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MoviePass Is Back But It’s Biggest Problem Has Not Gone Away

The movie subscription service is looking at models that worked for Netflix and Disney+.

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The movie subscription service is looking at models that worked for Netflix and Disney+.

For major movie fans, the MoviePass was like a combination of Christmas, Hanukkah and every other major holiday put together. 

For a brief period between 2017 and 2019, holders could pay $9.99 per month and watch movies in a theater as many times as they could fit into their schedule.

There was even a brief promotion during which the pass cost $7.99 and gave one access to two movies a month. The unlimited service, however, was what drew many in.

It was highly popular but, as could be expected, not sustainable for long-term profit. The company that took over the service in 2017, Helios and Matheson Analytics  (HMNY) , filed for bankruptcy in 2019 as its stock plunged to zero. 

Helios and Matheson Analytics was promptly delisted from the Nasdaq.

Here's What Goes Into MoviePass' New Tier System

With movie theaters reopening and attendance slowly going back to pre-pandemic levels, MoviePass is now staging its own comeback.

As first reported by Insider, a revamped version of the service is relaunching in beta mode on Sept. 5. The biggest difference is that it will no longer offer the unlimited option.

Instead, a tier system for $10, $20 or $30 per month will give pass holders credits to use inside a movie theater.

The exact number of credits one will get at each tier level (as well as how many one will need to see a movie) are not being revealed by the MoviePass program.

It did, however, confirm that users will be able to transfer credit over to friends and earn them by referring new sign-ups.

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The MoviePass program, according to Insider, currently has partnerships with approximately 25% of the theaters across the U.S., so it shouldn't be too hard to find a place where it is accepted in major cities.

MoviePass is not yet available for widespread purchase but those who want it can sign up for a waitlist between 9 a.m. on Aug. 25 and 11:59 p.m. ET on Aug. 29.

The number of people who get invites to buy the MoviePass, which will be sent out by Sept. 5, will vary depending on how popular it is.

Will The MoviePass Work This Time?

Insider reported that, under MoviePass CEO Mitch Lowe, the MoviePass went from having 20,000 users in 2017 to over 3 million by the time the program was scrapped.

But popularity isn't always enough and one of the biggest issues dragging down the MoviePass program back in 2017 and 2018 was the unlimited program. 

Some movie fans milked it for all it was worth and reported watching more than a hundred movies in two months.

While scrapping the unlimited program will prevent the program from bleeding money, MoviePass now faces the worst of both worlds when compared to traditional movie theaters and streaming services like Netflix  (NFLX) - Get Netflix Inc. Report and Disney Plus  (DIS) - Get The Walt Disney Company Report.

Without the unlimited program, the MoviePass has to attract viewers who may not want to leave the comfort of their home post-pandemic.

And when you leave out the small group who is particularly interested in viewing movies in a theater, it has to deal with the same program facing streaming services: drawing in viewership among a plethora of competitors on the market.

"There has to be a concentrated push to really promote [certain types of movies] and get people back in the habit of going to see those movies again, because that’s incredibly crucial to the overall health of the industry," Phil Contrino, director of media and research at the National Association of Theatre Owners, told MarketPlace.

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Elon Musk’s says the Boring Company to reach $1 trillion market cap by 2030

Musk said there’s really only one roadblock to this company achieving this mega-cap value.

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Elon Musk wants to create and control an artificial superintelligence and guide humanity in an effort to colonize Mars. But before we get there, he wants to solve the problem of traffic right here on Earth. 

In 2016, the tech billionaire tweeted himself into a new company: "Traffic is driving me nuts. I am going to build a tunnel boring machine and just start digging..." he wrote. A series of tweets followed this proclamation as the idea germinated and cemented in Musk's head: "It shall be called 'The Boring Company.' I am actually going to do this."

Related: Elon Musk is frustrated about a major SpaceX roadblock

The firm's goal is to "solve the problem of soul-destroying traffic," by creating a series of underground transportation tunnels. Taking transportation underground, the company says, should additionally "allows us to repurpose roads into community-enhancing spaces, and beautify our cities."

The tunneling company broke ground on its first project in Feb. 2017 and has since completed three projects: the Las Vegas Convention Center (LVCC), the Hyperloop Test Track and the R&D Tunnel. It is currently working on a 68-mile Las Vegas Loop station that will eventually connect 93 stations between Las Vegas and Los Angeles. Once in operation, the Vegas Loop will transport 90,000 passengers every hour, according to the company. 

More Elon Musk News:

Part of Musk's proposition is that, with the right technology, he can make tunneling a quick and relatively inexpensive process. The company's Prufrock machine allows Boring to "construct mega-infrastructure projects in a matter of weeks instead of years." The machine can mine one mile/week, with new iterations expected to further increase that output. 

Elon Musk is looking to transform traffic and transportation with one of his many ventures. 

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By 2030, Youtuber and investor Warren Redlich wrote in a post on X, Boring will have more than 10,000 miles of tunnel. By 2035, he said, that number will rise to 100,000. With that increase in tunnel space, Redlich thinks that Boring will IPO by 2028 and hit a $1 trillion market valuation by 2030. 

Musk said that this bullish prediction might actually be possible. 

"This is actually possible from a technology standpoint," he wrote in response. "By far the biggest impediment is getting permits. Construction is becoming practically illegal in North America and Europe!"

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NULISA: Ultra-Sensitive Immunoassay Platform for Profiling Fluid-Based Neurodegenerative Protein Biomarkers

Efforts to identify biomarkers for neurodegenerative disease have been hampered by the lack of a proteomic tool with the required sensitivity to detect…

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Broadcast Date: October 11, 2023
Time: 8:00 am PT, 11:00 am ET, 17:00 CET

Efforts to identify biomarkers for neurodegenerative disease have been hampered by the lack of a proteomic tool with the required sensitivity to detect very low concentrations of brain-derived proteins in plasma or serum and the ability to multiplex many analytes in a single assay.

In this webinar, we will describe the NULISA Platform, a novel immunoassay with attomolar level sensitivity and high multiplex capability. The performance of the NULISA assay was benchmarked to existing immunoassay platforms and Dr. Zetterberg will present data from his evaluation of the NULISA system’s ability to detect serum biomarkers associated with Alzheimer’s disease. Dr. Henrik Zetterberg is a leading researcher in the field of Alzheimer’s disease who has spent the past 10 years focused on the discovery and validation of blood-based biomarkers for CNS disorders.

 

During the presentation we will offer a chance to pose questions to our expert panelists. Any questions submitted during the webinar will be answered at a later date.

Doug Hinerfeld, PhD
Senior Director of Application Support
Alamar Biosciences
Henrik Zetterberg
Henrik Zetterberg, MD, PhD
Professor of Neurochemistry
University of Gothenburg

 

The post NULISA: Ultra-Sensitive Immunoassay Platform for Profiling Fluid-Based Neurodegenerative Protein Biomarkers appeared first on GEN - Genetic Engineering and Biotechnology News.

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Jellyfish shown to learn from past experience for the first time

Even without a central brain, jellyfish can learn from past experiences like humans, mice, and flies, scientists report for the first time on September…

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Even without a central brain, jellyfish can learn from past experiences like humans, mice, and flies, scientists report for the first time on September 22 in the journal Current Biology. They trained Caribbean box jellyfish (Tripedalia cystophora) to learn to spot and dodge obstacles. The study challenges previous notions that advanced learning requires a centralized brain and sheds light on the evolutionary roots of learning and memory.

Credit: Jan Bielecki

Even without a central brain, jellyfish can learn from past experiences like humans, mice, and flies, scientists report for the first time on September 22 in the journal Current Biology. They trained Caribbean box jellyfish (Tripedalia cystophora) to learn to spot and dodge obstacles. The study challenges previous notions that advanced learning requires a centralized brain and sheds light on the evolutionary roots of learning and memory.

No bigger than a fingernail, these seemingly simple jellies have a complex visual system with 24 eyes embedded in their bell-like body. Living in mangrove swamps, the animal uses its vision to steer through murky waters and swerve around underwater tree roots to snare prey. Scientists demonstrated that the jellies could acquire the ability to avoid obstacles through associative learning, a process through which organisms form mental connections between sensory stimulations and behaviors.

Learning is the pinnacle performance for nervous systems,” says first author Jan Bielecki of Kiel University, Germany. To successfully teach jellyfish a new trick, he says it’s best to leverage its natural behaviors, something that makes sense to the animal, so it reaches its full potential.”

The team dressed a round tank with gray and white stripes to simulate the jellyfish’s natural habitat, with gray stripes mimicking mangrove roots that would appear distant. They observed the jellyfish in the tank for 7.5 minutes. Initially, the jelly swam close to these seemingly far stripes and bumped into them frequently. But by the end of the experiment, the jelly increased its average distance to the wall by about 50%, quadrupled the number of successful pivots to avoid collision and cut its contact with the wall by half. The findings suggest that jellyfish can learn from experience through visual and mechanical stimuli.

“If you want to understand complex structures, it’s always good to start as simple as you can,” says senior author Anders Garm of the University of Copenhagen, Denmark. “Looking at these relatively simple nervous systems in jellyfish, we have a much higher chance of understanding all the details and how it comes together to perform behaviors.”

The researchers then sought to identify the underlying process of jellyfishs associative learning by isolating the animals visual sensory centers called rhopalia. Each of these structures houses six eyes and generates pacemaker signals that govern the jellyfishs pulsing motion, which spikes in frequency when the animal swerves from obstacles.

The team showed the stationary rhopalium moving gray bars to mimic the animal’s approach to objects. The structure did not respond to light gray bars, interpreting them as distant. However, after the researchers trained the rhopalium with weak electric stimulation when the bars approach, it started generating obstacle-dodging signals in response to the light gray bars. These electric stimulations mimicked the mechanical stimuli of a collision. The findings further showed that combining visual and mechanical stimuli is required for associative learning in jellyfish and that the rhopalium serves as a learning center.

Next, the team plans to dive deeper into the cellular interactions of jellyfish nervous systems to tease apart memory formation. They also plan to further understand how the mechanical sensor in the bell works to paint a complete picture of the animal’s associative learning.

Its surprising how fast these animals learn; its about the same pace as advanced animals are doing,” says Garm. Even the simplest nervous system seems to be able to do advanced learning, and this might turn out to be an extremely fundamental cellular mechanism invented at the dawn of the evolution nervous system.”

###

This work was supported by the Deutsche Forschungsgemeinschaft (DFG, German Research Foundation), the Danish Research Council (DFF), and the Villum Foundation.

Current Biology, Bielecki et al. “Associative learning in the box jellyfish Tripedalia cystophora” https://www.cell.com/current-biology/fulltext/S0960-9822(23)01136-3

Current Biology (@CurrentBiology), published by Cell Press, is a bimonthly journal that features papers across all areas of biology. Current Biology strives to foster communication across fields of biology, both by publishing important findings of general interest and through highly accessible front matter for non-specialists. Visit http://www.cell.com/current-biology. To receive Cell Press media alerts, contact press@cell.com.


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