Four Reasons Why Videos On LinkedIn Are Skyrocketing

Jul 12 21:07 2018 Print This Article

Are you making LinkedIn videos these days? A growing number of entrepreneurs are jumping on the video bandwagon.

It’s really interesting to see how LinkedIn has suddenly emerged as a video platform. LinkedIn has come a long way from being a place where recruiters hunted for candidates, while the rest of the world didn’t pay much attention.

You have to wonder why there is growing interest in LinkedIn and why it has become the platform for many many entrepreneurs.

And I think it’s happening for a few reasons.

Number one is that LinkedIn made it easy to upload videos. This simple change made it more accessible, more user-friendly, and a lot of people are starting to embrace LinkedIn as a video platform. I’m using LinkedIn a lot more these days than Facebook and Twitter.

Number two is that video production doesn’t have to be high-quality. I think we’ve come to a point in time where people realize that video is a powerful medium but videos don’t have to be made in a studio. You don’t need great lighting or great microphones. All you need is an iPhone, a background, and my “technology” is a tripod. People are filming videos in their offices, they are making videos while they walk around, or they are making videos in their cars, even while driving.

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About Article Author

Mark Evans Blog

Mark Evans helps startups and entrepreneurs accelerate their marketing and sales efforts – everything from messaging and brand positioning to strategic planning and content creation. After starting his own startup and working with three others until 2008, he now works with dozens of fast-growing companies tell their stories better and jump-start their marketing. Mark self-published a book, Storytelling for Startups, which helps entrepreneurs tell better stories. He's also a mentor with HIGHLINE, and an advisor to The Next 36 and Venture for Canada.

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