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6 Small Cap Stocks To Buy With Targets Up To 322%

Analysts are bullish on these small cap stocks, are you?

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Looking For Penny Stocks To Buy Today?

There are plenty of different ways to find penny stocks to buy today. You could pile on the social sentiment trend to identify the next round of Reddit stocks to watch. You could also look into other catalysts like low float stocks to buy. Some traders, however, like to do more than follow the crowd. There’s something to be said about researching stocks beyond just surface sentiment. Once you find interesting companies to add to your list, that’s when the real fun starts. That’s because if you aren’t a high-frequency day trader, you want to know A. Why a stock’s moving and B. If that move can sustain for longer than 60 seconds. Thanks to the pandemic, plenty of new traders came into the stock market. Without work and constant stay-at-home orders, we’ve got an entirely new retail trading army that has materialized. But now that we’ve got an FDA-approved vaccine, things are starting to go back to “normal” in some senses. That also means people are going back to work and can’t sit in front of their trading accounts all day. So the latest short-squeeze stock could pose more of a risk since you can’t monitor the volatility minute-by-minute. This is where we’ve seen an uptick in attention on analyst sentiment, believe it or not. While these stock market watchers aren’t always right, their views are generally on time frames beyond a day or a week. In this instance, I feel that traders are folding analyst insight into their overall diligence process. In today’s article, we’ll take a look at some hot penny stocks analysts are bullish on right now.

Penny Stocks To Buy [According To Analysts]

  1. Elys Game Technology (NADAQ:ELYS)
  2. Veon Ltd. (NASDAQ:VEON)
  3. MedAvail Holdings (NASDAQ:MDVL)
  4. Southwestern Energy (NYSE:SWN)
  5. Exela Technologies (NASDAQ:XELA)
  6. Lexicon Pharmaceuticals (NASDAQ:LXRX)

1. Penny Stocks To Buy [According To Maxim]: Elys Game Technology (NADAQ:ELYS)

Esports and online betting are red hot this year. While I feel the industry is just getting warmed up, there are plenty of fresh faces and excitement to keep tabs on even during these emerging stages. Elys Game Technology is one of the penny stocks we’ve followed for months watching it climb from under $2 to over $8 at one point in 2021. This week’s trading action has picked up again, with August 31st becoming a big catalyst day. Read more: Hot Penny Stocks To Watch As Bitcoin & Ethereum Surge Elys announced that it received its Washington DC sports betting license. This news sent shares surging. If you’ve followed the broad strokes of this company’s story, you’ll remember what was said in its latest quarterly update. Executive Chairman Michele Ciavarella said, “Considering the significant tailwinds boosting the entire sports betting and i-gaming sector in new markets both in Canada and the U.S., and a number of strategic growth opportunities on the radar in Europe, we remain confident in the sustainability of our long-term vision and growth strategy.” The company’s prior acquisition of USBookmaking opens things up for Elys to sportsbook opportunities in the U.S. in 4 states to start. With this latest win and continued revenue growth quarter over quarter for Elys, this could be one of the penny stocks to watch. What’s more, analysts at Maxim are also behind the company right now. With a Buy rating and price target of $10, that suggests levels of 86% higher than current retail prices.
best penny stocks to buy right now Elys Gaming ELYS stock chart

2. Penny Stocks To Buy [According To Bank Of America]: Veon Ltd. (NASDAQ:VEON)

Veon Ltd is another one of the penny stocks that analysts are bullish on right now. Bank of America analysts have a Buy on the stock along with a $2.70 price target. Though it isn’t to the magnitude upside of Elys, it still represents a price 25% higher than where VEON stock is trading today. Communications stocks have taken a nice spotlight as reopening efforts continue expanding globally. In Veon’s case, the company specializes in 4G connectivity services. It’s building a global infrastructure that includes services in Russia, Pakistan, and other countries. In fact, during the second quarter, the Group’s 4G user base increased by 26 million year over year and 6 million quarter over quarter, resulting in total 4G users of 93 million. Kaan Terzioğlu, Veon CEO, expressed his upbeat outlook on the future for Veon this year. “Our ongoing focus on growing our 4G customers remains a key driver of this performance. They now account for 43% of our total base, an 11 percentage-point growth over the past year. This translates into better services and overall performance and will continue to provide traction to our business for the rest of this year and beyond as we build out our Digital Operator model across our markets.” With this, VEON stock has continued climbing. As of this week, it tested levels not seen since before the world shut down last March.
best penny stocks to buy right now Veon Ltd. VEON stock chart

3. Penny Stocks To Buy [According To Cowen]: MedAvail Holdings (NASDAQ:MDVL)

While it’s great to see penny stocks continue climbing higher, some traders look for ones falling to their historic lows. In the case of MedAvail, the penny stock is trying to battle back from a big drop earlier this month. An earnings miss prompted a sell-off in MDVL stock that took it from over $7 to under $3. But since hitting those lows, the penny stock has slowly attempted to recover. The biggest impact on price stemmed from the company cutting its full-year guidance. But management remains upbeat on its ability to execute on new business this year. Ed Kilroy, Chief Executive Officer of the tech-backed pharmacy organization, said, “We are looking forward to bringing our Retail Pharmacy Services to the Florida region in the second half of 2021, and we remain excited about the opportunity to continue adding value to our current partners, as evidenced by our recent expansions in several key accounts…we expect to deliver revenue growth in excess of 100% in 2021 and to maintain this topline growth rate in 2022, assuming the world returns to its pre-Covid levels in due course.” Read more: 5 Penny Stocks On Robinhood To Buy For Under $1 Right Now While analysts have readjusted their ratings based on these results, the outlook has remained generally bullish. Analysts at Cowen, for instance, have an Outperform on the stock right now. They’ve also got a $9.50 price target, which is currently 182% higher than where MDVL stock trades today.
best penny stocks to buy right now MedAvail Holdings MDVL stock chart

4. Penny Stocks To Buy [According To Raymond James]: Southwestern Energy (NYSE:SWN)

Energy stocks are getting recharged this quarter (no pun intended). Southwestern Energy has been a popular penny stock in this arena. Year-to-date, SWN stock is up 50% so far. As a producer of natural gas and natural gas liquids, Southwestern has been directly tied to the underlying energy prices. The recent surge in natural gas prices to 2021 highs hasn’t hurt either. With this as a backdrop, analysts have also become increasingly bullish on SWN stock. This week, Raymon James became the latest to do so. The firm maintains an Outperform rating on the company and lifted its $6 target to $6.50. Based on the current price of SWN stock, that’s over 40% higher right now.
best penny stocks to buy right now Southwester Energy SWN stock chart

5. Penny Stocks To Buy [Accoridng To B.Riley]: Exela Technologies

Exela Technologies has been a popular penny stock to watch this quarter. A nice pop to start things off at the end of June put XELA stock on the radar of retail traders. You’ve also got the crowd looking for penny stocks with high short interest following the progress of XELA as well.  In looking at a few outlets, the short float percentage is sitting around 20%. While it isn’t the highest on the list, it is a relatively higher level of short. Needless to say, the last few sessions have been bullish in the market. Furthermore, while daily volatility is apparent, the overall trend since the end of the second quarter has pushed higher. With a push toward a more digital ecosystem, technologies like Exela offer have come into focus. In particular, the company reported strong Q2 growth thanks to the expansion of its digital solutions for small business clients. Exela has also begun launching products globally. This includes the e-sign platform DrySign, in India as well as its Digital Mail Room, which was launched in the United Kingdom, France, & Germany over the last few months. This week analysts at B. Riley placed their bets on XELA stock. The firm started the stock at Buy and gave a $4 price target. Based on current levels, that’s over 50% higher right now.
best penny stocks to buy right now Exela Technologies XELA stock chart

6. Penny Stocks To Buy [According To Citigroup]: Lexicon Pharmaceuticals (NASDAQ:LXRX)

Lexicon Pharmaceuticals currently holds the level of bullish sentiment based on analysts at Citigroup and their current price target. The firm set a Buy on LXRX stock along with a $20 price target. If you look at the most recent trading levels, this target is 322% higher right now. What has analysts bullish right now? Analyst Yigal Nochomovitz recently said that a “critical development highly favorable” to the company, he understood from the ESC Congress that Eli Lilly’s (NYSE:LLY) EMPEROR-Preserved empagliflozin had achieved a “relative risk reduction of 21% on the composite endpoint of cardiovascular mortality and heart failure.” What does this mean for Lexicon? Nochomovitz expressed that this could set Lexicon’s sotagliflozin platform apart in the heart failure treatment arena. It “drives home the message that Lexicon has pitched for years that sotagliflozin isn’t just another SGLT2 aiming to piggyback on pharma’s success with the class, but has novel clinical value given the added SGLT1 inhibition,” Nochomovitz said in a research note. With Lexion working toward its New Drug Application submission to the FDA later this year, some attention has begun to focus on the company’s next steps. Thanks to this latest analyst note, more dots are being connected.
best penny stocks to buy right now Lexicon Pharamceuticals LXRX stock chart

Final Thoughts On Penny Stocks

Are analysts always right? No, and many companies ultimately fall short of Wall Street expectations. However, their insight can help beef up your own thesis based on their more focused approach to individual companies. The post 6 Penny Stocks To Buy According To Analysts, Targets Up To 322% appeared first on Penny Stocks to Buy, Picks, News and Information | PennyStocks.com.

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The Question You Should Ask Whenever You’re Wrong

“Never bet on the end of the world. It only comes once, which is pretty long odds.” — Arthur Cashin, New York Stock Exchange Floor Manager (“Maxims…

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“Never bet on the end of the world. It only comes once, which is pretty long odds.” — Arthur Cashin, New York Stock Exchange Floor Manager (“Maxims of Wall Street,” p. 110)

Since Joe Biden gave his State of the Union (or shall we say “Disunion”) speech last week, I’ve encountered a plethora of negative comments about the future of America.

Is the American Dream Over?

“If Biden is re-elected, it will be the end of the American Dream as we know it,” said one pundit on Fox News.

The critics are out in force. Supply-side economist Steve Moore writes, “Biden is intentionally trying to dismantle the American economy with his imbecile energy, climate change, crime, border, inflation, debt and high tax policies.”

Glenn Beck, the host of Blaze TV, recently warned that America may face multiple terrorist attacks in one day, similar to 9/11, given the open borders policy of the Biden Administration.

Recently, I attended a private meeting of political leaders and pundits who thought that President Biden’s address was the most polemical, shrill and divisive talk they had ever heard.

I’ve been watching State of the Union addresses all my adult life, by both Republicans and Democrats, and in many ways they are always polemical and divisive. What was amazing to me is how “sleepy” Joe Biden performed. He must have been well rested and jacked up with some pretty incredible drugs to do as well as he did.

President Biden did say some things that were crazy, such as when he asserted that voting for former president Donald Trump is a “vote against democracy.”

Hey, wasn’t it the Democrats who want to remove Trump from the November ballot in Colorado and other states? Talk about anti-democratic! I was glad to see the Supreme Court ruled 9-0 against the Colorado decision. Let the people decide. Isn’t that what democracy is all about?

Why Then Is the Stock Market at an All-Time High? 

Kevin Roberts, the new president of the Heritage Foundation, recently declared, “The American Dream is being threatened as never before!”

If that is true, why is the stock market at or near an all-time high? What are the prophets of doom and gloom missing?

That’s the question I always ask when I’m wrong about something:

“What am I missing?”

Wall Street is a good bellwether of what is going on the country. So far, the benefits outweigh the costs. The economy is recovering from the Covid pandemic, inflation is coming down, corporate profits are strong, new technologies are being introduced and there’s a strong movement to reverse the “cancel” and “woke” culture in the United States.

We have gridlock on Capitol Hill that is keeping a lot of bad legislation from becoming law. The Supreme Court has reversed many bad decisions by the lower courts.

We Remain Fully Invested

So, all is not lost after all. In my newsletter, Forecasts & Strategies, we remain fully invested, despite occasional corrections in the market.

We are also well diversified in some “contrarian” investments such as Bitcoin and gold, both of which continue to outperform and offset any selloffs in the stock market.

By remaining positive and fully invested, we have made good money in 2024.

The American Obituary Has Been Written Many Times

The American economy has been left for dead many times, only to be resuscitated with renewed vigor. We have survived civil and world wars, the Great Depression, the inflationary 1970s, terrorist attacks and more.

As J.P. Morgan once said, “The man who is a bear on the United States will eventually go broke” (“Maxims,” p. 111).

I encourage you to read my favorite J.P. Morgan story found on pp. 218-219 in “The Maxims of Wall Street.” See www.skousenbooks.com.

American exceptionalism is alive and well. We are still the Promised Land with millions wanting to live and work here.

Solving Our Unfunded Liability Problem: Look to Canada!

One serious problem in America is the irresponsible, out-of-control deficit spending and national debt, created by both Republican and Democratic leaders over the years. The trouble is getting worse, with rising interest rates to pay the debt and the growing unfunded liabilities from Social Security and Medicare.

Robert Poole of the Reason Foundation warns:

“The Congressional Budget Office (CBO)’s latest 10-year projection is frightening. CBO projects annual federal budget deficits to increase steadily, exceeding $2.5 trillion by 2034, assuming current policies continue… The federal government is projected to borrow an additional $20 trillion over the next decade, the CBO estimates.

“One driving factor is the impact of higher interest rates on the current $34 trillion (and growing) national debt… By 2034, annual interest expense is projected to be $1.6 trillion — more than one-fourth of all federal tax revenue.

“The Penn Wharton Budget Model suggests that the United States has about 20 years to fix this debt/deficit problem — ‘after which no amount of future tax increases or spending cuts could avoid the government defaulting on its debt.’

“On August 2, 2023, Fitch Ratings downgraded the federal government’s long-term debt rating from AAA to AA+. And on November 10, 2023, Moody’s Investors Service reduced its outlook on the U.S. credit rating from ‘stable’ to ‘negative.’ Standard & Poor’s did its downgrade in 2011. These are warning shots across the ship of state’s bow.”

Sounds ominous. What to do?

Canada faced a similar problem back in the mid-1990s. Deficits were getting out of hand, and the Canadian dollar was sinking. The Conservative Party and the Liberty Party of Canada worked together and resolved to cut government spending, lay off federal workers and then went on a supply-side tax-cutting program that resulted in economic growth and deficit reduction.

What about the unfunded liability problem, which causes national bankruptcy? Again, Canada offers an incredible example of solving the issue.

Last week, Andy Puzder and Terrence Keeley wrote an op-ed in The Wall Street Journal on the success of the Canadian social security system, which has earned a 9.3% annualized return over the past 10 years (versus almost zero return in our Social Security Trust Fund). They wrote:

“The Canada Pension Plan’s superiority stems from its asset allocation. The fund invests about 57% of its assets in equities and 12% in bonds; the rest is divided among real estate, infrastructure and credit. Over the past 10 years, the Canada Pension Plan has realized a 9.3% annualized net return. Similarly to how Social Security works, Canadian citizens pay into the program and are guaranteed lifetime benefits.”

At some point, the United States will need to imitate the Canadian model. Here is a chart on the difference between the two:

In sum, there are solutions to all of our problems — if we know where to look and remain optimistic.

Sound Advice from the ‘Investment Bible’

In my home, I have a whole section of my library devoted to dozens of books written by doomsayers and Cassandras, such as “The Coming Deflation”…. “How to Prosper During the Coming Bad Years”… “Bankruptcy 1995”… “The End of Inflation” and so on.

I’ve also collected a bunch of quotes on doomsayers and Cassandras in “The Maxims of Wall Street.”

Jim Woods, my colleague at Eagle Publishing, is a big fan.

Jim states, “I’ve always felt that a collection of wisdom from the best brains in that industry has been most special to me. And on this front, there is no better ‘how to’ anthology than the one by my friend, fellow Fast Money Alert co-editor and brilliant economist, Dr. Mark Skousen. The ‘Maxims of Wall Street’ is a collection of some of the greatest wisdom ever to flow from the biggest and brightest names on Wall Street. Great investors such as Jesse Livermore, Baron Rothschild, J.P. Morgan, Benjamin Graham, Warren Buffett, Peter Lynch and John Templeton are just a sneak peek at some of the names you’ll discover in this fantastic collection. Then, there is profundity from the likes of Ben Franklin, John D. Rockefeller, Joe Kennedy, Bernard Baruch, John Maynard Keynes, Steve Forbes and numerous other luminaries too copious to mention.”

If you don’t have an autographed copy of my collection of quotes, stories and wisdom of the world’s top traders and investors, please order a copy now.

It is in its 10th edition, having sold nearly 50,000 copies. It has been endorsed by Warren Buffett, Kevin O’Leary, Jack Bogle, Kim Githler, Bert Dohmen, Richard Band and Gene Epstein in Barron’s.

I offer it cheaply to my Skousen CAFÉ readers: Only $21 for the first copy, and all additional copies are $11 each (they make a great gift to clients, friends, relatives and your favorite broker or money manager). I sign and number each one, then mail it at no extra charge if you live in the United States. If you order an entire box (32 copies), the price is only $327. As Hetty Green, the first female millionaire, once said, “When I see a good thing going cheap, I buy a lot of it!”

To order, go to www.skousenbooks.com.

You Nailed it!

Friedrich Hayek Won the Nobel Prize 50 Years Ago

“Mises and Hayek articulated and vastly enriched the principles of Adam Smith at a crucial time in this century.” — Vernon Smith (2002 Nobel prize in economics)

March 23 is the anniversary of the passing of a giant in economics — the Austrian economist Friedrich Hayek (1899-1992).

He is most famous for his bestselling book “The Road to Serfdom,” written near the end of World War II, an admittedly a pessimistic book, warning the West that its move toward socialism, fascism and communism was indeed a “road to serfdom.”

Then, when he won the Nobel prize in economics in 1974, he warned again of the dangers of “accelerating inflation,” which he said, were “brought about by policies which the majority of economists recommended and even urged governments to pursue. We have indeed at the moment little cause for pride: as a profession we have made a mess of things.”

Fortunately, we have moved away from the road to serfdom, especially after the collapse of the Berlin Wall and the Soviet socialist central planning model.

But the road to freedom has been a checkered one, and we must always be alert to losing our liberties in the name of inequality, fairness and social justice.

Last month, Tom Woods interviewed me in honor of the 50th anniversary of Hayek’s winning the Nobel prize. Watch the interview here.

Mark Skousen, Friedrich Hayek and Gary North in Austria, 1985

I had the pleasure of interviewing Hayek for three hours in the Austrian alps in 1985. He was especially happy to hear I resurrected his macroeconomic model in developing gross output (GO). See www.grossoutput.com, a measure of Hayek’s triangles.

This week, Larry Reed, former president of the Foundation for Economic Education, wrote this wonderful tribute to Hayek.

Highly recommended.

Good investing, AEIOU,

Mark Skousen

The post The Question You Should Ask Whenever You’re Wrong appeared first on Stock Investor.

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Stock Market Today: Stocks turn lower as factory inflation spikes, retail sales miss target

Stocks will navigate the last major data releases prior to next week’s Fed rate meeting in Washington.

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Check back for updates throughout the trading day

U.S. stocks edged lower Thursday following a trio of key economic releases that have added to the current inflation puzzle as investors shift focus to the Federal Reserve's March policy meeting next week in Washington.

Updated at 9:59 AM EDT

Red start

Stocks are now falling sharply following the PPI inflation data and retail sales miss, with the S&P 500 marked 18 points lower, or 0.36%, in the opening half hour of trading.

The Dow, meanwhile, was marked 92 points lower while the Nasdaq slipped 67 points.

Treasury yields are also on the move, with 2-year notes rising 5 basis points on the session to 4.679% and 10-year notes pegged 7 basis points higher at 4.271%.

Updated at 9:44 AM EDT

Under Water

Under Armour  (UAA)  shares slumped firmly lower in early trading following the sportswear group's decision to bring back founder Kevin Plank as CEO, replacing the outgoing Stephanie Linnartz.

Plank, who founded Under Armour in 1996, left the group in May of 2021 just weeks before the group revealed that it was co-operating with investigations from both the Securities and Exchange Commission and the U.S. Department of Justice into the company's revenue recognition accounting.

Under Armour shares were marked 10.6% lower in early trading to change hands at $7.21 each.

Source: Under Armour Investor Relations

Updated at 9:22 AM EDT

Steely resolve

U.S. Steel  (X)  shares extended their two-day decline Thursday, falling 5.75% in pre-market trading following multiple reports that suggest President Joe Biden will push to prevent Japan's Nippon Steel from buying the Pittsburgh-based group.

Both Reuters and the Associated Press have said Biden will express his views to Prime Minister Kishida Yuko ahead of a planned State Visit next month at the White House. 

Related: US Steel soars on $15 billion Nippon Steel takeover; United Steelworkers slams deal

Updated at 8:52 AM EDT

Clear as mud

Retail sales rebounded last month, but the overall tally of $700.7 billion missed Street forecasts and suggests the recent uptick in inflation could be holding back discretionary spending.

A separate reading of factory inflation, meanwhile, showed prices spiking by 1.6%, on the year, and 0.6% on the month, amid a jump in goods prices.

U.S. stocks held earlier gains following the data release, with futures tied to the S&P 500 indicating an opening bell gain of 10 points, while the Dow was called 140 points higher. The Nasdaq, meanwhile, is looking at a more modest 40 point gain.

Benchmark 10-year Treasury note yields edged 3 basis points lower to 4.213% while two-year notes were little-changed at 4.626%.

Stock Market Today

Stocks finished lower last night, with the S&P 500 ending modestly in the red and the Nasdaq falling around 0.5%. The declines came amid an uptick in Treasury yields tied to concern that inflation pressures have failed to ease over the opening months of the year.

A better-than-expected auction of $22 billion in 30-year bonds, drawing the strongest overall demand since last June, steadied the overall market, but stocks still slipped into the close with an eye towards today's dataset.

The Commerce Department will publish its February reading of factory-gate inflation at 8:30 am Eastern Time. Analysts are expecting a slowdown in the key core reading, which feeds into the Fed's favored PCE price index.

Retail sales figures for the month are also set for an 8:30 am release as investors search for clues on consumer strength, tied to a resilient job market. Those factors could give the Fed more justification to wait until the summer months to begin the first of its three projected rate cuts.

"The case for a gradual but sustained slowdown in growth in consumers’ spending from 2023’s robust pace is persuasive," said Ian Shepherdson of Pantheon Macroeconomics. 

"Most households have run down the excess savings accumulated during the pandemic, while the cost of credit has jumped and last year’s plunge in home sales has depressed demand housing-related retail items like furniture and appliances," he added.

Benchmark 10-year Treasury yields are holding steady at 4.196% heading into the start of the New York trading session, while 2-year notes were pegged at 4.628%.

With Fed officials in a quiet period, requiring no public comments ahead of next week's meeting in Washington, the U.S. dollar index is trading in a narrow range against its global peers and was last marked 0.06% higher at 102.852.

On Wall Street, futures tied to the S&P 500 are indicating an opening bell gain of around 19 points, with the Dow Jones Industrial Average indicating a 140-point advance.

The tech-focused Nasdaq, which is up 7.77% for the year, is priced for a gain of around 95 points, with Tesla  (TSLA)  once again sliding into the red after ending the Wednesday session at a 10-month low.

In Europe, the regionwide Stoxx 600 was marked 0.35% higher in early Frankfurt trading, while Britain's FTSE 100 slipped 0.09% in London.

Overnight in Asia, the Nikkei 225 gained 0.29% as investors looked to a key series of wage negotiation figures from key unions that are likely to see the biggest year-on-year pay increases in three decades.

The broader MSCI ex-Japan benchmark, meanwhile, rose 0.18% into the close of trading. 

Related: Veteran fund manager picks favorite stocks for 2024

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Walmart and Target make key self-checkout changes to fight theft

Both chains are making changes customers may not like, but self-checkout isn’t going anywhere, according to one industry expert.

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In parts of the world, public bathrooms come with a charge, but people pay on the honor system. The money charged allows for better upkeep of the facilities and most people don't mind dropping a small bill or some coins into a lockbox and many of the people who don't are likely dealing with larger problems.

The honor system, however, requires honor. It's based on the idea that most people are trustworthy and that they will pay their fair share.

Related: Beloved mall retailer files Chapter 7 bankruptcy, will liquidate

In the case of a bathroom, people cheating the system are only stealing a low-value service. In the case of self-checkout, a variation on the honor system, people looking to steal by "forgetting" to scan an item can be a very expensive problem.

That has led retailers including Target, Walmart, and Dollar General to make changes. Target has limited the amount of items you can scan at self-checkout at some stores while Dollar General has literally eliminated it in some locations.

Walmart, like Target, has experimented with item limits and limiting the hours of operation for self-checkout. Now, in some stores, the chain has decided to designate some of its self-checkout stations for Walmart+ members and delivery drivers using the Spark app.

Advantage Solutions General Manager Andy Keenan answered some questions about Walmart, self-checkout, and theft from TheStreet via email.     

Target has made self-checkout changes at select stores.

Image source: John Smith/VIEWpress.

What Walmart's self-checkout changes mean

TheStreet: What are the benefits of reserving self-checkout registers for Spark drivers and Walmart+ customers?

Keenan: The benefits include exclusivity and perks of membership, speed, and convenience when shopping.

TheStreet: If this rolls out more broadly, what do you anticipate being the impact on non-Walmart+ customers?

Keenan: There is the potential for non-Walmart+ customers to become agitated, they are losing convenience because they are not enrolled. Customers who are looking for convenience will have fewer options for speed to check out. 

TheStreet: Do lane restrictions like limiting lanes to 10 items or fewer help reduce time spent waiting in lines?

Keenan: Yes, but retailers must have a diverse amount of check lane options including 10 items or fewer to ensure that the speed of checkout actually transpires.

TheStreet: Do you believe self-checkout is leading to partial shrink? If so, do you think that this move to shut off self-checkout lanes will help prevent theft in the future?

Keenan: Yes, self-checkout is leading to partial shrink. We believe this tends to be more due to errors in scanning and intentional theft. 

There are already front-end transformation tests going on in stores, reducing the number of self-checkouts and shifting back to cashier checkouts in order to measure the reduction in shrink. Early indicators show that a move back to cashier checkouts combined with other shrink initiatives will help prevent theft.

Self-checkout is not going away

While changes are ongoing, Keenan believes self-checkout is here to stay.

“Self-checkout is not, as one recent article called it, a failed experiment. It’s actually part of the next evolution of the retail customer experience, and evolutions take time,” Keenan said in a web post about the findings of the 2024 Advantage Shopper Outlook survey.

He makes it clear that rising labor costs and struggles to find workers make some for of self-checkout inevitable.

“Since the pandemic, there’s been a revolution on hourly labor,” Keenan said. “Labor in certain markets that would cost you $16 an hour now costs you $19 or $20 an hour, and it’s a gig economy. The people who once stood at a checkout stand in the front of a store are now driving for Instacart or DoorDash because the hours are more flexible. They want to make their own schedule, and it’s varied work. Today, most retailers can’t offer that.”

Basically, while there are kinks to work out, self-checkout simply makes sense for retailers.

“The notion that we’re going to pivot away from technology that helps offset labor needs and will ultimately continue to improve customer experience because of some challenges is far-fetched. We need to continue to embrace the technology and realize that it may always be imperfect, but it will always be evolving. The noise that, ‘Oh, self-checkout might not be working,’ that’s just a moment in time,” he added.

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