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How the Digital Patient Experience is Shaping the Future of Pharma

From diagnosis to treatment and ongoing condition management, the patient journey is becoming an increasingly digitised one –
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From diagnosis to treatment and ongoing condition management, the patient journey is becoming an increasingly digitised one – a process which has been massively accelerated by the Covid pandemic and has significant implications for pharma & their patients vs. their customers.

Join us on Monday 7th November at 12:30 GMT / 13:30 CET / 7:30 am EDT as panellists focus on how this new paradigm is shaping both the industry’s omnichannel engagement and the patient care journey, from patient identification / engagement, through telehealth, Rx fulfilment / coverage, and into ongoing support programs and adherence.

 

About the panel:EVER

Scott Snyder, chief digital officer, EVERSANA

Scott serves as EVERSANA’s chief digital officer, driving digital transformation for employees, clients, and the patients we serve. He brings more than 30 years of experience in emerging technologies and digital transformation across both global 1000 companies and startup ventures. Scott is an industry expert on how enterprises can leverage digital and other emerging technologies to accelerate innovation and new venture creation. He has held executive positions with several Fortune 500 companies and has been a featured thought leader in publications including CIO, WIRED, Forbes, Knowledge@Wharton, Los Angeles Times and The Wall Street Journal. Scott is also the co-author of Goliath’s Revenge, a book focused on how established companies can turn the table through digital disruption.

He earned his B.S., M.S., and Ph.D. in Systems Engineering from the University of Pennsylvania. Scott is currently a Senior Fellow in the Management Department at the Wharton School.

Aaron Uydess, EVP, Analytics, EVERSANA INTOUCH

Aaron is an omnichannel marketing expert with both domestic and international healthcare experience who leverages data to inform decisions, understand behaviors, optimize performance and maximize return. By leveraging his expertise in strategy and solutions development for top markets around the world, Aaron applies a marketing and sales lens while helping ensure things are kept simple yet impactful. Prior to joining EVERSANA INTOUCH, he spent a decade at Novo Nordisk and five years at ConvaTec (Bristol Myers Squibb) as well as founding Franklin Digital LLC, a digital marketing firm.

Tim White, global head of digital, TEVA

Timothy White is the global head of digital at Teva Pharmaceuticals. He is a transformational leader in digital technology and healthcare with deep experience in marketing, sales, technology, and commercial leadership. Proven track record of effectively managing large organizations, driving transformational change with measurable impact, and implementing commercial innovation at scale. He is personally enjoys building and empowering high-performing teams to drive tangible value through digital transformation efforts and working in diverse international environments.

Dr Paul Tunnah, chief content officer and managing director UK, Healthware (moderator)

Alongside his work as a recognised author, speaker, moderator and industry advisor, he founded the industry-leading publication pharmaphorum in 2009. Dr Tunnah also holds a BA in Biochemistry and DPhil in Biological Sciences from Oxford University, where his work focused on identification of novel anticancer therapies.

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Marine mammal longevity study reveals remarkable advances in animal welfare

A new study provides compelling evidence that animal care and management practices at zoos and aquariums have significantly improved over time. The study,…

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A new study provides compelling evidence that animal care and management practices at zoos and aquariums have significantly improved over time. The study, led by Species360 and University of Southern Denmark Research Scientist Dr. Morgane Tidière in collaboration with 41 co-authors from academic, governmental, and zoological institutions around the world, is the first to examine life expectancy and lifespan equality together as a proxy of population welfare in marine mammal species. 

Credit: A. Monnier – Planète Sauvage, France

A new study provides compelling evidence that animal care and management practices at zoos and aquariums have significantly improved over time. The study, led by Species360 and University of Southern Denmark Research Scientist Dr. Morgane Tidière in collaboration with 41 co-authors from academic, governmental, and zoological institutions around the world, is the first to examine life expectancy and lifespan equality together as a proxy of population welfare in marine mammal species. 

The study also found that marine mammal species live longer in zoological institutions than in the wild as a result of advances in animal care practices centered on animal welfare. The results have been published in Proceedings of the Royal Society B: Biological Sciences

Study authors used the same statistical methods used to assess improvements in human population welfare to analyze data from the world’s largest database of information on wildlife in human care – the Species360 Zoological Information Management System (ZIMS).

The study examined 200 years’ worth of data from ZIMS, dating as far back as the early 1800s up until 2020, to look at whether four marine mammal species – the harbor seal, California sea lion, polar bear, and common bottlenose dolphin – have seen improved conditions of life in human care, and whether that can be observed through a progressive concentration of individuals reaching old age.

Applying the same methodology using additional data sources for wild populations, the authors examine whether these four marine mammal species are living longer lives in zoos and aquariums, compared to their counterparts in the wild. 

The study authors found that the life expectancy of the four marine mammal species has increased by over three times, and that the rate of deaths in the first year of life has declined by up to 31% over the last century in zoos and aquariums included in the study. Additionally, the life expectancy of these species in zoos and aquariums is currently two to three times longer than their counterparts in the wild. 

In addition to looking at how long these four species are living, researchers looked at how many of them are living well by examining lifespan equality, which can show if a population is consistently living longer lives and avoiding less predictable, earlier causes of death. Researchers found conclusively that the four species have a progressively increasing lifespan equality across time in zoological institutions. They also highlight that current populations of the four species living in zoological institutions included in the study have a higher lifespan equality than their counterparts in the wild.
The researchers found a significant improvement in longevity and lifespan equality for the four species from the 1990s onwards, which is believed to be a result of advancements in zoological practices, such as implementing advanced veterinary, environmental, nutritional and enrichment measures, as well as the voluntary cooperation of animals in routine examinations through positive reinforcement training. 

These improvements in how progressive zoos and aquariums care for animals are a result of the establishment of regional and national zoo associations, accreditation standards, coordinated breeding programs, shared databases and professional networks which foster knowledge sharing – thereby collectively improving animal welfare. 

Lead study author, Dr. Morgane Tidière, Species360, commented on the significance of the study, saying; “Our findings indicate that significant progress has been made in enhancing the welfare of marine mammals in zoological institutions, as a result of improvements in management practices in progressive zoos and aquariums. Professional zoos and aquariums of today cannot be compared to zoos 30 years ago.” Dr. Tidière continues: “This kind of research is possible as a result of the standardized data collected and shared by Species360 member zoos and aquariums around the world.” 

The study authors note that these results reflect the average welfare of marine mammals in Species360 member facilities, rather than demonstrating a global minimum standard achieved by all zoos and aquariums worldwide. Nonetheless, these findings serve as evidence of positive progress in the management and care of animals within leading  zoological facilities. The researchers hope the findings inspire other institutions, which are not part of professional zoo and aquarium bodies, to invest time and resources into enhancing their animal management practices.

The results of this study contribute to the ongoing dialogue surrounding the wellbeing of animals in zoos and aquariums and may help inform future policy decisions. It demonstrates the importance of scientific research in understanding and improving the lives of animals in zoological institutions. The preliminary results have already informed legislative decisions in France and Spain, guiding evidence-based choices regarding the care of marine mammals in these settings.

The full study can be read here: https://royalsocietypublishing.org/doi/10.1098/rspb.2023.1895

 


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Google requests dismissal of AI data scraping class-action suit

Google argued in its motion to dismiss the claims that using publicly available information shared on the internet is not “stealing,” as claimed.

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Google argued in its motion to dismiss the claims that using publicly available information shared on the internet is not “stealing,” as claimed.

Big Tech player Google is seeking to dismiss a proposed class-action lawsuit that claims it’s violating the privacy and property rights of millions of internet users by scraping data to train its artificial intelligence models. 

Google filed the motion on Oct. 17 in a California District Court, saying it’s necessary to use public data to train itsAI chatbots such as Bard. It argued the claims are based upon false premises that it is “stealing” the information that is publicly shared on the internet.

“Using publicly available information to learn is not stealing. Nor is it an invasion of privacy, conversion, negligence, unfair competition, or copyright infringement.”

Google said such a lawsuit would “take a sledgehammer not just to Google’s services but to the very idea of generative AI."

The suit was opened against Google in July by eight individuals claiming to represent “millions of class members” such as internet users and copyright holders.

They claim their privacy and property rights were violated under a Google privacy policy change a week before the suit was filed that allows data scraping for AI training purposes.

Related: Google updates service policies to comply with EU regulations

Google argued the complaint concerns “irrelevant conduct by third parties and doomsday predictions about AI.” 

It said the complaint failed to address any core issues, particularly how the plaintiffs have been harmed by using their information.

This case is one of many that have been brought against tech giants that are developing and training AI systems. On Sept. 20, Meta refuted claims of copyright infringement during the training of its AI.

Magazine: ‘AI has killed the industry’: EasyTranslate boss on adapting to change

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Global Debt At Record Levels And The Free Lunch Is Over

Global Debt At Record Levels And The Free Lunch Is Over

Authored by Michael Maharrey via SchiffGold.com,

Global debt rose $10 trillion to…

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Global Debt At Record Levels And The Free Lunch Is Over

Authored by Michael Maharrey via SchiffGold.com,

Global debt rose $10 trillion to a record $397 trillion in the first half of 2023, according to the Institute of International Finance (IIF).

The big increase in debt occurred despite tightening credit conditions, and it is an increasingly worrisome problem because the “free lunch” of artificially low interest rates is over.

Over the last decade, global debt has increased by a staggering $100 trillion.

Combined government, household and corporate debt hit 336% of global GDP in the second quarter of this year. The global debt-to-GDP ratio has increased by 2 percentage points this year. Prior to 2023, the global debt-to-GDP ratio had declined seven straight quarters after reaching a record of 360% at the height of the global pandemic government lockdowns.

About 80% of the new global debt was piled up by developed nations, with Japan, the US, Britain and France leading the way. Among emerging markets, the largest economies saw the biggest debt increases, including China, Brazil and India.

“As higher rates and higher debt levels push government interest expenses higher, domestic debt strains are set to increase,” the IIF said in a statement.

Peter Praet served as chief economist at the European Central Bank. He told Reuters that the debt levels are still sustainable, but the outlook is worrying given the fact that spending needs aren’t going to decline.

You can take many, many countries today, and you will see that we are not far away from a public finances crisis.”

Praet seems over-optimistic.

The US government is over $33 trillion in debt. In fact, the Biden administration managed to add half a trillion dollars to the debt in just 20 days. Meanwhile, with rising interest rates, the federal government is now spending as much to make interest payments on the debt as it is for national defense.

And there is no end to the borrowing and spending in sight.

More than a decade of interest rates pushed artificially low by central banks worldwide incentivized a tidal wave of borrowing. This was intentional. The thinking was that borrowing and spending would “stimulate” a global economy dragged down first by the Great Recession and then by government-instituted pandemic policies. Nobody ever stopped to think the easy-money gravy train might run out of track.

But as Fitch Ratings managing director Edward Parker put it, “That free lunch is over and interest payments are now rising faster than debt or revenue.”

The US economy in particular was built on borrowing and spending. Easy money is its lifeblood. It simply can’t run without artificially low interest rates. The global economy is in much the same boat.

That puts the Federal Reserve and other central banks between a rock and a hard place. They need to keep interest rates high to counteract the trillions of dollars they created and injected into the global economy as stimulus causing a rapid increase in price inflation. But these higher rates will ultimately break things in the borrow-and-spend economy.

Tyler Durden Tue, 10/17/2023 - 16:45

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