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J.M. Smucker Uses IBM Blockchain to Trace Coffee Beans for 1850 Brand

J.M. Smucker Uses IBM Blockchain to Trace Coffee Beans for 1850 Brand

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Smucker will use a blockchain to trace Colombian coffee beans while letting consumers make donations to coffee farmers in Colombia.

The J.M. Smucker Company, also known as Smucker’s, has announced that it will use blockchain technology to trace Colombian coffee beans directly back to their source while allowing consumers the opportunity to support coffee farmers.

The American food manufacturer has formed a partnership with Farmer Connect — an organization committed to increasing transparency and sustainability in agriculture supply chains — to leverage IBM’s blockchain technology to trace the coffee beans of Smucker’s popular 1850 Coffee brand. Tina Meyer-Hawkes, the vice president of marketing for coffee at J.M. Smucker’s, told Cointelegraph that the move is all about providing transparency:

“By providing transparency of our supply chain, we are enabling the consumer to see the journey of their coffee from the region it was produced, to the mill, to exporters and importers.”

Blockchain for a global circular economy

Smucker’s 1850 Coffee will be the first brand in the United States to use Farmer Connect’s “Thank My Farmer” mobile app, allowing consumers to trace the product back to its origin. Farmer Connect demoed the Thank My Farmer app at the Consumer Electronics Show this year to showcase how a QR-code can be scanned to see the journey of a coffee bean.

According to Meyer-Hawkes, each bag of coffee contains a QR-code that can be scanned by a smart device. Once scanned, consumers will be directed to the Thank My Farmer website, which provides information about where the coffee was grown, processed and exported, along with the location of its roast. 

Paul Chang, the worldwide blockchain leader of IBM, told Cointelegraph that while J.M. Smucker’s is not a part of IBM’s Food Trust Network, the manufacturer will use the same technology platform as Food Trust, which is powered by Hyperledger Fabric. Chang added:

“J.M. Smucker’s can establish their own network to solve the major transparency problem facing the coffee industry while leveraging the scalability, security and robustness of the technology that drives IBM’s Food Trust platform.”

Chang further noted that while blockchain technology is being used to provide transparency, the real innovation behind J.M. Smucker’s partnership with Farmer Connect is the ability to connect coffee drinkers with the farmers producing the beans. In turn, an equitable circular economy is achieved:

“Coffee is a commodity, so the price can fluctuate significantly. Some countries’ cost of production is greater versus the income generated from selling the coffee. With this new initiative, consumers can scan a QR-code on the 1850 Coffee packages to trace the beans back to their source. This also gives them the ability to contribute to several community programs in that farming environment.”

This is crucial, as it has been noted that coffee, poverty and migration are all interconnected. For example, in a recent article, GreenBiz reported that many migrants from Guatemala, most of whom are coffee farmers from the Huehuetenango province, try to cross the southern border in hopes of a better life. This all ties back to the fact that coffee is a heavily traded commodity with an extremely high export value. In 2019, an estimated $30.1 billion worth of coffee was exported globally.

While this may be, the price per pound paid to coffee farmers is based on the coffee commodities market. The C Market is a commodity system that operates like a stock market, allowing traders at the New York Stock Exchange to decide global coffee prices. In regards to this, the GreenBiz article notes:

“For several years, the C price for coffee has hovered around the farmer’s cost of production ($0.80-$1.10), which means no profit for the farmers. From a high in 2014, prices paid to farmers have plummeted by 70 percent and now dance around $1 per pound. Every pound a farmer sells, and every cup we drink, pushes a farmer deeper into poverty and despair.”

Meyer-Hawkes explained that coffee drinkers who purchase Smucker’s 1850 Coffee can learn more about Farmer Connect projects underway to support coffee producers and their families in Colombia through credit card-based donations. Projects that can be supported include providing clean drinking water for schools; coffee seedlings for smallholder farms; school supplies for local schools; and sustainable water and agriculture initiatives. 

Blockchain challenges

Using blockchain doesn’t come without its challenges. According to Chang, blockchain technology provides transparency by recording data about supply chain events in the coffee’s journey. This includes which beans were used, when they were roasted, ports they were shipped to and beyond. Information about these events is then recorded on an immutable ledger, creating increased accountability for coffee producers and their supply chain partners, helping ensure the authenticity of products. 

While a robust solution like blockchain can ensure traceability for major industries like the coffee sector, all parties involved must be leveraging the same information to ensure consistency. Meyer-Hawkes commented:

“In order to trace something from a coffee shop back to a farm in Colombia, you need to ensure all of the parties involved in this supply chain are using the same information, that there is a consistent set of data which everybody in the supply chain can use and trust is the truth.”

The food industry’s sustainable future

Challenges aside, Meyer-Hawkes noted that Smucker’s initiative comes at a time when more consumers are taking a purpose-driven approach to purchasing food products. This is especially relevant as COVID-19 cases continue to spike, impacting global food supply chains.

However, understanding where food comes from still remains a challenge. According to the International Food Information Council Foundation’s 2019 Food and Health Survey, 63% of respondents said it was hard to know whether the food choices they make are sustainable. In addition, among that group, 63% said environmental sustainability would have a greater influence on their choices if it were easier to understand. A recent IBM report further noted that 71% of consumers surveyed were willing to pay a premium for sustainable and environmentally responsible brands.

Chang from IBM mentioned that using blockchain technology to provide transparency into complex supply chains will indeed be a trend moving forward. This has already become apparent, as Norway’s billion-dollar seafood industry is now leveraging blockchain technology for transparency and sustainability. A recent report from Cointelegraph Consulting and VeChain also predicts that $300 billion worth of food products will be traced annually using blockchain technology over the next seven years. Chang further noted that blockchain technology can be applied to almost any industry:

“The automotive industry can leverage the same technology as the Food Trust Network uses to track lettuce and tomatoes. We know the technology works; it’s just a matter of finding the right value proposition for industry partners to join and extract value from that network.”

And while more industries are still determining whether blockchain is a suitable technology for solving supply chain challenges, it’s notable that Smucker’s has been using blockchain and may even expand this to other food products. Meyer-Hawkes said: 

“From a blockchain perspective, starting with this single-origin product provides a great jumping-off point as we evaluate the potential application to other larger, more complex products. The future possibilities of blockchain-enabled supply chains are vast.”

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Key shipping company files for Chapter 11 bankruptcy

The Illinois-based general freight trucking company filed for Chapter 11 bankruptcy to reorganize.

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The U.S. trucking industry has had a difficult beginning of the year for 2024 with several logistics companies filing for bankruptcy to seek either a Chapter 7 liquidation or Chapter 11 reorganization.

The Covid-19 pandemic caused a lot of supply chain issues for logistics companies and also created a shortage of truck drivers as many left the business for other occupations. Shipping companies, in the meantime, have had extreme difficulty recruiting new drivers for thousands of unfilled jobs.

Related: Tesla rival’s filing reveals Chapter 11 bankruptcy is possible

Freight forwarder company Boateng Logistics joined a growing list of shipping companies that permanently shuttered their businesses as the firm on Feb. 22 filed for Chapter 7 bankruptcy with plans to liquidate.

The Carlsbad, Calif., logistics company filed its petition in the U.S. Bankruptcy Court for the Southern District of California listing assets up to $50,000 and and $1 million to $10 million in liabilities. Court papers said it owed millions of dollars in liabilities to trucking, logistics and factoring companies. The company filed bankruptcy before any creditors could take legal action.

Lawsuits force companies to liquidate in bankruptcy

Lawsuits, however, can force companies to file bankruptcy, which was the case for J.J. & Sons Logistics of Clint, Texas, which on Jan. 22 filed for Chapter 7 liquidation in the U.S. Bankruptcy Court for the Western District of Texas. The company filed bankruptcy four days before the scheduled start of a trial for a wrongful death lawsuit filed by the family of a former company truck driver who had died from drowning in 2016.

California-based logistics company Wise Choice Trans Corp. shut down operations and filed for Chapter 7 liquidation on Jan. 4 in the U.S. Bankruptcy Court for the Northern District of California, listing $1 million to $10 million in assets and liabilities.

The Hayward, Calif., third-party logistics company, founded in 2009, provided final mile, less-than-truckload and full truckload services, as well as warehouse and fulfillment services in the San Francisco Bay Area.

The Chapter 7 filing also implemented an automatic stay against all legal proceedings, as the company listed its involvement in four legal actions that were ongoing or concluded. Court papers reportedly did not list amounts for damages.

In some cases, debtors don't have to take a drastic action, such as a liquidation, and can instead file a Chapter 11 reorganization.

Truck shipping products.

Shutterstock

Nationwide Cargo seeks to reorganize its business

Nationwide Cargo Inc., a general freight trucking company that also hauls fresh produce and meat, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Northern District of Illinois with plans to reorganize its business.

The East Dundee, Ill., shipping company listed $1 million to $10 million in assets and $10 million to $50 million in liabilities in its petition and said funds will not be available to pay unsecured creditors. The company operates with 183 trucks and 171 drivers, FreightWaves reported.

Nationwide Cargo's three largest secured creditors in the petition were Equify Financial LLC (owed about $3.5 million,) Commercial Credit Group (owed about $1.8 million) and Continental Bank NA (owed about $676,000.)

The shipping company reported gross revenue of about $34 million in 2022 and about $40 million in 2023.  From Jan. 1 until its petition date, the company generated $9.3 million in gross revenue.

Related: Veteran fund manager picks favorite stocks for 2024

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Key shipping company files Chapter 11 bankruptcy

The Illinois-based general freight trucking company filed for Chapter 11 bankruptcy to reorganize.

Published

on

The U.S. trucking industry has had a difficult beginning of the year for 2024 with several logistics companies filing for bankruptcy to seek either a Chapter 7 liquidation or Chapter 11 reorganization.

The Covid-19 pandemic caused a lot of supply chain issues for logistics companies and also created a shortage of truck drivers as many left the business for other occupations. Shipping companies, in the meantime, have had extreme difficulty recruiting new drivers for thousands of unfilled jobs.

Related: Tesla rival’s filing reveals Chapter 11 bankruptcy is possible

Freight forwarder company Boateng Logistics joined a growing list of shipping companies that permanently shuttered their businesses as the firm on Feb. 22 filed for Chapter 7 bankruptcy with plans to liquidate.

The Carlsbad, Calif., logistics company filed its petition in the U.S. Bankruptcy Court for the Southern District of California listing assets up to $50,000 and and $1 million to $10 million in liabilities. Court papers said it owed millions of dollars in liabilities to trucking, logistics and factoring companies. The company filed bankruptcy before any creditors could take legal action.

Lawsuits force companies to liquidate in bankruptcy

Lawsuits, however, can force companies to file bankruptcy, which was the case for J.J. & Sons Logistics of Clint, Texas, which on Jan. 22 filed for Chapter 7 liquidation in the U.S. Bankruptcy Court for the Western District of Texas. The company filed bankruptcy four days before the scheduled start of a trial for a wrongful death lawsuit filed by the family of a former company truck driver who had died from drowning in 2016.

California-based logistics company Wise Choice Trans Corp. shut down operations and filed for Chapter 7 liquidation on Jan. 4 in the U.S. Bankruptcy Court for the Northern District of California, listing $1 million to $10 million in assets and liabilities.

The Hayward, Calif., third-party logistics company, founded in 2009, provided final mile, less-than-truckload and full truckload services, as well as warehouse and fulfillment services in the San Francisco Bay Area.

The Chapter 7 filing also implemented an automatic stay against all legal proceedings, as the company listed its involvement in four legal actions that were ongoing or concluded. Court papers reportedly did not list amounts for damages.

In some cases, debtors don't have to take a drastic action, such as a liquidation, and can instead file a Chapter 11 reorganization.

Truck shipping products.

Shutterstock

Nationwide Cargo seeks to reorganize its business

Nationwide Cargo Inc., a general freight trucking company that also hauls fresh produce and meat, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Northern District of Illinois with plans to reorganize its business.

The East Dundee, Ill., shipping company listed $1 million to $10 million in assets and $10 million to $50 million in liabilities in its petition and said funds will not be available to pay unsecured creditors. The company operates with 183 trucks and 171 drivers, FreightWaves reported.

Nationwide Cargo's three largest secured creditors in the petition were Equify Financial LLC (owed about $3.5 million,) Commercial Credit Group (owed about $1.8 million) and Continental Bank NA (owed about $676,000.)

The shipping company reported gross revenue of about $34 million in 2022 and about $40 million in 2023.  From Jan. 1 until its petition date, the company generated $9.3 million in gross revenue.

Related: Veteran fund manager picks favorite stocks for 2024

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Tight inventory and frustrated buyers challenge agents in Virginia

With inventory a little more than half of what it was pre-pandemic, agents are struggling to find homes for clients in Virginia.

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No matter where you are in the state, real estate agents in Virginia are facing low inventory conditions that are creating frustrating scenarios for their buyers.

“I think people are getting used to the interest rates where they are now, but there is just a huge lack of inventory,” said Chelsea Newcomb, a RE/MAX Realty Specialists agent based in Charlottesville. “I have buyers that are looking, but to find a house that you love enough to pay a high price for — and to be at over a 6.5% interest rate — it’s just a little bit harder to find something.”

Newcomb said that interest rates and higher prices, which have risen by more than $100,000 since March 2020, according to data from Altos Research, have caused her clients to be pickier when selecting a home.

“When rates and prices were lower, people were more willing to compromise,” Newcomb said.

Out in Wise, Virginia, near the westernmost tip of the state, RE/MAX Cavaliers agent Brett Tiller and his clients are also struggling to find suitable properties.

“The thing that really stands out, especially compared to two years ago, is the lack of quality listings,” Tiller said. “The slightly more upscale single-family listings for move-up buyers with children looking for their forever home just aren’t coming on the market right now, and demand is still very high.”

Statewide, Virginia had a 90-day average of 8,068 active single-family listings as of March 8, 2024, down from 14,471 single-family listings in early March 2020 at the onset of the COVID-19 pandemic, according to Altos Research. That represents a decrease of 44%.

Virginia-Inventory-Line-Chart-Virginia-90-day-Single-Family

In Newcomb’s base metro area of Charlottesville, there were an average of only 277 active single-family listings during the same recent 90-day period, compared to 892 at the onset of the pandemic. In Wise County, there were only 56 listings.

Due to the demand from move-up buyers in Tiller’s area, the average days on market for homes with a median price of roughly $190,000 was just 17 days as of early March 2024.

“For the right home, which is rare to find right now, we are still seeing multiple offers,” Tiller said. “The demand is the same right now as it was during the heart of the pandemic.”

According to Tiller, the tight inventory has caused homebuyers to spend up to six months searching for their new property, roughly double the time it took prior to the pandemic.

For Matt Salway in the Virginia Beach metro area, the tight inventory conditions are creating a rather hot market.

“Depending on where you are in the area, your listing could have 15 offers in two days,” the agent for Iron Valley Real Estate Hampton Roads | Virginia Beach said. “It has been crazy competition for most of Virginia Beach, and Norfolk is pretty hot too, especially for anything under $400,000.”

According to Altos Research, the Virginia Beach-Norfolk-Newport News housing market had a seven-day average Market Action Index score of 52.44 as of March 14, making it the seventh hottest housing market in the country. Altos considers any Market Action Index score above 30 to be indicative of a seller’s market.

Virginia-Beach-Metro-Area-Market-Action-Index-Line-Chart-Virginia-Beach-Norfolk-Newport-News-VA-NC-90-day-Single-Family

Further up the coastline on the vacation destination of Chincoteague Island, Long & Foster agent Meghan O. Clarkson is also seeing a decent amount of competition despite higher prices and interest rates.

“People are taking their time to actually come see things now instead of buying site unseen, and occasionally we see some seller concessions, but the traffic and the demand is still there; you might just work a little longer with people because we don’t have anything for sale,” Clarkson said.

“I’m busy and constantly have appointments, but the underlying frenzy from the height of the pandemic has gone away, but I think it is because we have just gotten used to it.”

While much of the demand that Clarkson’s market faces is for vacation homes and from retirees looking for a scenic spot to retire, a large portion of the demand in Salway’s market comes from military personnel and civilians working under government contracts.

“We have over a dozen military bases here, plus a bunch of shipyards, so the closer you get to all of those bases, the easier it is to sell a home and the faster the sale happens,” Salway said.

Due to this, Salway said that existing-home inventory typically does not come on the market unless an employment contract ends or the owner is reassigned to a different base, which is currently contributing to the tight inventory situation in his market.

Things are a bit different for Tiller and Newcomb, who are seeing a decent number of buyers from other, more expensive parts of the state.

“One of the crazy things about Louisa and Goochland, which are kind of like suburbs on the western side of Richmond, is that they are growing like crazy,” Newcomb said. “A lot of people are coming in from Northern Virginia because they can work remotely now.”

With a Market Action Index score of 50, it is easy to see why people are leaving the Washington-Arlington-Alexandria market for the Charlottesville market, which has an index score of 41.

In addition, the 90-day average median list price in Charlottesville is $585,000 compared to $729,900 in the D.C. area, which Newcomb said is also luring many Virginia homebuyers to move further south.

Median-Price-D.C.-vs.-Charlottesville-Line-Chart-90-day-Single-Family

“They are very accustomed to higher prices, so they are super impressed with the prices we offer here in the central Virginia area,” Newcomb said.

For local buyers, Newcomb said this means they are frequently being outbid or outpriced.

“A couple who is local to the area and has been here their whole life, they are just now starting to get their mind wrapped around the fact that you can’t get a house for $200,000 anymore,” Newcomb said.

As the year heads closer to spring, triggering the start of the prime homebuying season, agents in Virginia feel optimistic about the market.

“We are seeing seasonal trends like we did up through 2019,” Clarkson said. “The market kind of soft launched around President’s Day and it is still building, but I expect it to pick right back up and be in full swing by Easter like it always used to.”

But while they are confident in demand, questions still remain about whether there will be enough inventory to support even more homebuyers entering the market.

“I have a lot of buyers starting to come off the sidelines, but in my office, I also have a lot of people who are going to list their house in the next two to three weeks now that the weather is starting to break,” Newcomb said. “I think we are going to have a good spring and summer.”

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