NEW YORK, April 21, 2023 /PRNewswire/ -- The namkeen market in India size is set to grow by USD 3,162.26 million between 2022 and 2027 and register a CAGR of 8.42%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. Get a comprehensive report summary describing the market size and forecast along with research methodology. Read our Sample Report

Factors such as rising retail space in Tier-II and Tier-III cities of India, evolving taste preferences, and growing preference for savory snacks will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments. The namkeen market in India is fragmented, and the degree of fragmentation will accelerate during the forecast period.

Namkeen Market in India 2023-2027: Segmentation

• Type 
• Indian and Ethnic Snacks
• Western Snacks

The market growth in the Indian and ethnic snacks segment will be significant over the forecast period. The segment includes snacks such as farsaan, chiwda, sev, neyappam, bhujia, and mathri. These snacks were traditionally prepared in Indian households and can be preserved for longer periods. The long preservation time has allowed vendors to pack them and distribute them through retail outlets. The increased availability of these snacks has also led people in India to choose namkeens over Western snacks. All these factors are driving the growth of the segment.

• Distribution Channel 
• Offline
• Online

The offline distribution channel segment will account for the maximum revenue generation in the market over the forecast period. The growth of the segment is driven by the expansion of hypermarkets and supermarkets in India. The ease of availability of products across platforms and the easy accessibility to outlets with a broad merchandise mix are other factors driving the growth of the segment.

The report comprises of various segments as well as analysis of the trends and factors that are playing a substantial role in the market. Download a sample report

Namkeen Market in India 2023-2027: Vendor Analysis and Scope

The namkeen market in India is fragmented with the presence of numerous small and large manufacturers. Changes in consumer consumption pattern may affect vendor performance in the namkeen market in India market. It may also be affected by consumer tastes, global and regional economic conditions, and other demographic trends. The vendors compete based on several factors, such as quality, price, service, brand image, distribution, and marketing. Major vendors are focusing on acquiring other smaller brands to increase their market presence. In addition, the market is witnessing the entry of several private-label brands. Some of the key vendors covered in the report include:

• Babaji Snacks Pvt. Ltd. - The company offers namkeen such as aloo bhujia.
• Balaji Wafers Pvt. Ltd. - The company offers namkeen such as ratlami sev.
• Bikaji Foods International Ltd. - The company offers namkeen such as roasted crushed peanuts.
• Bikanervala Foods Pvt. Ltd - The company offers namkeen such as Natkhat Nimbu.
• Ashok Masale
• Bikharam Chandmal
• Desai Brothers Ltd.
• Gopal Snacks Pvt. Ltd
• ITC Ltd.
• JABSONS COTTONSEED IND. PVT. LTD.
• Maa Laxmi Namkeen
• Maxvita Foods Pvt. Ltd.
• Parle Products Pvt. Ltd.
• Patanjali Ayurved Ltd.
• Prakash Namkeen Udyog

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The report also covers the following areas:

• Namkeen Market Size
• Namkeen Market Trends
• Namkeen Market Analysis

Namkeen Market in India 2023-2027: Key Highlights

• Driver – The market is driven by the growing demand for growing retail outlets in Tier-II and Tier-III cities. The consumption of retail goods such as namkeen is increasing among Indian cities such as Jaipur, Udaipur, Imphal, Lucknow, and Patna. In addition, the increase in per capita income of these cities has encouraged many retail chains to expand their operations. For instance, as of 2021, Reliance retail has expanded its coverage to up to 2,000 Indian cities, with almost 50% of the average sales coming from tier-II cities. Also, the increased people spending on food and beverage products in offline stores has led various vendors to launch new stores. All these factors are driving the growth of the namkeen market in India.
• Trend – The growth of online channels is the key trend in the market. The convenience of shopping and attractive prices and discounts offered by e-commerce websites have increased the number of people purchasing online. This growing interest among consumers has encouraged many manufacturers and distributors in the market to focus on online sales. For instance, vendors such as Parle and PepsiCo Inc. are increasingly partnering with online retailers such as Amazon.com Inc. to sell their namkeen products on e-commerce platforms. The market is also witnessing several startups offering namkeens through online retail chains. This trend is expected positively influence the market growth during the forecast period.
• Challenge – The availability of a wide range of substitute products is a major challenge hindering the growth of the market. There are several alternatives to namkeen such as fried and baked snacks. Vendors offering such substitutes are focused on new product launches and product innovations. In addition, various health benefits offered by substitutes have been encouraging consumers to shift from namkeens as the switching cost for such substitutes is moderate. Thus, the availability of substitutes in the market will challenge the growth of vendors during the forecast period.

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Namkeen Market in India 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist namkeen market growth in India during the next five years
• Estimation of the namkeen market size in India and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the namkeen market in India
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of namkeen market vendors in India

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Table of contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Namkeen market in India 2017 - 2021 
• Exhibit 15: Historic Market Size – Data Table on Namkeen market in India 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 16: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 17: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 25: Chart on Type - Market share 2022-2027 (%)
• Exhibit 26: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 27: Chart on Comparison by Type
• Exhibit 28: Data Table on Comparison by Type

• 6.3 Indian and ethnic snacks - Market size and forecast 2022-2027 
• Exhibit 29: Chart on Indian and ethnic snacks - Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Indian and ethnic snacks - Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Indian and ethnic snacks - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Indian and ethnic snacks - Year-over-year growth 2022-2027 (%)

• 6.4 Western snacks - Market size and forecast 2022-2027 
• Exhibit 33: Chart on Western snacks - Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Western snacks - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Western snacks - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Western snacks - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 37: Market opportunity by Type ($ million)
• Exhibit 38: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 39: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 40: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 41: Chart on Comparison by Distribution Channel
• Exhibit 42: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027 
• Exhibit 43: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 45: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 46: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 51: Market opportunity by Distribution Channel ($ million)
• Exhibit 52: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 53: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 54: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 55: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 56: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 57: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 58: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 59: Matrix on vendor position and classification

• 11.3 Babaji Snacks Pvt. Ltd. 
• Exhibit 60: Babaji Snacks Pvt. Ltd. - Overview
• Exhibit 61: Babaji Snacks Pvt. Ltd. - Product / Service
• Exhibit 62: Babaji Snacks Pvt. Ltd. - Key offerings

• 11.4 Balaji Wafers Pvt. Ltd. 
• Exhibit 63: Balaji Wafers Pvt. Ltd. - Overview
• Exhibit 64: Balaji Wafers Pvt. Ltd. - Product / Service
• Exhibit 65: Balaji Wafers Pvt. Ltd. - Key offerings

• 11.5 Bikaji Foods International Ltd. 
• Exhibit 66: Bikaji Foods International Ltd. - Overview
• Exhibit 67: Bikaji Foods International Ltd. - Product / Service
• Exhibit 68: Bikaji Foods International Ltd. - Key offerings

• 11.6 Bikanervala Foods Pvt. Ltd 
• Exhibit 69: Bikanervala Foods Pvt. Ltd - Overview
• Exhibit 70: Bikanervala Foods Pvt. Ltd - Product / Service
• Exhibit 71: Bikanervala Foods Pvt. Ltd - Key offerings

• 11.7 Gopal Snacks Pvt. Ltd 
• Exhibit 72: Gopal Snacks Pvt. Ltd - Overview
• Exhibit 73: Gopal Snacks Pvt. Ltd - Product / Service
• Exhibit 74: Gopal Snacks Pvt. Ltd - Key offerings

• 11.8 Haldiram Foods International Pvt. Ltd 
• Exhibit 75: Haldiram Foods International Pvt. Ltd - Overview
• Exhibit 76: Haldiram Foods International Pvt. Ltd - Product / Service
• Exhibit 77: Haldiram Foods International Pvt. Ltd - Key offerings

• 11.9 ITC Ltd.
• Exhibit 78: ITC Ltd. - Overview
• Exhibit 79: ITC Ltd. - Business segments
• Exhibit 80: ITC Ltd. - Key offerings
• Exhibit 81: ITC Ltd. - Segment focus

• 11.10 JABSONS COTTONSEED IND. PVT. LTD. 
• Exhibit 82: JABSONS COTTONSEED IND. PVT. LTD. - Overview
• Exhibit 83: JABSONS COTTONSEED IND. PVT. LTD. - Product / Service
• Exhibit 84: JABSONS COTTONSEED IND. PVT. LTD. - Key offerings

• 11.11 Maxvita Foods Pvt. Ltd. 
• Exhibit 85: Maxvita Foods Pvt. Ltd. - Overview
• Exhibit 86: Maxvita Foods Pvt. Ltd. - Product / Service
• Exhibit 87: Maxvita Foods Pvt. Ltd. - Key offerings

• 11.12 Parle Products Pvt. Ltd. 
• Exhibit 88: Parle Products Pvt. Ltd. - Overview
• Exhibit 89: Parle Products Pvt. Ltd. - Product / Service
• Exhibit 90: Parle Products Pvt. Ltd. - Key offerings

• 11.13 Patanjali Ayurved Ltd. 
• Exhibit 91: Patanjali Ayurved Ltd. - Overview
• Exhibit 92: Patanjali Ayurved Ltd. - Product / Service
• Exhibit 93: Patanjali Ayurved Ltd. - Key offerings

• 11.14 Prakash Namkeen Udyog 
• Exhibit 94: Prakash Namkeen Udyog - Overview
• Exhibit 95: Prakash Namkeen Udyog - Product / Service
• Exhibit 96: Prakash Namkeen Udyog - Key offerings

• 11.15 Prataap Snacks Ltd.
• Exhibit 97: Prataap Snacks Ltd. - Overview
• Exhibit 98: Prataap Snacks Ltd. - Product / Service
• Exhibit 99: Prataap Snacks Ltd. - Key offerings

• 11.16 Priniti Foods Pvt Ltd 
• Exhibit 100: Priniti Foods Pvt Ltd - Overview
• Exhibit 101: Priniti Foods Pvt Ltd - Product / Service
• Exhibit 102: Priniti Foods Pvt Ltd - Key offerings

• 11.17 Sonal Foods
• Exhibit 103: Sonal Foods - Overview
• Exhibit 104: Sonal Foods - Product / Service
• Exhibit 105: Sonal Foods - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 106: Inclusions checklist
• Exhibit 107: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 108: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 109: Research methodology
• Exhibit 110: Validation techniques employed for market sizing
• Exhibit 111: Information sources

• 12.5 List of abbreviations 
• Exhibit 112: List of abbreviations

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