Mark Evans Blog

Mark Evans helps startups and entrepreneurs accelerate their marketing and sales efforts – everything from messaging and brand positioning to strategic planning and content creation. After starting his own startup and working with three others until 2008, he now works with dozens of fast-growing companies tell their stories better and jump-start their marketing. Mark self-published a book, Storytelling for Startups, which helps entrepreneurs tell better stories. He's also a mentor with HIGHLINE, and an advisor to The Next 36 and Venture for Canada.

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Testimonials

Mark helped Limelight from day one by refining our messaging and turbo charging our content marketing. He’s a great addition for startups looking to drive demand generation. Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs and very flexible with his work schedule. - Jonah Midanik

Awards & Publications

2004 CATA Technology Writer of the Year, Canada's Top-10 technology bloggers (2009) by Computer World Canada

Latest Articles

The One Thing Every Marketer Must Do in 2020

Here’s the one thing that every marketer needs to do in 2020. Connect with your customers. Meet, talk, survey, call, DM, and email them. Listen to them about their problems, needs, and successes. Solicit their ideas, feedback, and suggestions....

DuckDuckGo and the Rewards of Going Against the Grain

A couple of weeks ago, I changed my default search engine to DuckDuckGo from Google. It was a decision based on privacy concerns; DuckDuckGo allows you to browse anonymously. Jumping off the bandwagon is hard. When everyone is using a particular p...

The Importance of Setting Expectations for Customers

One of the keys to marketing success is setting expectations. It is important to be clear what a customer will experience and the value that your product delivers. It establishes the rules of engagement and, if done right, sets the stage for custo...

Why Black Friday is a Marketer’s Nightmare

Black Friday is a marketer’s nightmare. It’s a time when prices rule and everything else (benefits, features, experiences, storytelling) hides in the background. Consumers, seduced by lower prices, buy want they want, not necessarily want they...

Why I Don’t Trust Anyone in My Inbox Anymore

I don’t trust my inbox anymore. When I receive an email from the bank, Netflix, PayPal, eBay, etc., I consider them spam or phishing rather than authentic. Spoofing has become so complex and sophisticated, it’s increasingly challenging to tell w...