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Are Food Costs Affecting Easter Plans?

Are Food Costs Affecting Easter Plans?

Authored by Kate Daugherty via FinanceBuzz.com,

Easter is traditionally a time of regrowth and renewal….

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Are Food Costs Affecting Easter Plans?

Authored by Kate Daugherty via FinanceBuzz.com,

Easter is traditionally a time of regrowth and renewal. These statistics offer insight into how consumers shop for the holiday and their favorite Easter treats.

We may receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies.

In 2023, Easter is on Sunday, April 9, so there is still time to dye eggs and help the Easter Bunny fill those baskets with delicious treats.

Many families in the U.S. will likely hunt for Easter eggs and sit down to a meal with family and friends. With rising prices and shortages of everything from meat to eggs, this year's celebration might be a little more subdued but no less memorable.

Check out these Easter facts to help you wow your dinner guests and make a plan to help you spend on the things that matter this year.

Key takeaways

  • 72% of people say rising food costs will impact their Easter plans.

  • In 2022, about 51% of people planned in-person celebrations, compared to 43% in 2021.

  • $2.6 billion worth of Easter candy is sold annually in the U.S. alone.

  • 8 in 10 Americans celebrate Easter.

  • Americans spent $6.58 billion on Easter food in 2022.

  • 90% of U.S. consumers plan to include chocolate and candy in Easter baskets.

  • 37% of those surveyed planned to attend Easter church services in person in 2022, up from 28% in 2021.

In this article

72% of people say rising food costs will impact their Easter plans

According to a 2023 survey of 1,000 U.S. adults conducted by our team at FinanceBuzz, inflation and the rising costs of items like eggs and candy are leading people to change their Easter plans. The majority of respondents (72%) said rising costs will impact their Easter plans, including 43% who said they'd be looking for more sales than normal, 16% who said they'd likely cut back on food for their holiday dinner, and 14% who plan on having fewer guests for dinner.

Other modifications to Easter plans include using more coupons (24%), limiting the type and the amount of candy put into Easter baskets (22%), and switching from real eggs to fake or plastic eggs (20%).

Source: FinanceBuzz

Easter is the second biggest candy holiday

Although Halloween is usually the biggest candy holiday overall, Easter is a close second and, according to some reports, occasionally overtakes the spooky season.

The U.S. is estimated to have spent just under $3 billion on Easter candy in 2022, an increase of $1 billion since 2007.

According to the National Retail Federation, in 2022, U.S. adults spent an average of $169.79 on Easter overall, and candy was the top purchase for 90% of respondents.

Food and gifts were second and third, with 88% and 63% of respondents, respectively, saying they planned to purchase those items for Easter. Clothing and decorations were closely linked, with just under half (49% and 48%, respectively) of those surveyed saying they planned to purchase those items.

Source: Statista, National Retail Federation

The majority of candy purchased is chocolate

Candy is a key part of the Easter celebration for people in the U.S., and 70% of the candy purchased for Easter is chocolate. Reese’s milk chocolate peanut butter eggs and Cadbury creme eggs are the two most popular chocolates purchased, followed by chocolate bunnies, which came in third.

According to Statista, the chocolate market in the U.S. is $49.48 billion, with seasonal chocolate making up about $3.3 billion across all holidays. The annual sales growth of seasonal chocolate is 13.5%.

Source: Dosomething.org, Statista

76% of Americans think the ears of a chocolate bunny should be eaten first

If you eat chocolate bunny ears first, you’re not alone — about three-quarters of Americans do the same. About 90 million chocolate bunnies are sold in the U.S. annually, and $2.6 billion is spent on Easter candy in the U.S. alone. In 2021, Germany produced 214 million chocolate Easter bunnies.

The largest chocolate bunny ever created, according to the Guinness Book of World Records, was made in Brazil in 2017 by the Equipe de Casa de Chocolate at Shopping Uberaba. The bunny weighed 4,245.5 kg. (9,359 lbs.) and was created by nine professionals working eight consecutive days. It was 4.52 meters tall (14.82 feet) and 2.11 meters wide (6.92 feet).

Source: Guinness World Records, Good Housekeeping, Statista

80% of people celebrated Easter in 2022

Although most of the country said they intended to celebrate Easter in 2022, Easter still tends to be less popular than other holidays.

Christmas and Thanksgiving are the most popular holidays in the U.S., with 85% and 84%, respectively, saying that they celebrate the particular holiday. Most people say they spend the Easter holiday cooking a special meal, visiting family and friends, watching TV, and doing an Easter egg hunt.

Eight in ten Americans say they will celebrate Easter, and both men and women are equally as likely to celebrate the holiday (79% of men and 80% of women). The number of people celebrating Easter in 2020 and 2021 decreased compared to previous years due to the COVID-19 pandemic.

Source: Statista, National Retail Federation

The largest Easter egg hunt had more than 500,000 eggs

The White House Easter Egg Roll tends to be the most talked about Easter egg hunt in the U.S. The first White House Easter egg roll was held in 1878 by President Rutherford B. Hayes, although some accounts believe the egg roll itself may have started with Abraham Lincoln.

In 2022, an estimated 30,000 people participated in the egg roll celebration, including military families and the crew from the U.S.S. Delaware, a U.S. Naval submarine. The event is so popular that tickets are distributed via a lottery.

The biggest Easter Egg hunt was held in Florida in April 2007 at Adventure Parks Group, LLC. There were 501,000 eggs scattered over the grounds, and 9,753 children (with their parents) took part in the hunt.

Source: Guinness World Records, White House History, Whitehouse.gov

People between the ages of 35 and 44 plan to spend more than other age groups

While it’s likely that most spending is done by parents or people buying things for children, in 2019, people ages 35 to 44 spent $185.37 on their Easter celebrations, second only to the age group of 25 to 34, who paid $189.25. Those aged 18 to 24 spent $146.03 in 2019, and those aged 45-54 paid $148.37. People aged 65+ spent the least, averaging $108.96 per person.

Comparatively, in 2022, the National Retail Federation says people aged 35 to 44 spent more than all other groups, with average spending of $232.65, although that is almost $30 less per person than in 2021.

Men were expected to spend more than women on Easter in 2022 ($189.94 versus $150.64). The per-person average is down about $20 for men from 2021, while women will likely spend the same amount as in 2021.

Source: National Retail Federation, Statista

Peeps are the best-selling non-chocolate Easter candy

Although those neon-colored marshmallows tend to be a love ‘em or hate ‘em Easter item, the holiday just wouldn’t be the same without them. According to Good Housekeeping, Americans eat about 1.5 million Peeps during the Easter season, and the Bethlehem, Pennsylvania, factory that makes Peeps creates about 5.5 million daily.

Despite being so associated with the holiday, 33% of people surveyed by grocery delivery company Instacart said that Peeps are among their least favorite candies. Roughly 25% of those surveyed say they still eat the marshmallow chicks and bunnies for the sake of tradition.

Fun Fact

In 1953, it took 27 hours to make one Peep, according to Good Housekeeping. Today, it takes about six minutes, thanks to a machine called The Depositor, which creates the iconic shape automatically.

Source: PR Newswire, Good Housekeeping, Instacart via Real Simple

More than 16 million jelly beans are eaten during Easter

Jelly beans were first produced in 1930 and quickly became a symbol of the Easter holiday. According to Instacart’s 2022 survey conducted by The Harris Poll, jelly beans were on the top ten list of favorite Easter candies twice. In the number three spot were the Starburst Easter Jelly Beans, the favorite Easter candy in North and South Dakota, North and South Carolina, and Florida.

Brach’s Jelly Bird Eggs were number eight on the list, just ahead of marshmallow Peeps at number nine. According to Real Simple magazine, jelly beans see a 109% sales growth in the two weeks leading up to Easter and are second only to marshmallow treats, which experience a 111% growth over the same time frame.

Source: Good Housekeeping, Instacart via Real Simple

Cooking is the most popular Easter activity

According to a National Retail Federation 2022 survey, the top Easter celebration plan in the U.S. was cooking food to share with family and friends. 56% of the 8,155 people surveyed said they plan to cook a meal, down slightly from 2021 at 59%.

Respondents also said they plan to visit family and friends in person (51%, up from 43% in 2021), watch TV (33%, down from 43% in 2021), plan an Easter egg hunt (32%, slightly up from 2021’s 31%), and go to church in person (37%, up from 2021’s 28%).

Source: National Retail Federation

Rising prices may affect the most popular Easter meal

Many Americans will serve ham on their Easter tables, though it cost more in 2022 than in recent years. According to data analytics company NielsenIQ, ham cost 52.9% more in 2022 than in 2021, and spiral-cut ham cost 46.1% more. In general, meat was up 13.6% from 2021 to 2022, and lamb, another popular Easter meat, was up 18.5%.

According to 210 Analytics via IRI Worldwide, rising inflation didn’t stop Americans from spending on meat last year. In April 2022, meat sales reached $6.5 billion, up 7.5% from 2021. In 2022, people in the U.S. bought $252 million worth of ham, up 19.6% from 2021.

Source: NielsenIQ, 210 Analytics via IRI Worldwide

Americans spent $3.44 billion on new clothes for Easter

Wearing new clothes for good luck the rest of the year is an old Easter tradition that some people still embrace. According to Good Housekeeping, wearing your new clothes to church and showing off your style became the basis of the famous Easter Parade. In 2019, U.S. consumers spent an average of $27.29 per person on new Easter clothes. According to the National Retail Federation, that number increased slightly in 2022 to $27.93, or $3.44 billion in total.

Physical shopping became increasingly popular after two years of primarily online shopping due to the COVID-19 pandemic. Only one in three people (about 35%) said they planned to buy Easter supplies online, while 50% said they would shop in person at discount stores. Four in 10, or 41%, said they planned to shop at a department store for Easter clothing and supplies.

Source: Good Housekeeping, Statista, National Retail Federation

Almost half of Americans say dyeing eggs is a popular family activity at Easter

49% of Americans will spend time coloring hard-boiled eggs over Easter and say that egg dyeing is an integral part of the holiday. In a 2022 study conducted by Suzy, Inc. for Signature Brands, 56% of people said they were looking to make family memories, 54% said they were looking for a fun family activity, and 53% said it was a way to spend quality time with family.

81% of respondents said they planned to purchase a kit to help them dye Easter eggs. Sixteen million dye kits and 180 million eggs to dye are purchased yearly, though inflation and recent shortages may reduce that number in 2023.

Purple Easter eggs are the favorite color of 31% of the people surveyed, followed by blue (24%), pink (19%), and green (10%).

Source: PR Newswire, Insider.com

Easter is the fifth largest card-sending holiday in the U.S.

According to greeting card company Hallmark, an estimated 40 million Easter cards are sent annually in the U.S. While that is a lot of cards, it's nothing compared to Christmas, the largest card-sending holiday, where an estimated 1.3 billion cards are sent out.

Of course, we cannot forget Easter baskets. It’s estimated that as many as 60% of parents send Easter baskets to their adult kids, even after they’ve moved out of the family home. 44% of consumers say chocolate is the best treat to include in an Easter basket, followed by jelly beans at 20%. Candy-coated eggs and marshmallow candy came in third and fourth, with 18% and 15%, respectively, according to the National Confectioners Association.

Source: Hallmark, National Confectioners Association

Tyler Durden Fri, 04/07/2023 - 12:25

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Government

The Grinch Who Stole Freedom

The Grinch Who Stole Freedom

Authored by Jeffrey A. Tucker via The Epoch Times (emphasis ours),

Before President Joe Biden’s State of the…

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The Grinch Who Stole Freedom

Authored by Jeffrey A. Tucker via The Epoch Times (emphasis ours),

Before President Joe Biden’s State of the Union address, the pundit class was predicting that he would deliver a message of unity and calm, if only to attract undecided voters to his side.

President Joe Biden delivers the State of the Union address in the House Chamber of the U.S. Capitol in Washington, D.C., on March 7, 2024. (Mandel Ngan/AFP/Getty Images)

He did the opposite. The speech revealed a loud, cranky, angry, bitter side of the man that people don’t usually see. It seemed like the real Joe Biden I remember from the old days, full of venom, sarcasm, disdain, threats, and extreme partisanship.

The base might have loved it except that he made reference to an “illegal” alien, which is apparently a trigger word for the left. He failed their purity test.

The speech was stunning in its bile and bitterness. It’s beyond belief that he began with a pitch for more funds for the Ukraine war, which has killed 10,000 civilians and some 200,000 troops on both sides. It’s a bloody mess that could have been resolved early on but for U.S. tax funding of the conflict.

Despite the push from the higher ends of conservative commentary, average Republicans have turned hard against this war. The United States is in a fiscal crisis and every manner of domestic crisis, and the U.S. president opens his speech with a pitch to protect the border in Ukraine? It was completely bizarre, and lent some weight to the darkest conspiracies about why the Biden administration cares so much about this issue.

From there, he pivoted to wildly overblown rhetoric about the most hysterically exaggerated event of our times: the legendary Jan. 6 protests on Capitol Hill. Arrests for daring to protest the government on that day are growing.

The media and the Biden administration continue to describe it as the worst crisis since the War of the Roses, or something. It’s all a wild stretch, but it set the tone of the whole speech, complete with unrelenting attacks on former President Donald Trump. He would use the speech not to unite or make a pitch that he is president of the entire country but rather intensify his fundamental attack on everything America is supposed to be.

Hard to isolate the most alarming part, but one aspect really stood out to me. He glared directly at the Supreme Court Justices sitting there and threatened them with political power. He said that they were awful for getting rid of nationwide abortion rights and returning the issue to the states where it belongs, very obviously. But President Biden whipped up his base to exact some kind of retribution against the court.

Looking this up, we have a few historical examples of presidents criticizing the court but none to their faces in a State of the Union address. This comes two weeks after President Biden directly bragged about defying the Supreme Court over the issue of student loan forgiveness. The court said he could not do this on his own, but President Biden did it anyway.

Here we have an issue of civic decorum that you cannot legislate or legally codify. Essentially, under the U.S. system, the president has to agree to defer to the highest court in its rulings even if he doesn’t like them. President Biden is now aggressively defying the court and adding direct threats on top of that. In other words, this president is plunging us straight into lawlessness and dictatorship.

In the background here, you must understand, is the most important free speech case in U.S. history. The Supreme Court on March 18 will hear arguments over an injunction against President Biden’s administrative agencies as issued by the Fifth Circuit. The injunction would forbid government agencies from imposing themselves on media and social media companies to curate content and censor contrary opinions, either directly or indirectly through so-called “switchboarding.”

A ruling for the plaintiffs in the case would force the dismantling of a growing and massive industry that has come to be called the censorship-industrial complex. It involves dozens or even more than 100 government agencies, including quasi-intelligence agencies such as the Cybersecurity and Infrastructure Security Agency (CISA), which was set up only in 2018 but managed information flow, labor force designations, and absentee voting during the COVID-19 response.

A good ruling here will protect free speech or at least intend to. But, of course, the Biden administration could directly defy it. That seems to be where this administration is headed. It’s extremely dangerous.

A ruling for the defense and against the injunction would be a catastrophe. It would invite every government agency to exercise direct control over all media and social media in the country, effectively abolishing the First Amendment.

Close watchers of the court have no clear idea of how this will turn out. But watching President Biden glare at court members at the address, one does wonder. Did they sense the threats he was making against them? Will they stand up for the independence of the judicial branch?

Maybe his intimidation tactics will end up backfiring. After all, does the Supreme Court really think it is wise to license this administration with the power to control all information flows in the United States?

The deeper issue here is a pressing battle that is roiling American life today. It concerns the future and power of the administrative state versus the elected one. The Constitution contains no reference to a fourth branch of government, but that is what has been allowed to form and entrench itself, in complete violation of the Founders’ intentions. Only the Supreme Court can stop it, if they are brave enough to take it on.

If you haven’t figured it out yet, and surely you have, President Biden is nothing but a marionette of deep-state interests. He is there to pretend to be the people’s representative, but everything that he does is about entrenching the fourth branch of government, the permanent bureaucracy that goes on its merry way without any real civilian oversight.

We know this for a fact by virtue of one of his first acts as president, to repeal an executive order by President Trump that would have reclassified some (or many) federal employees as directly under the control of the elected president rather than have independent power. The elites in Washington absolutely panicked about President Trump’s executive order. They plotted to make sure that he didn’t get a second term, and quickly scratched that brilliant act by President Trump from the historical record.

This epic battle is the subtext behind nearly everything taking place in Washington today.

Aside from the vicious moment of directly attacking the Supreme Court, President Biden set himself up as some kind of economic central planner, promising to abolish hidden fees and bags of chips that weren’t full enough, as if he has the power to do this, which he does not. He was up there just muttering gibberish. If he is serious, he believes that the U.S. president has the power to dictate the prices of every candy bar and hotel room in the United States—an absolutely terrifying exercise of power that compares only to Stalin and Mao. And yet there he was promising to do just that.

Aside from demonizing the opposition, wildly exaggerating about Jan. 6, whipping up war frenzy, swearing to end climate change, which will make the “green energy” industry rich, threatening more taxes on business enterprise, promising to cure cancer (again!), and parading as the master of candy bar prices, what else did he do? Well, he took credit for the supposedly growing economy even as a vast number of Americans are deeply suffering from his awful policies.

It’s hard to imagine that this speech could be considered a success. The optics alone made him look like the Grinch who stole freedom, except the Grinch was far more articulate and clever. He’s a mean one, Mr. Biden.

Views expressed in this article are opinions of the author and do not necessarily reflect the views of The Epoch Times or ZeroHedge.

Tyler Durden Mon, 03/11/2024 - 12:00

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International

Chinese migration to US is nothing new – but the reasons for recent surge at Southern border are

A gloomier economic outlook in China and tightening state control have combined with the influence of social media in encouraging migration.

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Chinese migrants wait for a boat after having walked across the Darien Gap from Colombia to Panama. AP Photo/Natacha Pisarenko

The brief closure of the Darien Gap – a perilous 66-mile jungle journey linking South American and Central America – in February 2024 temporarily halted one of the Western Hemisphere’s busiest migration routes. It also highlighted its importance to a small but growing group of people that depend on that pass to make it to the U.S.: Chinese migrants.

While a record 2.5 million migrants were detained at the United States’ southwestern land border in 2023, only about 37,000 were from China.

I’m a scholar of migration and China. What I find most remarkable in these figures is the speed with which the number of Chinese migrants is growing. Nearly 10 times as many Chinese migrants crossed the southern border in 2023 as in 2022. In December 2023 alone, U.S. Border Patrol officials reported encounters with about 6,000 Chinese migrants, in contrast to the 900 they reported a year earlier in December 2022.

The dramatic uptick is the result of a confluence of factors that range from a slowing Chinese economy and tightening political control by President Xi Jinping to the easy access to online information on Chinese social media about how to make the trip.

Middle-class migrants

Journalists reporting from the border have generalized that Chinese migrants come largely from the self-employed middle class. They are not rich enough to use education or work opportunities as a means of entry, but they can afford to fly across the world.

According to a report from Reuters, in many cases those attempting to make the crossing are small-business owners who saw irreparable damage to their primary or sole source of income due to China’s “zero COVID” policies. The migrants are women, men and, in some cases, children accompanying parents from all over China.

Chinese nationals have long made the journey to the United States seeking economic opportunity or political freedom. Based on recent media interviews with migrants coming by way of South America and the U.S.’s southern border, the increase in numbers seems driven by two factors.

First, the most common path for immigration for Chinese nationals is through a student visa or H1-B visa for skilled workers. But travel restrictions during the early months of the pandemic temporarily stalled migration from China. Immigrant visas are out of reach for many Chinese nationals without family or vocation-based preferences, and tourist visas require a personal interview with a U.S. consulate to gauge the likelihood of the traveler returning to China.

Social media tutorials

Second, with the legal routes for immigration difficult to follow, social media accounts have outlined alternatives for Chinese who feel an urgent need to emigrate. Accounts on Douyin, the TikTok clone available in mainland China, document locations open for visa-free travel by Chinese passport holders. On TikTok itself, migrants could find information on where to cross the border, as well as information about transportation and smugglers, commonly known as “snakeheads,” who are experienced with bringing migrants on the journey north.

With virtual private networks, immigrants can also gather information from U.S. apps such as X, YouTube, Facebook and other sites that are otherwise blocked by Chinese censors.

Inspired by social media posts that both offer practical guides and celebrate the journey, thousands of Chinese migrants have been flying to Ecuador, which allows visa-free travel for Chinese citizens, and then making their way over land to the U.S.-Mexican border.

This journey involves trekking through the Darien Gap, which despite its notoriety as a dangerous crossing has become an increasingly common route for migrants from Venezuela, Colombia and all over the world.

In addition to information about crossing the Darien Gap, these social media posts highlight the best places to cross the border. This has led to a large share of Chinese asylum seekers following the same path to Mexico’s Baja California to cross the border near San Diego.

Chinese migration to US is nothing new

The rapid increase in numbers and the ease of accessing information via social media on their smartphones are new innovations. But there is a longer history of Chinese migration to the U.S. over the southern border – and at the hands of smugglers.

From 1882 to 1943, the United States banned all immigration by male Chinese laborers and most Chinese women. A combination of economic competition and racist concerns about Chinese culture and assimilability ensured that the Chinese would be the first ethnic group to enter the United States illegally.

With legal options for arrival eliminated, some Chinese migrants took advantage of the relative ease of movement between the U.S. and Mexico during those years. While some migrants adopted Mexican names and spoke enough Spanish to pass as migrant workers, others used borrowed identities or paperwork from Chinese people with a right of entry, like U.S.-born citizens. Similarly to what we are seeing today, it was middle- and working-class Chinese who more frequently turned to illegal means. Those with money and education were able to circumvent the law by arriving as students or members of the merchant class, both exceptions to the exclusion law.

Though these Chinese exclusion laws officially ended in 1943, restrictions on migration from Asia continued until Congress revised U.S. immigration law in the Hart-Celler Act in 1965. New priorities for immigrant visas that stressed vocational skills as well as family reunification, alongside then Chinese leader Deng Xiaoping’s policies of “reform and opening,” helped many Chinese migrants make their way legally to the U.S. in the 1980s and 1990s.

Even after the restrictive immigration laws ended, Chinese migrants without the education or family connections often needed for U.S. visas continued to take dangerous routes with the help of “snakeheads.”

One notorious incident occurred in 1993, when a ship called the Golden Venture ran aground near New York, resulting in the drowning deaths of 10 Chinese migrants and the arrest and conviction of the snakeheads attempting to smuggle hundreds of Chinese migrants into the United States.

Existing tensions

Though there is plenty of precedent for Chinese migrants arriving without documentation, Chinese asylum seekers have better odds of success than many of the other migrants making the dangerous journey north.

An estimated 55% of Chinese asylum seekers are successful in making their claims, often citing political oppression and lack of religious freedom in China as motivations. By contrast, only 29% of Venezuelans seeking asylum in the U.S. have their claim granted, and the number is even lower for Colombians, at 19%.

The new halt on the migratory highway from the south has affected thousands of new migrants seeking refuge in the U.S. But the mix of push factors from their home country and encouragement on social media means that Chinese migrants will continue to seek routes to America.

And with both migration and the perceived threat from China likely to be features of the upcoming U.S. election, there is a risk that increased Chinese migration could become politicized, leaning further into existing tensions between Washington and Beijing.

Meredith Oyen does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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Vaccine-skeptical mothers say bad health care experiences made them distrust the medical system

Vaccine skepticism, and the broader medical mistrust and far-reaching anxieties it reflects, is not just a fringe position in the 21st century.

Women's own negative medical experiences influence their vaccine decisions for their kids. AP Photo/Ted S. Warren

Why would a mother reject safe, potentially lifesaving vaccines for her child?

Popular writing on vaccine skepticism often denigrates white and middle-class mothers who reject some or all recommended vaccines as hysterical, misinformed, zealous or ignorant. Mainstream media and medical providers increasingly dismiss vaccine refusal as a hallmark of American fringe ideology, far-right radicalization or anti-intellectualism.

But vaccine skepticism, and the broader medical mistrust and far-reaching anxieties it reflects, is not just a fringe position.

Pediatric vaccination rates had already fallen sharply before the COVID-19 pandemic, ushering in the return of measles, mumps and chickenpox to the U.S. in 2019. Four years after the pandemic’s onset, a growing number of Americans doubt the safety, efficacy and necessity of routine vaccines. Childhood vaccination rates have declined substantially across the U.S., which public health officials attribute to a “spillover” effect from pandemic-related vaccine skepticism and blame for the recent measles outbreak. Almost half of American mothers rated the risk of side effects from the MMR vaccine as medium or high in a 2023 survey by Pew Research.

Recommended vaccines go through rigorous testing and evaluation, and the most infamous charges of vaccine-induced injury have been thoroughly debunked. How do so many mothers – primary caregivers and health care decision-makers for their families – become wary of U.S. health care and one of its most proven preventive technologies?

I’m a cultural anthropologist who studies the ways feelings and beliefs circulate in American society. To investigate what’s behind mothers’ vaccine skepticism, I interviewed vaccine-skeptical mothers about their perceptions of existing and novel vaccines. What they told me complicates sweeping and overly simplified portrayals of their misgivings by pointing to the U.S. health care system itself. The medical system’s failures and harms against women gave rise to their pervasive vaccine skepticism and generalized medical mistrust.

The seeds of women’s skepticism

I conducted this ethnographic research in Oregon from 2020 to 2021 with predominantly white mothers between the ages of 25 and 60. My findings reveal new insights about the origins of vaccine skepticism among this demographic. These women traced their distrust of vaccines, and of U.S. health care more generally, to ongoing and repeated instances of medical harm they experienced from childhood through childbirth.

girl sitting on exam table faces a doctor viewer can see from behind
A woman’s own childhood mistreatment by a doctor can shape her health care decisions for the next generation. FatCamera/E+ via Getty Images

As young girls in medical offices, they were touched without consent, yelled at, disbelieved or threatened. One mother, Susan, recalled her pediatrician abruptly lying her down and performing a rectal exam without her consent at the age of 12. Another mother, Luna, shared how a pediatrician once threatened to have her institutionalized when she voiced anxiety at a routine physical.

As women giving birth, they often felt managed, pressured or discounted. One mother, Meryl, told me, “I felt like I was coerced under distress into Pitocin and induction” during labor. Another mother, Hallie, shared, “I really battled with my provider” throughout the childbirth experience.

Together with the convoluted bureaucracy of for-profit health care, experiences of medical harm contributed to “one million little touch points of information,” in one mother’s phrase, that underscored the untrustworthiness and harmful effects of U.S. health care writ large.

A system that doesn’t serve them

Many mothers I interviewed rejected the premise that public health entities such as the Centers for Disease Control and Prevention and the Food and Drug Administration had their children’s best interests at heart. Instead, they tied childhood vaccination and the more recent development of COVID-19 vaccines to a bloated pharmaceutical industry and for-profit health care model. As one mother explained, “The FDA is not looking out for our health. They’re looking out for their wealth.”

After ongoing negative medical encounters, the women I interviewed lost trust not only in providers but the medical system. Frustrating experiences prompted them to “do their own research” in the name of bodily autonomy. Such research often included books, articles and podcasts deeply critical of vaccines, public health care and drug companies.

These materials, which have proliferated since 2020, cast light on past vaccine trials gone awry, broader histories of medical harm and abuse, the rapid growth of the recommended vaccine schedule in the late 20th century and the massive profits reaped from drug development and for-profit health care. They confirmed and hardened women’s suspicions about U.S. health care.

hands point to a handwritten vaccination record
The number of recommended childhood vaccines has increased over time. Mike Adaskaveg/MediaNews Group/Boston Herald via Getty Images

The stories these women told me add nuance to existing academic research into vaccine skepticism. Most studies have considered vaccine skepticism among primarily white and middle-class parents to be an outgrowth of today’s neoliberal parenting and intensive mothering. Researchers have theorized vaccine skepticism among white and well-off mothers to be an outcome of consumer health care and its emphasis on individual choice and risk reduction. Other researchers highlight vaccine skepticism as a collective identity that can provide mothers with a sense of belonging.

Seeing medical care as a threat to health

The perceptions mothers shared are far from isolated or fringe, and they are not unreasonable. Rather, they represent a growing population of Americans who hold the pervasive belief that U.S. health care harms more than it helps.

Data suggests that the number of Americans harmed in the course of treatment remains high, with incidents of medical error in the U.S. outnumbering those in peer countries, despite more money being spent per capita on health care. One 2023 study found that diagnostic error, one kind of medical error, accounted for 371,000 deaths and 424,000 permanent disabilities among Americans every year.

Studies reveal particularly high rates of medical error in the treatment of vulnerable communities, including women, people of color, disabled, poor, LGBTQ+ and gender-nonconforming individuals and the elderly. The number of U.S. women who have died because of pregnancy-related causes has increased substantially in recent years, with maternal death rates doubling between 1999 and 2019.

The prevalence of medical harm points to the relevance of philosopher Ivan Illich’s manifesto against the “disease of medical progress.” In his 1982 book “Medical Nemesis,” he insisted that rather than being incidental, harm flows inevitably from the structure of institutionalized and for-profit health care itself. Illich wrote, “The medical establishment has become a major threat to health,” and has created its own “epidemic” of iatrogenic illness – that is, illness caused by a physician or the health care system itself.

Four decades later, medical mistrust among Americans remains alarmingly high. Only 23% of Americans express high confidence in the medical system. The United States ranks 24th out of 29 peer high-income countries for the level of public trust in medical providers.

For people like the mothers I interviewed, who have experienced real or perceived harm at the hands of medical providers; have felt belittled, dismissed or disbelieved in a doctor’s office; or spent countless hours fighting to pay for, understand or use health benefits, skepticism and distrust are rational responses to lived experience. These attitudes do not emerge solely from ignorance, conspiracy thinking, far-right extremism or hysteria, but rather the historical and ongoing harms endemic to the U.S. health care system itself.

Johanna Richlin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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