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US Dollar Offered Ahead of the Employment Report

Overview: Risk appetites have returned but may be tested by the US jobs report. News of progress with US auditors in China helped lift Hong Kong and Chinese…

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Overview: Risk appetites have returned but may be tested by the US jobs report. News of progress with US auditors in China helped lift Hong Kong and Chinese equities. Most of the large bourses in the region also rose. Europe’s Stoxx 600 is up a little more than 1% near midday after shedding 1.3% over the past two sessions. US futures also are trading with an upside bias. Benchmark 10-year yields are mostly a little softer today. The 10-year US Treasury yield is at 4.13%, down slightly. The greenback is softer against all the major currencies and most of the emerging markets as well. The dollar-bloc leads the G10, while Thailand and Hungary lead the emerging market currencies. Softer rates and the US dollar are helping gold recover from the push below $1617 yesterday. It is probing $1645-$1650. December WTI is moving above $90 to reach its best level since October 10. US natgas has been alternating between gains and losses this week. It was off about 4.7% yesterday and is up a little more than 4% today, ostensibly on weaker stocks. Europe’s benchmark is 1.6% lower around 122.1 euros. It finished last week at 110 euros. Iron ore, which snapped a six-session slide on Tuesday, is up for the fourth consecutive session today. It has rallied 11% in this run. December copper is jumping 3.3% and is at its best levels of the week. After falling almost 7% over the past two sessions, December wheat has come back bid and is up nearly 1.2%.

Asia Pacific 

News that the US audit process of Chinese companies, required to prevent delisting has proceeded faster than expected helped lift Chinese stocks. An index of mainland companies that trade in Hong Kong rose nearly 6% today and led the region with an 8.9% gain this week. The Hang Seng rose 5.3% for an 8.6% advance this week, easily the best performer in the region. The CSI 300 gained nearly 3.3% today and 6.4% for the week. There had been some speculation earlier this week that the zero-Covid policy would be abandoned but this was denied.

The PBOC has been raising the dollar's reference rate for six consecutive sessions through today. The dollar is allowed to rise by a maximum of 2% above the fix, so this means that the dollar's cap has been moving higher. At the same time, officials are gradually narrowing the gap between the fix and market expectations. That gap reached 950 pips on October 20 amid the Party Congress and narrowed to slightly less than 600 pips today.

Japan's markets re-opened after yesterday's holiday and played a little catch-up, with the Nikkei losing nearly 1.7%. The final October service and composite PMI were better than the flash readings. The service PMI was revised to 53.2 from 53.0 of the preliminary estimate and 52.2 in September. The composite stands at 51.8, not 51.7, and 51.0 in September. Both are at their best levels since June. Separately, we note that three-month implied yen volatility has slipped to its lowest level in three weeks, a little below 12.3%. The dollar is little changed against the yen this week.

In its monetary policy statement, the Reserve Bank of Australia upgraded its inflation outlook and pared its growth forecasts. Its preferred inflation measure, the trimmed mean is expected to peak at 6.5% at the end of this year (up from 6%) before falling to 3.75% by the end of next year and reaching the top of is 2-3% target in 2024. It shaved this year's growth projection to 3% from 3.25% and sees growth at 1.5% in 2023 and 2024.

The dollar is confined to a JPY147.50-JPY148.50 trading range. We suspect that support is stronger than resistance. Still, the dollar has not traded above JPY149 since October 25, and that was just barely. With a brief but notable exception, since the second week in October, the dollar has been largely confined to a JPY145-JPY150 range. The Australian dollar fell from almost $0.6500 on Wednesday to near $0.6270 yesterday. It has fallen for the past six sessions but has steadied today. It is firm but within yesterday's range today. The $0.6375-$0.6400 offers the nearby cap. The Chinese yuan is trading about 0.5% higher and recouping the losses of the past two sessions. The PBOC set the dollar's reference rate at CNY7.2555 and this ostensibly allows the dollar to trade as high as CNY7.40. It has not traded above CNY7.3120.

Europe

Germany's services and composite PMI were revised but still show the economy struggling. The service PMI is at 46.5, up from the preliminary 44.9 and above September's 45.0. The final composite is at 45.1. The flash reading was 44.1 and it was at 45.7 in September. Separately, September factory orders were dismal, falling 4%, compared with expectations for a 0.5% decline after a revised 2% fall in August (initially a 2.4% fall). The French PMI was also revised up, but both the services and composite PMI was softer than September. Still, they both held above the 50 boom/bust level. The service PMI is at 51.7 (51.3 flash and 52.9 in September) and the composite is at 50.2 (from 50.0 flash and 51.2 previously). France also reported declines in September industrial output (-0.8%), and manufacturing (-0.4%). Italy's PMIs fell more than expected. The services PMI fell to 46.4 from 48.8, and the composite is at 45.8 from 47.6. Note that Prime Minister Meloni will present her budget today. Spain's service PMI rose to 49.7 from 48.5, but the composite slipped to 48.0 from 48.4. It reported that September industrial production fell 0.3% after rising by the same amount in August. The aggregate services PMI stands at 48.6, up from 48.2 of the initial estimate but still down slightly from September's 48.8. The composite is at 47.3, slightly better than the flash reading of 47.1, but down from 48.1. The composite has fallen since April's peak at 55.8.

The Bank of England delivered the 75 bp rate but warned that the terminal rate would likely be lower than the markets were discounting. BOE Governor Bailey said the markets saw a terminal rate of 5.25% next year. That may have been the case for recently, but the swaps market has implied a policy rate peak slightly below 4.70% on the eve of the BOE meeting. The BOE warned that the economy may have contracted by 0.5% in Q3 as the UK enters a several quarter recession. The first estimate is due at the end of next week. The BOE sees the CPI peak at 10.9% later this year. This down from a previous forecast of 13%. The BOE's forecasts do not take into account the budget that will presented November 17. Former Minneapolis Fed president, Kocherlakota had written an op-ed piece recently arguing that the BOE's regulatory lapse toward pension funds and its limited support for the Gilt market led to Truss's down fall. Bailey defended himself yesterday in an interview, claiming that it would have created a moral hazard. That seems to be a rather weak defense, no matter what one thinks about Truss's fiscal intentions. Can it be demonstrated that having the emergency program fully in place through the budget statement been a significantly greater moral hazard?  Bailey also sidestepped the question about the regulatory approach to the pension funds, and how does that relate to moral hazard?  

The euro initially rallied to $0.9975 on the initial dovish reading of the FOMC statement and reversed, falling to a low yesterday of about $0.9730. It has steadied today and has been confined about a half-of-a-cent range below $0.9800. There are options there for 1.7 bln euros that expire Monday and another billion euros that expire Tuesday. The recent price action has weakened the technical tone of the euro and the five-day moving average is slipped back below the 20-day moving average for the first time in about three weeks. Yesterday's high was near $0.9840, and a close above there were begin repairing some of the technical damage. Sterling's high this week was recorded on Monday by $1.1615 and it fell to $1.1150 after the BOE meeting. Yesterday's 2% loss was the most since the turmoil in late September. It is making session highs in the European morning almost a cent higher. Initial resistance is likely in the $1.1300-10 area. Sterling has risen for the past three weeks for almost 4.8%. At $1.1240, it is off about 3.25% this week, making its easily the poorest performer in among the G10 currencies. The euro is second with about a 1.8% loss.

America

Today's US employment report is sandwiched between the FOMC meeting and next week's October CPI. The market looks for around a 200k increase in nonfarm payrolls. This is a smaller increase that the US has been reporting but would be a solid number. The monthly average in 2018 and 2019 was 150k. Contrary to some claims, the Fed is well aware of its two mandates of price stability and full employment. The unemployment rate was at 3.5% in September, matching the pre-pandemic low. Whatever full employment means, the Fed is closer to achieving that than reaching its inflation objective, hence the focus. That said, one dimension that is problematic because of the implication for potential growth is the participation rate. It stood at 62.3% in September. It first reached that in February after hitting a Covid-low of 60.2% in April 2020. However, before the pandemic struck the participation rate was 63.3%-63.4%. It never fully recovered from the Great Financial Crisis when the participation rate hovered around 66%. The Fed and many private sector economists had expected that higher wages would pull people back into the labor market, but we are more than homo economicus, and there appear to be some large social forces at work. 

In any event, as Fed Chair Powell has pointed out on numerous occasions, there is no one number that does for the labor market was the PCE deflator does for inflation. Powell continues to put stock in the job openings as a sign of tightness of the labor market. Weekly jobless claims can be noisy, and a four-week moving average smooths it out. In late 2019, the four-week moving average was 230-340k. It has held below 220k for the past seven weeks. Continuing claims have been gradually rising. At 1.485 mln in the week through October 21, it is the highest since March, but is still in its trough after bottoming in May near 1.306 mln. Before Covid, continuing claims were considerably higher. It was slightly below 1.9 mln at the end of 2019. Given the heightened sensitive to inflation, the average hourly earnings may be important. A 0.3% increase in October, matching the pace seen in August and September, would see the year-over-year rate ease to 4.7%, slowest since August 2021. Recall average hourly earnings rose 2.9% year-over-year in December 2019, and this was seen as insufficient. At his press conference, Powell, explained, "I don't think wages are the principal story of why prices are going up. I don't think we see a wage-price spiral. But, once you see it, you're in trouble."

Canada also reports October employment data today. Canada's job creation has stalled. The number of full-time positions has fallen in three of past four months. It has created an average of 16k full-time positions a month this year. The average in the first half was around 38.5k. Counting part-time positions, Canada has averaged an increase of 19k a month. The median forecast in Bloomberg's survey looks for a 10k increase in jobs last month, half of the pace seen in September. Canada's labor force participation rate reached its pre-Covid level (65.5%) in September 2021 and has gradually pulled back to 64.7%-64.8% for the past three months. Still, despite the widening of policy rates, and the widening of the two-year US premium to near three-year highs, the exchange rate appears to be more a function of the general risk environment (S&P 500 as proxy) and the general direction of the US dollar. The 60-day rolling correlation of changes in the Dollar Index and the Canadian dollar is the highest it has been in six years. Separately, Canada announced a 2% tax on share buybacks (the US Inflation Reduction Act has a 1% tax) and it will launch a C$6.7 bln (~$5 bln) five-year tax credit program to clean energy projects. Lastly, we note that the government is now projecting a C$36.4 bln fiscal deficit. In April, it anticipated a C$52.6 bln shortfall.

The dollar-bloc is leading the move against the dollar among the major currencies ahead of the employment report. The Canadian dollar's 0.8% gain trails the Antipodeans, which are up slightly more than 1%. The greenback briefly traded above CAD1.38 yesterday and is near CAD1.3630 in Europe. The week's low was set Tuesday around CAD1.3530. We identified the CAD1.35 area as a key to the medium-term technical outlook. A convincing break would bolster the chances that the CAD1.40 level approached in late September was a significant higher. Some of the US dollar selling may be related to expiring options. At CAD1.37, there were options for $545 mln that expire today and another set for $500 mln at CAD1.3630. Yesterday's price action saw old USD support at MXN19.80 act as resistance. That area capped the greenback's bounce and it reversed to close below MXN19.65. It is fraying the MXN19.60 area in Europe. It reached a five-month low near MXN19.5065 on Wednesday. The low for the year was set on May 30 around MXN19.4150. The peso is the third best performing EM currency this week. Brazil is the best with a 3.5% gain coming into today, and the Thai baht is in second place with almost a 1.1% gain. The peso is slightly more than 1% higher this week ahead of today's local session. 

 

 

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“I Can’t Even Save”: Americans Are Getting Absolutely Crushed Under Enormous Debt Load

"I Can’t Even Save": Americans Are Getting Absolutely Crushed Under Enormous Debt Load

While Joe Biden insists that Americans are doing great…

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"I Can't Even Save": Americans Are Getting Absolutely Crushed Under Enormous Debt Load

While Joe Biden insists that Americans are doing great - suggesting in his State of the Union Address last week that "our economy is the envy of the world," Americans are being absolutely crushed by inflation (which the Biden admin blames on 'shrinkflation' and 'corporate greed'), and of course - crippling debt.

The signs are obvious. Last week we noted that banks' charge-offs are accelerating, and are now above pre-pandemic levels.

...and leading this increase are credit card loans - with delinquencies that haven't been this high since Q3 2011.

On top of that, while credit cards and nonfarm, nonresidential commercial real estate loans drove the quarterly increase in the noncurrent rate, residential mortgages drove the quarterly increase in the share of loans 30-89 days past due.

And while Biden and crew can spin all they want, an average of polls from RealClear Politics shows that just 40% of people approve of Biden's handling of the economy.

Crushed

On Friday, Bloomberg dug deeper into the effects of Biden's "envious" economy on Americans - specifically, how massive debt loads (credit cards and auto loans especially) are absolutely crushing people.

Two years after the Federal Reserve began hiking interest rates to tame prices, delinquency rates on credit cards and auto loans are the highest in more than a decade. For the first time on record, interest payments on those and other non-mortgage debts are as big a financial burden for US households as mortgage interest payments.

According to the report, this presents a difficult reality for millions of consumers who drive the US economy - "The era of high borrowing costs — however necessary to slow price increases — has a sting of its own that many families may feel for years to come, especially the ones that haven’t locked in cheap home loans."

The Fed, meanwhile, doesn't appear poised to cut rates until later this year.

According to a February paper from IMF and Harvard, the recent high cost of borrowing - something which isn't reflected in inflation figures, is at the heart of lackluster consumer sentiment despite inflation having moderated and a job market which has recovered (thanks to job gains almost entirely enjoyed by immigrants).

In short, the debt burden has made life under President Biden a constant struggle throughout America.

"I’m making the most money I've ever made, and I’m still living paycheck to paycheck," 40-year-old Denver resident Nikki Cimino told Bloomberg. Cimino is carrying a monthly mortgage of $1,650, and has $4,000 in credit card debt following a 2020 divorce.

Nikki CiminoPhotographer: Rachel Woolf/Bloomberg

"There's this wild disconnect between what people are experiencing and what economists are experiencing."

What's more, according to Wells Fargo, families have taken on debt at a comparatively fast rate - no doubt to sustain the same lifestyle as low rates and pandemic-era stimmies provided. In fact, it only took four years for households to set a record new debt level after paying down borrowings in 2021 when interest rates were near zero. 

Meanwhile, that increased debt load is exacerbated by credit card interest rates that have climbed to a record 22%, according to the Fed.

[P]art of the reason some Americans were able to take on a substantial load of non-mortgage debt is because they’d locked in home loans at ultra-low rates, leaving room on their balance sheets for other types of borrowing. The effective rate of interest on US mortgage debt was just 3.8% at the end of last year.

Yet the loans and interest payments can be a significant strain that shapes families’ spending choices. -Bloomberg

And of course, the highest-interest debt (credit cards) is hurting lower-income households the most, as tends to be the case.

The lowest earners also understandably had the biggest increase in credit card delinquencies.

"Many consumers are levered to the hilt — maxed out on debt and barely keeping their heads above water," Allan Schweitzer, a portfolio manager at credit-focused investment firm Beach Point Capital Management told Bloomberg. "They can dog paddle, if you will, but any uptick in unemployment or worsening of the economy could drive a pretty significant spike in defaults."

"We had more money when Trump was president," said Denise Nierzwicki, 69. She and her 72-year-old husband Paul have around $20,000 in debt spread across multiple cards - all of which have interest rates above 20%.

Denise and Paul Nierzwicki blame Biden for what they see as a gloomy economy and plan to vote for the Republican candidate in November.
Photographer: Jon Cherry/Bloomberg

During the pandemic, Denise lost her job and a business deal for a bar they owned in their hometown of Lexington, Kentucky. While they applied for Social Security to ease the pain, Denise is now working 50 hours a week at a restaurant. Despite this, they're barely scraping enough money together to service their debt.

The couple blames Biden for what they see as a gloomy economy and plans to vote for the Republican candidate in November. Denise routinely voted for Democrats up until about 2010, when she grew dissatisfied with Barack Obama’s economic stances, she said. Now, she supports Donald Trump because he lowered taxes and because of his policies on immigration. -Bloomberg

Meanwhile there's student loans - which are not able to be discharged in bankruptcy.

"I can't even save, I don't have a savings account," said 29-year-old in Columbus, Ohio resident Brittany Walling - who has around $80,000 in federal student loans, $20,000 in private debt from her undergraduate and graduate degrees, and $6,000 in credit card debt she accumulated over a six-month stretch in 2022 while she was unemployed.

"I just know that a lot of people are struggling, and things need to change," she told the outlet.

The only silver lining of note, according to Bloomberg, is that broad wage gains resulting in large paychecks has made it easier for people to throw money at credit card bills.

Yet, according to Wells Fargo economist Shannon Grein, "As rates rose in 2023, we avoided a slowdown due to spending that was very much tied to easy access to credit ... Now, credit has become harder to come by and more expensive."

According to Grein, the change has posed "a significant headwind to consumption."

Then there's the election

"Maybe the Fed is done hiking, but as long as rates stay on hold, you still have a passive tightening effect flowing down to the consumer and being exerted on the economy," she continued. "Those household dynamics are going to be a factor in the election this year."

Meanwhile, swing-state voters in a February Bloomberg/Morning Consult poll said they trust Trump more than Biden on interest rates and personal debt.

Reverberations

These 'headwinds' have M3 Partners' Moshin Meghji concerned.

"Any tightening there immediately hits the top line of companies," he said, noting that for heavily indebted companies that took on debt during years of easy borrowing, "there's no easy fix."

Tyler Durden Fri, 03/15/2024 - 18:00

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Copper Soars, Iron Ore Tumbles As Goldman Says “Copper’s Time Is Now”

Copper Soars, Iron Ore Tumbles As Goldman Says "Copper’s Time Is Now"

After languishing for the past two years in a tight range despite recurring…

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Copper Soars, Iron Ore Tumbles As Goldman Says "Copper's Time Is Now"

After languishing for the past two years in a tight range despite recurring speculation about declining global supply, copper has finally broken out, surging to the highest price in the past year, just shy of $9,000 a ton as supply cuts hit the market; At the same time the price of the world's "other" most important mined commodity has diverged, as iron ore has tumbled amid growing demand headwinds out of China's comatose housing sector where not even ghost cities are being built any more.

Copper surged almost 5% this week, ending a months-long spell of inertia, as investors focused on risks to supply at various global mines and smelters. As Bloomberg adds, traders also warmed to the idea that the worst of a global downturn is in the past, particularly for metals like copper that are increasingly used in electric vehicles and renewables.

Yet the commodity crash of recent years is hardly over, as signs of the headwinds in traditional industrial sectors are still all too obvious in the iron ore market, where futures fell below $100 a ton for the first time in seven months on Friday as investors bet that China’s years-long property crisis will run through 2024, keeping a lid on demand.

Indeed, while the mood surrounding copper has turned almost euphoric, sentiment on iron ore has soured since the conclusion of the latest National People’s Congress in Beijing, where the CCP set a 5% goal for economic growth, but offered few new measures that would boost infrastructure or other construction-intensive sectors.

As a result, the main steelmaking ingredient has shed more than 30% since early January as hopes of a meaningful revival in construction activity faded. Loss-making steel mills are buying less ore, and stockpiles are piling up at Chinese ports. The latest drop will embolden those who believe that the effects of President Xi Jinping’s property crackdown still have significant room to run, and that last year’s rally in iron ore may have been a false dawn.

Meanwhile, as Bloomberg notes, on Friday there were fresh signs that weakness in China’s industrial economy is hitting the copper market too, with stockpiles tracked by the Shanghai Futures Exchange surging to the highest level since the early days of the pandemic. The hope is that headwinds in traditional industrial areas will be offset by an ongoing surge in usage in electric vehicles and renewables.

And while industrial conditions in Europe and the US also look soft, there’s growing optimism about copper usage in India, where rising investment has helped fuel blowout growth rates of more than 8% — making it the fastest-growing major economy.

In any case, with the demand side of the equation still questionable, the main catalyst behind copper’s powerful rally is an unexpected tightening in global mine supplies, driven mainly by last year’s closure of a giant mine in Panama (discussed here), but there are also growing worries about output in Zambia, which is facing an El Niño-induced power crisis.

On Wednesday, copper prices jumped on huge volumes after smelters in China held a crisis meeting on how to cope with a sharp drop in processing fees following disruptions to supplies of mined ore. The group stopped short of coordinated production cuts, but pledged to re-arrange maintenance work, reduce runs and delay the startup of new projects. In the coming weeks investors will be watching Shanghai exchange inventories closely to gauge both the strength of demand and the extent of any capacity curtailments.

“The increase in SHFE stockpiles has been bigger than we’d anticipated, but we expect to see them coming down over the next few weeks,” Colin Hamilton, managing director for commodities research at BMO Capital Markets, said by phone. “If the pace of the inventory builds doesn’t start to slow, investors will start to question whether smelters are actually cutting and whether the impact of weak construction activity is starting to weigh more heavily on the market.”

* * *

Few have been as happy with the recent surge in copper prices as Goldman's commodity team, where copper has long been a preferred trade (even if it may have cost the former team head Jeff Currie his job due to his unbridled enthusiasm for copper in the past two years which saw many hedge fund clients suffer major losses).

As Goldman's Nicholas Snowdon writes in a note titled "Copper's time is now" (available to pro subscribers in the usual place)...

... there has been a "turn in the industrial cycle." Specifically according to the Goldman analyst, after a prolonged downturn, "incremental evidence now points to a bottoming out in the industrial cycle, with the global manufacturing PMI in expansion for the first time since September 2022." As a result, Goldman now expects copper to rise to $10,000/t by year-end and then $12,000/t by end of Q1-25.’

Here are the details:

Previous inflexions in global manufacturing cycles have been associated with subsequent sustained industrial metals upside, with copper and aluminium rising on average 25% and 9% over the next 12 months. Whilst seasonal surpluses have so far limited a tightening alignment at a micro level, we expect deficit inflexions to play out from quarter end, particularly for metals with severe supply binds. Supplemented by the influence of anticipated Fed easing ahead in a non-recessionary growth setting, another historically positive performance factor for metals, this should support further upside ahead with copper the headline act in this regard.

Goldman then turns to what it calls China's "green policy put":

Much of the recent focus on the “Two Sessions” event centred on the lack of significant broad stimulus, and in particular the limited property support. In our view it would be wrong – just as in 2022 and 2023 – to assume that this will result in weak onshore metals demand. Beijing’s emphasis on rapid growth in the metals intensive green economy, as an offset to property declines, continues to act as a policy put for green metals demand. After last year’s strong trends, evidence year-to-date is again supportive with aluminium and copper apparent demand rising 17% and 12% y/y respectively. Moreover, the potential for a ‘cash for clunkers’ initiative could provide meaningful right tail risk to that healthy demand base case. Yet there are also clear metal losers in this divergent policy setting, with ongoing pressure on property related steel demand generating recent sharp iron ore downside.

Meanwhile, Snowdon believes that the driver behind Goldman's long-running bullish view on copper - a global supply shock - continues:

Copper’s supply shock progresses. The metal with most significant upside potential is copper, in our view. The supply shock which began with aggressive concentrate destocking and then sharp mine supply downgrades last year, has now advanced to an increasing bind on metal production, as reflected in this week's China smelter supply rationing signal. With continued positive momentum in China's copper demand, a healthy refined import trend should generate a substantial ex-China refined deficit this year. With LME stocks having halved from Q4 peak, China’s imminent seasonal demand inflection should accelerate a path into extreme tightness by H2. Structural supply underinvestment, best reflected in peak mine supply we expect next year, implies that demand destruction will need to be the persistent solver on scarcity, an effect requiring substantially higher pricing than current, in our view. In this context, we maintain our view that the copper price will surge into next year (GSe 2025 $15,000/t average), expecting copper to rise to $10,000/t by year-end and then $12,000/t by end of Q1-25’

Another reason why Goldman is doubling down on its bullish copper outlook: gold.

The sharp rally in gold price since the beginning of March has ended the period of consolidation that had been present since late December. Whilst the initial catalyst for the break higher came from a (gold) supportive turn in US data and real rates, the move has been significantly amplified by short term systematic buying, which suggests less sticky upside. In this context, we expect gold to consolidate for now, with our economists near term view on rates and the dollar suggesting limited near-term catalysts for further upside momentum. Yet, a substantive retracement lower will also likely be limited by resilience in physical buying channels. Nonetheless, in the midterm we continue to hold a constructive view on gold underpinned by persistent strength in EM demand as well as eventual Fed easing, which should crucially reactivate the largely for now dormant ETF buying channel. In this context, we increase our average gold price forecast for 2024 from $2,090/toz to $2,180/toz, targeting a move to $2,300/toz by year-end.

Much more in the full Goldman note available to pro subs.

Tyler Durden Fri, 03/15/2024 - 14:25

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Moderna turns the spotlight on long Covid with new initiatives

Moderna’s latest Covid effort addresses the often-overlooked chronic condition of long Covid — and encourages vaccination to reduce risks. A digital…

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Moderna’s latest Covid effort addresses the often-overlooked chronic condition of long Covid — and encourages vaccination to reduce risks. A digital campaign debuted Friday along with a co-sponsored event in Detroit offering free CT scans, which will also be used in ongoing long Covid research.

In a new video, a young woman describes her three-year battle with long Covid, which includes losing her job, coping with multiple debilitating symptoms and dealing with the negative effects on her family. She ends by saying, “The only way to prevent long Covid is to not get Covid” along with an on-screen message about where to find Covid-19 vaccines through the vaccines.gov website.

Kate Cronin

“Last season we saw people would get a flu shot, but they didn’t always get a Covid shot,” said Moderna’s Chief Brand Officer Kate Cronin. “People should get their flu shot, but they should also get their Covid shot. There’s no risk of long flu, but there is the risk of long-term effects of Covid.”

It’s Moderna’s “first effort to really sound the alarm,” she said, and the debut coincides with the second annual Long Covid Awareness Day.

An estimated 17.6 million Americans are living with long Covid, according to the latest CDC data. About four million of them are out of work because of the condition, resulting in an estimated $170 billion in lost wages.

While HHS anted up $45 million in grants last year to expand long Covid support initiatives along with public health campaigns, the condition is still often ignored and underfunded.

“It’s not just about the initial infection of Covid, but also if you get it multiple times, your risks goes up significantly,” Cronin said. “It’s important that people understand that.”

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