How an Experienced CRO Thinks About Building a Revenue Engine

Mar 26 18:03 2020 Print This Article

The CRO – or Chief Revenue Officer – is a position that has become increasingly prevalent in the SaaS world in the past 5 years. Having an experienced CRO to lead your revenue team is key to scaling up, but based on feedback we’ve heard from CEOs and executive teams, it isn’t always abundantly clear what a CRO actually does and why they’re so important.

If you’re in that camp and curious to learn more, this post is for you.

At Georgian, we are lucky to have had Joe DiBartolomeo recently join our team to advise companies on sales acceleration. Joe has been building disruptive companies as a CRO and a go-to-market executive over the last 30 years, most recently leading Pluralsight’s growth journey from $30M to $300M+. We sat down with him to understand how he thinks about the different components of a revenue engine, and the key questions he asks about each one.

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Georgian Partners Blog

Georgian Partners is a thesis-driven growth equity firm investing in business software, Internet and information companies. Founded by successful entrepreneurs and technology executives, Georgian Partners leverages our global software expertise to be able to directly impact the success of companies. Georgian Partners invests in growth-stage enterprise software companies earning $500,000 or more in monthly recurring revenues, or $6 million or more on an annualized basis.

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How an Experienced CRO Thinks About Building a Revenue Engine

The CRO – or Chief Revenue Officer – is a position that has become increasingly prevalent in the SaaS world in the past 5 years. Having an experienced CRO to lead your revenue team is key to scaling up, but based on feedback we’ve heard from CEOs and executive teams, it isn’t always abundan ...

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