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Star Alliance CEO: “One constant of the airline industry is innovation and disruption – they need to be embraced”

The following article was published by Future Travel Experience
Jeffrey Goh, CEO, Star Alliance, discusses elevating customer experience, expansion of…

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The following article was published by Future Travel Experience

Jeffrey Goh, CEO, Star Alliance, discusses elevating customer experience, expansion of Star Alliance Biometrics, and the new “centre of excellence” in Singapore.

This year’s FTE APEX Asia Expo, taking place in less than two weeks (9-10 November 2022) will be the first with Star Alliance as a headline partner. Ahead of the event, FTE spoke with Jeffrey Goh, CEO, Star Alliance, about the group’s “multi-dimensional strategy to elevate customer experience”, its new “centre of excellence” in Singapore, the expansion of Star Alliance Biometrics, and why industry executives should attend FTE APEX Asia Expo.

This year’s FTE APEX Asia Expo will be the first with Star Alliance as a headline partner. Jeffrey Goh, CEO, Star Alliance: “We are looking forward to being part of a key industry event that brings together stakeholders and partners from across the aviation ecosystem, and to contribute to the thought-leadership opportunities of the event.”

Future Travel Experience (FTE): What is your assessment of how passenger demand is performing in terms of business and leisure travel internationally?

Jeffrey Goh (JG): In general, recovery has been stellar following the deepest and darkest crisis for aviation. For the industry as a whole, taking into account international and domestic travel, we are not quite where we were in 2019; we will probably end 2022 somewhere around 75% of 2019 numbers. Different geographic markets are, however, recovering at different paces; likewise, for business and leisure travel. Demand in business travel is still tentative but promising. Leisure travel, on the other hand, has exceeded initial projections.

FTE: Star Alliance celebrated its 25th anniversary this year with the launch of a new brand tagline – “Together. Better. Connected.” – and a commitment to further develop seamless connectivity. What new digital and mobile innovations are being implemented as part of this renewed focus?

JG: After 25 years, we felt it was time to refresh the tagline to reflect more accurately the strategy of the Alliance in delivering a seamless travel experience across our global network; seamless in the sense of airport experience as well as digitally. We have been working on progressively phasing in the ability of customers to access the digital services of our member airlines seamlessly through the customer’s channel of choice; for example, the selection of seats on a multi-airline itinerary.

FTE: Star Alliance is dedicated to “a multi-dimensional strategy to elevate customer experience”. What efforts are being across the Star Alliance network with regards to the key pillars of “digitalisation of the journey” and “industry-first innovations”?

JG: Innovation is the DNA of Star Alliance. We are constantly exploring new travel solutions with our member airlines and partners to address a seamless experience in the intersections of a customer’s multi-airline journey.

Star Alliance opens Singapore “centre of excellence”

FTE: Star Alliance has opened a “centre of excellence” in Singapore. Why is this an important step forward in the post-COVID recovery, and what role will it play in “future-proofing the Alliance”?

JG: As our member airlines navel-gazed and projected into the future, in the midst of an existential crisis, we were also not immune. It was imperative that we asked ourselves of whether business-as-usual was still an option with respect to our strategy and organisation; let a crisis not go to waste. The Board concluded that a refresh would be an important step to future-proof Star Alliance and that Singapore offered the environment to that end.

FTE: Why was Singapore chosen for the second Star Alliance “centre of excellence” after Frankfurt? What makes Singapore a key market for Star Alliance?

JG: We looked at a comprehensive list of criteria including key global indices on innovation, competitiveness as well as ease of doing business.

FTE: How will the Star Alliance “centre of excellence” complement and further expand on the work of the innovation hubs that member airlines Lufthansa and Singapore Airlines have established in Singapore?

JG: We are always looking for ways to collaborate with the innovation hubs of our member airlines throughout the world, not only in Singapore with Lufthansa and Singapore Airlines. Innovation has no geographic boundaries.

FTE: What key projects is the “centre of excellence” currently working on as Star Alliance progresses its strategy in digital customer experience?

JG: In the immediate years prior to the COVID-19 crisis, we have been working on a number of digital and automation initiatives, among others, offering customers the ability to redeem miles online across the Alliance. While we did not stop work completely during the COVID-19 years, we were calibrated in advancing our digital and automation strategy. As we navigate out of the crisis, we are pushing hard to advance the delivery of the digital products we had stated, including the ability of customers to select seats or track their bag across a multi-airline itinerary, as well as the further adoption of our biometrics and digital connection solutions.

Star Alliance Biometrics, launched in 2020, is now available across four major airports – Frankfurt, Munich and Vienna – with Hamburg added in April 2022. Pictured is biometric facial recognition at the entrance to the security checkpoint at Hamburg Airport. Copyright: Hamburg Airport / Oliver Sorg

FTE: Star Alliance Biometrics, launched in 2020, is now available across four major airports – Frankfurt, Munich and Vienna – with Hamburg added in April 2022. What impact is this having on streamlining the passenger experience? And what plans are there to expand Star Alliance Biometrics to more member airlines and partner airports outside Europe?

JG: The product was launched in the midst of the worst crisis for the airline industry. Initial indications are that it delivers positive customer experience and process efficiencies. The basic aim of the product is to deliver efficient and convenient customer experience, not only for boarding an aircraft without a boarding pass, but for dropping off a bag, entering a lounge or passing through security check points, or even making duty free purchases, all without a boarding pass. We are working with our member airlines and a number of interested hub airports in the Star Alliance network to introduce our biometrics product.

FTE: How successful has the Star Alliance Digital Connection Service been at London Heathrow Airport, and what plans are there to further expand this across the Star Alliance network?

JG: Likewise, this product was introduced in November 2020 (in the midst of the COVID-19 crisis) at London Heathrow Airport with Singapore Airlines as the launch airline. For the small number of customers who have used it, the product has worked well. But, we are working with a number of airports in our network and will soon be announcing the next airport to adopt the Digital Connection Service.

FTE: Star Alliance has navigated one of the most difficult periods for our industry with a strong focus on enabling seamless travel despite a constantly-changing environment. Post-pandemic, what do you feel passengers really want now and how are passenger trends changing?

JG: In our 20th anniversary, our strategy pivoted deliberately towards making the customer journey better. It was in recognition of the new norm in customer expectations where they are mobile first, always connected, and expect information on demand and services at their fingertips, and thus the imperative for us to participate in that new universe. During the COVID-19 years, we have become more accustomed to digital applications and experiences, and it is a sound expectation that customers will continue to demand efficient, seamless digital services that would enhance their experience and engagement.

Collaborating to remove frictions in the customer journey

FTE: What are the ways in which you think airlines, airports, and their partners could work more effectively together to improve customer journeys, enhance operations, reduce costs and increase revenue creation?

JG: Now, more than ever, the stakeholders in the aviation ecosystem must work collaboratively to remove frictions in the customer journey and deliver a safe, seamless and efficient experience; this includes removing processes that are no longer required or can be augmented by technology, putting in place conveniences, delivering instant communication and service recovery steps.

FTE: You have led Star Alliance from its 20th to its 25th anniversaries, driving the digitalisation and automation of Star Alliance customer products and services, and recently announced you will step down from your role as CEO at the end of the year. What are your proudest achievements across your tenure? And how important is continued digital transformation and seamless connectivity across the airline network going forward?

JG: Critically important. As a global airline alliance that transports over 700 million customers each year (pre-COVID), many across multi-airline itineraries, the Alliance will continue to focus on the proposition that ensures seamlessness in the intersections of that customers’ journey; the physical and digital experience. I am proud that in the years immediately prior to the COVID-19 crisis, we had begun to put in place and execute a strategy on digitalisation and automation while ensuring that the strengths of the global network is protected. We have delivered conveniences for our customers in the loyalty space and in airport experience and in strengthening the network with the Connecting Partner Model and the Intermodal Partner Model. And to be recognised for consecutive years as the leading global airline alliance by international award organisations.

FTE: Looking into the future, do you see emerging trends like the metaverse as a threat or an opportunity to travel?

JG: One constant of the airline industry is innovation and disruption. They need to be embraced. Like the crisis of COVID-19, metaverses or video conferences enabling remote working should be embraced as opportunities.

FTE: This year’s FTE APEX Asia Expo will be the first with Star Alliance as a headline partner. What is the Star Alliance team most looking forward to about the show, and what words of encouragement do you have on why industry executives should attend?

JG: We are looking forward to being part of a key industry event that brings together stakeholders and partners from across the aviation ecosystem, and to contribute to the thought-leadership opportunities of the event.

FTE: And lastly, what do you think Star Alliance will look like in the next 10 years and what are your hopes for the future of our sector? What tech are you most excited about?

JG: Star Alliance will continue to lead the way as the most digitally-advanced global airline alliance that delivers seamless experiences with a loyalty proposition that others talk about.

Article originally published here:
Star Alliance CEO: “One constant of the airline industry is innovation and disruption – they need to be embraced”

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Government

Trump “Clearly Hasn’t Learned From His COVID-Era Mistakes”, RFK Jr. Says

Trump "Clearly Hasn’t Learned From His COVID-Era Mistakes", RFK Jr. Says

Authored by Jeff Louderback via The Epoch Times (emphasis ours),

President…

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Trump "Clearly Hasn't Learned From His COVID-Era Mistakes", RFK Jr. Says

Authored by Jeff Louderback via The Epoch Times (emphasis ours),

President Joe Biden claimed that COVID vaccines are now helping cancer patients during his State of the Union address on March 7, but it was a response on Truth Social from former President Donald Trump that drew the ire of independent presidential candidate Robert F. Kennedy Jr.

Robert F. Kennedy Jr. holds a voter rally in Grand Rapids, Mich., on Feb. 10, 2024. (Mitch Ranger for The Epoch Times)

During the address, President Biden said: “The pandemic no longer controls our lives. The vaccines that saved us from COVID are now being used to help beat cancer, turning setback into comeback. That’s what America does.”

President Trump wrote: “The Pandemic no longer controls our lives. The VACCINES that saved us from COVID are now being used to help beat cancer—turning setback into comeback. YOU’RE WELCOME JOE. NINE-MONTH APPROVAL TIME VS. 12 YEARS THAT IT WOULD HAVE TAKEN YOU.”

An outspoken critic of President Trump’s COVID response, and the Operation Warp Speed program that escalated the availability of COVID vaccines, Mr. Kennedy said on X, formerly known as Twitter, that “Donald Trump clearly hasn’t learned from his COVID-era mistakes.”

“He fails to recognize how ineffective his warp speed vaccine is as the ninth shot is being recommended to seniors. Even more troubling is the documented harm being caused by the shot to so many innocent children and adults who are suffering myocarditis, pericarditis, and brain inflammation,” Mr. Kennedy remarked.

“This has been confirmed by a CDC-funded study of 99 million people. Instead of bragging about its speedy approval, we should be honestly and transparently debating the abundant evidence that this vaccine may have caused more harm than good.

“I look forward to debating both Trump and Biden on Sept. 16 in San Marcos, Texas.”

Mr. Kennedy announced in April 2023 that he would challenge President Biden for the 2024 Democratic Party presidential nomination before declaring his run as an independent last October, claiming that the Democrat National Committee was “rigging the primary.”

Since the early stages of his campaign, Mr. Kennedy has generated more support than pundits expected from conservatives, moderates, and independents resulting in speculation that he could take votes away from President Trump.

Many Republicans continue to seek a reckoning over the government-imposed pandemic lockdowns and vaccine mandates.

President Trump’s defense of Operation Warp Speed, the program he rolled out in May 2020 to spur the development and distribution of COVID-19 vaccines amid the pandemic, remains a sticking point for some of his supporters.

Vice President Mike Pence (L) and President Donald Trump deliver an update on Operation Warp Speed in the Rose Garden of the White House in Washington on Nov. 13, 2020. (Mandel Ngan/AFP via Getty Images)

Operation Warp Speed featured a partnership between the government, the military, and the private sector, with the government paying for millions of vaccine doses to be produced.

President Trump released a statement in March 2021 saying: “I hope everyone remembers when they’re getting the COVID-19 Vaccine, that if I wasn’t President, you wouldn’t be getting that beautiful ‘shot’ for 5 years, at best, and probably wouldn’t be getting it at all. I hope everyone remembers!”

President Trump said about the COVID-19 vaccine in an interview on Fox News in March 2021: “It works incredibly well. Ninety-five percent, maybe even more than that. I would recommend it, and I would recommend it to a lot of people that don’t want to get it and a lot of those people voted for me, frankly.

“But again, we have our freedoms and we have to live by that and I agree with that also. But it’s a great vaccine, it’s a safe vaccine, and it’s something that works.”

On many occasions, President Trump has said that he is not in favor of vaccine mandates.

An environmental attorney, Mr. Kennedy founded Children’s Health Defense, a nonprofit that aims to end childhood health epidemics by promoting vaccine safeguards, among other initiatives.

Last year, Mr. Kennedy told podcaster Joe Rogan that ivermectin was suppressed by the FDA so that the COVID-19 vaccines could be granted emergency use authorization.

He has criticized Big Pharma, vaccine safety, and government mandates for years.

Since launching his presidential campaign, Mr. Kennedy has made his stances on the COVID-19 vaccines, and vaccines in general, a frequent talking point.

“I would argue that the science is very clear right now that they [vaccines] caused a lot more problems than they averted,” Mr. Kennedy said on Piers Morgan Uncensored last April.

“And if you look at the countries that did not vaccinate, they had the lowest death rates, they had the lowest COVID and infection rates.”

Additional data show a “direct correlation” between excess deaths and high vaccination rates in developed countries, he said.

President Trump and Mr. Kennedy have similar views on topics like protecting the U.S.-Mexico border and ending the Russia-Ukraine war.

COVID-19 is the topic where Mr. Kennedy and President Trump seem to differ the most.

Former President Donald Trump intended to “drain the swamp” when he took office in 2017, but he was “intimidated by bureaucrats” at federal agencies and did not accomplish that objective, Mr. Kennedy said on Feb. 5.

Speaking at a voter rally in Tucson, where he collected signatures to get on the Arizona ballot, the independent presidential candidate said President Trump was “earnest” when he vowed to “drain the swamp,” but it was “business as usual” during his term.

John Bolton, who President Trump appointed as a national security adviser, is “the template for a swamp creature,” Mr. Kennedy said.

Scott Gottlieb, who President Trump named to run the FDA, “was Pfizer’s business partner” and eventually returned to Pfizer, Mr. Kennedy said.

Mr. Kennedy said that President Trump had more lobbyists running federal agencies than any president in U.S. history.

“You can’t reform them when you’ve got the swamp creatures running them, and I’m not going to do that. I’m going to do something different,” Mr. Kennedy said.

During the COVID-19 pandemic, President Trump “did not ask the questions that he should have,” he believes.

President Trump “knew that lockdowns were wrong” and then “agreed to lockdowns,” Mr. Kennedy said.

He also “knew that hydroxychloroquine worked, he said it,” Mr. Kennedy explained, adding that he was eventually “rolled over” by Dr. Anthony Fauci and his advisers.

President Donald Trump greets the crowd before he leaves at the Operation Warp Speed Vaccine Summit in Washington on Dec. 8, 2020. (Tasos Katopodis/Getty Images)

MaryJo Perry, a longtime advocate for vaccine choice and a Trump supporter, thinks votes will be at a premium come Election Day, particularly because the independent and third-party field is becoming more competitive.

Ms. Perry, president of Mississippi Parents for Vaccine Rights, believes advocates for medical freedom could determine who is ultimately president.

She believes that Mr. Kennedy is “pulling votes from Trump” because of the former president’s stance on the vaccines.

“People care about medical freedom. It’s an important issue here in Mississippi, and across the country,” Ms. Perry told The Epoch Times.

“Trump should admit he was wrong about Operation Warp Speed and that COVID vaccines have been dangerous. That would make a difference among people he has offended.”

President Trump won’t lose enough votes to Mr. Kennedy about Operation Warp Speed and COVID vaccines to have a significant impact on the election, Ohio Republican strategist Wes Farno told The Epoch Times.

President Trump won in Ohio by eight percentage points in both 2016 and 2020. The Ohio Republican Party endorsed President Trump for the nomination in 2024.

“The positives of a Trump presidency far outweigh the negatives,” Mr. Farno said. “People are more concerned about their wallet and the economy.

“They are asking themselves if they were better off during President Trump’s term compared to since President Biden took office. The answer to that question is obvious because many Americans are struggling to afford groceries, gas, mortgages, and rent payments.

“America needs President Trump.”

Multiple national polls back Mr. Farno’s view.

As of March 6, the RealClearPolitics average of polls indicates that President Trump has 41.8 percent support in a five-way race that includes President Biden (38.4 percent), Mr. Kennedy (12.7 percent), independent Cornel West (2.6 percent), and Green Party nominee Jill Stein (1.7 percent).

A Pew Research Center study conducted among 10,133 U.S. adults from Feb. 7 to Feb. 11 showed that Democrats and Democrat-leaning independents (42 percent) are more likely than Republicans and GOP-leaning independents (15 percent) to say they have received an updated COVID vaccine.

The poll also reported that just 28 percent of adults say they have received the updated COVID inoculation.

The peer-reviewed multinational study of more than 99 million vaccinated people that Mr. Kennedy referenced in his X post on March 7 was published in the Vaccine journal on Feb. 12.

It aimed to evaluate the risk of 13 adverse events of special interest (AESI) following COVID-19 vaccination. The AESIs spanned three categories—neurological, hematologic (blood), and cardiovascular.

The study reviewed data collected from more than 99 million vaccinated people from eight nations—Argentina, Australia, Canada, Denmark, Finland, France, New Zealand, and Scotland—looking at risks up to 42 days after getting the shots.

Three vaccines—Pfizer and Moderna’s mRNA vaccines as well as AstraZeneca’s viral vector jab—were examined in the study.

Researchers found higher-than-expected cases that they deemed met the threshold to be potential safety signals for multiple AESIs, including for Guillain-Barre syndrome (GBS), cerebral venous sinus thrombosis (CVST), myocarditis, and pericarditis.

A safety signal refers to information that could suggest a potential risk or harm that may be associated with a medical product.

The study identified higher incidences of neurological, cardiovascular, and blood disorder complications than what the researchers expected.

President Trump’s role in Operation Warp Speed, and his continued praise of the COVID vaccine, remains a concern for some voters, including those who still support him.

Krista Cobb is a 40-year-old mother in western Ohio. She voted for President Trump in 2020 and said she would cast her vote for him this November, but she was stunned when she saw his response to President Biden about the COVID-19 vaccine during the State of the Union address.

I love President Trump and support his policies, but at this point, he has to know they [advisers and health officials] lied about the shot,” Ms. Cobb told The Epoch Times.

“If he continues to promote it, especially after all of the hearings they’ve had about it in Congress, the side effects, and cover-ups on Capitol Hill, at what point does he become the same as the people who have lied?” Ms. Cobb added.

“I think he should distance himself from talk about Operation Warp Speed and even admit that he was wrong—that the vaccines have not had the impact he was told they would have. If he did that, people would respect him even more.”

Tyler Durden Mon, 03/11/2024 - 17:00

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International

There will soon be one million seats on this popular Amtrak route

“More people are taking the train than ever before,” says Amtrak’s Executive Vice President.

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While the size of the United States makes it hard for it to compete with the inter-city train access available in places like Japan and many European countries, Amtrak trains are a very popular transportation option in certain pockets of the country — so much so that the country’s national railway company is expanding its Northeast Corridor by more than one million seats.

Related: This is what it's like to take a 19-hour train from New York to Chicago

Running from Boston all the way south to Washington, D.C., the route is one of the most popular as it passes through the most densely populated part of the country and serves as a commuter train for those who need to go between East Coast cities such as New York and Philadelphia for business.

Veronika Bondarenko captured this photo of New York’s Moynihan Train Hall. 

Veronika Bondarenko

Amtrak launches new routes, promises travelers ‘additional travel options’

Earlier this month, Amtrak announced that it was adding four additional Northeastern routes to its schedule — two more routes between New York’s Penn Station and Union Station in Washington, D.C. on the weekend, a new early-morning weekday route between New York and Philadelphia’s William H. Gray III 30th Street Station and a weekend route between Philadelphia and Boston’s South Station.

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According to Amtrak, these additions will increase Northeast Corridor’s service by 20% on the weekdays and 10% on the weekends for a total of one million additional seats when counted by how many will ride the corridor over the year.

“More people are taking the train than ever before and we’re proud to offer our customers additional travel options when they ride with us on the Northeast Regional,” Amtrak Executive Vice President and Chief Commercial Officer Eliot Hamlisch said in a statement on the new routes. “The Northeast Regional gets you where you want to go comfortably, conveniently and sustainably as you breeze past traffic on I-95 for a more enjoyable travel experience.”

Here are some of the other Amtrak changes you can expect to see

Amtrak also said that, in the 2023 financial year, the Northeast Corridor had nearly 9.2 million riders — 8% more than it had pre-pandemic and a 29% increase from 2022. The higher demand, particularly during both off-peak hours and the time when many business travelers use to get to work, is pushing Amtrak to invest into this corridor in particular.

To reach more customers, Amtrak has also made several changes to both its routes and pricing system. In the fall of 2023, it introduced a type of new “Night Owl Fare” — if traveling during very late or very early hours, one can go between cities like New York and Philadelphia or Philadelphia and Washington. D.C. for $5 to $15.

As travel on the same routes during peak hours can reach as much as $300, this was a deliberate move to reach those who have the flexibility of time and might have otherwise preferred more affordable methods of transportation such as the bus. After seeing strong uptake, Amtrak added this type of fare to more Boston routes.

The largest distances, such as the ones between Boston and New York or New York and Washington, are available at the lowest rate for $20.

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International

The next pandemic? It’s already here for Earth’s wildlife

Bird flu is decimating species already threatened by climate change and habitat loss.

I am a conservation biologist who studies emerging infectious diseases. When people ask me what I think the next pandemic will be I often say that we are in the midst of one – it’s just afflicting a great many species more than ours.

I am referring to the highly pathogenic strain of avian influenza H5N1 (HPAI H5N1), otherwise known as bird flu, which has killed millions of birds and unknown numbers of mammals, particularly during the past three years.

This is the strain that emerged in domestic geese in China in 1997 and quickly jumped to humans in south-east Asia with a mortality rate of around 40-50%. My research group encountered the virus when it killed a mammal, an endangered Owston’s palm civet, in a captive breeding programme in Cuc Phuong National Park Vietnam in 2005.

How these animals caught bird flu was never confirmed. Their diet is mainly earthworms, so they had not been infected by eating diseased poultry like many captive tigers in the region.

This discovery prompted us to collate all confirmed reports of fatal infection with bird flu to assess just how broad a threat to wildlife this virus might pose.

This is how a newly discovered virus in Chinese poultry came to threaten so much of the world’s biodiversity.

H5N1 originated on a Chinese poultry farm in 1997. ChameleonsEye/Shutterstock

The first signs

Until December 2005, most confirmed infections had been found in a few zoos and rescue centres in Thailand and Cambodia. Our analysis in 2006 showed that nearly half (48%) of all the different groups of birds (known to taxonomists as “orders”) contained a species in which a fatal infection of bird flu had been reported. These 13 orders comprised 84% of all bird species.

We reasoned 20 years ago that the strains of H5N1 circulating were probably highly pathogenic to all bird orders. We also showed that the list of confirmed infected species included those that were globally threatened and that important habitats, such as Vietnam’s Mekong delta, lay close to reported poultry outbreaks.

Mammals known to be susceptible to bird flu during the early 2000s included primates, rodents, pigs and rabbits. Large carnivores such as Bengal tigers and clouded leopards were reported to have been killed, as well as domestic cats.

Our 2006 paper showed the ease with which this virus crossed species barriers and suggested it might one day produce a pandemic-scale threat to global biodiversity.

Unfortunately, our warnings were correct.

A roving sickness

Two decades on, bird flu is killing species from the high Arctic to mainland Antarctica.

In the past couple of years, bird flu has spread rapidly across Europe and infiltrated North and South America, killing millions of poultry and a variety of bird and mammal species. A recent paper found that 26 countries have reported at least 48 mammal species that have died from the virus since 2020, when the latest increase in reported infections started.

Not even the ocean is safe. Since 2020, 13 species of aquatic mammal have succumbed, including American sea lions, porpoises and dolphins, often dying in their thousands in South America. A wide range of scavenging and predatory mammals that live on land are now also confirmed to be susceptible, including mountain lions, lynx, brown, black and polar bears.

The UK alone has lost over 75% of its great skuas and seen a 25% decline in northern gannets. Recent declines in sandwich terns (35%) and common terns (42%) were also largely driven by the virus.

Scientists haven’t managed to completely sequence the virus in all affected species. Research and continuous surveillance could tell us how adaptable it ultimately becomes, and whether it can jump to even more species. We know it can already infect humans – one or more genetic mutations may make it more infectious.

At the crossroads

Between January 1 2003 and December 21 2023, 882 cases of human infection with the H5N1 virus were reported from 23 countries, of which 461 (52%) were fatal.

Of these fatal cases, more than half were in Vietnam, China, Cambodia and Laos. Poultry-to-human infections were first recorded in Cambodia in December 2003. Intermittent cases were reported until 2014, followed by a gap until 2023, yielding 41 deaths from 64 cases. The subtype of H5N1 virus responsible has been detected in poultry in Cambodia since 2014. In the early 2000s, the H5N1 virus circulating had a high human mortality rate, so it is worrying that we are now starting to see people dying after contact with poultry again.

It’s not just H5 subtypes of bird flu that concern humans. The H10N1 virus was originally isolated from wild birds in South Korea, but has also been reported in samples from China and Mongolia.

Recent research found that these particular virus subtypes may be able to jump to humans after they were found to be pathogenic in laboratory mice and ferrets. The first person who was confirmed to be infected with H10N5 died in China on January 27 2024, but this patient was also suffering from seasonal flu (H3N2). They had been exposed to live poultry which also tested positive for H10N5.

Species already threatened with extinction are among those which have died due to bird flu in the past three years. The first deaths from the virus in mainland Antarctica have just been confirmed in skuas, highlighting a looming threat to penguin colonies whose eggs and chicks skuas prey on. Humboldt penguins have already been killed by the virus in Chile.

A colony of king penguins.
Remote penguin colonies are already threatened by climate change. AndreAnita/Shutterstock

How can we stem this tsunami of H5N1 and other avian influenzas? Completely overhaul poultry production on a global scale. Make farms self-sufficient in rearing eggs and chicks instead of exporting them internationally. The trend towards megafarms containing over a million birds must be stopped in its tracks.

To prevent the worst outcomes for this virus, we must revisit its primary source: the incubator of intensive poultry farms.

Diana Bell does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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