Mark Evans Blog

Mark Evans helps startups and entrepreneurs accelerate their marketing and sales efforts – everything from messaging and brand positioning to strategic planning and content creation. After starting his own startup and working with three others until 2008, he now works with dozens of fast-growing companies tell their stories better and jump-start their marketing. Mark self-published a book, Storytelling for Startups, which helps entrepreneurs tell better stories. He's also a mentor with HIGHLINE, and an advisor to The Next 36 and Venture for Canada.

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Mark helped Limelight from day one by refining our messaging and turbo charging our content marketing. He’s a great addition for startups looking to drive demand generation. Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs and very flexible with his work schedule. - Jonah Midanik

Awards & Publications

2004 CATA Technology Writer of the Year, Canada's Top-10 technology bloggers (2009) by Computer World Canada

Latest Articles

More Marketers Need to Move Like Justin Trudeau

As next year’s federal election begins to gear up, Justin Trudeau has a new marketing technique: he’s making telephone calls to random people. And he’s willing to have a half-hour conversation about a variety of issues. In a Toronto Star colum...

Six Lessons About Messaging From Working with 100+ Entrepreneurs

In a fast-moving world, it’s important to have messaging that tells people what you do, who you serve, and how you’re unique. Simply put, people want to quickly know how your brand or product is relevant. It’s Marketing 101. Yet many businesse...

Five Important (Non-Data) Marketing Trends for 2019

It goes without saying the marketing landscape is increasingly treacherous. It’s challenging to capture the spotlight and get people to pay attention. With so much information coming at them, people happily ignore, delete or quickly scan your well...

Stop Throttling Your Marketing and Storytelling Creativity

I recently did a brainstorming session with a small business that was stuck with their storytelling. It has a marketing team, lots of ideas, customers, and exciting growth plans. But the company’s marketing had no energy, sizzle, or stories. And t...

10 Lessons From 10 Years As An Entrepreneur

I describe myself as an accidental entrepreneur. I liked having a full-time job, a bi-weekly paycheque, benefits, and vacation time allowed me to unplug. But then I lost my job. Ten years ago, the travel startup where I worked had to slash costs. It...