Audacity of Thomas G. Bright

Jan 02 17:01 2020 Print This Article

Photo: Arterra's idea of what Thomas G. Bright looked like

Thomas G. Bright, one of the pioneers in Canadian wine history, has been revived by Arterra Wines Canada with the label, The Audacity of Thomas G. Bright.

This might be a classic example of what happens when the marketing department creates wines rather than the winemakers.

The printed material with the wines reads:

“The Audacity of Thomas G. Bright is an ode to a place where explorers and mavericks have been defying the odds for generations. When our founder challenged the era’s accepted wisdom and grew some of Europe’s most prestigious grapes right here in Canada, dissenters deemed his strategy too risky – impossible even – but today, we continue the legacy he forged in 1874.”

That may be great copywriting but it is dubious history.

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About Article Author

John Schreiner on Wine

John Schreiner is Canada's most prolific writer of books on wine. Since his first book in 1984, The World of Canadian Wine, he has written 15, including multiple editions of The Wineries of British Columba, British Columbia Wine Country and John Schreiner's Okanagan Wine Tour Guide.

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