The modern skincare and personal care field is science-driven and based on continuous innovation and product development through R&D. To keep pace with the ever-expanding expectations and consumer preferences, cosmetics manufacturers and brands are encouraged to embrace the shift toward hyper-personalized, inclusive, and claims-supported products. This puts a lot of pressure on companies’ R&D teams to create new products and formulations tailored to a range of different skin and hair types. Moreover, the pandemic has put its weight on the already complex and multifaceted process of conducting consumer studies and product testing. All of these factors have contributed significantly to the growing demand for innovative tools that help R&D teams with their cosmetic claims collection processes.
Established in 2018, Haut.AI initially emerged as a skin research organization focused on image-based methods for skin evaluation. Haut.AI has supported the R&D activities of major skincare players and enabled the collection of thousands of data points in remote consumer and in-vivo product evaluations.
Haut.AI currently provides a wide range of innovative AI-based software solutions for cosmetic and dermatocosmetic R&D, consumer-facing applications, and patient support programs. HautAI utilizes a unique, proprietary, inclusive artificial intelligence and computer vision technology for the analysis of skin, hair and nails with more than 100 image-based visual biomarkers. This technology was developed in collaboration with exceptional data scientists, skin scientists and industry leaders in dermatology. It has been validated on a diverse dataset of more than three million images to ensure it performs equally well on a wide spectrum of people.
Haut.AI’s digital innovation platform allows beauty and wellness brands to conduct various types of consumer studies remotely, without any significant loss of efficiency or accuracy. Haut.AI’s solution for remote standardized data collection has been shown to increase the number of high-quality pictures and survey data collected during remote studies from 32% to 81%. The platform is also secured with end-to-end encryption.
Haut.AI has recently declared its strategic goals for 2022. Of particular note, the company aims to expand its presence in the Asian market. The Asian skincare market is currently valued at over $62 billion, with facial skincare accounting for 74% of total revenue, according to market research carried out by Statista in November 2021. This market is expected to grow annually by 7.42% and reach $89 billion by 2026. To date, Haut.AI has provided its services in South Korea, Vietnam and Indonesia, and it has recently entered the Chinese market.
Four of the five top countries in the sale of skincare products are based in Asia (Japan, China, South Korea and India). And while the US is the global skincare market leader right now, Japan is not far behind and is expected to outperform it in 2024. To successfully compete on the global market, Asian cosmetics companies must gain an advantage by staying ahead of emerging trends. This is achieved by creating new hyper-personalized and highly effective products. Thus, the demand for Haut.AI’s technology in Asia will certainly continue to grow.
Haut.AI plans to seize these emerging opportunities and aspires to become the world’s leading provider of skin analysis services.
About Haut.AI OU
Based in Estonia, Haut.AI is a cutting-edge technology company specializing in the development and application of next-generation platforms for skin health and longevity research. Haut.AI’s software is backed by state-of-the-art computer vision technology and inspired by the principles of biophysical skin analysis. Since its inception in 2018, the company’s R&D team has published multiple research papers in peer-reviewed journals. The company’s mission is to develop fully autonomous recommendation systems and AI-driven research tools to maximize the health and longevity of human skin.
Haut.AI helps cosmetics and wellness brands around the world to leverage the open innovation model, allowing them to focus on their core business, while Haut.AI’s devoted team of expert AI scientists and machine learning engineers lead the development of skin and hair analysis technology.
Method of Research
Subject of Research