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Contrarian Investing Definition and Strategy

Contrarian investing bears some similarities to value investing, but the two aren’t exactly the same. Let’s take a closer look at this strategy.
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Investing can be tricky. Investors sometimes overreact to the slightest whiff of bad news about a company. Other times, they rush to jump on the latest investing trend, pumping up a company’s share price. Contrarian investing looks to do the opposite. 

Certain metrics, such as profit margin and P/E ratio, can give us clues as to which companies are outperforming the competition. Still, there are a lot of unknowns. No one could have predicted the COVID-19 pandemic and the impact it would have on the markets.

But even the human element of investing decisions can be irrational at times. 

When contrarian investors see other investors jumping to conclusions, they do the opposite. Oftentimes, that involves buying stock in companies trading below their intrinsic value after a market trend or news story caused a drop in price.

Thus, contrarian investing bears some similarities to value investing. But the two aren’t exactly the same. While contrarian investing has its limitations, it can be a lucrative strategy. And many investors have made millions with it.

What is the Contrarian Investing Strategy?

Contrarian investors intentionally go against market trends. They do this by buying stocks when they are down and selling stocks when they become overheated. Contrarian investing can be applied to sectors and markets as well. The idea is that herd behavior can cause large numbers of investors to make similar decisions. For example, investing in “hot” stocks. They may do this even if some of those stocks are overvalued.

Contrarian investing is not a short-term strategy, like you might see with day trading. Instead, contrarian investors buy and hold stock in companies or industries that align with their strategy. They are investing in stocks most investors wouldn’t consider. And because of this, it could be months or even years before the stocks they are buying reach their perceived value.

Contrarian Investing vs. Value Investing

As mentioned, contrarian investing and value investing bear some similarities. In fact, some believe there is no difference between the two. Although, there are some things contrarian investors do that value investors probably wouldn’t.

Where the two are similar is the tendency to invest in undervalued assets. Both investors will look for assets that are trading lower than their intrinsic value.

However, value investors lean primarily on metrics such as book value and P/E ratio, looking for assets that are trading at a discount simply by the numbers. Contrarian investors, on the other hand, pay more attention to investor sentiment. They may choose to buy an asset despite an overall bearish sentiment around it.

Pros and Cons

Contrarian investing has allowed some investors to make sizable profits by going against the grain. But like any strategy, they have their own set of pros and cons.

Contrarian investing pros:

  • Contrarian investors often buy stocks in dependable industries that are trading lower at the moment, such as banking or real estate. By looking for discounts in these industries, they stand to gain a lot in the long term.
  • Investing in assets that are trading below their intrinsic value allows contrarian investors to minimize potential losses.

Contrarian investing cons:

  • Because contrarian investing requires going against the grain, it could be years in some cases before these investments produce the desired return.
  • Finding worthy investments as a contrarian investor can take extensive research.
  • Simply doing the opposite of what “everyone else” is doing is not a winning strategy on its own.

Examples

There are many examples of contrarian investors, and some of them have become quite famous. Let’s take a look at a couple of notable examples.

Warren Buffett

Warren Buffett is a contrarian investor. In fact, he might be the most famous contrarian investor of all time. Some call him a value investor. However, Buffett can be considered a contrarian investor because he does what he wants instead of following market trends.

For instance, by late 2021, Buffett’s Berkshire Hathaway had nearly $150 billion in cash on hand. The reason? Simply because Buffett couldn’t find enough deals to justify putting all of his money to work. Conventional wisdom says investors should never have that much cash. Even if it means investing in a less desirable asset. But Warren Buffett won’t invest unless his high standards are met.

Michael Burry

We often think about contrarian investors buying undervalued assets, and in many cases, that is true. However, Michael Burry became famous when he decided to short the housing market just before the Great Recession. Everyone was investing in mortgage-backed securities and other assets. But Burry was determined the market was overheated and bet big on it. He turned out the be right. And this resulted in hundreds of millions in profits for both himself and his hedge fund, Scion Capital.

Does Contrarian Investing Work?

Contrarian investing can certainly work. And it has worked quite well for many investors in the past several decades. However, it can also be very risky. Meaning it’s best left for those with deep pockets. As they say, if it were that easy, everyone would be doing it.

Consider the Michael Burry example. Burry turned out to be right and made $100 million for himself in the process. But at the time, there were likely many doubters. The market kept going up and seemed like that would continue forever. Thus, in addition to determining the market was overheated, Burry also had to short the market at just the right time. It’s easy to imagine a scenario in which he waited too long, foiling the entire strategy.

Thus, contrarian investing can work, but it can also be risky. Plus, those buying undervalued assets sometimes have to wait years for them to increase in value. For investors that can afford to sustain losses for long periods of time. Contrarian investing can work. For most investors, though, it may be too risky to be worth pursuing.

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Economics

Peppercomm Named Public Relations Agency of Record for AgriFORCE

Peppercomm Named Public Relations Agency of Record for AgriFORCE
PR Newswire
NEW YORK, Aug. 18, 2022

AgTech innovator taps integrated communications and marketing agency to drive global growth and brand awareness
NEW YORK, Aug. 18, 2022 /PRNewswire…

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Peppercomm Named Public Relations Agency of Record for AgriFORCE

PR Newswire

AgTech innovator taps integrated communications and marketing agency to drive global growth and brand awareness

NEW YORK, Aug. 18, 2022 /PRNewswire/ -- Peppercomm, award-winning, strategic and integrated communications and marketing agency, today announced it has been named global PR agency of record for AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW), an AgTech company dedicated to advancing sustainable cultivation and crop processing to yield more nutritious food with limited environmental impact. AgriFORCE selected Peppercomm following a competitive evaluation of several firms.

Headquartered in Vancouver, British Columbia, AgriFORCE is poised to disrupt the agriculture industry by building a portfolio of proprietary AgTech solutions to help growers achieve higher quality and more sustainably produced crops, alongside branded products and ingredients that unlock superior nutrition for consumers. With an agreement to acquire Delphy Group BV and a binding LOI to acquire Deroose Plants NV recently announced, the company's strategic and holistic approach aims to address key challenges facing the agriculture industry.

"We're pleased to work with a company that can have a real impact on our food and our planet," said Steve Cody, CEO of Peppercomm. "The global pandemic and Russian invasion of Ukraine have significantly affected the food supply chain and accelerated the need for solutions to address these extraordinary challenges. AgriFORCE's IP and expertise are coming to the marketplace at just the right time."

Peppercomm will help AgriFORCE build global brand awareness through an integrated approach that includes strategic counsel, messaging development, thought leadership, earned media and social media, and digital advertising. 

"AgriFORCE is excited to partner with Peppercomm as our agency of record," shared Mauro Pennella, President of AgriFORCE Brands and CMO of AgriFORCE Growing Systems. "Peppercomm has strong experience across agriculture, agtech, and consumer brands, including public companies with multinational operations. We are confident that their tight-knit and senior team, with existing industry and media relationships, can bring to life the vision and purpose of AgriFORCE in the months ahead."

About Peppercomm
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm, which was recently acquired by Ruder Finn, combines 27 award-winning years of expertise serving blue chip and breakout clients with forward-thinking new service offerings and the freshness of a start-up. This unique mix of experience and energy enables the firm to attract and empower teams with a creative edge, drive, and passion for promoting, protecting, and connecting clients in a fast-changing marketplace. Founded in 1995, Peppercomm has received numerous accolades, including Crain's Best Places to Work in NYC 2021, PRWeek's Best Places to Work 2020, the Agency Elite 100, SABRE Award (Integrated Campaign), PRSA Big Apple (2020, 2019 Winner Integrated Campaign), Platinum PR Awards (Media Relations), PRNews Digital Awards (CSR), the Bulldog PR Awards (Media Relations) and PR Daily's Top Agencies of 2022 among others. For more information visit peppercomm.com.

About AgriFORCE
AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW) is an AgTech company focused on the development and acquisition of crop production know-how and intellectual property augmented by advanced AgTech facilities and solutions. Looking to serve the global market, the Company's current focus is on North America, Europe, and Asia. The AgriFORCE vision is to be a leader in delivering plant-based foods and products through advanced and sustainable AgTech solution platforms that make positive change in the world—from seed to table. The AgriFORCE goal: Clean. Green. Better. Additional information about AgriFORCE is available at: agriforcegs.com.

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Economics

NEARLY HALF OF AMERICANS FEEL THEY CAN’T AFFORD THEIR FORMER LIFESTYLE; THREE-FOURTHS ARE SHIFTING GROCERY PURCHASING BEHAVIORS, FINDS NCSOLUTIONS

NEARLY HALF OF AMERICANS FEEL THEY CAN’T AFFORD THEIR FORMER LIFESTYLE; THREE-FOURTHS ARE SHIFTING GROCERY PURCHASING BEHAVIORS, FINDS NCSOLUTIONS
PR Newswire
NEW YORK, Aug. 18, 2022

66% of consumers are more mindful of spending on groceries85% of …

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NEARLY HALF OF AMERICANS FEEL THEY CAN'T AFFORD THEIR FORMER LIFESTYLE; THREE-FOURTHS ARE SHIFTING GROCERY PURCHASING BEHAVIORS, FINDS NCSOLUTIONS

PR Newswire

  • 66% of consumers are more mindful of spending on groceries
  • 85% of Americans are concerned or very concerned about inflation
  • 58%  believe the cost of living will be more expensive in the coming year
  • 46% of consumers say they're buying fewer non-essentials
  • 43% seek out sales and promotions to afford their favorite brands 

NEW YORK, Aug. 18, 2022 /PRNewswire/ -- Nearly half of Americans (45%) feel like they can't afford their previous lifestyle and 76% of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds (66%) are more mindful of how they are spending their money. These findings are part of a new consumer sentiment survey on inflation commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness.

Eighty-five percent of Americans are very concerned or extremely concerned about inflation and almost unanimously (93%) they said we're in an inflationary time. On the same economic theme, over half (57%) are concerned about the country's financial situation, while 47% say they're concerned about their family's financial situation. Eight out of 10 or 83% of Americans expect the cost of living will become somewhat more or much more expensive in the coming year. Sixty-five percent of Americans agree with the statement 'my income has not increased as fast at the cost of food, beverage and personal care products.'

"For the second time in a little over two years, consumers are pivoting to new purchasing behaviors at the grocery store," commented Alan Miles, CEO, NCSolutions. "Since the start of the pandemic, they've been swapping their favorite brands for what's available. Today, though, value is the centerpiece more often than availability, consumers are selecting brands and products to stretch their budgets as far as possible. CPG brands that meet customers where they are both in this inflationary moment and as prices ease have the best shot at keeping them for the long-term."

SIX YEARS OF PRICE TRENDS
NCSolutions' proprietary purchase data, which reflects the buying trends of consumers for CPG products, shows an almost 13% price increase on average. In a six-year price trend analysis, we see that price increases in 2022 are pacing at an accelerated rate compared to other years.  The survey findings bear this out with 58% of consumers believing the cost of living will be much more expensive in the coming year and 71% feeling the U.S. economy is declining. 

Six-year Inflation Trend

 

Percentage Inflation Change Year-Over-Year

On a consumer packaged goods category level, there are wide variations in percentage increases.

CONSUMERS REACT TO THE PINCH
Compared to one year ago, six in 10 Americans believe CPG product packaging has gotten smaller but costs the same. Consumers still feel the strain of supply chain issues as 69% say there are fewer items of the same product on the shelves. Thirty-six percent of Americans said there is less variety of  brands available on the shelf today compared with one year ago.

Over half (53%) of American consumers say they find basic food staples more expensive; 40% believe a recession will occur in 2023. For almost half of consumers (46%), this means buying fewer non-essential items on the food aisle, or for 43%, it means buying only the essentials.  Seventy-one percent of Americans say the increased price of groceries is straining their savings. For other American consumers, increased prices on the grocery aisle mean seeking out less expensive brands (45%).  Other ways consumers are coping with the increased price of groceries are loading up the pantry (27%) or freezer (26%) or shopping closer to home (24%).

When it comes to consumers' preferred brands, they have to make tough choices. Sixty percent of consumers seek less expensive alternatives when their favorite brands reach a price beyond their budget. Forty-six percent of consumers plan to go without their favorite brands, and 43% of consumers look for sales to offset the cost. In the survey, respondents could select multiple ways they react.

June 2021 vs. June 2022: Inflation Increases by category

"Though it may be tempting to pull back on advertising, a more effective strategy is to recognize and respond to consumer 'stress-flation.' Brands have an opportunity now to build loyalty and attract new customers with empathetic marketing," said Leslie Wood, Chief Research Officer, NCSolutions. "We're heading into a period of heavy CPG purchasing moments, such as back to school and the approaching holidays. Compelling, well-targeted advertising is a proven strategy for increasing brand equity and sales both in the short- and long-term."

CONSUMER PRIORITIES
Respondents were asked, "When shopping for groceries, which products are most important." The majority ranked:

  1. Affordable products that provide a clear value for my money 
  2. Finding food products that feed their families for several meals
  3. Products they know their families will enjoy eating

ABOUT THE CONSUMER SURVEY: The online survey of 2,141 respondents was fielded from June 17- 20, 2022.  Responses presented in this survey were weighted by location, education, income and other demographics to be representative of the overall population. To read more about the findings, you can download the full report

ABOUT NCS
NCSolutions makes advertising work better. Our unrivaled data resources powered by leading providers combine with scientific rigor and leading-edge technology to empower the CPG ecosystem to create and deliver more effective advertising. With NCS's proven approach, brands achieve continuous optimization everywhere ads appear through purchase-based audience targeting and sales measurement solutions that have impacted billions in media spend for our customers. NCS is a joint venture company with  Nielsen as the majority owner. 

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SOURCE NCSolutions

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Economics

Only 14% of Consumers with Federal Student Loans on Pause Can Afford Payments, ScoreSense Survey Finds 62% of survey respondents say they are delaying major life purchases

Only 14% of Consumers with Federal Student Loans on Pause Can Afford Payments, ScoreSense Survey Finds 62% of survey respondents say they are delaying major life purchases
PR Newswire
DALLAS, Aug. 18, 2022

DALLAS , Aug. 18, 2022 /PRNewswire/ — A s…

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Only 14% of Consumers with Federal Student Loans on Pause Can Afford Payments, ScoreSense Survey Finds 62% of survey respondents say they are delaying major life purchases

PR Newswire

DALLAS , Aug. 18, 2022 /PRNewswire/ -- A survey of consumers with federal student loans on pause, which went into effect during the COVID-19 pandemic, reveals that only 14% of respondents say they can afford the payments with no issues when the forbearance period ends, according to a consumer survey by ScoreSense®, a credit score monitoring product. The survey also revealed that 42% of respondents aren't sure how they will add loan payments back into their budget. The most recent extension to the payment pause, which began in March 2020, continues to August 31, 2022, with payments currently scheduled to restart in September.

18% of survey respondents say they will need to cut budgets or rely on family to help to resume loan payments.

The survey, focused on the resumption of federal student loan payments and implications, included these highlights:

•       To resume payments, 18% of survey respondents say they will need to cut their budgets or rely on family to help to add these loan payments back into their budgets. About one of four respondents between the ages of 18-34 will need help from family members to help with student loans.

  • During the pause, nearly 25% of respondents used their money to pay off debts/loans. Loan holders between 18-34 in age indicated they were more likely to invest the money compared to the older age groups.
  • The resumption of payments will delay major life events for some loan holders, including the purchase of a home (30% of respondents) or having a child (18% of respondents).
  • Loan holders plan to cut expenses to make payments, including groceries (25% of respondents) and children's activities (19% of respondents).

"Unfortunately, we're seeing the perfect storm of economic stress on households where higher prices, interest rates, property assessments, and more is making it very difficult for many people to live within their means. For many student loan holders, making payments in 2020 was much easier than it will be when they resume," said Carlos Medina, senior vice president at One Technologies, LLC., which offers ScoreSense.

ScoreSense serves as a one-stop digital resource where consumers can access credit scores and reports from all three main credit bureaus—TransUnion®, Equifax®, and Experian®—and understand what is most affecting their credit.

About One Technologies

One Technologies, LLC, harnesses the power of technology, analytics, and its people to create solutions that empower consumers to make more informed decisions about their financial lives. The firm's consumer credit products include ScoreSense®, which enables members to seamlessly access, interact with, and understand their credit profiles from all three main bureaus using a single application. The ScoreSense platform is continually updated to give members deeper insights, personalized tools and one-on-one customer care support that can help them make the most sense of their credit. One Technologies is headquartered in Dallas and was established in October 2000. For more information, please visit onetechnologies.net.

View original content to download multimedia:https://www.prnewswire.com/news-releases/only-14-of-consumers-with-federal-student-loans-on-pause-can-afford-payments-scoresense-survey-finds-62-of-survey-respondents-say-they-are-delaying-major-life-purchases-301608129.html

SOURCE ScoreSense

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