Google Sets Its Sights On Smart Clothing With New Patent

Aug 14 13:08 2019 Print This Article

Google may be looking to fashion as its next industry to disrupt.

The tech giant was recently granted a patent for a smart garment that captures biometric data from users, but it’s not the first time Google has experimented with smart clothes — it has been involved in the space since launching a connected jacket with Levi’s in 2015.

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However, this new patent may put Google in a position to further capitalize on connected fashion by monitoring movement and providing ergonomic assessments, mainly geared towards athletes and workers performing manual labor.

connected clothing designed to track movement

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CB Insights

CB Insights analyzes data on private companies in emerging industries to provide predictive intelligence on company health and strategy, investor performance and technology adoption trends. They aggregate and analyze massive amounts of data and use machine learning, algorithms and data visualization to help corporations replace search engines, and corporate financial institutes, so they can answer massive strategic questions using probability not punditry. With backing from the National Science Foundation and venture capital investors, CB Insights mines terabytes of data and knowledge contained in patents, venture capital financings, M&A transactions, hiring, startup and investor websites, news sentiment, social media chatter, hiring activity and more.

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