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U.S. Wipes Market Industry Outlook & Forecast Report 2022-2027 Featuring Key vendors – Johnson & Johnson, Procter & Gamble, Nice-Pak Products, Reckitt Benckiser, Unilever, & The Clorox Company

U.S. Wipes Market Industry Outlook & Forecast Report 2022-2027 Featuring Key vendors – Johnson & Johnson, Procter & Gamble, Nice-Pak Products, Reckitt Benckiser, Unilever, & The Clorox Company
PR Newswire
DUBLIN, May 6, 2022




U.S. Wipes Market Industry Outlook & Forecast Report 2022-2027 Featuring Key vendors - Johnson & Johnson, Procter & Gamble, Nice-Pak Products, Reckitt Benckiser, Unilever, & The Clorox Company

PR Newswire

DUBLIN, May 6, 2022 /PRNewswire/ -- The "U.S. Wipes Market - Industry Outlook & Forecast 2022-2027" report has been added to's offering.

The U.S. wipes market size was valued at USD 5.58 billion in 2021 and is expected to reach USD 8.03 billion by 2027, growing at a CAGR of 6.25% during the forecast period.

The increased awareness about physical hygiene and increased spread of diseases through viruses has propelled the demand for wipes in the US. The market is witnessing increased demand from sectors such as healthcare, hospitality, residential, corporates, and various government agencies and militaries.

This is because continuous innovations in wipes formulations and dispenser designs such as touchless dispensers are gaining traction in the market. The US-based organization such as the US FDA and US CDC also play an important role in creating awareness of hand hygiene.

For instance, the US CDC campaign 'Clean Hands Count' encourages and empowers patients to ask healthcare service providers whether they washed their hands. All these factors propel the demand for wipes in the market.

The advent of the online platform has also provided an opportunity for numerous vendors to step up and pitch in for their offerings across the globe diluting the physical boundaries.


The Pennsylvania Department of Environmental Protection (DEP) is promoting all Pennsylvanians only to flush human waste and toilet paper, not disinfecting wipes or other non-disposable substances that should be disposed of in the garbage. This will propel the demand of disposable wipes in the wipes market in the US.

The multi-purpose wipes market holds the largest share in the household application segment owing to the increasing demand for portable and easy-to-use all-liquid absorbents in day-to-day maintenance and cleaning activities. In addition, the increasing consumer spending on multipurpose wipes is the major factor strengthening the demand for multi-purpose wipes.

The portability of wet wipes allows the users to simply maintain and improve personal and environmental hygiene standards and ultimately lessen the risk of cross-contamination.

Study room furniture witnessed a slight rise in demand due to several companies across the globe mandating work from home practices for their employees. But this was only temporary and in long term, the market did witness a decline in sales. However as global construction and consumer markets rebound from the decline imposed by COVID-19, the outlook for global furniture sales is expected to rise. This is underpinned by new residential construction, and housing projects, thus driving the demand for wood & laminate wipes for disinfecting and cleaning in furniture and carpentry.


South: The Southern region accounts for the highest population in the US and is further rising continuously. Hospitality, household, and healthcare are the key sectors driving the economy of the southern US. Hence, these sectors are likely to accelerate the demand for wipes across the region significantly.

West: The growth in this region is attributed to the high disposable income, high acceptance of advanced products, and accelerating usage across multiple end-users. States such as Nevada, Utah, and Arizona are witnessing continuous population growth, providing significant growth opportunities for vendors in the market.

Midwest: Ohio is one of the major markets for wipes due to the high presence of healthcare facilities, corporates, and various institutions. The demand for wipes in the region is driven by the massive size of the end-user markets such as the residential sector and a growing number of nuclear families.


The key players in the market are- Johnson & Johnson, Procter & Gamble, Nice-Pak Products, Reckitt Benckiser, Unilever Group, The Clorox Company, etc.

Vendors can boost profitability by practicing efficient production techniques that minimize product costs and mitigate associated risks.

ArtNaturals in 2020 added sanitizing wipes to their product portfolio. The ArtNaturals Hand Sanitizing Wipes are made with a simple formula of glycerin and 75 percent ethanol alcohol, meeting the Centers for Disease Control and Prevention's hand hygiene recommendations.

EO x and Alaska Airlines Launch Essential Oil Sanitizing Hand Wipes. EO partners with Alaska Airlines to provide travelers with EO hand sanitizing wipes to help fliers feel more comfortable and relaxed.

Key Highlights

  • There has been a growth of innovative solutions in the market. For instance, VersaSure, along with Clorox healthcare Fuzion cleaner disinfectant, launched a new type of bleach, which combines disinfecting efficacy against tough pathogens with broader surface compatibility.
  • Companies such as Reckitt Benckiser are engaged in various social programs, thereby creating awareness among the people about hygiene, thereby catering to the improved hygiene and health standards.
  • On March 5th, 2020, Washington becomes the first state with a wipe labeling law. The law necessitates "Do Not Flush" logos on non-flushable wipes. This has increased the demand for flushable wipes in the market.

Key Vendors

  • Johnson & Johnson
  • Procter & Gamble (P&G)
  • Nice-Pak Products
  • Reckitt Benckiser
  • Unilever
  • The Clorox Company

Other Prominent Vendors

  • Diamond Wipes
  • Kimberly-Clark
  • LA Fresh
  • Unicharm
  • Edgewell Personal Care Company
  • 3M
  • B. Braun
  • BD
  • Dynarex Corporation
  • Ecolab
  • 2XL Corporation
  • Contec
  • GOJO Industries
  • Cantel Medical
  • CleanWell
  • Diversey
  • Kinnos
  • Medline Industries
  • Sani Professional
  • Stryker

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.2 Base Year

4.3 Scope Of The Study

4.4 Market Segments

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.1.1 Consumer Preference For Wipes

7.1.2 Forms Of Packaging

7.1.3 Raw Material And Sustainability Trends

7.2 Impact Of Covid-19

8 Market Opportunities & Trends

8.1 Advancements & Innovative Solutions

8.2 Consumer Interest In Eco-Friendly Products

8.3 Rise In Promotion Of Wipes

8.4 Shift In Consumer Behavior

9 Market Growth Enablers

9.1 Upsurge In E-Commerce Platforms

9.2 Rising Hygiene Awareness Among Consumers

9.3 Increase In Product Launches

9.4 Growing Demand & Supply Gap

10 Market Growth Restraints

10.1 Regulatory Concerns & Product Recalls

10.2 Flushable Wipes Causing Septic Issues

10.3 Increase In Raw Material Prices

11 Market Landscape

11.1 Market Size & Forecast

11.2 Five Forces Analysis

12 Value Chain Analysis

12.1 Value Chain Overview

12.1.1 Overview

12.1.2 Material Suppliers

12.1.3 Manufacturers

12.1.4 Distributors

12.1.5 Retailers

12.1.6 Online Channels

12.1.7 End-Users

13 Product

13.1 Market Snapshot & Growth Engine

13.2 Market Overview

13.3 Wet Wipes

13.4 Dry Wipes

14 Type

14.1 Market Snapshot & Growth Engine

14.2 Market Overview

14.3 Disposable Wipes

14.4 Non-Disposable

15 Application

15.1 Market Snapshot & Growth Engine

15.2 Market Overview

16 Household

16.1 Market Snapshot & Growth Engine

16.2 Market Overview

16.2.1 Market By Region

16.3 Multi-Purpose Wipes

16.4 Floor Wipes

16.5 Wood & Laminate Wipes

16.6 Kitchen Wipes

16.7 Bathroom Wipes

16.8 Glass/Screen Cleaner Wipes

17 Baby Care

17.1 Market Overview

17.1.1 Market By Region

18 Personal Care

18.1 Market Snapshot & Growth Engine

18.2 Market Overview

18.2.1 Market By Region

18.3 Facial & Cosmetic Wipes

18.4 Hand & Body Wipes

18.5 Others

19 Industrial

19.1 Market Snapshot & Growth Engine

19.2 Market Overview

19.2.1 Market By Region

19.3 Healthcare

19.4 Manufacturing

19.5 Food Industry

19.6 Automotive & Transportation

19.7 Others

20 Wipe Fabric Technology

20.1 Market Snapshot & Growth Engine

20.2 Market Overview


20.4 Air-Laid

20.5 Wet-Laid

20.6 Others

21 Distribution Channel

21.1 Market Snapshot & Growth Engine

21.2 Market Overview

21.3 Hypermarkets & Supermarkets

21.4 Convenience / Retail Stores

21.5 Pharmacy Stores

21.6 Online Stores

21.7 Direct Selling

For more information about this report visit

Media Contact:

Research and Markets
Laura Wood, Senior Manager

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

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Fax (outside U.S.): +353-1-481-1716

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Costco Tells Americans the Truth About Inflation and Price Increases

The warehouse club has seen some troubling trends but it’s also trumpeting something positive that most retailers wouldn’t share.



Costco has been a refuge for customers during both the pandemic and during the period when supply chain and inflation issues have driven prices higher. In the worst days of the covid pandemic, the membership-based warehouse club not only had the key household items people needed, it also kept selling them at fair prices.

With inflation -- no matter what the reason for it -- Costco  (COST) - Get Free Report worked aggressively to keep prices down. During that period (and really always) CFO Richard Galanti talked about how his company leaned on vendors to provide better prices while sometimes also eating some of the increase rather than passing it onto customers.

DON'T MISS: Why You May Not Want to Fly Southwest Airlines

That wasn't an altruistic move. Costco plays the long game, and it focuses on doing whatever is needed to keep its members happy in order to keep them renewing their memberships.

It's a model that has worked spectacularly well, according to Galanti.

"In terms of renewal rates, at third quarter end, our US and Canada renewal rate was 92.6%, and our worldwide rate came in at 90.5%. These figures are the same all-time high renewal rates that were achieved in the second quarter, just 12 weeks ago here," he said during the company's third-quarter earnings call.

Galanti, however, did report some news that suggests that significant problems remain in the economy.

Costco has done an incredibly good job at holding onto members.

Image source: Xinhua/Ting Shen via Getty Images

Costco Does See Some Economic Weakness

When people worry about the economy, they sometimes trade down when it comes to retailers. Walmart executives (WMT) - Get Free Report, for example, have talked about seeing more customers that earn six figures shopping in their stores.

Costco has always had a diverse customer base, but one weakness in its business may be a warning sign for its rivals like Target (TGT) - Get Free Report, Best Buy (BBY) - Get Free Report, and Amazon (AMZN) - Get Free Report. Galanti broke down some of the numbers during the call.

"Traffic or shopping frequency remains pretty good, increasing 4.8% worldwide and 3.5% in the U.S. during the quarter," he shared.

People shopped more, but they were also spending less, according to the CFO.

"Our average daily transaction or ticket was down 4.2% worldwide and down 3.5% in the U.S., impacted, in large part, from weakness in bigger-ticket nonfood discretionary items," he shared.

Now, not buying a new TV, jewelry, or other big-ticket items could just be a sign that consumers are being cautious. But, if they're not buying those items at Costco (generally the lowest-cost option) that does not bode well for other retailers.

Galanti laid out the numbers as well as how they broke down between digital and warehouse.

"You saw in the release that e-commerce was a minus 10% sales decline on a comp basis," he said. "As I discussed on our second quarter call and in our monthly sales recordings, in Q3, big-ticket discretionary departments, notably majors, home furnishings, small electrics, jewelry, and hardware, were down about 20% in e-com and made up 55% of e-com sales. These same departments were down about 17% in warehouse, but they only make up 8% in warehouse sales."

Costco's CFO Also Had Good News For Shoppers

Galanti has been very open about sharing information about the prices Costco has seen from vendors. He has shared in the past, for example, that the chain does not pass on gas price increases as fast as they happen nor does it lower prices as quick as they sometimes fall.

In the most recent call, he shared some very good news on inflation (that also puts pressure on Target, Walmart, and Amazon to lower prices).

"A few comments on inflation. Inflation continues to abate somewhat. If you go back a year ago to the fourth quarter of '22 last summer, we had estimated that year-over-year inflation at the time was up 8%. And by Q1 and Q2, it was down to 6% and 7% and then 5% and 6%," he shared. "In this quarter, we're estimating the year-over-year inflation in the 3% to 4% range."

The CFO also explained that he sees prices dropping on some very key consumer staples.

"We continue to see improvements in many items, notably food items like nuts, eggs and meat, as well as items that include, as part of their components, commodities like steel and resins on the nonfood side," he added.


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“What’s More Tragic Is Capitalism”: BLM Faces Bankruptcy As Founder Cullors Is Cut By Warner Bros

"What’s More Tragic Is Capitalism": BLM Faces Bankruptcy As Founder Cullors Is Cut By Warner Bros

Authored by Jonathan Turley,

Two years…



"What's More Tragic Is Capitalism": BLM Faces Bankruptcy As Founder Cullors Is Cut By Warner Bros

Authored by Jonathan Turley,

Two years ago, I wrote columns about companies pouring money into Black Lives Matter to establish their bona fides as “antiracist” corporations. The money continued to flow despite serious questions raised about BLM’s management and accounting. Democratic prosecutors like New York Attorney General Letitia James showed little interest in these allegations even as James sought to disband the National Rifle Association (NRA) over similar allegations. At the same time, Black Lives Matter co-founder Patrisse Cullors cashed in with companies like Warner Bros. eager to give her massive contracts to signal their own reformed status. It now appears that BLM is facing bankruptcy after burning through tens of millions and Warner Bros. cut ties with Cullors after the contract produced no — zero — new programming.

Some states belatedly investigated BLM as founders like Cullors seemed to scatter to the winds.

Gone are tens of millions of dollars, including millions spent on luxury mansions and windfalls for close associates of BLM leaders.

The usual suspects gathered around the activists like former Clinton campaign general counsel Marc Elias, who later removed himself from his “key role” as the scandals grew.

When questions were raised about the lack of accounting and questionable spending, BLM attacked critics as “white supremacists.”

Warner Bros. was one of the companies eager to grab its own piece of Cullors to signal its own anti-racist virtues.  It gave Cullors a lucrative contract to guide the company in the creation of both scripted and non-scripted content, focusing on reparations and other forms of social justice. It launched a publicity campaign for everyone to know that it established a “wide-ranging content partnership” with Cullors who would now help guide the massive corporation’s new programming. Calling Cullors “one of the most influential thought leaders in American public life,” Warner Bros. announced that she was going to create a wide array of new programming, including “but not limited to live-action scripted drama and comedy series; longform/event series; unscripted docuseries; animated programming for co-viewing among kids, young adults and families; and original digital content.”

Some are now wondering if Warner Bros. ever intended for this contract to produce anything other than a public relations pitch or whether Cullors took the money and ran without producing even a trailer for an actual product. Indeed, both explanations may be true.

Paying money to Cullors was likely viewed as a type of insurance to protect the company from accusations of racial insensitive. After all, the company was giving creative powers to a person who had no prior experience or demonstrated talent in the area. Yet, Cullors would be developing programming for one of the largest media and entertainment companies in the world.

One can hardly blame Cullors despite criticizism by some on the left for going on a buying spree of luxury properties.

After all, Cullors was previously open about her lack of interest in working with “capitalist” elements. Nevertheless, BLM was run like a Trotskyite study group as the media and corporations poured in support and revenue.

It was glaringly ironic to see companies like Warner Bros. falling over each other to grab their own front person as the group continued boycotts of white-owned businesses. Indeed, if you did not want to be on the wrong end of one of those boycotts, you needed to get Cullors on your payroll.

Much has now changed as companies like Bud Light have been rocked by boycotts over what some view as heavy handed virtue signaling campaigns.

It was quite a change for Cullors and her BLM co-founder, who previously proclaimed “[we] are trained Marxists. We are super versed on, sort of, ideological theories.” She denounced capitalism as worse than COVID-19. Yet, companies like Lululemon rushed to find their own “social justice warrior” while selling leggings for $120 apiece.

When some began to raise questions about Cullors buying luxury homes, Facebook and Twitter censored them.

With increasing concerns over the loss of millions, Cullors eventually stepped down as executive director of the Black Lives Matter Global Network Foundation, as others resigned.  At the same time, the New York Post was revealing that BLM Global Network transferred $6.3 million to Cullors’ spouse, Janaya Khan, and other Canadian activists to purchase a mansion in Toronto in 2021.

According to The Washington Examiner, BLM PAC and a Los Angeles-based jail reform group paid Cullors $20,000 a month. It also spent nearly $26,000 on meetings at a luxury Malibu beach resort in 2019. Reform LA Jails, chaired by Cullors, received $1.4 million, of which $205,000 went to the consulting firm owned by Cullors and her spouse, according to New York magazine.

Once again, while figures like James have spent huge amounts of money and effort to disband the NRA over such accounting and spending controversies, there has been only limited efforts directed against BLM in New York and most states.

Cullors once declared that “while the COVID-19 illness is tragic, what’s more tragic is capitalism.” These companies seem to be trying to prove her point. Yet, at least for Cullors, Warner Bros. fulfilled its slogan that this is all “The stuff that dreams are made of.”

Tyler Durden Sun, 05/28/2023 - 16:00

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Under Pressure From Fat Activists, NYC Bans Weight Discrimination

Under Pressure From Fat Activists, NYC Bans Weight Discrimination

Discriminating against fat people is now illegal in New York City, after…



Under Pressure From Fat Activists, NYC Bans Weight Discrimination

Discriminating against fat people is now illegal in New York City, after Mayor Eric Adams on Friday signed off on a ban that will affect not only employment, but also housing and access to public accommodations -- a term that encompasses most businesses. 

We're in safe company using the word "fat," as champions of the cause refer to themselves as "fat activists." With the mayor's signature, two more categories -- both weight and height -- are added to New York City's list of protected personal attributes, which already included race, gender, age, religion and sexual orientation. 

As Mayor Adams signs the law, self-described (and everyone else-described) fat activist Tigress Osborn consumes more than her share of the backdrop (James Messerschmidt for NY Post)

Embracing one of 2023's innumerable strains of Orwellian brainwashing, Adams declared, "Science has shown that body type is not a connection to if you’re healthy or unhealthy. I think that’s a misnomer that we’re really dispelling.”

Even the Centers for Disease Control and Prevention say obesity is an invitation to a host of maladies, including to high blood pressure Type 2 diabetes, coronary heart disease, stroke, gall bladder disease, many types of cancer, mental illness and difficulty with physical functioning. 

“Size discrimination is a social justice issue and a public health threat," said Councilmember Shaun Abreu, who introduced the measure. "People with different body types are denied access to job opportunities and equal wages — and they have had no legal recourse to contest it," said Abreu. "Worse yet, millions are taught to hate their bodies." 

A full 69% of American adults are overweight or obese, but our woke overlords would have us believe the real "public health threat" is a nice restaurant that doesn't want Two-Ton Tessie working the reception desk, or a landlord who's leary of a 400-pound man breaking a toilet seat or collapsing a porch.  

The enticingly-named Tigress Osborn, who chairs the National Association to Advance Fat Acceptance, said New York's ban "will ripple across the globe" -- perhaps something like what would happen if the hefty Smith College Africana Studies graduate were dropped into a swimming pool.  

Councilmember Shaun Abreu said he gained 40 pounds during the pandemic lockdowns and noticed people treated him differently

The New York Times reports that witnesses who testified as the measure was under consideration included "a student at New York University said that desks in classrooms were too small for her [and] a soprano at the Metropolitan Opera [who] said she had faced body shaming and pressure to develop an eating disorder." 

Some have dared to speak out against the measure. “This is another mandate where enforcement will be primarily through litigation, which imposes a burden on employers, regulators and the courts,” said Kathryn S. Wylde, president of the Partnership for New York City, speaking in April. 

Implicitly putting the weight ordinance in the same category as Brown vs Board of Education, Abrue said, “Today is a monumental advancement for civil rights, size freedom and body positivity and while our laws are only now catching up to our culture, it is a victory that I hope will cause more cities, states and one day the federal government to follow suit.” 

Taking effect in six months, the law has an exemption for employers "needing to consider height or weight in employment decisions" -- but "only where required by federal, state, or local laws or regulations or where the Commission on Human Rights permits such considerations because height or weight may prevent a person from performing essential requirements of a job." 

We pray there's a federal exemption for employers of strippers and lap dancers. 

Think we're joking? We remind you that the chair of the National Association to Advance Fat Acceptance is named "Tigress" -- and this is her Twitter profile banner photo:

via Tigress @iofthetigress
Tyler Durden Sun, 05/28/2023 - 15:30

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