B2B Marketplaces Revisited

May 20 12:05 2020 Print This Article

Twenty years ago – in the midst of the Web 1.0 boom – expectations were high for B2B (product) marketplaces. The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement.

Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart.

Alibaba is an exception. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. As are a handful of vertical marketplaces that have emerged over the past few years (e.g. Knowde which is building a marketplace for the chemicals industry or Metalshub for trading ferroalloys and metals). But overall, we’ve yet to see the large-scale success of B2B marketplaces across the full spectrum of verticals.

Read More

About Article Author

Version One VC Blog

Version One is an accelerator for innovative start-ups with a fresh approach to solving important and difficult problems. They invest in category leaders that leverage network effects to build a defensible product. Version One has invested in over 50 internet companies such as Frank and Oak. Angel List, Booster, and more.

  Categories:

Related Items

The state of COVID-19 testing

In these unprecedented times, we know that controlling the spread of novel coronavirus requires social distancing and testing. While all of us are doing our parts to stay at home, there’s a lot of confusion, chaos and frustration surrounding coronavirus testing in the US.  Before going further, ...

Security tips for work from home

With many companies moving to work from home (WFH) over the past few weeks, our portfolio company Kobalt (which provides security as a service for small-and mid-sized companies) has been getting a lot of calls from organizations that have had suffered incidents related to remote work. This is not o ...

Version One quarterly news and COVID-19 response

This has been the longest quarter ever. Early January seems like an eternity ago. Countries, communities and households have been turned upside down.  This time of year, we normally provide a portfolio update that highlights the various product launches, accolades and funding announcements from th ...

Thoughts on the State of DeFi

The last couple of weeks have been quite a test for cryptocurrency markets in general and DeFi in particular. On Black Thursday (March 12), BTC/ETH prices declined by ~50% and DeFi’s flagship project, MakerDAO, ended up with ~$5 million USD in unbacked DAI. You can read Tom Schmidt’s excellent ...

B2B Marketplaces Revisited

Twenty years ago – in the midst of the Web 1.0 boom – expectations were high for B2B (product) marketplaces. The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement. Yet today, the world of B2B marke ...

Announcing our investment in DemandStar, a marketplace for government procurement  

Today we’re excited to announce that we led DemandStar’s $2m seed round. The Seattle-based company provides an online marketplace for business-to-government commerce – it connects local and national suppliers with government procurement officers.  It should come as no surprise that governmen ...

Episode 117: Leading From Home

Working from home isn’t new, but today an unprecedented number of people are “telecommuting” for the first time – whether they want to or not. Our guest on this special edition of the Georgian Impact Podcast is Ben Wilde, our VP of Business Development & Marketing. Ben manages a team in Tor ...

Four Machine Learning Techniques in Simple Terms

Often when you hear experts talk about machine learning and artificial intelligence, it’s easy to feel alienated. A common sentiment we hear from entrepreneurs is that it can be hard to get beyond the buzzwords and grasp the specifics of what ML and AI can actually accomplish. At Georgian, we’r ...

Question and Answer session on The Citizen’s Guide to Climate Success

Here is the video recording of my Question and Answer session on The Citizen’s Guide to Climate Success on May 12, 2020. Thank you to the group, Climate Crisis Legislation Needed Now, particularly Ken Johnson and Kathleen O’Hara. ...

Is this the crypto inflection point we’ve been waiting for? 

If you spend a lot of time in crypto (like we do here at V1), it can be easy to lose sight of how non-crypto investors and entrepreneurs think about the space. The huge ICO run-up in 2017 brought a lot of attention to the vertical. Since then, many have stopped following the progress or have become ...