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Global Trade Growth to Lag Behind GDP for the First Time in 25 Years, While Familiar Trade Patterns Will See Massive Shifts

Global Trade Growth to Lag Behind GDP for the First Time in 25 Years, While Familiar Trade Patterns Will See Massive Shifts
PR Newswire
BOSTON, Jan. 17, 2023

New BCG Analysis Finds World Trade Will Grow 2.3% Annually Through 2030—Less than the 2.5%…

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Global Trade Growth to Lag Behind GDP for the First Time in 25 Years, While Familiar Trade Patterns Will See Massive Shifts

PR Newswire

  • New BCG Analysis Finds World Trade Will Grow 2.3% Annually Through 2030—Less than the 2.5% Increase Forecast for Global Economic Growth
  • Southeast Asia Forecast to See New Commerce Boost Trade by More than $1 Trillion
  • Companies Should Continue Diversifying Their Business Networks and Build Resilience to Adapt to the Evolving Global Economic Situation

BOSTON, Jan. 17, 2023 /PRNewswire/ -- The Ukraine conflict has replaced the pandemic as the leading strain on global trade. For the first time in 25 years, global trade in the coming decade will grow at a slower rate than gross domestic product (GDP), and familiar trade patterns will shift, according to a new report released today by Boston Consulting Group (BCG).

The report, titled "Protectionism, Pandemic, War, and the Future of Trade," predicts that world trade will grow at a rate of just 2.3% per year through 2031—less than the 2.5% projected for global economic growth.  This compares with about 1.5 pp of trade growth per percentage point of GDP growth in the 1995 to 2008 period, and about one to one in the period from 2009 to 2019.

While the Ukraine conflict is a primary force in the shifting trade patterns, other factors, including Western nations' decreasing reliance on trade with China and the rise of economic blocs such as the Association of Southeast Asian Nations (ASEAN) are reshaping global trade.

"Global trade has been significantly disrupted over the past three years, first by the pandemic and now by the Ukraine conflict and growing geopolitical tensions," said Nikolaus Lang, managing director and senior partner, global leader of BCG's Global Advantage practice, and a coauthor of the report. "After nearly 30 years of a comparatively secure trade environment, we are in the midst of a new East versus West dynamic, with a US- and EU-led community and a China-Russia counterpart, along with the potential emergence of a third grouping of non-aligned nations."

"As companies, industries, and countries alike adjust to the changing geopolitical and economic dynamics, the resulting shakeout will produce opportunities for some and challenges for others," said Marc Gilbert, a managing director and senior partner at BCG, the firm's topic leader for geopolitics and trade, and a coauthor of the report. "The anticipated changes will continue to dilute the economic globalization and trade opening that characterized the first three decades of the post–Cold War period, resulting in a redrawn trade map that looks vastly different than it did in 2021."

The conflict in Ukraine has caused the EU and Russia to alter their trade relations. As a result, over the next nine years, the EU will increase its trade with the US by $338 billion, driven in large part by increased US energy exports to Europe, and will also expand its combined trade with ASEAN countries, Africa, the Middle East, and India. Meanwhile, trade between the US and China will decrease by $63 billion through 2031. Trade growth between the EU and China is also cooling, with two-way commerce forecast to grow by just $72 billion, a modest increase compared with previous years. Meanwhile, Russia's trade with China and India will grow by $110 billion, including $90 billion with China alone.

Southeast Asia will be the principal beneficiary of the redrawn trade map, with an estimated $1 trillion in new trade—due, in large part to new commerce with China, Japan, the US, and the EU—through 2031. ASEAN trade with China will grow by $438 billion, the largest interregional increase, according to the report's 2031 outlook.

"The new global trade is prioritizing supply chain resilience and global diversification. Companies should prioritize steps to increase resilience, such as building up buffer inventories of essential commodities and components and prequalifying alternative suppliers," said Michael McAdoo, BCG partner and director of global trade and investment, and a coauthor of the report. "The relatively secure trade environment that enabled companies to develop extensive world supply networks has given way to a more uncertain landscape that demands a balance between the objectives of efficiency and lower costs and a heightened awareness of global risks."

Download the publication here:
https://www.bcg.com/publications/2023/protectionism-pandemic-war-and-future-of-trade

Media Contact:
Eric Gregoire
+1 617 850 3783
gregoire.eric@bcg.com 

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

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SOURCE Boston Consulting Group (BCG)

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Fast-food chain closes restaurants after Chapter 11 bankruptcy

Several major fast-food chains recently have struggled to keep restaurants open.

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Competition in the fast-food space has been brutal as operators deal with inflation, consumers who are worried about the economy and their jobs and, in recent months, the falling cost of eating at home. 

Add in that many fast-food chains took on more debt during the covid pandemic and that labor costs are rising, and you have a perfect storm of problems. 

It's a situation where Restaurant Brands International (QSR) has suffered as much as any company.  

Related: Wendy's menu drops a fan favorite item, adds something new

Three major Burger King franchise operators filed for bankruptcy in 2023, and the chain saw hundreds of stores close. It also saw multiple Popeyes franchisees move into bankruptcy, with dozens of locations closing.

RBI also stepped in and purchased one of its key franchisees.

"Carrols is the largest Burger King franchisee in the United States today, operating 1,022 Burger King restaurants in 23 states that generated approximately $1.8 billion of system sales during the 12 months ended Sept. 30, 2023," RBI said in a news release. Carrols also owns and operates 60 Popeyes restaurants in six states." 

The multichain company made the move after two of its large franchisees, Premier Kings and Meridian, saw multiple locations not purchased when they reached auction after Chapter 11 bankruptcy filings. In that case, RBI bought select locations but allowed others to close.

Burger King lost hundreds of restaurants in 2023.

Image source: Chen Jianli/Xinhua via Getty

Another fast-food chain faces bankruptcy problems

Bojangles may not be as big a name as Burger King or Popeye's, but it's a popular chain with more than 800 restaurants in eight states.

"Bojangles is a Carolina-born restaurant chain specializing in craveable Southern chicken, biscuits and tea made fresh daily from real recipes, and with a friendly smile," the chain says on its website. "Founded in 1977 as a single location in Charlotte, our beloved brand continues to grow nationwide."

Like RBI, Bojangles uses a franchise model, which makes it dependent on the financial health of its operators. The company ultimately saw all its Maryland locations close due to the financial situation of one of its franchisees.

Unlike. RBI, Bojangles is not public — it was taken private by Durational Capital Management LP and Jordan Co. in 2018 — which means the company does not disclose its financial information to the public. 

That makes it hard to know whether overall softness for the brand contributed to the chain seeing its five Maryland locations after a Chapter 11 bankruptcy filing.

Bojangles has a messy bankruptcy situation

Even though the locations still appear on the Bojangles website, they have been shuttered since late 2023. The locations were operated by Salim Kakakhail and Yavir Akbar Durranni. The partners operated under a variety of LLCs, including ABS Network, according to local news channel WUSA9

The station reported that the owners face a state investigation over complaints of wage theft and fraudulent W2s. In November Durranni and ABS Network filed for bankruptcy in New Jersey, WUSA9 reported.

"Not only do former employees say these men owe them money, WUSA9 learned the former owners owe the state, too, and have over $69,000 in back property taxes."

Former employees also say that the restaurant would regularly purchase fried chicken from Popeyes and Safeway when it ran out in their stores, the station reported. 

Bojangles sent the station a comment on the situation.

"The franchisee is no longer in the Bojangles system," the company said. "However, it is important to note in your coverage that franchisees are independent business owners who are licensed to operate a brand but have autonomy over many aspects of their business, including hiring employees and payroll responsibilities."

Kakakhail and Durranni did not respond to multiple requests for comment from WUSA9.

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Industrial Production Increased 0.1% in February

From the Fed: Industrial Production and Capacity Utilization
Industrial production edged up 0.1 percent in February after declining 0.5 percent in January. In February, the output of manufacturing rose 0.8 percent and the index for mining climbed 2.2 p…

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From the Fed: Industrial Production and Capacity Utilization
Industrial production edged up 0.1 percent in February after declining 0.5 percent in January. In February, the output of manufacturing rose 0.8 percent and the index for mining climbed 2.2 percent. Both gains partly reflected recoveries from weather-related declines in January. The index for utilities fell 7.5 percent in February because of warmer-than-typical temperatures. At 102.3 percent of its 2017 average, total industrial production in February was 0.2 percent below its year-earlier level. Capacity utilization for the industrial sector remained at 78.3 percent in February, a rate that is 1.3 percentage points below its long-run (1972–2023) average.
emphasis added
Click on graph for larger image.

This graph shows Capacity Utilization. This series is up from the record low set in April 2020, and above the level in February 2020 (pre-pandemic).

Capacity utilization at 78.3% is 1.3% below the average from 1972 to 2022.  This was below consensus expectations.

Note: y-axis doesn't start at zero to better show the change.


Industrial Production The second graph shows industrial production since 1967.

Industrial production increased to 102.3. This is above the pre-pandemic level.

Industrial production was above consensus expectations.

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Southwest and United Airlines have bad news for passengers

Both airlines are facing the same problem, one that could lead to higher airfares and fewer flight options.

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Airlines operate in a market that's dictated by supply and demand: If more people want to fly a specific route than there are available seats, then tickets on those flights cost more.

That makes scheduling and predicting demand a huge part of maximizing revenue for airlines. There are, however, numerous factors that go into how airlines decide which flights to put on the schedule.

Related: Major airline faces Chapter 11 bankruptcy concerns

Every airport has only a certain number of gates, flight slots and runway capacity, limiting carriers' flexibility. That's why during times of high demand — like flights to Las Vegas during Super Bowl week — do not usually translate to airlines sending more planes to and from that destination.

Airlines generally do try to add capacity every year. That's become challenging as Boeing has struggled to keep up with demand for new airplanes. If you can't add airplanes, you can't grow your business. That's caused problems for the entire industry. 

Every airline retires planes each year. In general, those get replaced by newer, better models that offer more efficiency and, in most cases, better passenger amenities. 

If an airline can't get the planes it had hoped to add to its fleet in a given year, it can face capacity problems. And it's a problem that both Southwest Airlines (LUV) and United Airlines have addressed in a way that's inevitable but bad for passengers. 

Southwest Airlines has not been able to get the airplanes it had hoped to.

Image source: Kevin Dietsch/Getty Images

Southwest slows down its pilot hiring

In 2023, Southwest made a huge push to hire pilots. The airline lost thousands of pilots to retirement during the covid pandemic and it needed to replace them in order to build back to its 2019 capacity.

The airline successfully did that but will not continue that trend in 2024.

"Southwest plans to hire approximately 350 pilots this year, and no new-hire classes are scheduled after this month," Travel Weekly reported. "Last year, Southwest hired 1,916 pilots, according to pilot recruitment advisory firm Future & Active Pilot Advisors. The airline hired 1,140 pilots in 2022." 

The slowdown in hiring directly relates to the airline expecting to grow capacity only in the low-single-digits percent in 2024.

"Moving into 2024, there is continued uncertainty around the timing of expected Boeing deliveries and the certification of the Max 7 aircraft. Our fleet plans remain nimble and currently differs from our contractual order book with Boeing," Southwest Airlines Chief Financial Officer Tammy Romo said during the airline's fourth-quarter-earnings call

"We are planning for 79 aircraft deliveries this year and expect to retire roughly 45 700 and 4 800, resulting in a net expected increase of 30 aircraft this year."

That's very modest growth, which should not be enough of an increase in capacity to lower prices in any significant way.

United Airlines pauses pilot hiring

Boeing's  (BA)  struggles have had wide impact across the industry. United Airlines has also said it was going to pause hiring new pilots through the end of May.

United  (UAL)  Fight Operations Vice President Marc Champion explained the situation in a memo to the airline's staff.

"As you know, United has hundreds of new planes on order, and while we remain on path to be the fastest-growing airline in the industry, we just won't grow as fast as we thought we would in 2024 due to continued delays at Boeing," he said.

"For example, we had contractual deliveries for 80 Max 10s this year alone, but those aircraft aren't even certified yet, and it's impossible to know when they will arrive." 

That's another blow to consumers hoping that multiple major carriers would grow capacity, putting pressure on fares. Until Boeing can get back on track, it's unlikely that competition between the large airlines will lead to lower fares.  

In fact, it's possible that consumer demand will grow more than airline capacity which could push prices higher.

Related: Veteran fund manager picks favorite stocks for 2024

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