Will your portfolio get jacked with Peloton?

Jan 24 21:01 2020 Print This Article

A few years ago, I started working out. With high cholesterol running in my family and my body getting older, I decided it was time to start taking care of myself. I could never muster up the energy to go to a gym, so I enlisted a friend who would come to my house once a week and put me through my paces. It may not have been the most frugal way to exercise—a personal trainer, even one that offers a friends-and-famiiy discount, costs more per month than a gym membership—but it worked. I lost weight, felt better and got healthier. 

I also started understanding why many investors were bullish on fitness and health foods, which I never fully appreciated before. If my cola-drinking, burger-eating self was able to kick some bad health habits, then anyone could. With my generation (we all ourselves Xennials) better understanding the benefits of healthy living than previous cohorts (there’s a lot more research now to show that exercise is good for both the body and the mind), and with us demonstrating the importance of exercise down to our children, the fitness craze isn’t going anywhere anytime soon. According to the Global Wellness Institute, the “physical activity economy,” which includes sports, fitness and mindful movement, is valued at $828 billion globally. 

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About Article Author

Money Sense

MoneySense is a Canadian personal finance and lifestyle magazine published by Rogers Publishing Limited, a division of Rogers Communications.Written for Canadians who want to take financial control of their lives, MoneySense is Canada's best-selling investment and lifestyle magazine, helping readers make smart, informed decisions about how to get the most from their money. The magazine has received many awards, including multiple National Magazine Awards and CFA Society Toronto Awards.

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