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Global guidewires market: Driving factors, industry challenges, segmentation, key vendor analysis, leading countries, and market size and forecast 2023-2027 – Technavio

Global guidewires market: Driving factors, industry challenges, segmentation, key vendor analysis, leading countries, and market size and forecast 2023-2027 – Technavio
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NEW YORK, Jan. 23, 2023

NEW YORK, Jan. 23, 2023 /PRNewswire/ — In-…

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Global guidewires market: Driving factors, industry challenges, segmentation, key vendor analysis, leading countries, and market size and forecast 2023-2027 - Technavio

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NEW YORK, Jan. 23, 2023 /PRNewswire/ -- In-depth analysis provided in the report includes:

  • Current and future market trends to highlight market conditions
  • Comparative analysis of the market and its segments for the historic period of 2017 - 2021
  • Market drivers and market impediments and their impact on market growth
  • Positioning of market players and their business strategy analysis
  • Download a sample now!

 Global guidewires market size & segmentation analysis

The guidewires market is estimated to grow at a CAGR of 5.99% between 2022 and 2027. The size of the market is forecasted to increase by USD 749.95 million. The guidewires market is segmented based on product, end-user, and geography.

  • Based on product, the guidewires market is segmented into coronary guidewires, peripheral guidewires, urology guidewires, and neurovascular.
  • Based on end-user, the market is segmented into cardiac catheterization laboratories, hospitals, specialty clinics, and ambulatory surgical centers.
  • Based on geography, the guidewires market is segmented into North America, Europe, Asia, and Rest of World (ROW).
  • For insights on the market contribution of each segment, buy the report!

Guidewires market: Country-level analysis

The countries covered in the guidewires market report are the US and Canada (North America); the UK, Germany, France, and Rest of Europe (Europe); China and India (Asia); and Brazil, Argentina, Rest of the Middle East & Africa (ROW).

  • North America is estimated to account for 39% of the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of the market in the region is attributed to factors such as the rise in the number of surgeries where guidewires are used as support devices.
  • The US is a key country in the North American market. The rising awareness about various surgical procedures is driving the growth of the market in the region. The number of MI procedures in North America has increased owing to the high prevalence of cardiovascular and urological procedures and the rise in the use of advanced devices such as guidewires. These factors will drive the regional market growth during the forecast period.

The geographic landscape of the report also provides market-impacting factors and changes that impact current and future trends. For detailed information, request a sample!

Global guidewires market: Dynamics & insights

Technavio's research report on guidewires market provides analysis and insights about the various drivers, along with key challenges, that impact the market throughout the forecast period.

The prevalence of chronic disorders is notably driving the market growth. Some of the common chronic disorders include cardiac, urological, and neurovascular disorders. The rising incidence of chronic urological diseases has led to a high rate of hospitalization. People aged 40 and above are at a significantly higher risk of cardiac arrest, and the number of people having cardiac diseases has increased globally. The sales of neurovascular guidewires have also led to the overall guidewires market growth. Thus, the growing prevalence of various chronic conditions will fuel the growth of the global guidewire market during the forecast period.

The retrieval of lost guidewires is a major challenge impeding the market. The placement and movement of a guidewire have to be correct for a successful procedure. The selection of the guidewire is based on the medical condition of the patient and is recommended by a surgeon. However, during complex urological procedures, foreign objects such as guidewires can be lost. The guidewire should be retrieved immediately to avoid serious vascular and urological complications. These factors will limit the use of guidewires, which will hinder the market growth during the forecast period.

Guidewires market: Competitive landscape and vendor analysis

Technavio's report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Some of the major players operating in the guidewires market are Abbott Laboratories, Amecath, AngioDynamics Inc., Asahi Intecc Co. Ltd., B. Braun SE, Becton Dickinson and Co., BIOTRONIK SE and Co. KG, Boston Scientific Corp., Cardinal Health Inc., Cook Group Inc., Cryolife Inc., Lepu Medical Technology Beijing Co. Ltd., Medtronic Plc, Merit Medical Systems Inc., ROCAMED, RONTIS AG, SP Group AS, Stryker Corp., Teleflex Inc., and Terumo Corp., among others. For insights on the vendor offerings, download a PDF sample!

Related reports:

The peripheral guidewires market size is expected to increase by USD 195.21 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.06%. This report extensively covers market segmentation by type (interventional and diagnostic) and geography (North America, Europe, Asia, and Rest of World (ROW)).

The image guided therapy system market size is expected to increase by USD 14.68 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.35%. This report extensively covers segmentation by end-user (hospitals and clinics, ambulatory surgical centers, and research and academic institutions) and geography (North America, Europe, Asia, and Rest of World (ROW)).

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Guidewires Market Scope

Report Coverage

Details

Page number

178

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.99%

Market growth 2023-2027

USD 749.95 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.18

Regional analysis

North America, Europe, Asia, and Rest of World (ROW)

Performing market contribution

North America at 39%

Key countries

US, Germany, France, Japan, and China

Competitive landscape

Leading vendors, market positioning of vendors, competitive strategies, and industry risks

Key companies profiled

Abbott Laboratories, Amecath, AngioDynamics Inc., Asahi Intecc Co. Ltd., B. Braun SE, Becton Dickinson and Co., BIOTRONIK SE and Co. KG, Boston Scientific Corp., Cardinal Health Inc., Cook Group Inc., Cryolife Inc., Lepu Medical Technology Beijing Co. Ltd., Medtronic Plc, Merit Medical Systems Inc., ROCAMED, RONTIS AG, SP Group AS, Stryker Corp., Teleflex Inc., and Terumo Corp.

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse for Technavio's health care market reports

Table of content:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global guidewires market 2017 - 2021 
    • Exhibit 18: Historic Market Size – Data Table on Global guidewires market 2017 - 2021 ($ million)
  • 4.2 Product Segment Analysis 2017 - 2021 
    • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
  • 4.3 End User Segment Analysis 2017 - 2021 
    • Exhibit 20: Historic Market Size – End User Segment 2017 - 2021 ($ million)
  • 4.4 Geography Segment Analysis 2017 - 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
  • 4.5 Country Segment Analysis 2017 - 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary 
    • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry 
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition 
    • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

  • 6.1 Market segments 
    • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
  • 6.2 Comparison by Product 
    • Exhibit 32: Chart on Comparison by Product
    • Exhibit 33: Data Table on Comparison by Product
  • 6.3 Coronary guidewires - Market size and forecast 2022-2027
    • Exhibit 34: Chart on Coronary guidewires - Market size and forecast 2022-2027 ($ million)
    • Exhibit 35: Data Table on Coronary guidewires - Market size and forecast 2022-2027 ($ million)
    • Exhibit 36: Chart on Coronary guidewires - Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Coronary guidewires - Year-over-year growth 2022-2027 (%)
  • 6.4 Peripheral guidewires - Market size and forecast 2022-2027 
    • Exhibit 38: Chart on Peripheral guidewires - Market size and forecast 2022-2027 ($ million)
    • Exhibit 39: Data Table on Peripheral guidewires - Market size and forecast 2022-2027 ($ million)
    • Exhibit 40: Chart on Peripheral guidewires - Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on Peripheral guidewires - Year-over-year growth 2022-2027 (%)
  • 6.5 Urology guidewires - Market size and forecast 2022-2027
    • Exhibit 42: Chart on Urology guidewires - Market size and forecast 2022-2027 ($ million)
    • Exhibit 43: Data Table on Urology guidewires - Market size and forecast 2022-2027 ($ million)
    • Exhibit 44: Chart on Urology guidewires - Year-over-year growth 2022-2027 (%)
    • Exhibit 45: Data Table on Urology guidewires - Year-over-year growth 2022-2027 (%)
  • 6.6 Neurovascular - Market size and forecast 2022-2027
    • Exhibit 46: Chart on Neurovascular - Market size and forecast 2022-2027 ($ million)
    • Exhibit 47: Data Table on Neurovascular - Market size and forecast 2022-2027 ($ million)
    • Exhibit 48: Chart on Neurovascular - Year-over-year growth 2022-2027 (%)
    • Exhibit 49: Data Table on Neurovascular - Year-over-year growth 2022-2027 (%)
  • 6.7 Market opportunity by Product 
    • Exhibit 50: Market opportunity by Product ($ million)

7 Market Segmentation by End-user

  • 7.1 Market segments 
    • Exhibit 51: Chart on End-user - Market share 2022-2027 (%)
    • Exhibit 52: Data Table on End-user - Market share 2022-2027 (%)
  • 7.2 Comparison by End-user 
    • Exhibit 53: Chart on Comparison by End-user
    • Exhibit 54: Data Table on Comparison by End-user
  • 7.3 Cardiac catheterization laboratories - Market size and forecast 2022-2027 
    • Exhibit 55: Chart on Cardiac catheterization laboratories - Market size and forecast 2022-2027 ($ million)
    • Exhibit 56: Data Table on Cardiac catheterization laboratories - Market size and forecast 2022-2027 ($ million)
    • Exhibit 57: Chart on Cardiac catheterization laboratories - Year-over-year growth 2022-2027 (%)
    • Exhibit 58: Data Table on Cardiac catheterization laboratories - Year-over-year growth 2022-2027 (%)
  • 7.4 Hospitals - Market size and forecast 2022-2027
    • Exhibit 59: Chart on Hospitals - Market size and forecast 2022-2027 ($ million)
    • Exhibit 60: Data Table on Hospitals - Market size and forecast 2022-2027 ($ million)
    • Exhibit 61: Chart on Hospitals - Year-over-year growth 2022-2027 (%)
    • Exhibit 62: Data Table on Hospitals - Year-over-year growth 2022-2027 (%)
  • 7.5 Specialty clinics - Market size and forecast 2022-2027
    • Exhibit 63: Chart on Specialty clinics - Market size and forecast 2022-2027 ($ million)
    • Exhibit 64: Data Table on Specialty clinics - Market size and forecast 2022-2027 ($ million)
    • Exhibit 65: Chart on Specialty clinics - Year-over-year growth 2022-2027 (%)
    • Exhibit 66: Data Table on Specialty clinics - Year-over-year growth 2022-2027 (%)
  • 7.6 Ambulatory surgical centers - Market size and forecast 2022-2027 
    • Exhibit 67: Chart on Ambulatory surgical centers - Market size and forecast 2022-2027 ($ million)
    • Exhibit 68: Data Table on Ambulatory surgical centers - Market size and forecast 2022-2027 ($ million)
    • Exhibit 69: Chart on Ambulatory surgical centers - Year-over-year growth 2022-2027 (%)
    • Exhibit 70: Data Table on Ambulatory surgical centers - Year-over-year growth 2022-2027 (%)
  • 7.7 Market opportunity by End-user 
    • Exhibit 71: Market opportunity by End-user ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 73: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 74: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 75: Chart on Geographic comparison
    • Exhibit 76: Data Table on Geographic comparison
  • 9.3 North America - Market size and forecast 2022-2027
    • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
    • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.4 Europe - Market size and forecast 2022-2027 
    • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
    • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.5 Asia - Market size and forecast 2022-2027
    • Exhibit 85: Chart on Asia - Market size and forecast 2022-2027 ($ million)
    • Exhibit 86: Data Table on Asia - Market size and forecast 2022-2027 ($ million)
    • Exhibit 87: Chart on Asia - Year-over-year growth 2022-2027 (%)
    • Exhibit 88: Data Table on Asia - Year-over-year growth 2022-2027 (%)
  • 9.6 Rest of World (ROW) - Market size and forecast 2022-2027
    • Exhibit 89: Chart on Rest of World (ROW) - Market size and forecast 2022-2027 ($ million)
    • Exhibit 90: Data Table on Rest of World (ROW) - Market size and forecast 2022-2027 ($ million)
    • Exhibit 91: Chart on Rest of World (ROW) - Year-over-year growth 2022-2027 (%)
    • Exhibit 92: Data Table on Rest of World (ROW) - Year-over-year growth 2022-2027 (%)
  • 9.7 US - Market size and forecast 2022-2027
    • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
    • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.8 Germany - Market size and forecast 2022-2027
    • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
    • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
  • 9.9 Japan - Market size and forecast 2022-2027
    • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
    • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
    • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
    • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
  • 9.10 China - Market size and forecast 2022-2027
    • Exhibit 105: Chart on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 106: Data Table on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 107: Chart on China - Year-over-year growth 2022-2027 (%)
    • Exhibit 108: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.11 France - Market size and forecast 2022-2027
    • Exhibit 109: Chart on France - Market size and forecast 2022-2027 ($ million)
    • Exhibit 110: Data Table on France - Market size and forecast 2022-2027 ($ million)
    • Exhibit 111: Chart on France - Year-over-year growth 2022-2027 (%)
    • Exhibit 112: Data Table on France - Year-over-year growth 2022-2027 (%)
  • 9.12 Market opportunity by geography 
    • Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges 
    • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape 
    • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption 
    • Exhibit 116: Overview on factors of disruption
  • 11.4 Industry risks 
    • Exhibit 117: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered 
    • Exhibit 118: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 119: Matrix on vendor position and classification
  • 12.3 Abbott Laboratories 
    • Exhibit 120: Abbott Laboratories - Overview
    • Exhibit 121: Abbott Laboratories - Business segments
    • Exhibit 122: Abbott Laboratories - Key news
    • Exhibit 123: Abbott Laboratories - Key offerings
    • Exhibit 124: Abbott Laboratories - Segment focus
  • 12.4 Amecath 
    • Exhibit 125: Amecath - Overview
    • Exhibit 126: Amecath - Product / Service
    • Exhibit 127: Amecath - Key offerings
  • 12.5 AngioDynamics Inc. 
    • Exhibit 128: AngioDynamics Inc. - Overview
    • Exhibit 129: AngioDynamics Inc. - Business segments
    • Exhibit 130: AngioDynamics Inc. - Key news
    • Exhibit 131: AngioDynamics Inc. - Key offerings
    • Exhibit 132: AngioDynamics Inc. - Segment focus
  • 12.6 Asahi Intecc Co. Ltd. 
    • Exhibit 133: Asahi Intecc Co. Ltd. - Overview
    • Exhibit 134: Asahi Intecc Co. Ltd. - Business segments
    • Exhibit 135: Asahi Intecc Co. Ltd. - Key news
    • Exhibit 136: Asahi Intecc Co. Ltd. - Key offerings
    • Exhibit 137: Asahi Intecc Co. Ltd. - Segment focus
  • 12.7 B. Braun SE 
    • Exhibit 138: B. Braun SE - Overview
    • Exhibit 139: B. Braun SE - Business segments
    • Exhibit 140: B. Braun SE - Key news
    • Exhibit 141: B. Braun SE - Key offerings
    • Exhibit 142: B. Braun SE - Segment focus
  • 12.8 Becton Dickinson and Co. 
    • Exhibit 143: Becton Dickinson and Co. - Overview
    • Exhibit 144: Becton Dickinson and Co. - Business segments
    • Exhibit 145: Becton Dickinson and Co. - Key news
    • Exhibit 146: Becton Dickinson and Co. - Key offerings
    • Exhibit 147: Becton Dickinson and Co. - Segment focus
  • 12.9 BIOTRONIK SE and Co. KG 
    • Exhibit 148: BIOTRONIK SE and Co. KG - Overview
    • Exhibit 149: BIOTRONIK SE and Co. KG - Product / Service
    • Exhibit 150: BIOTRONIK SE and Co. KG - Key offerings
  • 12.10 Boston Scientific Corp. 
    • Exhibit 151: Boston Scientific Corp. - Overview
    • Exhibit 152: Boston Scientific Corp. - Business segments
    • Exhibit 153: Boston Scientific Corp. - Key news
    • Exhibit 154: Boston Scientific Corp. - Key offerings
    • Exhibit 155: Boston Scientific Corp. - Segment focus
  • 12.11 Cardinal Health Inc. 
    • Exhibit 156: Cardinal Health Inc. - Overview
    • Exhibit 157: Cardinal Health Inc. - Business segments
    • Exhibit 158: Cardinal Health Inc. - Key news
    • Exhibit 159: Cardinal Health Inc. - Key offerings
    • Exhibit 160: Cardinal Health Inc. - Segment focus
  • 12.12 Cook Group Inc. 
    • Exhibit 161: Cook Group Inc. - Overview
    • Exhibit 162: Cook Group Inc. - Product / Service
    • Exhibit 163: Cook Group Inc. - Key offerings
  • 12.13 Lepu Medical Technology Beijing Co. Ltd.
    • Exhibit 164: Lepu Medical Technology Beijing Co. Ltd. - Overview
    • Exhibit 165: Lepu Medical Technology Beijing Co. Ltd. - Product / Service
    • Exhibit 166: Lepu Medical Technology Beijing Co. Ltd. - Key offerings
  • 12.14 Medtronic Plc 
    • Exhibit 167: Medtronic Plc - Overview
    • Exhibit 168: Medtronic Plc - Business segments
    • Exhibit 169: Medtronic Plc - Key news
    • Exhibit 170: Medtronic Plc - Key offerings
    • Exhibit 171: Medtronic Plc - Segment focus
  • 12.15 Merit Medical Systems Inc. 
    • Exhibit 172: Merit Medical Systems Inc. - Overview
    • Exhibit 173: Merit Medical Systems Inc. - Business segments
    • Exhibit 174: Merit Medical Systems Inc. - Key offerings
    • Exhibit 175: Merit Medical Systems Inc. - Segment focus
  • 12.16 Teleflex Inc. 
    • Exhibit 176: Teleflex Inc. - Overview
    • Exhibit 177: Teleflex Inc. - Business segments
    • Exhibit 178: Teleflex Inc. - Key news
    • Exhibit 179: Teleflex Inc. - Key offerings
    • Exhibit 180: Teleflex Inc. - Segment focus
  • 12.17 Terumo Corp. 
    • Exhibit 181: Terumo Corp. - Overview
    • Exhibit 182: Terumo Corp. - Business segments
    • Exhibit 183: Terumo Corp. - Key news
    • Exhibit 184: Terumo Corp. - Key offerings
    • Exhibit 185: Terumo Corp. - Segment focus

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 186: Inclusions checklist
    • Exhibit 187: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 188: Currency conversion rates for US$
  • 13.4 Research methodology 
    • Exhibit 189: Research methodology
    • Exhibit 190: Validation techniques employed for market sizing
    • Exhibit 191: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 192: List of abbreviations
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The best real estate coaching programs for 2024

Hone your skills and level up your business this year by investing in an expert real estate coaching program

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Real estate is a vibrant, dynamic and competitive industry. From the thrill of a sale to the pursuit of new leads, it keeps you on your toes. That said, it can also be incredibly isolating, and it can be hard to stay motivated. As a way to deal with this, many agents and brokers seek out professional mentorship as a means to gain insight and level up their performance. Across the country, the best real estate coaches serve as valuable mentors who can help agents and brokers achieve the success they deserve. 

“It’s really hard for independent business owners to get unbiased advice from themselves,” says Kyle Scott, President of SERHANT. Ventures. “So they need unbiased experts to work with that will help them grow their business — someone who has been there, who has done it, and who is able to see their business from both the 35,000-foot view and down in the weeds.” 

A quick internet search will prove that real estate coaching programs are plentiful. Whether you’re looking to expand your team or client network or figure out how to delegate work so you can focus on the tasks you do best, a real estate coaching program could be a valuable launchpad. But when it comes to choosing the right one for your unique needs, there’s a lot to consider. Here, we highlight some of the best real estate coaches in the industry and their programs.

Summary

Who can benefit most from real estate coaching?

An unbiased view is worth millions. Often, we turn to our closest friends and family for guidance. Unfortunately, they’re usually not familiar with the ins and outs of the real estate industry and can’t provide you with the relevant feedback you need. As a result, many independent contractors rely on themselves, which generally doesn’t work either.

You can’t advise yourself, you’re too close to it. A coach works best for someone who is actually looking to grow their business, someone who is looking to put in the time and the energy to make a difference in achieving more income this year. Hire a coach if you want to start taking your business to the next level for any reason — you want to make more money, have more freedom with your time, or stop riding the ins and outs of the commission cycle.President of SERHANT. Ventures

1. Sell It Like Serhant

Key Facts

Grown throughout the pandemic, the Sell It Like Serhant program has been carefully adapted to the current market. It follows a weekly and bi-weekly platform featuring one-on-one virtual coaching from Serhant’s proprietary video platform. After a half-hour or hour-long group meeting every week or every other week, participants follow actionable steps to help them grow their business. Thus far, more than 22,000 enrollees in 128 countries have been through the Sell It Like Serhant program.

What We Love

Serhant offers daily office hours so participants can pop into virtual sessions to ask questions or get expert advice between their regularly scheduled sessions. A community platform also allows participants to pass referrals to each other. Thus far, it seems to have worked: To date, participating agents have closed over $250 million of referral deals.

Pricing

There are different membership tiers, depending on the level of guidance you need. The introductory Real Estate Core Course starts at $497. Prices are higher for a more specific course or one with 1:1 coaching.

Who’s it Best For?

If you’re looking to build a memorable personal brand, SERHANT. is the way to go. “The number one differentiator about our program is we understand that as a real estate agent, you have one job: to generate leads,” says SERHANT. Ventures President Kyle Scott. “Our number one focus is helping you build a clear, compelling, memorable personal brand and put your lead generation on autopilot. So that way, you can do what you do best, which is build relationships and close deals.”

Visit Sell It Like Serhant

2. Tom Ferry International

Headshot-Serhant

Key Facts

For good reason, Ferry International refers to itself as the real estate industry’s leading coaching and training company. Focused on Ferry’s “8 Levels of Performance,” the programs are a staple of real estate coaching. Their new group coaching sessions cover various aspects of real estate sales.

Prospecting Bootcamp is a 14-hour program comprised of seven two-hour group coaching sessions, and includes a peer-to-peer collaboration space. It involves independent work pulled from training videos and downloadable resources.

Recruitment Roadmap consists of hour-long sessions each week for ten weeks. Completed over Zoom and through the Tom Ferry video platform, each group coaching program offers a high level of specialization.

Finally, their Fast Track program offers 12 interactive group coaching sessions designed to help new agents build the necessary skills to succeed — like mastering listing presentations and handling objections. 

What we love 

If you’re looking for the gold standard of real estate coaching, Tom Ferry has the goods to back up the bravado. Because of their many years in the biz, Tom Ferry has a huge base of coaches, which means there are plenty of options to find the program best suited for your specific needs.

Pricing

Tom Ferry’s Prospecting Bootcamp and Fast Track coaching programs cost $999 but can be broken down into three monthly payments. The Recruitment Roadmap group coaching costs $1,499 but can be split into three monthly payments of $500. Consider their free coaching consultation if you want to dip your toes in the water. Check out their customer reviews, where several coaching program alums rave about the program.

Who’s it Best For?

If you thrive in a group setting that allows you to feed off the energy of others, Tom Ferry might be right for you. Their group coaching programs are new and more affordable alternatives to often costly 1:1 coaching fees.

Visit Tom Ferry

3. Tim and Julie Harris

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Key Facts

The dynamic duo of real estate coaching, Tim and Julie Harris are a major name in the industry. Under their business, Harris Real Estate Coaching, their programs are divided into three tiers: Premier, Premier Plus, and VIP, all of which rely on a user-friendly online platform.

Pricing 

Premier platform costs $197 per month, but a 30-day free trial is available. Premier Plus costs $599 per month, while VIP costs $999 per month. Of course, their wildly successful podcast is a great free resource to tap into, as well as Tim and Julie’s many written contributions to HousingWire.

Who’s it Best For? 

If you’re constantly on the go, the ability to access the course from any device is a major asset.


4. Candy Miles-Crocker

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Key Facts

Newbies are welcome at Candy Miles Crocker’s program. Known as the “Real Life Realtor,” she’s the brain behind Real Life Real Estate Training. With a variety of courses in her offerings, including a plethora of self-paced online courses, Miles-Crocker gives new agents a leg-up on the rest.

What we love

Miles-Crocker is still an active agent, working with clients to close deals. Her 20+ years of experience practicing in Washington, D.C., Virginia and Maryland have helped her build “systems, strategies and scripts” that she shares with her coaching clients.

Pricing

The CORE Essentials Blueprint program retails for $1,597. Smaller, more specific courses, such as The Buyer Presentation, are priced at $347.  While all pricing isn’t listed on her website, Miles-Crocker also offers a free course that includes her 6-point system for growth.

Who’s it Best For?

Miles-Crocker’s courses could be beneficial if you are new to agent life or looking to get your business reorganized. She even has one specifically for your first 30 days as a real estate agent.


5. Ashley Harwood

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Key Facts

Boston-based Ashley Harwood inspires introverts with her convincing, heartfelt and high-touch approach to practicing real estate. Her very human, very relatable Move Over Extroverts coaching approach is the perfect antidote for cheerleader-style coaches that urge you to door-knock, chase down divorce leads or become a social media superstar.

What we love

Harwood is a licensed agent coaching agents week-in and week-out at no less than three Keller-Williams offices in the great Boston metro. We love her humanity, inspiring videos, and her latest enterpise — The Quiet Success Club. Inspired by Susan Cain’s New York Times bestseller Quiet, about the power of introverts, Harwood brings together a community of like-minded real estate agents wanting a more client-centric approach to succeeding as an agent.

Pricing

Join The Quiet Success Club for $45 per month (paid monthly) or get two months free when you pay for an annual subscription (for $450). The club is currently offering founding member pricing for $25 per month or $250, but it’s a limited-time offer available only under April 30, 2024. Or get a lifetime membership to Harwood’s suite of courses, called IntrovertU, for a one-time cost of $997.

Who’s it Best For?

Introverts, of course! While you may not count yourself as one, if you read Susan Cain’s book, you may unearth your more introverted traits — like recharging your battery by being alone. Ok, even if you don’t bask in solitude, Harwood promises a calming community where agents can be themselves, be seen, and where they don’t have to be the loudest voice in her mastermind group, purposefully (and quietly) designed to teach successful lead generation and other strategies.


6. Levi Lascsak

If you’re looking to improve your social media game, Levi Lascsak is the YouTube master. The author of Passive Prospecting specializes in helping real estate professionals embrace the video platform, and he does so in jam-packed, 2-day virtual events. Discover how he earned over $4 million in gross commission income as a new agent.

What we love  

Lascsak’s social media marketing skills are top-of-the-line. While he may not be part of the traditional world of real estate coaching, Lascak’s ability to relate to younger audiences is an asset that Millennial and Gen Z agents might appreciate.

Pricing

The live, 2-day events are available at a discount for $47. But as you can expect, he’s got endless information available for free on YouTube.

Who’s it best for?

If you’re a digital native looking to pack a bunch of education into a short period, a Lascsak course is particularly beneficial.


7. Jess Lenouvel

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Key Facts

Promising to help agents scale from six to seven figures, The Listings Lab founder Jess Lenouvel is the author of More Money, Less Hustle. A strong example of a coach with a significant understanding of social media, Lenouvel hosts vibrant live events that hype up the audience and prepare them to take their career to the next level.

What we Love

Lenouvel emphasizes the significant power of mindset to achieve one’s goals. She understands how quickly the market shifts and emphasizes staying on top of trends to succeed.

Pricing

Tickets to The Listings Lab retail for $997, but Lenouvel offers a variety of free resources as well, like her Listing Lab guide.

Who’s it best for?

Lenouvel’s live events focus on messaging. For those looking to solidify their brand and develop a clear, concise message, her events might be what you need.


8. Buffini & Company

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Key Facts

Another giant of the real estate coaching industry, Buffini & Company is one of the largest coaching and training companies in the United States. They have two major coaching programs:  The Leadership Coaching program includes three monthly coaching calls, free admission to a 2-day conference, and curriculums and training led by Brian Buffini. There are also bi-monthly coaching sessions and a monthly web series with a live Q&A.

Buffini & Company also performs a REALstrengths profile — an in-depth personality assessment. In the One2One Coaching program, there are two coaching calls per month, a monthly marketing kit, the REALStrengths profile, and as with the SERHANT. program, Buffini features the Buffini Referral Network, allowing participants to send and receive referrals with other agents.

What We Love

Buffini coaches aren’t independent contractors. Instead, they’re full-time employees who go through intense training. Thus far, they’ve conducted 1.7 million coaching calls and more than one million hours of coaching.

Pricing

The Leadership Coaching program costs $1,499 a month. Private coaching, referred to as One2One Coaching, costs $549 per month. Two tiers of Referral Maker courses are available from $45 to $149 each per month.

Who’s it Best For?

Team spirit is the name of the game for Buffini’s Leadership Coaching program. If you’re a team leader looking to improve your coaching skills and assist your team in leveling up, the Leadership Coaching program might be right for you. If you want a more personalized path as a solo agent, the One2One Coaching program may be a better fit.


9. Vanda Martin

Key Facts

A popular name in the real estate coaching industry, Vanda Martin’s VIP Coaching Program follows three components: coaching, content, and community. Martin doesn’t shy away from mistakes – instead, she emphasizes avoiding indecision that puts you behind the pack. 

What we love

Positive vibes are plentiful in Martin’s world, and her energy is tangible. Just check out her Instagram videos.

Pricing

Martin’s pricing isn’t listed.

Who’s it best for?

If you’re looking for a female leader who emphasizes loving your job and building habits that will take you to a greater level of success, Martin’s ability to convey those feelings is clear. Just check out the endless testimonials on her website.


9. Tat Londono

Key Facts

Tatiana Londono is the founder and CEO of Londono Realty Group Inc. The author of Real Estate Unfiltered, she offers a variety of programming that ranges from free templates to intensive coaching sessions. The Millionaire Realtor Membership provides weekly input from Londono, while the intensive Millionaire Real Estate Agent Coaching Program focuses on building 12-month objectives using a custom success action plan. It uses live programming and workshops with Londono herself, as well as an exclusive online community and referral network for members.

What we love

Londono’s keen sense of social media and her posts are a masterclass in how to boost your engagement on platforms like TikTok and Instagram. Don’t miss her takes on Taylor Swift’s real estate portfolio.

Pricing

There are several tiers of Londono’s programs. The Millionaire Realtor Membership costs $97 per month, while the intensive Millionaire Real Estate Agent Coaching Program doesn’t publicly list its price tag. However, you can access her “six-figure real estate scripts” for free on her website.

Who’s it Best For?

Londono’s programs specifically target agents who are looking to scale their business. If you’re struggling with lead generation or want to increase the number of views you’re racking up on social media, Londono is a valuable source within the industry.


10. Steve Shull

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Key Facts

Steve Shull’s Performance Coaching focuses on using consistent execution to achieve your goals. With options ranging from 1:1 private coaching to small group coaching for 10 to 20 agents, the groups have 30-minute Zoom calls three times a day, but the number of sessions you choose to attend is up to you.  Several self-directed courses are also available on the website, focusing on topics ranging from mindset to time blocking.

What we love

If you’re not positive you want to make the investment, Performance Coaching allows a 14-day free trial of daily accountability calls. 

Pricing

Small group coaching costs $6,000 a year, and while 1:1 coaching prices aren’t listed online, you should prepare for a hefty price tag. 

Who’s it Best For?

If you have a specific area you’re looking to improve upon, Performance Coaching offers coaches with unique areas of expertise, ranging from CRMs to business strategy. Tailoring your program to your greatest areas of weakness can help you become a more well-rounded agent.


11. Aaron Novello

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Key Facts

Aaron Novello of Elite Real Estate Coaching has several programs tailor-made for agents looking to hone their craft. A Masterclass in Systems works to teach agents how to scale their real estate business, organize their team, and use programming like Follow Up Boss to manage their business.

The Role Play Mastermind is for agents looking to prepare themselves for tough discussions by working with a role-play partner for 15 to 30 minutes, five days a week. The group coaching option includes a variety of scripts Novello used to close on homes, as well as mindset guides, skill sheets, and expert guidance from experts in the field.

What we love

Novello’s exclusive accountability group allows active members and former coaching clients to share everything from guidance to motivation. If you’re looking to save money, Novello also has a free podcast available on YouTube.

Pricing

Group coaching costs $250 per month and comes with a money-back guarantee. Novello’s masterclass also retails for $250. The Role Play Mastermind costs $500 per year.

Who’s it best for?

If you struggle with having difficult conversations and are looking for solid templates to guide you, Novello’s Role Play Mastermind is a solid investment. The group coaching option emphasizes taking the educational portion and putting it into practice in the real world rather than just watching videos.


12. Krista Mashore Coaching

Key Facts

Filled with energy and known for popping up in the press, Krista Mashore is the mind behind Unstoppable Agent, her 3-day mastery class. It includes over 15 hours of coaching, group workshops, breakout sessions, and skill-building workshops to provide you with the skills to implement digital marketing successfully into your real estate business. 

What we love 

A positive attitude counts for a lot, and Mashore’s personality is a key component of the success of her course.

Pricing

Mashore’s accessibility is another one of her program’s best assets. Her 3-day class is currently priced at $47, but pricing occasionally varies.

Who’s it best for?

If you crave energy and enthusiasm, Krista Mashore has the goods. She’s also an expert on working in today’s low-inventory market, which is ideal for someone struggling with the current housing shortage. But she’s also got a good sense of humor, which shines through in her social media presence.


The full picture: The best real estate coaches for 2024

Hiring a top real estate coach goes far beyond just expanding your skills. While growing and educating yourself as you navigate your career is essential, hiring a coach is all about seeking to achieve more. Whether you’re looking to boost lead generation, build a solid personal brand, or make more commission income, having the input of a seasoned expert is a priceless step in the right direction. As you can see through the endless reviews and testimonials on coaches’ websites, agents who want to scale their business and take their profits to a higher level often seek the outside guidance of a coach. While the cost of hiring someone may be significant, the return on investment is equally as monumental.

Frequently Asked Questions

  • How much does real estate coaching cost?

    Real estate coaching programs vary in price significantly. Most cost over $500 per month, with others charging several thousand dollars per month. “Oftentimes, it is the case that you get what you pay for,” said Kyle Scott, President of SERHANT. Ventures.

    However, prices can also vary depending on the specific niche of real estate coaching you’re focusing on. The more specificity you’re seeking, the higher the financial investment. Of course, self-led courses are likely to cost much less.

  • When is the best time to take advantage of real estate coaching?

    Does your career feel stalled right now? Are you ready to take your career to the next level, but you’re not sure where to start? In a down market, you can channel your time and energy into actively improving your business skills so that you’ll be sufficiently prepared for when the market changes.

    “When things pick up again, you’re ready to capture the climbing market,” says Scott. “If that’s the case, then the best time to embrace coaching is now. At the same time, a thriving market presents agents with new challenges, ranging from having to turn away business or being unable to service your existing business in a way you’re proud of,” Scott noted. “In that type of market, a real estate coach can help you determine what kind of junior agent or assistant would serve you best. How do I figure out how to manage my business in a way that I can keep up with the volume?”

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Part 1: Current State of the Housing Market; Overview for mid-March 2024

Today, in the Calculated Risk Real Estate Newsletter: Part 1: Current State of the Housing Market; Overview for mid-March 2024
A brief excerpt: This 2-part overview for mid-March provides a snapshot of the current housing market.

I always like to star…

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Today, in the Calculated Risk Real Estate Newsletter: Part 1: Current State of the Housing Market; Overview for mid-March 2024

A brief excerpt:
This 2-part overview for mid-March provides a snapshot of the current housing market.

I always like to start with inventory, since inventory usually tells the tale!
...
Here is a graph of new listing from Realtor.com’s February 2024 Monthly Housing Market Trends Report showing new listings were up 11.3% year-over-year in February. This is still well below pre-pandemic levels. From Realtor.com:

However, providing a boost to overall inventory, sellers turned out in higher numbers this February as newly listed homes were 11.3% above last year’s levels. This marked the fourth month of increasing listing activity after a 17-month streak of decline.
Note the seasonality for new listings. December and January are seasonally the weakest months of the year for new listings, followed by February and November. New listings will be up year-over-year in 2024, but we will have to wait for the March and April data to see how close new listings are to normal levels.

There are always people that need to sell due to the so-called 3 D’s: Death, Divorce, and Disease. Also, in certain times, some homeowners will need to sell due to unemployment or excessive debt (neither is much of an issue right now).

And there are homeowners who want to sell for a number of reasons: upsizing (more babies), downsizing, moving for a new job, or moving to a nicer home or location (move-up buyers). It is some of the “want to sell” group that has been locked in with the golden handcuffs over the last couple of years, since it is financially difficult to move when your current mortgage rate is around 3%, and your new mortgage rate will be in the 6 1/2% to 7% range.

But time is a factor for this “want to sell” group, and eventually some of them will take the plunge. That is probably why we are seeing more new listings now.
There is much more in the article.

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Pharma industry reputation remains steady at a ‘new normal’ after Covid, Harris Poll finds

The pharma industry is hanging on to reputation gains notched during the Covid-19 pandemic. Positive perception of the pharma industry is steady at 45%…

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The pharma industry is hanging on to reputation gains notched during the Covid-19 pandemic. Positive perception of the pharma industry is steady at 45% of US respondents in 2023, according to the latest Harris Poll data. That’s exactly the same as the previous year.

Pharma’s highest point was in February 2021 — as Covid vaccines began to roll out — with a 62% positive US perception, and helping the industry land at an average 55% positive sentiment at the end of the year in Harris’ 2021 annual assessment of industries. The pharma industry’s reputation hit its most recent low at 32% in 2019, but it had hovered around 30% for more than a decade prior.

Rob Jekielek

“Pharma has sustained a lot of the gains, now basically one and half times higher than pre-Covid,” said Harris Poll managing director Rob Jekielek. “There is a question mark around how sustained it will be, but right now it feels like a new normal.”

The Harris survey spans 11 global markets and covers 13 industries. Pharma perception is even better abroad, with an average 58% of respondents notching favorable sentiments in 2023, just a slight slip from 60% in each of the two previous years.

Pharma’s solid global reputation puts it in the middle of the pack among international industries, ranking higher than government at 37% positive, insurance at 48%, financial services at 51% and health insurance at 52%. Pharma ranks just behind automotive (62%), manufacturing (63%) and consumer products (63%), although it lags behind leading industries like tech at 75% positive in the first spot, followed by grocery at 67%.

The bright spotlight on the pharma industry during Covid vaccine and drug development boosted its reputation, but Jekielek said there’s maybe an argument to be made that pharma is continuing to develop innovative drugs outside that spotlight.

“When you look at pharma reputation during Covid, you have clear sense of a very dynamic industry working very quickly and getting therapies and products to market. If you’re looking at things happening now, you could argue that pharma still probably doesn’t get enough credit for its advances, for example, in oncology treatments,” he said.

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