Bonsai raises $4 million CAD to replicate new Complex Media shop with other publishers

Jan 23 17:01 2020 Print This Article

Commerce startup Bonsai has raised a $4 million CAD bridge round to fuel a new business model that it sees as the future of e-commerce for publishers and media companies.

The financing was led by Michael La Brier, chairman of Supreme Cannabis, a Toronto-based brand with a portfolio of cannabis growers. The round also saw participation from undisclosed “ private family offices” in Toronto. The raise brings Bonsai’s total funding to date to just under $11 million CAD.

“It’s the beginning of a really interesting relationship between publisher and customer.”

Bonsai was launched in 2016 as a men’s streetwear shopping and news app that also offered what Saad Siddiqui, founder and CEO of Bonsai, called a “fun shoppable content experience inside the app.” The startup had a vision of reducing the time and friction between discovery of products online and checkout.

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