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This Week in Apps: 2022 in review

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy….

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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to multiple year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps.

This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.

Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters

Year-End App Scoreboards

Image Credits: Apptopia

Apptopia is first out of the gate with its full-year retrospective of the top apps globally. The app intelligence firm this week launched 33 top charts based on data from iOS and Google Play combined, except for data from China which is iOS only. The data was collected from Jan. 1 2022 through Dec. 20, 2022.

The company even created its own categories to highlight apps that don’t yet have their own app store category — like quick-serve restaurants. (McDonald’s topped Starbucks here.)

Overall, the firm found that the top app worldwide was TikTok with 672 million installs. It was followed by Instagram, WhatsApp, CapCut (riding on TikTok’s success), Snapchat, Subway Surfers, Facebook, Stumble Guys and Spotify.

Apptopia also chose to this year categorize TikTok as Entertainment, not Social Networking, which allowed it to top Netflix as the most-installed Entertainment app.

Besides Subway Surfers, an endless runner that first launched in 2012 (!!), other older games proved to have staying power, like Candy Crush Saga, 8 Ball Pool and Among Us!

Image Credits: Apptopia

 

Other highlights include the first-time appearance of SHEIN as the No. 1 Shopping app of the year, after previously ranking No. 2 last year and No. 4 the year prior. Wish, meanwhile, didn’t make the cut. Crypto apps were also absent from the top charts as was China’s Didi, as it was impacted by the country’s zero-Covid policy. However, the token-based plan for Sweatcoin made the workout app the No. 1 Health & Fitness app globally.

It will be interesting to compare Apptopia’s data with those from other firms as the 2022 reports begin to arrive.

Android and iOS

Google

  • Google’s Play Store will now allow parents to approve apps and in-app purchases initiated by kids. Parents will act as the family manager of the family account to approve the purchases when there’s no payment method, specifying how they want to pay for the app or other purchases.
  • Google is appealing a ruling by India’s antitrust body that claims the company engaged in anti-competitive practices surrounding Android mobile devices.
  • Google launched HD maps as part of its Google Automotive Services. Volvo and Polestar are first to integrate with it.
  • Android Auto introduced a new design intended to make it easier to navigate, play music and podcasts and communicate while on the go.
  • At CES, Google announced new media playback features, including better playback options for Spotify Connect-compatible devices and cross-device notifications for resuming media playback on the move.

Apple

  • Apple finally shut down Dark Sky, the weather app it acquired to improve its own Weather app offering. The app was well-liked by users but less so by meteorologists, a Slate article noted.
  • Apple had to temporarily pull the new HomeKit architecture from its iOS 16.2 update to fix a Home sharing issue.
  • A French court fined Apple €1 million over its abusive App Store practices with regard to “significant imbalances” in its relationship with app developers.

App Updates

Messaging

  • Amazon-owned encrypted messaging app Wickr Me has stopped accepting new sign-ups and will shut down on Dec. 31, 2023, the company announced. The app had come under fire previously for enabling people to trade child sexual abuse material.
  • WhatsApp ends support for a large number of older devices including phones from Apple, HTC, Huawei, LG, Samsung, Sony and others.
  • WhatsApp also launched official proxy support for global users, allowing users to stay connected even if their connection is blocked or disrupted. The feature relies on servers set up by volunteers and other organizations.
  • Telegram was updated with new features like hidden media, which adds a layer to blur an image; new tools for managing the storage space used by media, files and music; and new drawing and text tools; and other changes for profiles and groups.

Gaming

  • Cryptic tweets from Epic CEO Tim Sweeney have people wondering if Fortnite will be returning to the iPhone in 2023. In a post, the exec tweeted “Next year on iOS!” — suggesting, perhaps, the game maker will release the game again on Apple’s platform. Epic is currently appealing its antitrust lawsuit with Apple and is engaged a similar suit with Google.
  • The FTC also fined Epic Games $520 million for violations of the Children’s Online Privacy Protection Act, and manipulative “dark patterns” that tricked users into making purchases. The money will be refunded to customers and is the largest refund in a gaming case, and the largest FTC administrative order in history.
  • Amazon brings its subscription-based Prime Gaming to India, offering games across PC, Mac and mobile. Top titles include League of Legends, DeathLoop, Quake, COD Season 1, EA Madden 23, FIFA 23, Apex Legends, Destiny 2 and Brothers: A Tale of Two Sons.
  • China’s online gaming regulator approved 45 foreign games, ending the crackdown on gaming releases from outside the country. Pokemon Unite was among the newly approved titles.
  • Nvidia upgraded its $20/mo GeForce Now plan (Ultimate) with new servers with better hardware components. The service works across Windows, macOS, Android, Android TV, and select web browsers, including Safari on the iPhone and iPad.

Social

  • Tumblr added support for livestreaming on its mobile apps for iOS and Android. The service is powered by Livebox, which allows users to tip streamers. The service, dubbed Tumblr Live, can be found in a new Live tab and arrives at a time when the app has seen a surge of growth thanks to the Twitter exodus.
  • TikTok is now telling users why a video is on the For You feed. Users will be able to access a new feature, “Why this video?” from a question mark icon to learn why a video was recommended to them — for example, because of content they’ve previously watched, searched for, comments they had posted, or videos they shared.
  • Snapchat’s subscription service, Snapchat+, added three more features — the ability to add custom backgrounds for chats; gift a subscription to a friend; or change the camera button to a heart, soccer ball or another image.
  • Twitter’s subscription service Twitter Blue now supports video of up to 2GB, 60 mins in length, and 1080p on iOS; Android is limited to 512MB, 10 mins.
  • Twitter added support for crypto to its “cashtags” feature for tracking a given coin’s market price. It also added publicly visible tweet counts, which used to be a private analytics feature. It also saw a 12+ hour outage in Australia and New Zealand. Yikes.
  • Instagram added a Reels template for making a 2022 recap of up to 14 photos. In the past, users had often turned to third-party apps, like Top Nine, for recaps.
  • Meta closed down a Cameo clone called Super which had offered virtual meet and greets with creators.
  • Mastodon has climbed to 2.5 million monthly active users, thanks to the Twitter exodus, up from around 300K users in October. The company is largely financed by Patreon, bringing in around $31,000 per month, up from $7,000 in November. The company has rejected offers of investment from VCs, saying they don’t understand its aims and want to commercialize the platform.

A.I.

  • Quora launched an A.I. chatbot in its iOS app that lets users ask questions and engage in back-and-forth conversations. The bot, called “Poe,” is currently invite-only and offers access to a number of text-generating A.I. models, including ChatGPT. (It’s unclear if the company has a partnership here — but ChatGPT doesn’t offer a public API).
  • Apple launched A.I.-powered book narration in Apple Books. The company said the feature will help independent authors who might not be able to convert their titles to audiobooks because of “the cost and complexity of production.”
  • Picsart debuted an iOS app, SketchAI, that turns photos and drawings into digital art using A.I.

Streaming

  • YouTube beat out Apple for the NFL Sunday Ticket streaming deal. The landmark deal will allow the company to offer the subscription as an add-on to YouTube TV or YouTube Primetime Channels. The multi-year deal is pegged at $2 billion.
  • Amazon is developing a standalone app for streaming sports content, The Information reported. The move could help Amazon better promote its live sports content, including the NFL’s Thursday Night Football.
  • Spotify may also be working on HealthKit integrations possibly to suggest songs based on the exercises users were performing.
  • Snap shut down its desktop camera app, Snap Camera, which offered filters for video calls on Skype, YouTube, Google Hangouts, Skype, and Zoom.
  • TikTok expanded its audience controls feature which now gives creators the ability to restrict their videos to adult viewers. Previously this was only available on TikTok Live.
  • TikTok partnered with IMDb to introduce a new feature that lets users tag movies and TV shows in their TikTok videos. The link takes viewers to an in-app page with IMDb info about the title and allows creators to save titles to a new Favorites tab on their profiles. MovieTok is going to love this.

Shopping

  • Pinduoduo’s discount marketplace app Temu became the most downloaded U.S. app from November 1 to December 14, Sensor Tower data found. The app saw 10.8 million U.S. installations from September 1 on.

Fintech

  • The IRS decided to delay a requirement that would have forced e-commerce apps like Venmo, PayPal, Cash App and Etsy to send tax forms to SMBs with $600+ in transactions.

Government, Policy and Lawsuits

  • France’s data protection watchdog, the CNIL, fined Apple €8 million (~$8.5M) for not obtaining mobile users’ consent prior to placing (and/or reading) ad identifiers on their devices related to its display of personalized ads on the App Store.

Security

Funding and M&A

  • Viva Republica, which runs the South Korean finance super app Toss, raised $405 million in Series G funding, valuing the business at 9.1 trillion won ( $7 billion). Previously, the company was valued at 8.5 trillion won in June 2021.
  • Indian fintech app Money View raised $75 million in a Series E funding round led by Apis Partners, valuing the business at $900 million. The company is looking to scale its credit business and build more products for the South Asian market.
  • Jakarta-based fintech app Akulaku raised $200 million from Mitsubishi UFJ Financial Group (MUFG), the largest bank in Japan. The strategic investment will help the company expand into new markets and build products together with MUFG.
  • Product Science, the maker of mobile app performance-monitoring tools, raised $18 million in seed funding to date from backers, including Slow Ventures, Coatue, K5 Global, Mantis Ventures, Benchmark’s Peter Fenton, Insight Partners co-founder Jerry Murdock and unnamed Snap VPs.
  • Indian fintech KreditBee has raised an additional $100 million led by Advent International as part of a larger Series D funding now closed at $200 million.

CES highlights

  • 10-year old Chipolo explains why it’s not worried about Apple’s AirTag: Chipolo still runs its own app for its AirTag-like tracker, but it’s also embraced Find My integration. Unlike Tile, the company told the DoJ it wasn’t worried about Apple’s entry into its market.
  • FluentPet’s talking button system lets you get a ‘text’ from your dog: FluentPet launched an app-connected talking button system, FluentPet Connect, that integrates a mobile app with its dog communication tools — programmable buttons that, when pressed by a doggie’s paw, say words you have recorded. The new product is an update to the model first made popular by a dog named Bunny, whose 9 million+ social media followers landed the sheepadoodle on Forbes’ list of the top 50 social media creators of 2022.

Image Credits: FluentPet

This Week in Apps: 2022 in review by Sarah Perez originally published on TechCrunch

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Default: San Francisco Four Seasons Hotel Investors $3 Million Late On Loan As Foreclosure Looms

Default: San Francisco Four Seasons Hotel Investors $3 Million Late On Loan As Foreclosure Looms

Westbrook Partners, which acquired the San…

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Default: San Francisco Four Seasons Hotel Investors $3 Million Late On Loan As Foreclosure Looms

Westbrook Partners, which acquired the San Francisco Four Seasons luxury hotel building, has been served a notice of default, as the developer has failed to make its monthly loan payment since December, and is currently behind by more than $3 million, the San Francisco Business Times reports.

Westbrook, which acquired the property at 345 California Center in 2019, has 90 days to bring their account current with its lender or face foreclosure.

Related

As SF Gate notes, downtown San Francisco hotel investors have had a terrible few years - with interest rates higher than their pre-pandemic levels, and local tourism continuing to suffer thanks to the city's legendary mismanagement that has resulted in overlapping drug, crime, and homelessness crises (which SF Gate characterizes as "a negative media narrative).

Last summer, the owner of San Francisco’s Hilton Union Square and Parc 55 hotels abandoned its loan in the first major default. Industry insiders speculate that loan defaults like this may become more common given the difficult period for investors.

At a visitor impact summit in August, a senior director of hospitality analytics for the CoStar Group reported that there are 22 active commercial mortgage-backed securities loans for hotels in San Francisco maturing in the next two years. Of these hotel loans, 17 are on CoStar’s “watchlist,” as they are at a higher risk of default, the analyst said. -SF Gate

The 155-room Four Seasons San Francisco at Embarcadero currenly occupies the top 11 floors of the iconic skyscrper. After slow renovations, the hotel officially reopened in the summer of 2021.

"Regarding the landscape of the hotel community in San Francisco, the short term is a challenging situation due to high interest rates, fewer guests compared to pre-pandemic and the relatively high costs attached with doing business here," Alex Bastian, President and CEO of the Hotel Council of San Francisco, told SFGATE.

Heightened Risks

In January, the owner of the Hilton Financial District at 750 Kearny St. - Portsmouth Square's affiliate Justice Operating Company - defaulted on the property, which had a $97 million loan on the 544-room hotel taken out in 2013. The company says it proposed a loan modification agreement which was under review by the servicer, LNR Partners.

Meanwhile last year Park Hotels & Resorts gave up ownership of two properties, Parc 55 and Hilton Union Square - which were transferred to a receiver that assumed management.

In the third quarter of 2023, the most recent data available, the Hilton Financial District reported $11.1 million in revenue, down from $12.3 million from the third quarter of 2022. The hotel had a net operating loss of $1.56 million in the most recent third quarter.

Occupancy fell to 88% with an average daily rate of $218 in the third quarter compared with 94% and $230 in the same period of 2022. -SF Chronicle

According to the Chronicle, San Francisco's 2024 convention calendar is lighter than it was last year - in part due to key events leaving the city for cheaper, less crime-ridden places like Las Vegas

Tyler Durden Sun, 03/17/2024 - 18:05

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Correcting the Washington Post’s 11 Charts That Are Supposed to Tell Us How the Economy Changed Since Covid

The Washington Post made some serious errors or omissions in its 11 charts that are supposed to tell us how Covid changed the economy. Wages Starting with…

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The Washington Post made some serious errors or omissions in its 11 charts that are supposed to tell us how Covid changed the economy.

Wages

Starting with its second chart, the article gives us an index of average weekly wages since 2019. The index shows a big jump in 2020, which then falls off in 2021 and 2022, before rising again in 2023.

It tells readers:

“Many Americans got large pay increases after the pandemic, when employers were having to one-up each other to find and keep workers. For a while, those wage gains were wiped out by decade-high inflation: Workers were getting larger paychecks, but it wasn’t enough to keep up with rising prices.”

That actually is not what its chart shows. The big rise in average weekly wages at the start of the pandemic was not the result of workers getting pay increases, it was the result of low-paid workers in sectors like hotels and restaurants losing their jobs.

The number of people employed in the low-paying leisure and hospitality sector fell by more than 8 million at the start of the pandemic. Even at the start of 2021 it was still down by over 4 million.

Laying off low-paid workers raises average wages in the same way that getting the short people to leave raises the average height of the people in the room. The Washington Post might try to tell us that the remaining people grew taller, but that is not what happened.

The other problem with this chart is that it is giving us weekly wages. The length of the average workweek jumped at the start of the pandemic as employers decided to work the workers they had longer hours rather than hire more workers. In January of 2021 the average workweek was 34.9 hours, compared to 34.4 hours in 2019 and 34.3 hours in February.

This increase in hours, by itself, would raise weekly pay by 2.0 percent. As hours returned to normal in 2022, this measure would misleadingly imply that wages were falling.

It is also worth noting that the fastest wage gains since the pandemic have been at the bottom end of the wage distribution and the Black/white wage gap has fallen to its lowest level on record.

Saving Rates

The third chart shows the saving rate since 2019. It shows a big spike at the start of the pandemic, as people stopped spending on things like restaurants and travel and they got pandemic checks from the government. It then falls sharply in 2022 and is lower in the most recent quarters than in 2019.

The piece tells readers:

“But as the world reopened — and people resumed spending on dining out, travel, concerts and other things that were previously off-limits — savings rates have leveled off. Americans are also increasingly dip into rainy-day funds to pay more for necessities, including groceries, housing, education and health care. In fact, Americans are now generally saving less of their incomes than they were before the pandemic.

This is an incomplete picture due to a somewhat technical issue. As I explained in a blogpost a few months ago, there is an unusually large gap between GDP as measured on the output side and GDP measured on the income side. In principle, these two numbers should be the same, but they never come out exactly equal.

In recent quarters, the gap has been 2.5 percent of GDP. This is extraordinarily large, but it also is unusual in that the output side is higher than the income side, the opposite of the standard pattern over the last quarter century.

It is standard for economists to assume that the true number for GDP is somewhere between the two measures. If we make that assumption about the data for 2023, it would imply that income is somewhat higher than the data now show and consumption somewhat lower.

In that story, as I showed in the blogpost, the saving rate for 2023 would be 6.8 percent of disposable income, roughly the same as the average for the three years before the pandemic. This would mean that people are not dipping into their rainy-day funds as the Post tells us. They are spending pretty much as they did before the pandemic.

 

Credit Card Debt

The next graph shows that credit card debt is rising again, after sinking in the pandemic. The piece tells readers:

“But now, debt loads are swinging higher again as families try to keep up with rising prices. Total household debt reached a record $17.5 trillion at the end of 2023, according to the Federal Reserve Bank of New York. And, in a worrisome sign for the economy, delinquency rates on mortgages, car loans and credit cards are all rising, too.”

There are several points worth noting here. Credit card debt is rising, but measured relative to income it is still below where it was before the pandemic. It was 6.7 percent of disposable income at the end of 2019, compared to 6.5 percent at the end of last year.

The second point is that a major reason for the recent surge in credit card debt is that people are no longer refinancing mortgages. There was a massive surge in mortgage refinancing with the low interest rates in 2020-2021.

Many of the people who refinanced took additional money out, taking advantage of the increased equity in their home. This channel of credit was cut off when mortgage rates jumped in 2022 and virtually ended mortgage refinancing. This means that to a large extent the surge in credit card borrowing is simply a shift from mortgage debt to credit card debt.

The point about total household debt hitting a record can be said in most months. Except in the period immediately following the collapse of the housing bubble, total debt is almost always rising.

And the rise in delinquencies simply reflects the fact that they had been at very low levels in 2021 and 2022. For the most part, delinquency rates are just getting back to their pre-pandemic levels, which were historically low.  

 

Grocery Prices and Gas Prices

The next two charts show the patterns in grocery prices and gas prices since the pandemic. It would have been worth mentioning that every major economy in the world saw similar run-ups in prices in these two areas. In other words, there was nothing specific to U.S. policy that led to a surge in inflation here.

 

The Missing Charts

There are several areas where it would have been interesting to see charts which the Post did not include. It would have been useful to have a chart on job quitters, the number of people who voluntarily quit their jobs during the pandemic. In the tight labor markets of 2021 and 2022 the number of workers who left jobs they didn’t like soared to record levels, as shown below.

 

The vast majority of these workers took other jobs that they liked better. This likely explains another item that could appear as a graph, the record level of job satisfaction.

In a similar vein there has been an explosion in the number of people who work from home at least part-time. This has increased by more than 17 million during the pandemic. These workers are saving themselves thousands of dollars a year on commuting costs and related expenses, as well as hundreds of hours spent commuting.

Finally, there has been an explosion in the use of telemedicine since the pandemic. At the peak, nearly one in four visits with a health care professional was a remote consultation. This saved many people with serious health issues the time and inconvenience associated with a trip to a hospital or doctor’s office. The increased use of telemedicine is likely to be a lasting gain from the pandemic.

 

The World Has Changed

The pandemic will likely have a lasting impact on the economy and society. The Washington Post’s charts captured part of this story, but in some cases misrepr

The post Correcting the Washington Post’s 11 Charts That Are Supposed to Tell Us How the Economy Changed Since Covid appeared first on Center for Economic and Policy Research.

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Women’s basketball is gaining ground, but is March Madness ready to rival the men’s game?

The hype around Caitlin Clark, NCAA Women’s Basketball is unprecedented — but can its March Madness finally rival the Men’s?

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In March 2021, the world was struggling to find its legs amid the ongoing Covid-19 pandemic. Sports leagues were trying their best to keep going.

It started with the NBA creating a bubble in Orlando in late 2020, playing a full postseason in the confines of Disney World in arenas that were converted into gyms devoid of fans. Other leagues eventually allowed for limited capacity seating in stadiums, including the NCAA for its Men’s and Women’s Basketball tournaments.

The two tournaments were confined to two cities that year — instead of games normally played in different regions around the country: Indianapolis for the men and San Antonio for the women.

But a glaring difference between the men’s and women’s facilities was exposed by Oregon’s Sedona Prince on social media. The workout and practice area for the men was significantly larger than the women, whose weight room was just a single stack of dumbbells.

The video drew significant attention to the equity gaps between the Men’s and Women’s divisions, leading to a 114-page report by a civil rights law firm that detailed the inequities between the two and suggested ways to improve the NCAA’s efforts for the Women’s side. One of these suggestions was simply to give the Women’s Tournament the same March Madness moniker as the men, which it finally got in 2022.

But underneath the surface of these institutional changes, women’s basketball’s single-biggest success driver was already emerging out of the shadows.

During the same COVID-marred season, a rookie from Iowa led the league in scoring with 26.6 points per game.

Her name: Caitlin Clark.

Caitlin Clark has scored the most points and made the most threes in college basketball.

Matthew Holst/Getty Images

As it stands today, Clark is the leading scorer in the history of college basketball — Men’s or Women’s. Her jaw-dropping shooting ability has fueled record viewership and ticket sales for Women’s collegiate games, carrying momentum to the March Madness tournament that has NBA legends like Kevin Garnett and Paul Pierce more excited for the Women’s March Madness than the Men’s this year.

Related: Ticket prices for Caitlin Clark's final college home game are insanely high

But as the NCAA tries to bridge the opportunities given to the two sides, can the hype around Clark be enough for the Women’s March Madness to bring in the same fandom as the Men for the 2024 tournaments?

TheStreet spoke with Jon Lewis of Sports Media Watch, who has been following sports viewership trends for the last two decades; Melissa Isaacson, a veteran sports journalist and longtime advocate of women’s basketball; and Pete Giorgio, Deloitte’s leader for Global and US Sports to dissect the rise Caitlin Clark and women’s collegiate hoops ahead of March Madness.

“Nobody is moving the needle like Caitlin Clark,” Lewis told TheStreet. “Nobody else in sports, period, right now, is fueling record numbers on all these different networks, driving viewership beyond what the norm has been for 20 years."

The Caitlin Clark Effect is real — but there are other reasons for the success of women's basketball

The game in which Clark broke the all-time college scoring record against Ohio State on Sunday, Mar. 3 was seen by an average of 3.4 million viewers on Fox, marking the first time a women’s game broke the two million viewership barrier since 2010. Viewership for that game came in just behind the men’s game between Michigan State vs Arizona game on Thanksgiving, which Lewis said was driven by NFL viewership on the same day.

A week later, Iowa’s Big Ten Championship win over Nebraska breached the three million viewers mark as well, and the team has also seen viewership numbers crack over 1.5 million viewers multiple times throughout the regular season.

The success on television has also translated to higher ticket prices, as tickets to watch Clark at home and on the road have breached hundreds of dollars and drawn long lines outside stadiums. Isaacson, who is a professor at Northwestern, said she went to the game between the Hawkeyes and Northwestern Wildcats — which was the first sellout in school history for the team — and witnessed the effect of Clark in person.

“Standing in line interviewing people at the Northwestern game, seeing men who've never been to a women's game with their little girls watching and so excited, and seeing Caitlin and her engaging with little girls, it’s just been really fun,” Isaacson said.

But while Clark is certainly the biggest success driver, her game isn’t the only thing pulling up the women’s side. The three-point revolution, which started in the NBA with the introduction of deeper analytics as well as the rise of stars like Steph Curry, has been a positive for the Women’s game.

“They backed up to the three-point line and it’s opening up the game,” Isaacson said.

One of the major criticisms from a lot of women’s hoops detractors has been how the game does not compare in terms of quality to the men. However, shooting has become a great equalizer, displayed recently during the 2024 NBA All-Star Weekend last month when the WNBA’s Sabrina Ionescu nearly defeated Curry — who is widely considered the greatest shooter ever — in a three-point contest.

Clark has become the embodiment of the three-point revolution for the women. Her shooting displays have demanded the respect of anyone who has doubted women’s basketball in the past because being a man simply doesn’t grant someone the ability to shoot long-distance bombs the way she can.

Basketball pundit Bill Simmons admitted on a Feb. 28 episode of “The Bill Simmons Podcast” that he used to not want to watch women’s basketball because he didn’t enjoy watching the product, but finds himself following the women’s game this year more than the men’s side in large part due to Clark.

“I think she has the chance to be the most fun basketball player, male or female, when she gets to the pros,” Simmons said. “If she’s going to make the same 30-footers, routinely. It’s basically all the same Curry stuff just with a female … I would like watching her play in any format.”

But while Clark is driving up the numbers at the top, she’s not the only one carrying the greatness of the product. Lewis, Isaacson, Giorgio — and even Simmons, on his podcast — agreed that there are several other names and collegiate programs pulling in fans.

“It’s not just Iowa, it’s not just Caitlin Clark, it’s all of these teams,” Giorgio said. “Part of it is Angel Reese … coaches like Dawn Staley in South Carolina … You’ve got great stories left and right.”

LSU's Angel Reese (right) and her head coach Kim Mulkey are two of the biggest names in Women's college hoops. 

Eakin Howard/Getty Images

The viewership showed that as well because the SEC Championship game between the LSU Tigers and University of South Carolina Gamecocks on Sunday, Mar. 10 averaged two million viewers.

Bridging the gap between the Men’s and Women’s March Madness viewership

The first reason women are catching up to the men is really star power. While the Women’s division has names like Clark and Reese, there just aren’t any names on the Men’s side this year that carry the same weight.

Garnett said on his show that he can’t name any men’s college basketball players, while on the women’s side, he could easily throw out the likes of Clark, Reese, UConn’s Paige Bueckers, and USC’s JuJu Watkins. Lewis felt the same.

“The stars in the men's game, with one and done, I genuinely couldn't give you a single name of a single men’s player,” Lewis said.

A major reason for this is that the Women’s side has the continuity that the Men’s side does not. The rules of the NBA allow for players to play just one year in college — or even play a year professionally elsewhere — before entering the draft, while the WNBA requires players to be 22-years-old during the year of the draft to be eligible.

“You know the stars in the women's game because they stay longer,” Lewis said. “[In the men’s game], the programs are the stars … In the women's game, it's a lot more like the NBA where the players are the stars.”

Parity is also a massive factor on both sides. The women’s game used to be dominated by a few schools like UConn and Notre Dame. Nowadays, between LSU, Iowa, University of South Carolina, Stanford, and UConn, there are a handful of schools that have a shot to win the entire tournament. While this is more exciting for fans, the talent in the women's game isn’t deep enough, so too many upsets are unlikely. Many of the biggest draws are still expected to make deep runs.

But on the men’s side, there is a bigger shot that the smaller programs make it to the end — which is what was seen last year. UConn eventually won the whole thing, but schools without as big of a national fanbase in San Diego State, Florida Atlantic University, and the University Miami rounded out the Final Four.

“People want to see one Cinderella,” Lewis said. “They don't want to see two and three, they want one team that isn't supposed to be there.”

Is Women's March Madness ready to overtake the Men?

Social media might feel like it’s giving more traction to the Women’s game, but experts don’t necessarily expect that to show up in the viewership numbers just yet.

“There’s certainly a lot more buzz than there used to be,” Giorgio said. “It’s been growing every year for not just the past few years but for 10 years, but it’s hard to compare it versus Men’s.”

But the gap continues to get smaller and smaller between the two sides, and this year's tournament could bridge that gap even further.

One indicator is ticket prices. For the NCAA Tournament Final Four in April, “get-in” ticket prices are currently more expensive for the Women’s game than the Men’s game, according to TickPick. The ticketing site also projects that the Women’s Final Four and Championship game ticket prices will smash any previous records for the Women’s side should Clark and the Hawkeyes make a run to the end.

NCAA "get-in" price comparison.

Getty Images/TheStreet

The caveat is that the Women’s Final Four is played in a stadium that has less than a third of the seating capacity of the Men’s Final Four. That’s why the average ticket prices are still more expensive for the men, although the gap is a lot smaller this year than in previous years.

The gap between the average ticket prices of the Final Four tournaments is getting smaller.

But that caveat pretty much sums up where the women’s game currently stands versus the men’s: There is still a significant gap between the distribution and availability of the former.

While Iowa’s regular season games have garnered millions of viewers, the majority of the most-viewed games are still Men’s contests.

To illustrate the gap between the men’s and women’s game — last year’s Women’s Championship game that saw the LSU Tigers defeat the Hawkeyes was a record-breaking one for the women, drawing an average of 9.9 million viewers, more than double the viewership from the previous year.

One of the main reasons for that increase, as Lewis pointed out, is that last year’s Championship game was on ABC, which was the first time since 1995 that the Women’s Championship game was on broadcast television. The 1995 contest between UConn and Tennessee drew 7.4 million viewers.

The Men’s Championship actually had a record low in viewership last year garnering only 14.7 million viewers, driven in-part due to a lack of hype surrounding the schools that made it to the Final Four and Championship game. Viewership for the Men’s title game has been trending down in recent years — partly due to the effect the pandemic had on collective sports viewership — but the Men’s side had been easily breaching 20 million viewers for the game as recently as 2017.

The 2023 Women's National Championship was the most-viewed game ever, while the Men's Championship was the division's least watched. 

Iowa's Big Ten Championship win on Sunday actually only averaged 6,000 fewer viewers than the iconic rivalry game between Duke and University of North Carolina Men’s Basketball the day prior. However, there is also the case that the Iowa game was played on broadcast TV (CBS) versus the Duke-UNC game airing on cable channel (ESPN).

So historical precedence makes it unlikely that we’ll see the women’s game match the men’s in terms of viewership as early as this year barring another massive viewership jump for the women and a lack of recovery for the Men’s side.

But ultimately, this shouldn’t be looked at as a down point for Women’s Basketball, according to Lewis. The Men’s side has built its viewership base for years, and the Women’s side is still growing. Even keeping pace with the Men’s viewership is already a great sign.

“The fact that these games have Caitlin Clark are even in the conversation with men's games, in terms of viewership is a huge deal,” Lewis said.

Related: Angel Reese makes bold statement for avoiding late game scuffle in championship game

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