Aligning Customer Success and Sales

Apr 30 18:04 2020 Print This Article

Jane Podbelskaya | Go-to-market, Customer Success

Aligning Customer Success and Sales

A set of guidelines, tips, and recommendations to align your Customer Success and Sales Teams.

I have a passion for Customer Success. Both at Georgian and during my time at Bain, I have been fortunate to collaborate with many companies on their customer retention and expansion strategies. Having seen many of these projects, there is one key pattern that sticks out to me. I find that teams focus on customer success operations and sales separately, when what they need to do is improve the alignment between these two customer-facing teams.

In this post, I’ll take you through a five-step process that will align objectives, incentives and processes for sales and CS to help you identify, win and retain the right customers.

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About Article Author

Georgian Partners Blog

Georgian Partners is a thesis-driven growth equity firm investing in business software, Internet and information companies. Founded by successful entrepreneurs and technology executives, Georgian Partners leverages our global software expertise to be able to directly impact the success of companies. Georgian Partners invests in growth-stage enterprise software companies earning $500,000 or more in monthly recurring revenues, or $6 million or more on an annualized basis.

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