More Marketers Need to Move Like Justin Trudeau

Jan 14 14:01 2019 Print This Article

As next year’s federal election begins to gear up, Justin Trudeau has a new marketing technique: he’s making telephone calls to random people. And he’s willing to have a half-hour conversation about a variety of issues.

In a Toronto Star column, Susan Delacourt wrote that: “While a lot of attention is being paid this month to the series of town-hall meetings that Trudeau is holding across Canada, these phone calls are a lesser-known method of trying to keep the prime minister in touch with people outside the political bubble. It’s really the opposite of mass communication — a form of niche marketing, you might say, by this prime minister.”

Obviously, Trudeau’s personal outreach campaign won’t scale but he gets serious props for connecting with “customers”. Most politicians operate in bubbles. In the process, they lose touch with the person on the street and make decisions that are misaligned.

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About Article Author

Mark Evans Blog

Mark Evans helps startups and entrepreneurs accelerate their marketing and sales efforts – everything from messaging and brand positioning to strategic planning and content creation. After starting his own startup and working with three others until 2008, he now works with dozens of fast-growing companies tell their stories better and jump-start their marketing. Mark self-published a book, Storytelling for Startups, which helps entrepreneurs tell better stories. He's also a mentor with HIGHLINE, and an advisor to The Next 36 and Venture for Canada.

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