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Are Putin And Xi ‘Gray Champions’? Part 1

Are Putin And Xi ‘Gray Champions’? Part 1

Authored by Jim Quinn via The Burning Platform blog,

“Long, long may it be, ere he comes again!…

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Are Putin And Xi 'Gray Champions'? Part 1

Authored by Jim Quinn via The Burning Platform blog,

“Long, long may it be, ere he comes again! His hour is one of darkness, and adversity, and peril. But should domestic tyranny oppress us, or the invader’s step pollute our soil, still may the Gray Champion come” 

- Nathaniel Hawthorne, The Gray Champion

“Who is this gray patriarch? That stately form, combining the leader and the saint…could only belong to some old champion of the righteous cause, whom the oppressor’s drum had summoned from his grave.” 

- Nathaniel Hawthorne

There is a misunderstanding regarding the Gray Champion of this Fourth Turning. The misunderstanding revolves around thinking there is only one Gray Champion, they are hugely popular, always do the right thing, and are universally admired for their leadership traits. Nothing could be further from the truth. In previous Fourth Turnings, there have always been multiple Gray Champions, often at war with each other, who were not popular or necessarily good men.

What they always are is single-minded, tenacious, ruthless, and intent on winning at any cost. Their followers are inspired, and their enemies despise them. There is no middle ground when it comes to opinions about Gray Champions. They generally don’t fight the battles, but shape the strategy, inspire the troops, or mobilize the citizenry to action.

The Awakening Prophet Generation firebrands during the American Revolution included Sam Adams and Ben Franklin. Adams organized and led the Boston Tea Party, lighting the fuse of revolution. Franklin provided the wisdom and guidance for the younger firebrands like John Adams and Thomas Jefferson. These Prophet Generation leaders were the inspirational lightning rods for a revolution where failure meant the gallows for them and their fellow rebels. This nation wouldn’t exist without the leadership of Adams and Franklin.

Gray Champions during the Civil War Fourth Turning included Abraham Lincoln, William Tecumseh Sherman, Jefferson Davis, and Robert E. Lee. These four Transcendental Prophet Generation men were the driving force during the four-years of slaughter, where 700,000 men (10% of male population between the ages of 18 and 60) were killed in a brutal war of brother versus brother.

The War Between the States certainly marked an hour of darkness, adversity, and peril. Lincoln rose from obscurity to lead the northern states in a scorched earth effort to suppress the Confederate states, greatly expanding the reach of the Federal government, instituting a mandatory draft, introducing an income tax, suspending the right to habeas corpus, and flaunting the Constitution when he deemed necessary. He did this without a mandate from the people, as he won the presidency in 1860 with only 39.8% of the popular vote, in a four-man race.

He was determined to win the war at any cost. And his personal cost was bullet to the head and death before victory. Sherman was a take no prisoners general who implemented a new and far more violent form of war. He conducted war against soldiers and civilians alike, believing he could destroy the will of the enemy by using his terrible swift sword and wreaking destruction upon every city he passed through during his march to the sea. Ultimately, Grant and Sherman’s strategy of wearing down their opponents through superior manpower and armaments worked. Sherman is despised to this day by Southerners.

Jefferson Davis had been a U.S. Senator prior to becoming president of the Confederate States of America. Just as the founding fathers would have been hung for treason if they had failed, Davis risked the same fate and ultimately spent a couple years in a federal prison after his defeat. His personality deficiencies and inability to convince Britain to support the Confederate cause, were a major factor in the South’s defeat.

Meanwhile, the inspirational leadership of Robert E. Lee is probably the single biggest factor in the Confederacy lasting as long as it did. His daring, strategic brilliance, inspiring presence on the battlefield and tenaciousness won many improbable victories and even in defeat he escaped annihilation by his sheer guile and determination.

It takes a certain type of man to give an order that will surely result in the deaths of thousands as he did on the 3rd day at Gettysburg, and Pickett made his fateful charge. At Antietam and Gettysburg his opponents could have destroyed his army and ended the war, but they were psychologically unable to do so, fearing Lee was setting a trap for them. His honorable surrender at Appomattox set a tone of reconciliation that helped bring the country back together as well as it could be done at that time. Lee is still considered an icon in the South, and the destruction of his statues by the low IQ ignorant BLM terrorists and their corrupt Democrat politician cucks is a disgrace to a great man and our rich history.

The Great Depression/World War II Fourth Turning saw the Missionary Prophet Generation produce another four historical figures who will never be forgotten: Franklin Delano Roosevelt, Douglas MacArthur, Winston Churchill, and Joseph Stalin. It is reasonable to say these men had immense egos, were ruthless in achieving their objectives, were more hated then loved, fought against all odds, committed criminal acts, and ultimately cooperated enough to attain victory in World War II.

Roosevelt changed the country from rural to urban, implemented his New Deal that began the social welfare state, tried to stack the Supreme Court, and imprisoned Japanese citizens for being Japanese. FDR accumulated such dictatorial power during his four terms in office, Congress implemented a two-term limit on all future presidents. MacArthur disobeyed orders from his superiors when he decided his path was better. But his strategy in the Pacific proved effective and his humane reign while overseeing the occupation of Japan from 1945 until 1951 paved the way for democracy and stability in Asia.

Churchill had many more failures than successes during his life in the military, government office and politics, before ascending to prime minister at a point of maximum peril for the UK. A lesser man probably would have sued for peace, as his troops were cornered at Dunkirk and bombs obliterated London on a nightly basis. His inspirational speeches kept the spirits of his people up, and once Hitler turned his attention towards Russia, Churchill was able to focus on prodding FDR for help and angling to get the U.S. into the war.

Churchill was cruel and ruthless when it came to fighting the war. He, along with FDR, decided firebombing Dresden and other German cities was a valid tactic in winning the war. Lying to allies in order to achieve his aims was a common occurrence by Churchill, but he also saw Stalin for who he really was, and immediately realized the Soviets would not be allies after the war was won. His own people booted him out of office at the war’s end, showing he wasn’t loved. Essentially, Churchill oversaw the last days of the British Empire.

Despite being a psychopath who murdered and starved in excess of 1 million of his citizens during the 1930s, Joseph Stalin was a Gray Champion during the last Fourth Turning. He was a dictator who bore the brunt of Hitler’s armed forces and ultimately repelled the Germans and had his armies take Berlin. Generals who failed were executed. His sheer willpower and unwillingness to admit defeat were essential to achieving victory in World War II.

He bullied and prodded his allies – FDR and Churchill – to open a second front and provide him with tanks and arms to defeat the Germans. He never considered himself a friend of the UK or US. They were useful pawns to help him achieve victory. He was an evil man running a despotic regime who became an immediate enemy upon victory in 1945. He is the ultimate example of a Gray Champion not being a noble, moral, well-liked person.

Anyone with a true grasp of history would acknowledge all these men had monumental personality defects, huge egos, a determination to win by any means necessary (including breaking the law and flaunting the Constitution), and ability to mobilize forces to accomplish their goals. Their names and deeds are in the history books.

Hundreds of biographies have been written about each, trying to capture their true essence. But one thing is certain. They fought for what they believed, shaped the future of their countries, didn’t back down from taking responsibility and making tough decisions, and sent millions to their deaths by their actions. Gray Champions are not wallflowers, quiet, or unassuming. They lead. They are willing to act, make decisions and fail or succeed on their own merits.

When the Prophet archetype arrives at old age, it heralds a new constellation of generations, which happens every 80 years – marking the arrival of another Fourth Turning. As we are propelled through the fourteenth year of this Fourth Turning, Gray Champions have arrived on the scene and are propelling us towards a frightful climax, which will happen within the next several years.

The intensification is being driven by these figures, who will ultimately be judged in history books based upon their success or failure in leading their nations through this Crisis period. Anyone who can’t see the world being pushed towards the brink of world war and on the verge of economic collapse, is either willfully ignorant, too dumbed down and distracted by their electronic bread and circuses, or just focused on profiting from war, chaos, and destruction.

Neil Howe, one of the authors of The Fourth Turning, made a statement in January 2021 which clarified for me those who currently fit the mold of a Gray Champion.

“Gray champions are made, not born. The persona of a gray champion is to focus on one big thing, not 17 little things.”

As this Fourth Turning was ignited by the 2008 financial collapse, brought about by Wall Street bankers, Ben Bernanke and his central banker co-conspirators, corrupt politicians, and feckless government apparatchiks, I was trying to seek out the Gray Champion who would lead the country through this Crisis. I realize now, my view was too narrow. There seems to be multiple Gray Champions with differing agendas, often at conflict with the agendas of other Gray Champions and leading the world into a global conflict.

Their one commonality is they are all Boomer Generation Prophets, with a single-minded ambition to lead their followers down the path they are sure will attain success for themselves and their followers. But we know for sure, some will lose and possibly all will lose if one or more is reckless enough to initiate nuclear Armageddon.

With his improbable 2016 election I thought Trump might be the single Gray Champion, acting as a lightning rod for the conflict which always arises during a Fourth Turning. I now realize there are several Prophet Generation leaders who are leading competing factions both domestically and internationally. Even though Trump was removed from office in an ultimately successful Deep State coup in 2020, he continues to have a huge following, drawing massive crowds at rallies, and giving every indication he intends to run for president again in 2024.

There is a major segment of the population which will follow him anywhere he leads. He most certainly is a Gray Champion, whose Deep State sanctioned adversary Hillary Clinton, also fits the mold of Gray Champion – albeit an evil she-devil Gray Champion intent on destroying what remains of civil society in America while instigating Russia into a world war.

As a main figure in the plot to overthrow the man who defeated her in 2016, she continues to throw bombs and insinuate she might run again in 2024, as the dementia ridden pathetic shell of a corrupt politician Biden will be lucky to live until 2024 and the low IQ cackling hyena of a vice president will be cast aside by the Deep State as unelectable. Clinton has ratcheted up the war rhetoric and will always have the left-wing pussy hat wearing lunatic fringe as her base. She is a dangerous, vile human being, but so was Stalin.

Being a malevolent hateful shrew does not disqualify you from being a Gray Champion during a Fourth Turning. She will attempt to rally her malicious forces of wickedness, with the full support of her Deep State puppet-masters and lapdog compliant corporate legacy media, to accelerate our downward spiral into a techno-communist, globally controlled, dystopian hellscape. This Fourth Turning will not end well if she and her globalist billionaire cronies emerge victorious.

Another globalist billionaire, who cavorted with and did business with convicted pedophile Jeffrey Epstein, did not appear on my radar as a Gray Champion until he, Klaus Schwab, Fauci, Big Pharma, and the bought off medical industrial complex, created a worldwide pandemic using a Wuhan lab produced flu with a 99.7% survival rate. Bill Gates, a software geek who fancies himself a medical expert, used his immense wealth to push for the mandatory injection of an untested, unproven, dangerous, DNA altering gene therapy created by criminal pharmaceutical firms, into the bodies of everyone on earth.

Gates has funded the vaccine propaganda campaign and funnels millions to the mainstream media to push falsehoods about the safety and effectiveness of these toxic concoctions. He has inexplicably bought up farmland, while promoting bugs as a future food source for the unwashed masses.

He is a major player in the Great Reset Build Back Better WEF demonic plan to enslave the masses in poverty in a techno-gulag where we will own nothing and told to be happy, or else. He and his fellow pedophile satanic billionaire cultists will own everything and be really happy. His investments in vaccines, farmland, and the media most certainly makes his motivations suspect. His immediate negative reaction to Elon Musk’s takeover of Twitter reveals his authoritarian censorship principles and belief he and his small cohort of wealthy totalitarian oligarchs should be the arbiters of truth and gatekeepers of what the plebs can say on social media.

Suppression of those voicing dissent from the approved State narrative is essential for Gates and his ilk in propagandizing the ignorant masses. The first amendment and the Constitution are nothing more than annoyances to men like Gates who can buy and sell the world to implement their warped agenda. Like Clinton, if this Gray Champion succeeds, the people of this world will never recover their liberties and freedoms.

This brings us to two men who weren’t in my thought process during the first thirteen years of this Crisis as potential Gray Champions. I suffer the same myopia as many others, viewing the world through the lens of living within the American Empire. Of course, America is no longer the shining city on the hill, if it ever was. We have been an empire since 1945, forged in war and sustained through currency dominance, intimidation, and bribing others to do as they are told.

It seems both Vladimir Putin and Xi Jinping are from the Boomer Prophet Generation and may be playing the dominant roles in the denouement of this increasingly violent Fourth Turning. As I’ve stated previously, there are no unequivocal good guys who can be counted upon to do what is in your best interest. These Gray Champions have immense egos, grand visions of worldly achievements and often a lack of self-awareness. They all believe their actions are morally right and guided by a higher authority.

Living within the echo chamber of a declining empire drowning in debt and flailing about wildly as its last vestiges of military and economic domination crumble, makes it difficult to understand how the rest of the world views the big bully on the block getting his comeuppance. Those pulling the strings behind the scenes, who installed a doddering, decrepit gaffe machine in the oval office as their Trojan horse, anticipated using this pliable dupe to initiate the final destruction of a nation originally built on agreed upon community standards, a strong work ethic, thrift, religious freedom, self-reliance, and a spirit of independence and freedom.

I don’t think they anticipated the pathetic weakness displayed by this ancient fossil, which has empowered Putin and Xi to take advantage of his frailty and intellectual decline. The question must be asked. Would Putin have invaded Ukraine if Trump was still president?

Putin, as the evil Hitler demagogue character, portrayed by the Deep State controlled mass media mouthpieces, is entirely false. The characterization of Putin’s Operation Z as unprovoked and initiated as part of his plan to take over Eastern Europe is a canard, and the U.S. military and political operatives know it. Putin didn’t invade on a whim. His intelligence agency showed him proof the Ukraine was going to launch a NATO backed offensive against the Russian backed rebels in Donbas.

Putin called their bluff and derailed their plans. This entire Ukrainian charade, where Pelosi, Schiff, Boris Johnson, Trudeau, Bono and now Jill Biden drop into a “dangerous hot war zone” for photo ops and a virtue signaling meetings with the U.S. puppet president B level actor/comedian Zelensky is a propaganda farce.

I’m waiting for a “We Are the World” concert to break out at any moment. The entire narrative surrounding the conflict in the Ukraine, pushed by Biden, Soros, NATO, and their obedient media lackeys, is knowingly fabricated and built upon misinformation. The CIA Soros funded coup against the democratically elected president in 2014 set this entire farce in motion.

No Ukrainians were being killed before the U.S. coup. Now we are using the Ukrainian people as cannon fodder in our proxy war against Russia. Putin has also uncovered the secret biological weapons labs the U.S. has been funding in the Ukraine. No wonder the extreme reaction by Biden, Nuland, and the rest of his neo-con lackeys.

It has been U.S. and NATO provocation which has forced Putin’s hand since the 2014 coup. His annexation of Crimea and military support for Russian friendly rebels in Donbas were reactions to the blatant U.S. incitement in their sphere of influence. NATO, completely under the control of the U.S. Empire, has steadily pushed eastward towards Russia since agreeing in 1990 to not do so.

The U.S. purposely told Zelensky to act as if the Ukraine was going to seek NATO membership. Zelensky and his Ukraine Nazi forces have been bombing Russian speaking civilians since 2014 and were planning a major offensive in Donbas which Putin pre-empted with his attack. It has been the U.S. led NATO and Ukraine instigating Putin. They continue to do so, with Finland and Sweden being incentivized to join NATO by the U.S.

 “Not an inch of NATO’s present military jurisdiction will spread in an eastern direction.” 

- Memorandum of conversation between Mikhail Gorbachev and James Baker in Moscow, Feb 9, 1990

Vladimir Putin, a serious man, rising to the highest levels of the KGB, tenacious in accomplishing his agenda, and a nationalist at heart, cannot be intimidated by the likes of a feeble-minded pervert like Biden or any of the EU lackeys taking their orders from the U.S. Empire. Do you think he will be cowed by empty threats from a babbling Biden, cackling Kamala, effeminate Blinken, or gay pride promoting Austin?

The U.S. propaganda machine continuously flogs the narrative of Ukraine winning, while Russians commit atrocities. Both are blatant falsities. As a Gray Champion, Putin understands victory goes to the one who refuses to back down or admit defeat when facing adversity.

In Part 2 of this article, I will examine the traits of Putin and Xi which will make them the dominant Gray Champions during the final years of this Fourth Turning, and possibly the final years of modern life on this planet.

*  *  *

The corrupt establishment will do anything to suppress sites like the Burning Platform from revealing the truth. The corporate media does this by demonetizing sites like mine by blackballing the site from advertising revenue. If you get value from this site, please keep it running with a donation.

Tyler Durden Mon, 05/16/2022 - 16:25

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Low Iron Levels In Blood Could Trigger Long COVID: Study

Low Iron Levels In Blood Could Trigger Long COVID: Study

Authored by Amie Dahnke via The Epoch Times (emphasis ours),

People with inadequate…

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Low Iron Levels In Blood Could Trigger Long COVID: Study

Authored by Amie Dahnke via The Epoch Times (emphasis ours),

People with inadequate iron levels in their blood due to a COVID-19 infection could be at greater risk of long COVID.

(Shutterstock)

A new study indicates that problems with iron levels in the bloodstream likely trigger chronic inflammation and other conditions associated with the post-COVID phenomenon. The findings, published on March 1 in Nature Immunology, could offer new ways to treat or prevent the condition.

Long COVID Patients Have Low Iron Levels

Researchers at the University of Cambridge pinpointed low iron as a potential link to long-COVID symptoms thanks to a study they initiated shortly after the start of the pandemic. They recruited people who tested positive for the virus to provide blood samples for analysis over a year, which allowed the researchers to look for post-infection changes in the blood. The researchers looked at 214 samples and found that 45 percent of patients reported symptoms of long COVID that lasted between three and 10 months.

In analyzing the blood samples, the research team noticed that people experiencing long COVID had low iron levels, contributing to anemia and low red blood cell production, just two weeks after they were diagnosed with COVID-19. This was true for patients regardless of age, sex, or the initial severity of their infection.

According to one of the study co-authors, the removal of iron from the bloodstream is a natural process and defense mechanism of the body.

But it can jeopardize a person’s recovery.

When the body has an infection, it responds by removing iron from the bloodstream. This protects us from potentially lethal bacteria that capture the iron in the bloodstream and grow rapidly. It’s an evolutionary response that redistributes iron in the body, and the blood plasma becomes an iron desert,” University of Oxford professor Hal Drakesmith said in a press release. “However, if this goes on for a long time, there is less iron for red blood cells, so oxygen is transported less efficiently affecting metabolism and energy production, and for white blood cells, which need iron to work properly. The protective mechanism ends up becoming a problem.”

The research team believes that consistently low iron levels could explain why individuals with long COVID continue to experience fatigue and difficulty exercising. As such, the researchers suggested iron supplementation to help regulate and prevent the often debilitating symptoms associated with long COVID.

It isn’t necessarily the case that individuals don’t have enough iron in their body, it’s just that it’s trapped in the wrong place,” Aimee Hanson, a postdoctoral researcher at the University of Cambridge who worked on the study, said in the press release. “What we need is a way to remobilize the iron and pull it back into the bloodstream, where it becomes more useful to the red blood cells.”

The research team pointed out that iron supplementation isn’t always straightforward. Achieving the right level of iron varies from person to person. Too much iron can cause stomach issues, ranging from constipation, nausea, and abdominal pain to gastritis and gastric lesions.

1 in 5 Still Affected by Long COVID

COVID-19 has affected nearly 40 percent of Americans, with one in five of those still suffering from symptoms of long COVID, according to the U.S. Centers for Disease Control and Prevention (CDC). Long COVID is marked by health issues that continue at least four weeks after an individual was initially diagnosed with COVID-19. Symptoms can last for days, weeks, months, or years and may include fatigue, cough or chest pain, headache, brain fog, depression or anxiety, digestive issues, and joint or muscle pain.

Tyler Durden Sat, 03/09/2024 - 12:50

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Walmart joins Costco in sharing key pricing news

The massive retailers have both shared information that some retailers keep very close to the vest.

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As we head toward a presidential election, the presumed candidates for both parties will look for issues that rally undecided voters. 

The economy will be a key issue, with Democrats pointing to job creation and lowering prices while Republicans will cite the layoffs at Big Tech companies, high housing prices, and of course, sticky inflation.

The covid pandemic created a perfect storm for inflation and higher prices. It became harder to get many items because people getting sick slowed down, or even stopped, production at some factories.

Related: Popular mall retailer shuts down abruptly after bankruptcy filing

It was also a period where demand increased while shipping, trucking and delivery systems were all strained or thrown out of whack. The combination led to product shortages and higher prices.

You might have gone to the grocery store and not been able to buy your favorite paper towel brand or find toilet paper at all. That happened partly because of the supply chain and partly due to increased demand, but at the end of the day, it led to higher prices, which some consumers blamed on President Joe Biden's administration.

Biden, of course, was blamed for the price increases, but as inflation has dropped and grocery prices have fallen, few companies have been up front about it. That's probably not a political choice in most cases. Instead, some companies have chosen to lower prices more slowly than they raised them.

However, two major retailers, Walmart (WMT) and Costco, have been very honest about inflation. Walmart Chief Executive Doug McMillon's most recent comments validate what Biden's administration has been saying about the state of the economy. And they contrast with the economic picture being painted by Republicans who support their presumptive nominee, Donald Trump.

Walmart has seen inflation drop in many key areas.

Image source: Joe Raedle/Getty Images

Walmart sees lower prices

McMillon does not talk about lower prices to make a political statement. He's communicating with customers and potential customers through the analysts who cover the company's quarterly-earnings calls.

During Walmart's fiscal-fourth-quarter-earnings call, McMillon was clear that prices are going down.

"I'm excited about the omnichannel net promoter score trends the team is driving. Across countries, we continue to see a customer that's resilient but looking for value. As always, we're working hard to deliver that for them, including through our rollbacks on food pricing in Walmart U.S. Those were up significantly in Q4 versus last year, following a big increase in Q3," he said.

He was specific about where the chain has seen prices go down.

"Our general merchandise prices are lower than a year ago and even two years ago in some categories, which means our customers are finding value in areas like apparel and hard lines," he said. "In food, prices are lower than a year ago in places like eggs, apples, and deli snacks, but higher in other places like asparagus and blackberries."

McMillon said that in other areas prices were still up but have been falling.

"Dry grocery and consumables categories like paper goods and cleaning supplies are up mid-single digits versus last year and high teens versus two years ago. Private-brand penetration is up in many of the countries where we operate, including the United States," he said.

Costco sees almost no inflation impact

McMillon avoided the word inflation in his comments. Costco  (COST)  Chief Financial Officer Richard Galanti, who steps down on March 15, has been very transparent on the topic.

The CFO commented on inflation during his company's fiscal-first-quarter-earnings call.

"Most recently, in the last fourth-quarter discussion, we had estimated that year-over-year inflation was in the 1% to 2% range. Our estimate for the quarter just ended, that inflation was in the 0% to 1% range," he said.

Galanti made clear that inflation (and even deflation) varied by category.

"A bigger deflation in some big and bulky items like furniture sets due to lower freight costs year over year, as well as on things like domestics, bulky lower-priced items, again, where the freight cost is significant. Some deflationary items were as much as 20% to 30% and, again, mostly freight-related," he added.

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Walmart has really good news for shoppers (and Joe Biden)

The giant retailer joins Costco in making a statement that has political overtones, even if that’s not the intent.

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As we head toward a presidential election, the presumed candidates for both parties will look for issues that rally undecided voters. 

The economy will be a key issue, with Democrats pointing to job creation and lowering prices while Republicans will cite the layoffs at Big Tech companies, high housing prices, and of course, sticky inflation.

The covid pandemic created a perfect storm for inflation and higher prices. It became harder to get many items because people getting sick slowed down, or even stopped, production at some factories.

Related: Popular mall retailer shuts down abruptly after bankruptcy filing

It was also a period where demand increased while shipping, trucking and delivery systems were all strained or thrown out of whack. The combination led to product shortages and higher prices.

You might have gone to the grocery store and not been able to buy your favorite paper towel brand or find toilet paper at all. That happened partly because of the supply chain and partly due to increased demand, but at the end of the day, it led to higher prices, which some consumers blamed on President Joe Biden's administration.

Biden, of course, was blamed for the price increases, but as inflation has dropped and grocery prices have fallen, few companies have been up front about it. That's probably not a political choice in most cases. Instead, some companies have chosen to lower prices more slowly than they raised them.

However, two major retailers, Walmart (WMT) and Costco, have been very honest about inflation. Walmart Chief Executive Doug McMillon's most recent comments validate what Biden's administration has been saying about the state of the economy. And they contrast with the economic picture being painted by Republicans who support their presumptive nominee, Donald Trump.

Walmart has seen inflation drop in many key areas.

Image source: Joe Raedle/Getty Images

Walmart sees lower prices

McMillon does not talk about lower prices to make a political statement. He's communicating with customers and potential customers through the analysts who cover the company's quarterly-earnings calls.

During Walmart's fiscal-fourth-quarter-earnings call, McMillon was clear that prices are going down.

"I'm excited about the omnichannel net promoter score trends the team is driving. Across countries, we continue to see a customer that's resilient but looking for value. As always, we're working hard to deliver that for them, including through our rollbacks on food pricing in Walmart U.S. Those were up significantly in Q4 versus last year, following a big increase in Q3," he said.

He was specific about where the chain has seen prices go down.

"Our general merchandise prices are lower than a year ago and even two years ago in some categories, which means our customers are finding value in areas like apparel and hard lines," he said. "In food, prices are lower than a year ago in places like eggs, apples, and deli snacks, but higher in other places like asparagus and blackberries."

McMillon said that in other areas prices were still up but have been falling.

"Dry grocery and consumables categories like paper goods and cleaning supplies are up mid-single digits versus last year and high teens versus two years ago. Private-brand penetration is up in many of the countries where we operate, including the United States," he said.

Costco sees almost no inflation impact

McMillon avoided the word inflation in his comments. Costco  (COST)  Chief Financial Officer Richard Galanti, who steps down on March 15, has been very transparent on the topic.

The CFO commented on inflation during his company's fiscal-first-quarter-earnings call.

"Most recently, in the last fourth-quarter discussion, we had estimated that year-over-year inflation was in the 1% to 2% range. Our estimate for the quarter just ended, that inflation was in the 0% to 1% range," he said.

Galanti made clear that inflation (and even deflation) varied by category.

"A bigger deflation in some big and bulky items like furniture sets due to lower freight costs year over year, as well as on things like domestics, bulky lower-priced items, again, where the freight cost is significant. Some deflationary items were as much as 20% to 30% and, again, mostly freight-related," he added.

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