Mark Evans Blog

Mark Evans helps startups and entrepreneurs accelerate their marketing and sales efforts – everything from messaging and brand positioning to strategic planning and content creation. After starting his own startup and working with three others until 2008, he now works with dozens of fast-growing companies tell their stories better and jump-start their marketing. Mark self-published a book, Storytelling for Startups, which helps entrepreneurs tell better stories. He's also a mentor with HIGHLINE, and an advisor to The Next 36 and Venture for Canada.

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Testimonials

Mark helped Limelight from day one by refining our messaging and turbo charging our content marketing. He’s a great addition for startups looking to drive demand generation. Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs and very flexible with his work schedule. - Jonah Midanik

Awards & Publications

2004 CATA Technology Writer of the Year, Canada's Top-10 technology bloggers (2009) by Computer World Canada

Latest Articles

The Grow Even Faster Newsletter: A.I is Going After Marketing

In Silicon Valley, there’s a lot of excitement about the flurry of unicorn IPOs. Lyft went public recently (subsequently falling by 20%) while Pinterest and Uber (here’s a look behind the scenes) are tracking towards going public. One of the rea...

A New And Exciting Marketing Adventure Blooms at Daisy

10 years ago, I lost my job at a startup amid the global financial crisis. Professionally, it was one of the best things that ever happened. It encouraged me to launch my own business, a marketing consultancy focused on strategy, messaging, and bran...

How Entrepreneurs Can Attract the Media Spotlight

For many entrepreneurs, it is frustrating to see the competition capture the media spotlight. For whatever reason, a rival attracted media coverage while you, who may have a better product or a more compelling story, sits unnoticed the sidelines. Tr...

What Marketers Can Learn From The SNC-Lavalin Fiasco

In Canada, the SNC-Lavalin issue threatens to skewer the Liberals’ prospects of re-election this fall. It has also raised serious questions about the independence of Canada’s legal system and how people define “appropriate”. For marketers, I...

Why B2B Technology Companies Need to Be Great Storytellers

For the past few years, I have been waging a Don Quixote-like campaign to convince fast-growing B2B technology companies to tell better stories. I’ve written blog posts and a book, Marketing Spark, and done workshops. To be honest, it is a challen...