients. Look for add-ons and tuck-unders that support this vision. The convergence of technology and science will shape our platform and will evolve continually. Because when we approach our world with Boundless thinking, there are no limits to what we can do together to improve the lives of others.” 

Philanthropy/citizenship

Agency leaders state that every Boundless employee is given a day of service and encouraged to take a paid day off to spend in the service of others. “Some staffers plant trees in parks or give senior citizens gifts for Christmas,” managers say. “Sometimes we make sandwiches for the homeless and spend an afternoon handing them out.” 

Lucarelli is the founder and leader of The Climb To Beat Breast Cancer, an annual team mountain climb throughout the United States that raises money for uninsured and underinsured women battling breast cancer. The event is entering its 16th year. Hilton is a member of the local chapter for the Leukemia and Lymphoma Society, with goals to raise more than $1.2 million annually to fight blood cancers. 

“We are always looking to expand our efforts in philanthropy and citizenship as we seek to amplify our shared purpose of helping make patients’ lives better,” executives say.

Boundless Life Sciences

(left to right) Kerry Hilton, CEO and co-founder; Francesco Lucarelli, partner and chief commercial officer

 

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Key shipping company files for Chapter 11 bankruptcy

The Illinois-based general freight trucking company filed for Chapter 11 bankruptcy to reorganize.

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The U.S. trucking industry has had a difficult beginning of the year for 2024 with several logistics companies filing for bankruptcy to seek either a Chapter 7 liquidation or Chapter 11 reorganization.

The Covid-19 pandemic caused a lot of supply chain issues for logistics companies and also created a shortage of truck drivers as many left the business for other occupations. Shipping companies, in the meantime, have had extreme difficulty recruiting new drivers for thousands of unfilled jobs.

Related: Tesla rival’s filing reveals Chapter 11 bankruptcy is possible

Freight forwarder company Boateng Logistics joined a growing list of shipping companies that permanently shuttered their businesses as the firm on Feb. 22 filed for Chapter 7 bankruptcy with plans to liquidate.

The Carlsbad, Calif., logistics company filed its petition in the U.S. Bankruptcy Court for the Southern District of California listing assets up to $50,000 and and $1 million to $10 million in liabilities. Court papers said it owed millions of dollars in liabilities to trucking, logistics and factoring companies. The company filed bankruptcy before any creditors could take legal action.

Lawsuits force companies to liquidate in bankruptcy

Lawsuits, however, can force companies to file bankruptcy, which was the case for J.J. & Sons Logistics of Clint, Texas, which on Jan. 22 filed for Chapter 7 liquidation in the U.S. Bankruptcy Court for the Western District of Texas. The company filed bankruptcy four days before the scheduled start of a trial for a wrongful death lawsuit filed by the family of a former company truck driver who had died from drowning in 2016.

California-based logistics company Wise Choice Trans Corp. shut down operations and filed for Chapter 7 liquidation on Jan. 4 in the U.S. Bankruptcy Court for the Northern District of California, listing $1 million to $10 million in assets and liabilities.

The Hayward, Calif., third-party logistics company, founded in 2009, provided final mile, less-than-truckload and full truckload services, as well as warehouse and fulfillment services in the San Francisco Bay Area.

The Chapter 7 filing also implemented an automatic stay against all legal proceedings, as the company listed its involvement in four legal actions that were ongoing or concluded. Court papers reportedly did not list amounts for damages.

In some cases, debtors don't have to take a drastic action, such as a liquidation, and can instead file a Chapter 11 reorganization.

Truck shipping products.

Shutterstock

Nationwide Cargo seeks to reorganize its business

Nationwide Cargo Inc., a general freight trucking company that also hauls fresh produce and meat, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Northern District of Illinois with plans to reorganize its business.

The East Dundee, Ill., shipping company listed $1 million to $10 million in assets and $10 million to $50 million in liabilities in its petition and said funds will not be available to pay unsecured creditors. The company operates with 183 trucks and 171 drivers, FreightWaves reported.

Nationwide Cargo's three largest secured creditors in the petition were Equify Financial LLC (owed about $3.5 million,) Commercial Credit Group (owed about $1.8 million) and Continental Bank NA (owed about $676,000.)

The shipping company reported gross revenue of about $34 million in 2022 and about $40 million in 2023.  From Jan. 1 until its petition date, the company generated $9.3 million in gross revenue.

Related: Veteran fund manager picks favorite stocks for 2024

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Key shipping company files Chapter 11 bankruptcy

The Illinois-based general freight trucking company filed for Chapter 11 bankruptcy to reorganize.

Published

on

The U.S. trucking industry has had a difficult beginning of the year for 2024 with several logistics companies filing for bankruptcy to seek either a Chapter 7 liquidation or Chapter 11 reorganization.

The Covid-19 pandemic caused a lot of supply chain issues for logistics companies and also created a shortage of truck drivers as many left the business for other occupations. Shipping companies, in the meantime, have had extreme difficulty recruiting new drivers for thousands of unfilled jobs.

Related: Tesla rival’s filing reveals Chapter 11 bankruptcy is possible

Freight forwarder company Boateng Logistics joined a growing list of shipping companies that permanently shuttered their businesses as the firm on Feb. 22 filed for Chapter 7 bankruptcy with plans to liquidate.

The Carlsbad, Calif., logistics company filed its petition in the U.S. Bankruptcy Court for the Southern District of California listing assets up to $50,000 and and $1 million to $10 million in liabilities. Court papers said it owed millions of dollars in liabilities to trucking, logistics and factoring companies. The company filed bankruptcy before any creditors could take legal action.

Lawsuits force companies to liquidate in bankruptcy

Lawsuits, however, can force companies to file bankruptcy, which was the case for J.J. & Sons Logistics of Clint, Texas, which on Jan. 22 filed for Chapter 7 liquidation in the U.S. Bankruptcy Court for the Western District of Texas. The company filed bankruptcy four days before the scheduled start of a trial for a wrongful death lawsuit filed by the family of a former company truck driver who had died from drowning in 2016.

California-based logistics company Wise Choice Trans Corp. shut down operations and filed for Chapter 7 liquidation on Jan. 4 in the U.S. Bankruptcy Court for the Northern District of California, listing $1 million to $10 million in assets and liabilities.

The Hayward, Calif., third-party logistics company, founded in 2009, provided final mile, less-than-truckload and full truckload services, as well as warehouse and fulfillment services in the San Francisco Bay Area.

The Chapter 7 filing also implemented an automatic stay against all legal proceedings, as the company listed its involvement in four legal actions that were ongoing or concluded. Court papers reportedly did not list amounts for damages.

In some cases, debtors don't have to take a drastic action, such as a liquidation, and can instead file a Chapter 11 reorganization.

Truck shipping products.

Shutterstock

Nationwide Cargo seeks to reorganize its business

Nationwide Cargo Inc., a general freight trucking company that also hauls fresh produce and meat, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Northern District of Illinois with plans to reorganize its business.

The East Dundee, Ill., shipping company listed $1 million to $10 million in assets and $10 million to $50 million in liabilities in its petition and said funds will not be available to pay unsecured creditors. The company operates with 183 trucks and 171 drivers, FreightWaves reported.

Nationwide Cargo's three largest secured creditors in the petition were Equify Financial LLC (owed about $3.5 million,) Commercial Credit Group (owed about $1.8 million) and Continental Bank NA (owed about $676,000.)

The shipping company reported gross revenue of about $34 million in 2022 and about $40 million in 2023.  From Jan. 1 until its petition date, the company generated $9.3 million in gross revenue.

Related: Veteran fund manager picks favorite stocks for 2024

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Tight inventory and frustrated buyers challenge agents in Virginia

With inventory a little more than half of what it was pre-pandemic, agents are struggling to find homes for clients in Virginia.

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No matter where you are in the state, real estate agents in Virginia are facing low inventory conditions that are creating frustrating scenarios for their buyers.

“I think people are getting used to the interest rates where they are now, but there is just a huge lack of inventory,” said Chelsea Newcomb, a RE/MAX Realty Specialists agent based in Charlottesville. “I have buyers that are looking, but to find a house that you love enough to pay a high price for — and to be at over a 6.5% interest rate — it’s just a little bit harder to find something.”

Newcomb said that interest rates and higher prices, which have risen by more than $100,000 since March 2020, according to data from Altos Research, have caused her clients to be pickier when selecting a home.

“When rates and prices were lower, people were more willing to compromise,” Newcomb said.

Out in Wise, Virginia, near the westernmost tip of the state, RE/MAX Cavaliers agent Brett Tiller and his clients are also struggling to find suitable properties.

“The thing that really stands out, especially compared to two years ago, is the lack of quality listings,” Tiller said. “The slightly more upscale single-family listings for move-up buyers with children looking for their forever home just aren’t coming on the market right now, and demand is still very high.”

Statewide, Virginia had a 90-day average of 8,068 active single-family listings as of March 8, 2024, down from 14,471 single-family listings in early March 2020 at the onset of the COVID-19 pandemic, according to Altos Research. That represents a decrease of 44%.

Virginia-Inventory-Line-Chart-Virginia-90-day-Single-Family

In Newcomb’s base metro area of Charlottesville, there were an average of only 277 active single-family listings during the same recent 90-day period, compared to 892 at the onset of the pandemic. In Wise County, there were only 56 listings.

Due to the demand from move-up buyers in Tiller’s area, the average days on market for homes with a median price of roughly $190,000 was just 17 days as of early March 2024.

“For the right home, which is rare to find right now, we are still seeing multiple offers,” Tiller said. “The demand is the same right now as it was during the heart of the pandemic.”

According to Tiller, the tight inventory has caused homebuyers to spend up to six months searching for their new property, roughly double the time it took prior to the pandemic.

For Matt Salway in the Virginia Beach metro area, the tight inventory conditions are creating a rather hot market.

“Depending on where you are in the area, your listing could have 15 offers in two days,” the agent for Iron Valley Real Estate Hampton Roads | Virginia Beach said. “It has been crazy competition for most of Virginia Beach, and Norfolk is pretty hot too, especially for anything under $400,000.”

According to Altos Research, the Virginia Beach-Norfolk-Newport News housing market had a seven-day average Market Action Index score of 52.44 as of March 14, making it the seventh hottest housing market in the country. Altos considers any Market Action Index score above 30 to be indicative of a seller’s market.

Virginia-Beach-Metro-Area-Market-Action-Index-Line-Chart-Virginia-Beach-Norfolk-Newport-News-VA-NC-90-day-Single-Family

Further up the coastline on the vacation destination of Chincoteague Island, Long & Foster agent Meghan O. Clarkson is also seeing a decent amount of competition despite higher prices and interest rates.

“People are taking their time to actually come see things now instead of buying site unseen, and occasionally we see some seller concessions, but the traffic and the demand is still there; you might just work a little longer with people because we don’t have anything for sale,” Clarkson said.

“I’m busy and constantly have appointments, but the underlying frenzy from the height of the pandemic has gone away, but I think it is because we have just gotten used to it.”

While much of the demand that Clarkson’s market faces is for vacation homes and from retirees looking for a scenic spot to retire, a large portion of the demand in Salway’s market comes from military personnel and civilians working under government contracts.

“We have over a dozen military bases here, plus a bunch of shipyards, so the closer you get to all of those bases, the easier it is to sell a home and the faster the sale happens,” Salway said.

Due to this, Salway said that existing-home inventory typically does not come on the market unless an employment contract ends or the owner is reassigned to a different base, which is currently contributing to the tight inventory situation in his market.

Things are a bit different for Tiller and Newcomb, who are seeing a decent number of buyers from other, more expensive parts of the state.

“One of the crazy things about Louisa and Goochland, which are kind of like suburbs on the western side of Richmond, is that they are growing like crazy,” Newcomb said. “A lot of people are coming in from Northern Virginia because they can work remotely now.”

With a Market Action Index score of 50, it is easy to see why people are leaving the Washington-Arlington-Alexandria market for the Charlottesville market, which has an index score of 41.

In addition, the 90-day average median list price in Charlottesville is $585,000 compared to $729,900 in the D.C. area, which Newcomb said is also luring many Virginia homebuyers to move further south.

Median-Price-D.C.-vs.-Charlottesville-Line-Chart-90-day-Single-Family

“They are very accustomed to higher prices, so they are super impressed with the prices we offer here in the central Virginia area,” Newcomb said.

For local buyers, Newcomb said this means they are frequently being outbid or outpriced.

“A couple who is local to the area and has been here their whole life, they are just now starting to get their mind wrapped around the fact that you can’t get a house for $200,000 anymore,” Newcomb said.

As the year heads closer to spring, triggering the start of the prime homebuying season, agents in Virginia feel optimistic about the market.

“We are seeing seasonal trends like we did up through 2019,” Clarkson said. “The market kind of soft launched around President’s Day and it is still building, but I expect it to pick right back up and be in full swing by Easter like it always used to.”

But while they are confident in demand, questions still remain about whether there will be enough inventory to support even more homebuyers entering the market.

“I have a lot of buyers starting to come off the sidelines, but in my office, I also have a lot of people who are going to list their house in the next two to three weeks now that the weather is starting to break,” Newcomb said. “I think we are going to have a good spring and summer.”

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