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WeAre8 launches crowdfunder for its social media app, where users are paid to watch ads

With Elon Musk’s recent interest in Twitter, Facebook’s growth flattening, and TikTok’s meteoric rise, it feels like the world of social media is…

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With Elon Musk’s recent interest in Twitter, Facebook’s growth flattening, and TikTok’s meteoric rise, it feels like the world of social media is back into some kind of inflection point period. Consumers seem hungry to try out new platforms again, and entrepreneurs are delivering. Last year the Supernova app launched as a ‘ethical alternative to instagram’. Now a new social media startup – WeAre8 – hopes to literally pay consumers for their attention, and is even going out for a crowdfunding round of equity investment to prove it.

I would be as skeptical as anyone else that these startups wouldn’t have a chance against the BigTech social platforms, were it not for the fact that WeAre8 is the brainchild of a highly experienced advertising industry entrepreneur who understands the advertising model of social media inside-out and thinks she has the answers to tackle it.

Sue Fennessy emerged from Australia but took her advertising data startup to New York in 2009. Standard Media Index (SMI) has now become one of the staple of the advertising industry, providing data on global media agency expenditure data for all major media and product categories.

A couple of years ago she became incensed at the amount of money going into social media platforms like Facebook, where platforms like it were being used to spread mis-and-dis-information about everything from politics to the pandemic.

Fennessy told me that SMI had tracked $250 billion of ad money spent around the world: “All of this money was going to Google and Facebook. And on a macro level, I became massively distressed because we were seeing journalism implode [We Are8 recently sponsored the ‘Byline’ journalism festival]. We saw the misinformation about the climate, and the pandemic, and yet the average engagement rate on a digital ad on Facebook is under 1%. So we thought, how can we have $100 billion last year – and a billion of that was from charities – paying Facebook, and yet such appalling advertising effectiveness for brands.”

It was then that she decided that a model where consumers were paid for their attention might have both good traction with consumers as well as the potential to attract ad-spend from brands more effectively. Thus WeAre8 was born as a new social media app to capitalise on this model. On WeAre8, over 60% of all ad spend goes directly to its users and ‘impact’ oriented causes.

Fennessy says the genus of Facebook was that they made it easy for anyone to buy adverts, through Facebook Ad Manager. So she plans to build out an equally easy ad-buying back-end to WeAre8: “We’ve built our sustainable Ad Manager, which has now been deployed across the industry so it makes it easy to buy.”

Fennessy has now attracted institutional investors to the platform, won a partnership with telco EE, and brought in investors including the UK’s Channel 4 TV channel. It also has several large talent agreements / angel investors, in the shape of sports commentator Clare Balding, former footballer Rio Ferdinand, rugby union player Ugo Monye’, Strictly’ dancer AJ Pritchard and Catch-22 actor Harrison Osterfield, among others.

On the app, WeAre8 app, consumers watch an ad for 2 minutes a day and get paid for their time. The startup says this ‘democratizes’ digital advertising, and puts putting people and the planet – not tech companies – back into the business model for social media. Some 55% of the ad-spend on the platform is shared directly with people and charities, with another 5% going to a creator fund for ‘micro shows’, collaborations, and monthly challenges on the platform’s main social feed, ‘8Stage’ which is, claims Fennessy, a “hate-free evolution of the social feed”.

Sue Fennessy, WeAre8

Indeed, Fennessy is quite the ‘Che Guevara’ about this issue. “Now is the time to unite against the social media giants and reclaim our economic power…. Social media is our framework for democracy and it should be owned by the people and value them. WeAre8 has built this technology,” she says.

Whether or not you agree with her, she’s also found passionate supporters in her celebrity investors. As Balding says: “I am very careful about when and how I use social media, so I am really excited about how positive WeAre8 is as a platform. I love that there is now a place where millions of people can come and give their time to make a small contribution, which collectively becomes a huge fundraising initiative for various charities.”

As well as this new Crowdcube funding round, last month WeAre8 announced its $15 million Series B investment from Channel 4 Ventures, the UK’s largest ‘media for equity’ fund, and Centrestone Capital.

New investors into the Series B round include UKTV Ventures, an investment fund by commercial broadcaster UKTV, whose parent company is BBC Studios, which offers startups advertising in exchange for equity, to the equivalent of $1.2 million in advertising airtime, that will be delivered over UKTV’s seven television channels (Dave, W, Gold, Alibi, Drama, Yesterday, Eden). Its first TV advertising campaign in the UK across Channel 4’s platform portfolio including its streaming service All 4, and on UKTV channels in May 2022.

Brendan Kilcawley, Head of Commercial UKTV Ventures, said: “WeAre8 flips the script on the usual talent/consumer dynamic and puts the user experience front and centre.”

But Fennessy isn’t just talking these issues up just for kicks. WeAre8 is also a certified B Corp company, which requires it to report on sustainability and ethical values.

Assuming WeAre8 spends this money wisely, it has a shot at getting some users on its platform, and even claims to be aiming for 80 million people on the app by the end of 2022.

But in order to do that, it will have to get many more US users, and history shows that celebrity endorsement is rarely enough to win consumers over. Paying people actual cash money may help – but it will also have to make sure some enterprising hackers don’t end up gaming the system somehow…

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This country became first in the world to let in tourists passport-free

Singapore has been on a larger push to speed up the flow of tourists with digital immigration clearance.

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In the fall of 2023, the city-state of Singapore announced that it was working on end-to-end biometrics that would allow travelers passing through its Changi Airport to check into flights, drop off bags and even leave and exit the country without a passport.

The latter is the most technologically advanced step of them all because not all countries issue passports with the same biometrics while immigration laws leave fewer room for mistakes about who enters the country.

Related: A country just went visa-free for visitors with any passport

That said, Singapore is one step closer to instituting passport-free travel by testing it at its land border with Malaysia. The two countries have two border checkpoints, Woodlands and Tuas, and as of March 20 those entering in Singapore by car are able to show a QR code that they generate through the government’s MyICA app instead of the passport.

A photograph captures Singapore's Tuas land border with Malaysia.

Here is who is now able to enter Singapore passport-free

The latter will be available to citizens of Singapore, permanent residents and tourists who have already entered the country once with their current passport. The government app pulls data from one's passport and shows the border officer the conditions of one's entry clearance already recorded in the system.

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While not truly passport-free since tourists still need to link a valid passport to an online system, the move is the first step in Singapore's larger push to get rid of physical passports.

"The QR code initiative allows travellers to enjoy a faster and more convenient experience, with estimated time savings of around 20 seconds for cars with four travellers, to approximately one minute for cars with 10 travellers," Singapore's Immigration and Checkpoints Authority wrote in a press release announcing the new feature. "Overall waiting time can be reduced by more than 30% if most car travellers use QR code for clearance."

More countries are looking at passport-free travel but it will take years to implement

The land crossings between Singapore and Malaysia can get very busy — government numbers show that a new post-pandemic record of 495,000 people crossed Woodlands and Tuas on the weekend of March 8 (the day before Singapore's holiday weekend.)

Even once Singapore implements fully digital clearance at all of its crossings, the change will in no way affect immigration rules since it's only a way of transferring the status afforded by one's nationality into a digital system (those who need a visa to enter Singapore will still need to apply for one at a consulate before the trip.) More countries are in the process of moving toward similar systems but due to the varying availability of necessary technology and the types of passports issued by different countries, the prospect of agent-free crossings is still many years away.

In the U.S., Chicago's O'Hare International Airport was chosen to take part in a pilot program in which low-risk travelers with TSA PreCheck can check into their flight and pass security on domestic flights without showing ID. The UK has also been testing similar digital crossings for British and EU citizens but no similar push for international travelers is currently being planned in the U.S.

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Analysts issue unexpected crude oil price forecast after surge

Here’s what a key investment firm says about the commodity.

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Oil is an asset defined by volatility.

U.S. crude prices stood above $60 a barrel in January 2020, just as the covid pandemic began. Three months later, prices briefly went negative, as the pandemic crushed demand.

By June 2022 the price rebounded all the way to $120, as fiscal and monetary stimulus boosted the economy. The price fell back to $80 in September 2022. Since then, it has bounced between about $65 and $90.

Over the past two months, the price has climbed 15% to $82 as of March 20.

Oil prices often trade in a roller-coaster fashion.

Bullish factors for oil prices

The move stems partly from indications that economic growth this year will be stronger than analysts expected.

Related: The Fed rate decision won't surprise markets. What happens next might

Vanguard has just raised its estimate for 2024 U.S. GDP growth to 2% from 0.5%.

Meanwhile, China’s factory output and retail sales exceeded forecasts in January and February. That could boost oil demand in the country, the world's No. 1 oil importer.

Also, drone strokes from Ukraine have knocked out some of Russia’s oil refinery capacity. Ukraine has hit at least nine major refineries this year, erasing an estimated 11% of Russia’s production capacity, according to Bloomberg.

“Russia is a gas station with an army, and we intend on destroying that gas station,” Francisco Serra-Martins, chief executive of drone manufacturer Terminal Autonomy, told the news service. Gasoline, of course, is one of the products made at refineries.

Speaking of gas, the recent surge of oil prices has sent it higher as well. The average national price for regular gas totaled $3.52 per gallon Wednesday, up 7% from a month ago, according to the American Automobile Association. And we’re nearing the peak driving season.

Another bullish factor for oil: Iraq said Monday that it’s cutting oil exports by 130,000 barrels per day in coming months. Iraq produced much more oil in January and February than its OPEC (Organization of Petroleum Exporting Countries) target.

Citigroup’s oil-price forecast

Yet, not everyone is bullish on oil going forward. Citigroup analysts see prices falling through next year, Dow Jones’s Oil Price Information Service (OPIS) reports.

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The analysts note that supply is at risk in Israel, Iran, Iraq, Libya, and Venezuela. But Saudi Arabia, the UAE, Kuwait, and Russia could easily make up any shortfall.

Moreover, output should also rise this year and next in the U.S., Canada, Brazil, and Guyana, the analysts said. Meanwhile, global demand growth will decelerate, amid increased electric vehicle use and economic weakness.

Regarding refineries, the analysts see strong gains in capacity and capacity upgrades this year.

What if Donald Trump is elected president again? That “would likely be bearish for oil and gas," as Trump's policies could boost trade tension, crimping demand, they said.

The analysts made predictions for European oil prices, the world’s benchmark, which sat Wednesday at $86.

They forecast a 9% slide in the second quarter to $78, then a decline to $74 in the third quarter and $70 in the fourth quarter.

Next year should see a descent to $65 in the first quarter, $60 in the second and third, and finally $55 in the fourth, Citi said. That would leave the price 36% below current levels.

U.S. crude prices will trade $4 below European prices from the second quarter this year until the end of 2025, the analysts maintain.

Related: Veteran fund manager picks favorite stocks for 2024

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Disney remote jobs: the most magical WFH careers on earth?

Disney employs hundreds of thousands of employees at its theme parks and elsewhere, but the entertainment giant also offers opportunities for remote w…

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The Walt Disney Co. (DIS)  is a major entertainment and media company that operates amusement parks, produces movies and television shows, airs news and sports programs, and sells Mickey Mouse and Star Wars merchandise at its retail stores across the U.S.

While most of the jobs at the multinational entertainment conglomerate require working with people — such as at its theme parks, film-production facilities, cruise ships, or corporate offices — there are also opportunities for remote work at Disney. And while remote typically means working from home, with Disney, it could also mean working in a non-corporate office and being able to move from one location to another and conduct business outside normal working hours.

Related: Target remote jobs: What type of work and how much does it pay?

What remote jobs are available at Disney?

Many companies, including Disney, have called employees to return to the office for work in the wake of the COVID-19 pandemic, and the bulk of the company’s positions are forward-facing, meaning they involve meeting with clients and customers on a regular basis. 

Still, there are some jobs at the “most magical company on earth” that are listed as remote and don’t require frequent in-person interaction with people, including opportunities in data entry and sales.

While thousands work in forward-facing positions, such as greeting customers at Disney’s theme parks around the world, there are some positions with the Walt Disney Co. that allow work to be done remotely.

Orlando Sentinel/Getty Images

On Disney’s career website, there are limited positions available where the work is completely remote. One listing, for example, is for a “graphics interface coordinator covering sporting events.” This role involves working on nights, weekends, and holidays — times when corporate offices tend to be closed — and it may make sense for the company to hire people who can work from home or to travel and work in a location separate from the game venue.

Some of the senior roles that are shown on the website involve managers who can oversee remote teams, whether that be in sales or data. Sometimes, a supervisor overseeing staff who work outside corporate offices may be responsible for hiring freelancers who work remotely.

On the employment website Indeed, there are limited positions listed. A job listing for a manager in enterprise underwriting for a federal credit union indicates weekend duty, working outside of an 8 a.m. to 5 p.m. schedule, and being able to work in different locations. The listed annual salary range of $84,960 to $132,000, though, is well above the national annual average of around $50,000.

Internationally, Disney offers remote work in India, largely in the field of software development for its India-based streaming platform, Disney+ Hotstar.

The company also offers some hybrid schemes, which involve a mixture of in-office and remote work. For a mid-level animator position based in San Francisco, the role would involve being in the office and working from home occasionally.

How much do remote jobs at Disney pay?

Pay for remote jobs at Disney varies significantly based on location. A salary for a freelance artist in New York City, for example, may be higher than for the same job in Orlando, Florida. 

Disney lists actual salary ranges in some of its job postings. For example, the yearly pay for a California-based compensation manager who works with clients is $129,000 to $165,000.

In an online search for “remote jobs at Disney,” results range from $30 to $39 an hour, for data entry, or $28.50 to $38 an hour for social media customer support.

How can I apply for remote jobs at Disney?

You can look for remote jobs on Disney's career site, and type “remote” in the search field. Listings may also appear on career-data websites, including Indeed and Glassdoor.

How many employees does Disney have?

In 2023, Disney employed about 225,000 people globally, of which around 77% were full-time, 16% part-time, and 7% seasonal. The majority of the workers, around 167,000, were in the U.S.

Disney says that a significant number of its employees, including many of those who work at its theme parks, along with most writers, directors, actors, and production personnel, belong to unions. It’s not immediately known how many remote workers at the company, if any, are union members. 

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