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Massage equipment market size to grow by USD 17,294.31 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics – Technavio
Massage equipment market size to grow by USD 17,294.31 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics – Technavio
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NEW YORK, Jan. 9, 2023
NEW YORK, Jan. 9, 2023 /PRNewswire…
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Massage equipment market size to grow by USD 17,294.31 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio
PR Newswire
NEW YORK, Jan. 9, 2023
NEW YORK, Jan. 9, 2023 /PRNewswire/ -- Technavio categorizes the global massage equipment market as a part of the global leisure products market, which covers various categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games.
The global massage equipment market size is estimated to increase by USD 17,294.31 million between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 10.54% during the forecast period.
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Massage equipment market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –
- Key purchase criteria
- Adoption rates
- Adoption lifecycle
- Drivers of price sensitivity
- Get detailed insights into the market study. Buy the report!
Massage equipment market – Vendor Analysis
Vendor Landscape – The global massage equipment market is fragmented due to the presence of many global, regional, and local vendors. The vendors focus on major factors, such as brand, labor, quality, and innovation, to compete in the market. They are also developing innovative products to sustain in the competitive market.
A few prominent vendors that offer massage equipment in the market are Beurer GmbH, Bodyfriend Inc., Casada International GmbH, Conair Corp., Family Inada Co. Ltd., Fujita Massage Chair, HoMedics LLC, Human Touch LLC, JSB Health and Fitness Pvt. Ltd., Luraco Technologies, OMRON Corp, OSIM International Pte. Ltd., Panasonic Holdings Corp., Prospera Corp., Relaxonchair, RoboTouch, Thumper Massager Inc., Wahl Clipper Corp., WelbuTech Co. Ltd., and Xiaomi Inc. and others.
Vendor Offerings -
- Beurer GmbH - The company offers massage equipment such as Infrared massager, Tapping massager, and Mini massager.
- Bodyfriend Inc. - The company offers massage equipment such as Phantom 2, Agera Air, and Hugchair 2.
- Casada International GmbH - The company offers massage equipment such as massage chairs, upper body massagers, and lower body massagers.
- Conair Corp. - The company offers massage equipment such as Heated Massaging Seat Cushion and Conair HeatShiatsu Neck Rest.
Massage equipment market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on the product (massage chairs and sofas, back massagers, handheld massagers, neck and shoulder massagers, and others), end-user (commercial and residential), type (electric massage equipment and non-electric massage equipment), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
- The massage chairs and sofas segment shows a gradual increase in the market share of USD 5,402.16 million in 2017 and continued until 2021. The demand for massage chairs and sofas is increasing in the commercial sector, including airports, spa centers, saloons, hotels, restaurants, and cruise lines. In addition, the rising disposable income of consumers in developing countries such as India, South Korea, and China are fueling the growth of the segment.
Geography Overview
By geography, the global massage equipment market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global massage equipment market.
- North America is estimated to contribute 37% to the growth of the global market during the forecast period. The rising number of spa centers, the rise in per-capita incomes, and the growth in the millennial population are fostering the growth of the massage equipment market in North America.
Massage equipment market – Market Dynamics
Leading Drivers –
- The market is driven by the rising number of massage parlors and physiotherapy clinics.
- The growth in the urban middle-class population has increased the demand for massage parlors. In addition, the increased demand for expert massage services by customers is encouraging spa centers to introduce a diverse range of advanced massage chairs.
- Similarly, physiotherapy clinics are gaining popularity in both developed and developing countries. These clinics offer consultation and massage therapy with the help of advanced massage equipment, such as massage chairs that offer humanized massage mechanisms.
- With the increasing number of massage parlors an physiotherapy clinics, the demand for massage chairs is expected to increase during the forecast period.
Key Trends –
- The introduction of portable massage equipment is the major trend in the market.
- The demand for portable massage equipment is increasing among consumers.
- Portable or handheld massage equipment offers an effective way of providing comfort to users by transmitting the right amount of pressure and vibrations to the muscles.
- They can be easily carried while traveling to distant places as they do not occupy major space in traveler's luggage.
- The introduction of portable massage equipment is expected to have a positive impact on the growth of the market during the forecast period.
Major challenges –
- The shift toward traditional massage therapies is the major challenge impacting market growth.
- Many people prefer traditional massage therapies as they are considered to better alleviate body pains and health problems.
- Traditional massage therapies involve the use of essential oils, such as bergamot, cedarwood, chamomile, eucalyptus, and lavender. These are known to have proven health benefits, such as reducing anxiety, depression, insomnia, nausea, and pain.
- Moreover, traditional massage therapies reduce stress, improve blood circulation, reduce chronic stiffness, and eliminate toxins.
- Such benefits are increasing consumer preference for traditional massage therapies, which is challenging the growth of the market in focus.
What are the key data covered in this massage equipment market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the massage equipment market between 2023 and 2027
- Precise estimation of the size of the massage equipment market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the massage equipment market industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of massage equipment market vendors
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Massage Equipment Market Scope | |
Report Coverage | Details |
Page number | 186 |
Base year | 2022 |
Historic period | 2017-2021 |
Forecast period | 2023-2027 |
Growth momentum & CAGR | Accelerate at a CAGR of 10.54% |
Market growth 2023-2027 | USD 17294.31 million |
Market structure | Fragmented |
YoY growth 2022-2023 (%) | 8.61 |
Regional analysis | North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution | North America at 37% |
Key countries | US, China, Japan, Germany, and France |
Competitive landscape | Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled | Beurer GmbH, Bodyfriend Inc., Casada International GmbH, Conair Corp., Family Inada Co. Ltd., Fujita Massage Chair, HoMedics LLC, Human Touch LLC, JSB Health and Fitness Pvt. Ltd., Luraco Technologies, OMRON Corp, OSIM International Pte. Ltd., Panasonic Holdings Corp., Prospera Corp., Relaxonchair, RoboTouch, Thumper Massager Inc., Wahl Clipper Corp., WelbuTech Co. Ltd., and Xiaomi Inc. |
Market dynamics | Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 08: Executive Summary – Chart on Incremental Growth
- Exhibit 09: Executive Summary – Data Table on Incremental Growth
- Exhibit 10: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 11: Parent market
- Exhibit 12: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 13: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 14: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global massage equipment market 2017 - 2021
- Exhibit 19: Historic Market Size – Data Table on Global massage equipment market 2017 - 2021 ($ million)
- 4.2 Product Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
- 4.3 End-user Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
- 4.4 Type Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Type Segment 2017 - 2021 ($ million)
- 4.5 Geography Segment Analysis 2017 - 2021
- Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- 4.6 Country Segment Analysis 2017 - 2021
- Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 25: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 31: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 32: Chart on Product - Market share 2022-2027 (%)
- Exhibit 33: Data Table on Product - Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 34: Chart on Comparison by Product
- Exhibit 35: Data Table on Comparison by Product
- 6.3 Massage chairs and sofas - Market size and forecast 2022-2027
- Exhibit 36: Chart on Massage chairs and sofas - Market size and forecast 2022-2027 ($ million)
- Exhibit 37: Data Table on Massage chairs and sofas - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Chart on Massage chairs and sofas - Year-over-year growth 2022-2027 (%)
- Exhibit 39: Data Table on Massage chairs and sofas - Year-over-year growth 2022-2027 (%)
- 6.4 Back massagers - Market size and forecast 2022-2027
- Exhibit 40: Chart on Back massagers - Market size and forecast 2022-2027 ($ million)
- Exhibit 41: Data Table on Back massagers - Market size and forecast 2022-2027 ($ million)
- Exhibit 42: Chart on Back massagers - Year-over-year growth 2022-2027 (%)
- Exhibit 43: Data Table on Back massagers - Year-over-year growth 2022-2027 (%)
- 6.5 Handheld massagers - Market size and forecast 2022-2027
- Exhibit 44: Chart on Handheld massagers - Market size and forecast 2022-2027 ($ million)
- Exhibit 45: Data Table on Handheld massagers - Market size and forecast 2022-2027 ($ million)
- Exhibit 46: Chart on Handheld massagers - Year-over-year growth 2022-2027 (%)
- Exhibit 47: Data Table on Handheld massagers - Year-over-year growth 2022-2027 (%)
- 6.6 Neck and shoulder massagers - Market size and forecast 2022-2027
- Exhibit 48: Chart on Neck and shoulder massagers - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on Neck and shoulder massagers - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on Neck and shoulder massagers - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Neck and shoulder massagers - Year-over-year growth 2022-2027 (%)
- 6.7 Others - Market size and forecast 2022-2027
- Exhibit 52: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.8 Market opportunity by Product
- Exhibit 56: Market opportunity by Product ($ million)
7 Market Segmentation by End-user
- 7.1 Market segments
- Exhibit 57: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 58: Data Table on End-user - Market share 2022-2027 (%)
- 7.2 Comparison by End-user
- Exhibit 59: Chart on Comparison by End-user
- Exhibit 60: Data Table on Comparison by End-user
- 7.3 Commercial - Market size and forecast 2022-2027
- Exhibit 61: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
- Exhibit 62: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Chart on Commercial - Year-over-year growth 2022-2027 (%)
- Exhibit 64: Data Table on Commercial - Year-over-year growth 2022-2027 (%)
- 7.4 Residential - Market size and forecast 2022-2027
- Exhibit 65: Chart on Residential - Market size and forecast 2022-2027 ($ million)
- Exhibit 66: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Chart on Residential - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on Residential - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by End-user
- Exhibit 69: Market opportunity by End-user ($ million)
8 Market Segmentation by Type
- 8.1 Market segments
- Exhibit 70: Chart on Type - Market share 2022-2027 (%)
- Exhibit 71: Data Table on Type - Market share 2022-2027 (%)
- 8.2 Comparison by Type
- Exhibit 72: Chart on Comparison by Type
- Exhibit 73: Data Table on Comparison by Type
- 8.3 Electric massage equipment - Market size and forecast 2022-2027
- Exhibit 74: Chart on Electric massage equipment - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Data Table on Electric massage equipment - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Chart on Electric massage equipment - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Electric massage equipment - Year-over-year growth 2022-2027 (%)
- 8.4 Non-electric massage equipment - Market size and forecast 2022-2027
- Exhibit 78: Chart on Non-electric massage equipment - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Data Table on Non-electric massage equipment - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Chart on Non-electric massage equipment - Year-over-year growth 2022-2027 (%)
- Exhibit 81: Data Table on Non-electric massage equipment - Year-over-year growth 2022-2027 (%)
- 8.5 Market opportunity by Type
- Exhibit 82: Market opportunity by Type ($ million)
9 Customer Landscape
- 9.1 Customer landscape overview
- Exhibit 83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
- 10.1 Geographic segmentation
- Exhibit 84: Chart on Market share by geography 2022-2027 (%)
- Exhibit 85: Data Table on Market share by geography 2022-2027 (%)
- 10.2 Geographic comparison
- Exhibit 86: Chart on Geographic comparison
- Exhibit 87: Data Table on Geographic comparison
- 10.3 North America - Market size and forecast 2022-2027
- Exhibit 88: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 91: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 10.4 Europe - Market size and forecast 2022-2027
- Exhibit 92: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 95: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 10.5 APAC - Market size and forecast 2022-2027
- Exhibit 96: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 99: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 10.6 South America - Market size and forecast 2022-2027
- Exhibit 100: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 102: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 103: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 10.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 104: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 105: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 106: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 107: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 10.8 US - Market size and forecast 2022-2027
- Exhibit 108: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 109: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 110: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 111: Data Table on US - Year-over-year growth 2022-2027 (%)
- 10.9 China - Market size and forecast 2022-2027
- Exhibit 112: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 113: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 114: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 115: Data Table on China - Year-over-year growth 2022-2027 (%)
- 10.10 Germany - Market size and forecast 2022-2027
- Exhibit 116: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 117: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 118: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 119: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 10.11 Japan - Market size and forecast 2022-2027
- Exhibit 120: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 121: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 122: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 123: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 10.12 France - Market size and forecast 2022-2027
- Exhibit 124: Chart on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 125: Data Table on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 126: Chart on France - Year-over-year growth 2022-2027 (%)
- Exhibit 127: Data Table on France - Year-over-year growth 2022-2027 (%)
- 10.13 Market opportunity by geography
- Exhibit 128: Market opportunity by geography ($ million)
11 Drivers, Challenges, and Trends
- 11.1 Market drivers
- 11.2 Market challenges
- 11.3 Impact of drivers and challenges
- Exhibit 129: Impact of drivers and challenges in 2022 and 2027
- 11.4 Market trends
12 Vendor Landscape
- 12.1 Overview
- 12.2 Vendor landscape
- Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
- 12.3 Landscape disruption
- Exhibit 131: Overview on factors of disruption
- 12.4 Industry risks
- Exhibit 132: Impact of key risks on business
13 Vendor Analysis
- 13.1 Vendors covered
- Exhibit 133: Vendors covered
- 13.2 Market positioning of vendors
- Exhibit 134: Matrix on vendor position and classification
- 13.3 Beurer GmbH
- Exhibit 135: Beurer GmbH - Overview
- Exhibit 136: Beurer GmbH - Product / Service
- Exhibit 137: Beurer GmbH - Key offerings
- 13.4 Bodyfriend Inc.
- Exhibit 138: Bodyfriend Inc. - Overview
- Exhibit 139: Bodyfriend Inc. - Product / Service
- Exhibit 140: Bodyfriend Inc. - Key offerings
- 13.5 Casada International GmbH
- Exhibit 141: Casada International GmbH - Overview
- Exhibit 142: Casada International GmbH - Product / Service
- Exhibit 143: Casada International GmbH - Key offerings
- 13.6 Conair Corp.
- Exhibit 144: Conair Corp. - Overview
- Exhibit 145: Conair Corp. - Product / Service
- Exhibit 146: Conair Corp. - Key offerings
- 13.7 Family Inada Co. Ltd.
- Exhibit 147: Family Inada Co. Ltd. - Overview
- Exhibit 148: Family Inada Co. Ltd. - Product / Service
- Exhibit 149: Family Inada Co. Ltd. - Key offerings
- 13.8 Fujita Massage Chair
- Exhibit 150: Fujita Massage Chair - Overview
- Exhibit 151: Fujita Massage Chair - Product / Service
- Exhibit 152: Fujita Massage Chair - Key offerings
- 13.9 HoMedics LLC
- Exhibit 153: HoMedics LLC - Overview
- Exhibit 154: HoMedics LLC - Product / Service
- Exhibit 155: HoMedics LLC - Key offerings
- 13.10 Human Touch LLC
- Exhibit 156: Human Touch LLC - Overview
- Exhibit 157: Human Touch LLC - Product / Service
- Exhibit 158: Human Touch LLC - Key offerings
- 13.11 JSB Health and Fitness Pvt. Ltd.
- Exhibit 159: JSB Health and Fitness Pvt. Ltd. - Overview
- Exhibit 160: JSB Health and Fitness Pvt. Ltd. - Product / Service
- Exhibit 161: JSB Health and Fitness Pvt. Ltd. - Key offerings
- 13.12 Luraco Technologies
- Exhibit 162: Luraco Technologies - Overview
- Exhibit 163: Luraco Technologies - Product / Service
- Exhibit 164: Luraco Technologies - Key offerings
- 13.13 OMRON Corp
- Exhibit 165: OMRON Corp - Overview
- Exhibit 166: OMRON Corp - Business segments
- Exhibit 167: OMRON Corp - Key news
- Exhibit 168: OMRON Corp - Key offerings
- Exhibit 169: OMRON Corp - Segment focus
- 13.14 OSIM International Pte. Ltd.
- Exhibit 170: OSIM International Pte. Ltd. - Overview
- Exhibit 171: OSIM International Pte. Ltd. - Product / Service
- Exhibit 172: OSIM International Pte. Ltd. - Key offerings
- 13.15 Panasonic Holdings Corp.
- Exhibit 173: Panasonic Holdings Corp. - Overview
- Exhibit 174: Panasonic Holdings Corp. - Business segments
- Exhibit 175: Panasonic Holdings Corp. - Key news
- Exhibit 176: Panasonic Holdings Corp. - Key offerings
- Exhibit 177: Panasonic Holdings Corp. - Segment focus
- 13.16 Prospera Corp.
- Exhibit 178: Prospera Corp. - Overview
- Exhibit 179: Prospera Corp. - Product / Service
- Exhibit 180: Prospera Corp. - Key offerings
- 13.17 Wahl Clipper Corp.
- Exhibit 181: Wahl Clipper Corp. - Overview
- Exhibit 182: Wahl Clipper Corp. - Product / Service
- Exhibit 183: Wahl Clipper Corp. - Key offerings
14 Appendix
- 14.1 Scope of the report
- 14.2 Inclusions and exclusions checklist
- Exhibit 184: Inclusions checklist
- Exhibit 185: Exclusions checklist
- 14.3 Currency conversion rates for US$
- Exhibit 186: Currency conversion rates for US$
- 14.4 Research methodology
- Exhibit 187: Research methodology
- Exhibit 188: Validation techniques employed for market sizing
- Exhibit 189: Information sources
- 14.5 List of abbreviations
- Exhibit 190: List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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New Home Sales increase to 759,000 Annual Rate in September
The Census Bureau reports New Home Sales in September were at a seasonally adjusted annual rate (SAAR) of 759 thousand.
The previous three months were revised down slightly, combined.
Sales of new single‐family houses in September 2023 were at a seas…
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Sales of new single‐family houses in September 2023 were at a seasonally adjusted annual rate of 759,000, according to estimates released jointly today by the U.S. Census Bureau and the Department of Housing and Urban Development. This is 12.3 percent above the revised August rate of 676,000 and is 33.9 percent above the September 2022 estimate of 567,000. emphasis added
Click on graph for larger image.
The first graph shows New Home Sales vs. recessions since 1963. The dashed line is the current sales rate.
New home sales are above pre-pandemic levels.
The second graph shows New Home Months of Supply.
The months of supply decreased in September to 6.9 months from 7.7 months in August.
The all-time record high was 12.2 months of supply in January 2009. The all-time record low was 3.3 months in August 2020.
This is above the top of the normal range (about 4 to 6 months of supply is normal).
"The seasonally‐adjusted estimate of new houses for sale at the end of September was 435,000. This represents a supply of 6.9 months at the current sales rate."Sales were well above expectations of 679 thousand SAAR, and sales for the three previous months were only revised down slightly, combined. I'll have more later today. home sales
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5,050 Bitcoin for $5 in 2009: Helsinki’s claim to crypto fame
Helsinki played host to the first Bitcoin for fiat transaction in 2009 — 5050 Bitcoin for $5 — 6 months before Pizza Day. Crypto City Guide.
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Helsinki played host to the first Bitcoin for fiat transaction in 2009 — 5050 Bitcoin for $5 — 6 months before Pizza Day. Crypto City Guide.
This Crypto City guide looks at Finlands crypto culture: The most notable projects and people, its financial infrastructure, which retailers accept crypto, and where you can find blockchain education courses.
City: Helsinki
Country: Finland
Population: 1.55 million
Established: 1550
Languages: Finnish and Swedish, with English widely spoken
Jump to: Crypto culture, Where to spend crypto in Helsinki, Crypto projects and companies, Local crypto controversies, Crypto education and community, Notable crypto figures from Helsinki
Situated on the Gulf of Finland, Helsinki is the capital of Finland and is arguably the worlds most northern metropolis, with 1.5 million people 30% of the countrys population calling the metro area home. Its inhabitants spend winter in a cold, still darkness but enjoy 11:00 pm sunsets in summertime.
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Finland has been ranked the happiest country in the world for six consecutive years by the World Happiness Report. Its income tax rate tops out at 56% one of the highest in the world and the tax data of every resident is public. Helsinki played host to the 1952 Summer Olympics. The country joined the European Union in 1995 and adopted the euro as its currency in 1999. In 2023, Finland became a member of NATO.
As the capital, Helsinkis crypto events draw participants from across the country, making it the natural meeting place for the industry. For that reason, projects and companies from nearby cities like Tampere and Turku are also included here.
The area was first settled around 5000 BC as the ice age retreated. Vikings raided the established settlements, as did Swedish crusaders in the 10th and 13th centuries. The city was formally established in 1550 as a Swedish trading post, defended by Suomenlinna (Finlands fortress), the largest sea fort in Europe. Later, under Russian control as the Grand Duchy of Finland, the emperor moved the capital from Turku to Helsinki, which was closer to St. Petersburg. Finland became independent in 1917, after which it resisted Soviet occupation in the 1940 Winter War.
Crypto culture
Helsinkis claim to crypto fame rests with Martti Malmi, a software developer who in 2009 sold 5,050 BTC for a $5.02 PayPal transfer, marking the first time that Bitcoin was exchanged for fiat currency. It occurred before the much better-known May 22, 2010, Pizza Day, when Bitcoin was first used to purchase a physical good. Eventually, Malmi used most of his Bitcoin to purchase a studio in the metro area. If hed hung on to it, itd be worth $171 million today. The Bitcoin was used to seed an exchange called New Liberty Standard, which established the first BTC price of 1,309.03 BTC for $1.
Found the first known bitcoin to USD transaction from my email backups. I sold 5,050 BTC for $5,02 on 2009-10-12. https://t.co/8XcBmzJljf
Martti Malmi (@marttimalmi) January 15, 2014
Malmi was, in some ways, a product of his environment, with Helsinki recognized as a bed of technical innovation since Nokia began to dominate the cellphone market. In 1991, Linus Torvalds began working on what became Linux at the University of Helsinki. It is also home to many video game companies, with local firm Rovios Angry Birds achieving global fame in 2009. Helsinki is also the home of Aave founder Stani Kulechov, though he has moved abroad with the company.
In 2019, a then-staunchly Bitcoin maximalist group called Konsensus organized the translation of Saifedean Ammous 2018 book The Bitcoin Standard into Finnish, and later also translated The Little Bitcoin Book by The Bitcoin Collective. According to one member, the organization has since become more accepting of other cryptocurrencies and blockchain use cases.
The crypto community in Helsinki and Finland is somewhat disorganized and divided, with many enthusiasts being interested in one facet be it Bitcoin, NFTs or Web3 without embracing the whole, and thus having few common threads. Still, a certain grassroots energy is evident.
Where can I spend crypto in Helsinki?
Paying with Bitcoin is not common in Finland, where card and app payments dominate. One notable exception is the restaurant Faro, at which a few people are likely to buy a burger and beers with sats at the monthly Bitcoin meetup.
On the bar side, Taudo Baari and Time Bar also accept crypto. There is also the Osuva shooting range.
Samuel Harjunp, CEO and co-founder of hardware startup Xellox and regular at the Faro Bitcoin meetup, tells Magazine about the state of Bitcoin acceptance:
A few restaurants and bars have already been orange-pilled the biggest obstacles are the payment infrastructure and bookkeeping.
Crypto projects and companies in Helsinki
Today, Helsinki has a vibrant tech and startup scene with many coworking spaces. The city is also host to the annual Slush startup conference, which draws 25,000 participants.
Web3 Helsinki is a student-run organization that organized its first event on April 20, 2020, with about 150 people in attendance, making it perhaps the largest single crypto event of the year.
2023s events have included the Web3 Bash in late April, followed by the Aurora Nordic Web3 Conference in June. On June 6, the BRIDG3 Blockchain summit was held at Tamperes Nokia Arena, focusing on Web3, the metaverse and decentralized autonomous organizations.
The Finnish Bitcoin Association was established on May 6, in an event attended by Magazine, with membership fees paid primarily with Bitcoin via the Lightning Network. Upon the conclusion of formalities, the saunas of the hosting coworking space were fired up.
For those interested in NFTs, Fungi is a platform advertising a no-code solution that lets organizations build NFT-based communities. One of these was a metaverse island called Cornerstone for VR studio ZOAN, where 100 plots could be purchased as NFTs.
HABBO NFT, operated by the local creators of the 23-year-old online chat room game HABBO Hotel, has dropped an 11,600-piece avatar collection on OpenSea and is currently developing an NFT-based game. A group called The Future of Art has also dedicated itself to promoting digital art and runs an NFT gallery.
An aspiring LinkedIn competitor, Kleoverse, is a proof-of-talent Web3 platform for recruiters and jobseekers that displays skills such as knowledge in programming languages through badges instead of text on a resume.
Phaver is building a Web3 social media app powered by Lens Protocol, which bills itself as the social layer of Web3. Phaver is one of many local projects that have worked with tech design studio STRGL, which specializes in protocol-level Web3 solutions. STRGLs managing director, Kasper Karimaa, sees Helsinki as a haven for developers:
Finlands role in blockchain innovation through its agile engineering community makes Helsinki the perfect place to assemble a skilled team in research, design and development.
One of the most widely known crypto companies in the country was the P2P exchange LocalBitcoins, which employed about 50 people before closing its doors in February 2023. CEO Nikolaus Kangas told Cointelegraph that this was due to a failure to turn our trade volumes and declining market share back to growth.
Bittiraha, which translates to bit money in Finnish, is another old local crypto company. It was founded circa 2012 and installed the countrys first Bitcoin ATM at the Helsinki railway station in December 2013.
The company was also a distributor of Casascius physical Bitcoin and eventually made its own line of Denarium wallets. The parent company, Coinmotion based a few hours north in Jyvskyl now operates a cryptocurrency exchange.
Another major Finnish exchange called Northcrypto can be found in Turku.
A euro stablecoin has also been developed in the city. Membrane Finances EUROe was launched in February 2023 and is designed to be an EU-regulated full-reserve stablecoin that is compliant with recent legislation. While this is notable considering the relatively few operational euro stablecoins, volume remains low at approximately $20,000 per day.
Helsinki native Anita Krypto Granny Kalergis spends most of her time in Dubai, where she organizes blockchain conferences. She feels that Finnish entrepreneurs and decision-makers lack bravery, preferring to wait for someone else to take the lead and for regulatory certainty both from the national and EU levels. Most activity is not advertised, with especially older business people afraid to rock the boat or make major moves, she observes.
Companies here will build something to 95% completion before opening their mouth, whereas projects in other countries will raise money and build partnerships based on a white paper while testing in production.
Helsinkis crypto controversies
In 2018, the Finnish customs service planned to auction 1,666 BTC that it had seized in a drug case, but decided not to proceed due to concerns that the virtual money would return to the hands of criminals, displaying a rather negative official view of cryptocurrency. In July 2022, the state eventually auctioned nearly 2,000 BTC for $47 million, with proceeds being donated to Ukraine.
In December 2021, local media reported a trend of investment scams involving the faces of prominent people, including industrialist Heikki Herlin and then-Prime Minister Sanna Marin.
Earlier in 2018, the police also made warnings regarding a trend of Bitcoin blackmail relating to bogus claims that hackers had webcam material of users visiting pornographic websites. In 2022, a Helsinki watch dealer fell victim to a common crypto scam, handing over Rolex watches worth $400,000 after mistakenly believing that he had received a Bitcoin transaction.
Cryptocurrency, often adjacent to scams in the news, has come to be viewed with a relatively high degree of suspicion across most of society. Commenting on the decision to halt the 2018 customs seizure sale, Pekka Pylkknen, head of finance at the Finnish Customs Service, highlighted concerns about money laundering, telling national broadcaster YLE that the buyers of cyber currency rarely use them for normal endeavors.
National media regularly interview outspoken cryptocurrency critic Aleksi Grym, head of fintech for the Finnish Central Bank, as an authoritative expert without seeking alternative pro-cryptocurrency views, though coverage has been improving.
As one may notice from this article, the term Web3 is preferred, presumably due to its distancing from the negative stereotypes of cryptocurrency.
Neither the countrys political establishment nor any major party or other large grouping of the population could be described outright as being pro-crypto.
One reason for this could be Finlands stable, highly functional, and high-trust society, in which most people do not see the need to disrupt or fix something with cryptocurrency. Bank transfers are free and near-instantaneous across the EU, with cash use increasingly rare. Virtually nobody is unbanked, and the most trusted institution is the police, with 95% public support. Harjunp, whose startup is working on solutions to protect private keys, explains the disconnect:
Many people dont understand Bitcoin and think its something between criminal money and a pyramid scheme.
It is also notable that the moon mentality and dreams of quick wealth found in many cryptocurrency investors are generally seen in a particularly negative light, with Malmi noting that he never set out to make money with Bitcoin, perhaps owing to Finnish culture and his idealistic mentality.
In the same vein, cryptocurrencies are seen by some as drivers of inequality in a country where large differences in wealth are often considered taboo.
Crypto education and community
The Finnish Innovation Fund, or Sitra, has stated it as a priority to accelerate the local development of Web3 services, saying that its in Finlands interest to play an active role in ensuring that the metaverse is created in line with European values.
The fund has also worked with the Finnish National Gallery to create The Finnish Metagallery, an art gallery in the Decentraland metaverse whose building is modeled from the Finnish Pavilion as it appeared at the 1900 Paris World Fair.
In the old capital of Turku, The University of Turku hosts the Critical Inquiry Into DAOs (CIDS) research group, of which the author is part.
Notable crypto figures from Helsinki
Martti Malmi, the first person to sell Bitcoin for fiat; Henri Brade, board member of Coinmotion; Aleksi Lytynoja, CEO and co-founder of Kleoverse; Niko Laamanen, founder of Konsensus.
Martin Wichmann, chairman of Konsensus; Antti Innanen, founder of Fungi; Sointu Karjalainen, founder of The Good Cartel; Juha Viitala, CEO and co-founder of Membrane Finance; Mika Timonen, founder of Habbo NFT; Olli Tianinen, CEO of Equilibrium Labs; Kasper Karimaa, managing director at STRGL; Jarmo Suoranta, CEO of TX – Tomorrow Explored.
Keir Finlow-Bates, CEO of Chainfrog; Ville Runola, CEO and founder of Northcrypto; Samuel Harjunp, CEO and co-founder of Xellox; Joonatan Lintala, CEO and co-founder of Phaver.
Cointelegraph team members often found in Helsinki: Elias Ahonen.
If you have any suggestions for additions to this guide, please contact eliasahonen@cointelegraph.com.
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Bitcoin = Anti-Totalitarianism
The battle for financial freedom at the precipice of total government control hinges on our active engagement and collective commitment to protecting our…
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The Erosion of Free Markets and Capitalism
People who think we currently have capitalism and free and open markets haven’t been paying attention. The American economic landscape, once a paragon of capitalism, has undergone a seismic shift, particularly since the 2008 financial crisis when lawmakers selectively bailed out the bankers at the expense of the broader economy. The central banking system’s pervasive influence has led to a distortion of free markets, with quantitative easing (QE) being employed as a tool to manipulate the bond market, artificially lowering the cost of capital and thus distorting the prices of…everything. This manipulation has had far-reaching consequences, including the gutting of the middle class and the concentration of wealth in the hands of a few. In the wake of the Silicon Valley Bank failure this March, the deployment of tools such as the Bank Term Funding Program (BTFP) has further exacerbated these distortions, providing de facto yield curve control for banks, while leaving ordinary citizens to grapple with soaring interest rates and inflation. This divergence from naturally occurring economic markets and the suppression of a free and open cost of capital has pushed us closer to an economic model reminiscent of “you name it” communism regime, threatening the foundational principles of capitalism and democracy.The Newest Assault on Financial Freedom and Bitcoin
In a recent letter from Senator Elizabeth Warren and numerous congressional members, they leverage international crises to further their own political agenda and curtail financial freedoms. Armed with a freshly published Wall Street Journal article that falsely suggests Hamas raised a significant sum of crypto funding to attack Israel - the truth couldn’t be more obscured. The irony of the claim is that the public Bitcoin blockchain provides evidence that anyone can dispute – which is exactly what happened the day following the Senator’s letter to the President. On October 18, blockchain analysis firm, Chainalysis, clarified that while some terrorist organizations, including Hamas, do leverage cryptocurrencies for funding, the scale is extremely small relative to traditional fiat banking means. They emphasized that the transparency of blockchain technology makes it a less suitable medium for illicit activities, including terrorism financing. Additionally, Chainalysis pointed out that government agencies and private sector organizations can collaborate using blockchain analysis solutions to trace and disrupt the flow of funds to these terrorist groups. They also highlighted the importance of understanding the role of service providers in these financial networks and cautioned against overestimating the scale of terrorism financing in cryptocurrency based on flawed analyses and misinterpretations. Delving deeper into the facts revealed by Chainalysis, it becomes increasingly evident how Senator Warren’s letter dramatically skewed the situation. The detailed analysis zeroes in on a specific address that conducted over 1,300 deposits and 1,200 withdrawals within a mere 7.5 months, with a total inflow of roughly $82 million in cryptocurrency. However, a mere fraction of this amount, approximately $450,000, can be linked back to a wallet associated with terrorist activities (source). This represents a mere 0.3461% of the purported $130 million claimed in the letter—a staggering discrepancy that lays bare the deceptive nature of the narrative being pushed to the White House. Not only has Business Insider reported on October 21 that Hamas operates with an annual budget of $300 million, but a significant portion of its funding also stems from taxing imports into Gaza, as well as international connections with Iran. A country to which the US government recently, and rather ambiguously, may have released $6 billion in fiat currency to in September, just a month prior to the attack on Israel. Unlike Bitcoin, which offers a publicly accessible audit trail, citizens are left in the dark about this substantial financial transaction. The narrative on what was actually released depends heavily on the news outlet or political interest one consults, often resulting in biased and self-serving points of view - the irony. This stark contrast between politically manipulated numbers and the transparent reality a public blockchain provides underscores the urgent need for thorough, factual analysis and the adoption of publicly verifiable monetary units like Bitcoin.Why Is This So Concerning?
Kneejerk policy reactions, based on false information and poor reporting can have devastating long-term impacts to the US’s competitive economic position and more importantly the liberties and freedoms of the citizens. In what appears to be a coordinated policy response (one day after Senator Warren’s letter), The U.S. Financial Crimes Enforcement Network (FinCEN) came out with a proposal for special measures regarding convertible virtual currency mixing and labeled it a primary money laundering concern. Based on all the information contained in the FinCEN proposal, it opens the door for expansive policy to infringe on the rights of individuals. For example, the increased surveillance and potential loss of privacy could subject individuals running Bitcoin full nodes to unprecedented scrutiny. They might find themselves burdened with regulatory requirements that are not only onerous but also infringe upon their personal privacy, and the privacy of users transacting through their nodes. The uncertainty and legal risks associated with running a full node under these proposed measures could discourage individuals from auditing their property, thus increasing their risk and reliance on bad actors. Bitcoin holders that ran their own node and took custody of their property in 2022 were NOT impacted by fraudulent centralized gate-keepers, like Sam Bankman Fried, and third party custodians that acted maliciously. Additionally, a policy attack on node operators creates less financial freedom for US citizens and an incentive for businesses in this new sector of finance to move offshore. Developers might be discouraged from creating and implementing privacy-enhancing features, limiting the potential and the very essence of American citizens and builders within this country.What is the essence of a Bitcoin Node and why is it important?
In the gold market, how would you know if someone gave you a pure bar of gold? Well, you can own an XRF (X-ray Fluorescence) device that emits energy waves into the metal to determine the elemental composition based on the frequency of energy that comes back to the device. In short, a purity audit ensures that you have purchased actual gold. Why is this device so important – because if you buy a million dollars of gold, you want to make sure it’s the real stuff, right? In Bitcoin, that purity test is conducted by running a full node. This test can be outsourced to a third party, or it can be conducted by the individual. This point is vital: if a person is NOT allowed to run their own node and audit delivery, it would be the same as saying a person accepting delivery of a billion dollars in gold is banned from conducting their own personal audit. Since bitcoin is a digital commodity, this right to audit delivery is essential to protect their liberties against foul play. Suggesting such a device be banned is a vote for autocratic control by government handlers at the expense of the individual’s rights to protect themselves from thieves. While we are on this important subject, Bitcoin is the only blockchain that has a code base small enough to allow for everyday citizens to afford and operate their own node and provide independent audits on their property – ensuring its legitimacy and overall security. In short, Bitcoin is different – Bitcoin promotes individual freedoms, sovereignty, and liberties at the individual level. An idea consistent with our Declaration of Independence: “Endowed by their Creator with certain unalienable Rights…That to secure these rights, Governments are instituted among men, deriving their just powers from the consent of the governed.”A Call to Action
So what do totalitarian governments embrace? They embrace control. Such a control is often established through small and incremental changes that mask a deeper trend and direction that citizens don’t notice. This progression ultimately leads to absolute control. Now, what is the paramount lever to pull if a government was interested in absolute control? That’s right, the money. Because money is the energy that fuels every action and desire of the individual citizen. Therefore let me be very clear: You will not beat a totalitarian government by becoming more totalitarian. America was founded on the principle of individual rights and freedoms. Those freedoms in turn created the strongest economy and most powerful nation on the planet. It is those very freedoms that are at risk with knee jerk policy decisions to remove your individual rights in the name of security. In the face of the unstoppable tide that is Bitcoin and decentralized finance, it is paramount that we, as a society, and particularly as citizens of the United States, recognize the critical crossroads we find ourselves. The trajectory of Bitcoin’s innovation and adoption will continue, with or without the active participation or understanding of any single nation. The question that remains is whether we will be leaders or laggards in this inevitable financial evolution. Our cherished ideals of liberty and open markets are at stake. We must urgently commit ourselves to a deep and nuanced understanding of Bitcoin’s potential to secure financial freedom in an increasingly digital future. By actively choosing to educate ourselves, our communities, and engaging in meaningful dialogue with our elected representatives, we are taking essential steps towards protecting our position as a global financial leader. This is not just about maintaining economic dominance; it is about safeguarding the very liberties and freedoms that define us. The false sense of security provided by manipulated markets and snap policy decisions has eroded the foundation of capitalism—a system that, in its true form, no longer exists. We must recognize this distortion, challenge it, and champion the cause of financial freedom through Bitcoin. Supporting organizations dedicated to digital rights and financial freedom becomes not just a choice, but a duty. By contributing our time, resources, and voices, we are making a stand against the forces that seek to centralize control and diminish our economic sovereignty. On an individual level, embracing the tools that ensure our financial freedom—such as setting up Bitcoin wallets, running full nodes, and educating ourselves on the secure use of Bitcoin—is a powerful act of promoting freedom. We are fortifying the network, protecting our assets, and affirming our commitment to a future where financial freedom is accessible to all. The challenge is formidable, but the stakes are too high to remain passive. The United States has a choice: adapt and embrace the decentralized future of money, securing our liberties and financial leadership, or risk being left behind, tethered to outdated systems and eroding freedoms. The power of informed, engaged, and proactive citizens is our greatest asset in this pivotal moment. Together, we can shape a future that upholds the principles of freedom, innovation, and financial sovereignty. “Those who would give up essential liberty, to purchase a little temporary safety, deserve neither liberty nor safety” - Benjamin Franklin yield curve cryptocurrency bitcoin blockchain crypto crypto gold
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