Public Company CEOs Have Never Talked About A Trade War As Much As They Did Last Quarter

Jul 10 18:07 2018 Print This Article

Motorcycle maker Harley-Davidson is caught in a tariff war between the United States and the European Union.

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On April 24, a month after the United States announced 25% and 10% tariffs on imported steel and aluminum, Harley-Davidson mentioned “tariffs” or “tariff” 16 times in its earnings call. This was the most the company has ever discussed the topic.

In the call, Harley-Davidson execs were keeping an eye out for possible retaliatory measures from the EU — the company’s second-largest consumer market after the United States.

Last week, those moves came: the EU hiked tariffs on motorcycles exported from the US from 6% to 31%.

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CB Insights

CB Insights analyzes data on private companies in emerging industries to provide predictive intelligence on company health and strategy, investor performance and technology adoption trends. They aggregate and analyze massive amounts of data and use machine learning, algorithms and data visualization to help corporations replace search engines, and corporate financial institutes, so they can answer massive strategic questions using probability not punditry. With backing from the National Science Foundation and venture capital investors, CB Insights mines terabytes of data and knowledge contained in patents, venture capital financings, M&A transactions, hiring, startup and investor websites, news sentiment, social media chatter, hiring activity and more.

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