Consumer spending on mobile apps reached $170 billion in 2021, according to App Annie’s newly released “State of Mobile 2022″ report, out today, which offers a comprehensive look at the app economy across iOS, Google Play and third-party Android app stores in China. That figure is up 19% year-over-year, which is down just one percentage point from the growth rate the firm reported in its prior annual report. Growth in app downloads, however, dipped a bit more. Though today’s consumers are installing more apps than ever — 230 billion were downloaded in 2021, setting another record — the growth rate itself is slowing.
In January 2021, App Annie reported year-over-year download growth of 7% during 2021, which has now dropped to just 5% in 2021.
Download growth today is being driven largely by emerging markets like India, as well as Pakistan, Peru, the Philippines, Vietnam, Indonesia and Egypt.
What’s also clear is that consumers are spending more time in apps — even topping the time they spend watching TV in some cases.
The report noted the average American watches 3.1 hours of TV per day, for example, but over the course of the past year, they spent 4.1 hours on their mobile device. And they’re not even the world’s heaviest mobile users. In markets like Brazil, Indonesia and South Korea, users surpassed 5 hours per day in mobile apps in 2021.
Across the top 10 markets analyzed in the study, the average time spent in apps topped 4 hours, 48 minutes in 2021 — up 30% from 2019. This included the averages from Brazil, Indonesia, South Korea, Mexico, India, Japan, Turkey, Singapore, Canada, the U.S., Russia, the U.K., Australia, Argentina, France, Germany and China combined.
Much of this time was spent in social, photo and video apps, which accounted for 7 out of every 10 minutes spent on mobile in the past year. These categories, plus entertainment apps, also appeal to Gen Z users, particularly in the U.S.
Here in the U.S., Gen Z’s most-used apps included Instagram, TikTok, Snapchat and Netflix. Millennials meanwhile preferred Facebook, Messenger, Amazon and WhatsApp. Gen X, which has now been lumped into the Baby Boomer demographic (ack!), used The Weather Channel, Amazon Alexa, NewsBreak and Ring.
This increased time spent in apps has had a direct impact on consumer spending. In the U.S., the COVID-19 pandemic’s lingering effects have forced users to shop, work, learn, game and entertain themselves from home over the past year. This led to “phenomenal” growth in consumer spending, App Annie said, as the market added $43 billion in 2021, or $10.4 billion more than 2020, equating to 30% year-over-year growth — higher than the global average.
At the high end of consumer spending, there were 233 apps and games that pulled in more than $100 million in 2021, and 13 titles that generated over $1 billion. This is up 20% from 2020, when there were then 193 apps and games topping the $100 million mark, and only 8 titles making over $1 billion annually.
Outside the consumer spending that included paid apps, subscriptions and in-app purchases, the broader mobile app market topped $295 billion in 2021, up 23% year-over-year, despite fears from marketers over Apple’s privacy changes and IDFA crackdown. In 2022, the market is expected to grow to $350 billion, aided by big events including the Beijing Olympics and the U.S. mid-terms.
New mobile app releases also grew in 2021, as publishers launched 2 million new apps and games, bringing the total number of apps and games ever released across the App Store and Google Play to 21+ million. Of course, older apps and games have since been removed over the years either by the publishers themselves or the app stores during cleanups. Currently, there are 5.4 million “live” apps and games available on the app stores, 1.8 million of which are on iOS and 3.6 million on Google Play.
Google Play also accounted for 77% of all the new releases last year, while games made up 15% of all releases across both stores, the report noted.
App Annie’s full report took a deep dive into individual app categories, as well, including gaming, finance, retail, video streaming, food & drink, health & fitness, social, travel, dating and more.
Among the highlights from its findings:
- Gaming: An additional $16 billion in gaming consumer spend was added in 2021, bringing the total spend to $116 billion.
- Finance: Finance app downloads in India topped 1 billion in 2021, driving the category’s 28% year-over-year increase in downloads to 5.9 billion worldwide.
- Shopping: Time in shopping apps reached over 100 billion hours spent globally in 2021, up 18% year-over-year. Countries with the fastest growth include Indonesia, Singapore and Brazil (52%, 46% and 45%, respectively).
- Video Streaming: Total hours spent watching video streaming apps grew 16% worldwide since pre-pandemic levels. But China saw declines as users shifted to short-form apps TikTok and Kwai. Netflix is on track to top 1 million downloads in more than 60 countries in 2022.
- Food & Drink: Sessions in food & drink apps reached 62 billion in 2021. Several regions drove growth in Q4, including the U.S. (42% year-over-year), Russia (154% YoY), Turkey (75% YoY) and Indonesia (over 9x growth).
- Health & Fitness: Worldwide downloads of health & fitness apps surpassed pre-COVID levels in 2021, despite a slight softening from a pandemic-induced high in 2020 in most countries. The top five meditation apps worldwide saw 27% year-over-year growth in consumer spending.
- Social: Time spent in the top 25 livestreaming apps outpaced the social market year-over-year by a factor of 9 — year-over-year growth of 40% compared to all social apps at 5%. Global spend in the top 25 livestreaming apps in 2021 grew 6.5x from 2018 and 55% year-over-year. TikTok saw year-over-year growth rates as high as 75%.
- Travel: Downloads of travel apps rebounded by 20% in H2 driven by sharp increases from July-December 2021. H2 downloads hit 1.95 billion globally, nearing pre-pandemic levels of 2.08 billion H2 2019.
- Dating: Worldwide consumer spending on dating apps topped $4 billion in 2021, a 95% increase since 2018. Growth was primarily driven by the U.S., Japan, China and the U.K. Tinder led the market with $1.35 billion in worldwide consumer spending in 2021.
The report also listed the top apps and games worldwide and by individual countries by both downloads and consumer spending. Globally, the top five most downloaded apps in 2021 were Google Meet, Instagram, TikTok, Microsoft Teams and InShot. By consumer spend, the list was YouTube, Tinder, Tencent Video, Disney+ and TikTok.
Top games by download included Project Makeover, acquapark.io, WormsZone.io, DOP 2: Delete One Part and Bridge Race. By spending, the list was led by Honour of Kings, Fantasy Westward Journey, Candy Crush Saga, Homescapes and Empires & Puzzles.
The full report is here.emerging markets pandemic covid-19 consumer spending south korea singapore india brazil mexico japan canada france germany russia china
5 Top Consumer Stocks To Watch Right Now
Are these consumer stocks a buy amid the earnings season?
The post 5 Top Consumer Stocks To Watch Right Now appeared first on Stock Market News, Quotes,…
5 Trending Consumer Stocks To Watch In The Stock Market Now
As we tread through the earnings season, consumer stocks could be worth watching in the stock market this week. This would be the case since a number of big consumer names such as Costco (NASDAQ: COST) and Macy’s (NYSE: M) will be posting their financials for the quarter. As such, investors will be keeping an eye on these reports for clues on the strength of consumer spending amid this period of high inflation.
However, despite the soaring prices across the economy, it seems that consumers are surprisingly showing resilience. According to the Commerce Department, retail sales in April outpaced inflation for a fourth straight month. This could suggest that consumers as a whole were not only sustaining their spending, but spending more even after adjusting for inflation. Ultimately, it could be a reassuring sign that consumers are still supporting the economy and helping to diminish the narrative of an incoming recession. With that being said, here are five consumer stocks to check out in the stock market today.
Consumer Stocks To Buy [Or Sell] Right Now
- Nordstrom Inc. (NYSE: JWN)
- The Wendy’s Company (NASDAQ: WEN)
- Foot Locker Inc. (NYSE: FL)
- Tyson Foods Inc. (NYSE: TSN)
- DoorDash Inc. (NYSE: DASH)
Starting off our list of consumer stocks today is Nordstrom. For the most part, it is a fashion retailer of full-line luxury apparel, footwear, accessories, and cosmetics among others. The company operates through multiple retail channels, boutiques, and online as well. As it stands, Nordstrom operates around 100 stores in 32 states in the U.S. and three Canadian provinces.
Yesterday, the company reported its financials for the first quarter of 2022. Starting with revenue, Nordstrom pulled in net sales worth $3.47 million for the quarter. This marks an increase of 18.7% from the same quarter last year. Its Nordstrom banner saw net sales rise by 23.5% year-over-year, exceeding pre-pandemic levels. Next to that, its Nordstrom Rack banner saw a 10.3% increase in net sales from last year. Besides, net earnings were $20 million, with earnings per share of $0.13 for the quarter. Considering Nordstrom’s solid quarter, should you invest in JWN stock?
The Wendy’s Company
Next up, we have The Wendy’s Company. For the most part, it is the holding company for the major fast-food chain, Wendy’s. Being one of the world’s largest hamburger fast-food chains, the company boasts over 6,500 restaurants in the U.S. and 29 other countries. The chain is known for its square hamburgers, sea salt fries, and the Frosty, a form of soft-serve ice cream mixed with starches. WEN stock is rising by over 8% on today’s opening bell.
According to an SEC filing, Wendy’s largest shareholder, Trian Partners, is looking into making a potential deal with the company. Trian said that it is considering a deal to “enhance shareholder value.” Also, the firm adds that this could lead to an acquisition or business combination. In response, Wendy’s stated that it is constantly reviewing strategic priorities and opportunities. It added that the company’s board will carefully review any proposal from Trian. Given this piece of news, will you be watching WEN stock?
Another stock investors could be watching is the shoes and apparel company, Foot Locker. In brief, the company uses its omnichannel capabilities to bridge the digital world and physical stores. As such, it provides buy online and pickup-in-store services, order-in-store, as well as the growing trend of e-commerce. Some of its most notable brands include Eastbay, Footaction, Foot Locker, Champs Sports, and Sidestep. Last week, the company reported its results for the first quarter of the year.
For starters, total sales came in at $2.175 billion, a slight uptick compared to sales of $2.153 billion in the year prior. Next to that, Foot Locker reported a net income of $133 million. Accordingly, adjusted earnings per share came in at $1.60, beating Wall Street’s expectations of $1.54. CEO Richard Johnson added, “Our progress in broadening and enriching our assortment continues to meet our customers’ demand for choice. These efforts helped drive our strong results in the first quarter, which will allow us to more fully participate in the robust growth of our category going forward.” As such, is FL stock one to add to your watchlist?
Tyson Foods is a company that built its name on providing families with wholesome and great-tasting protein products. Its segments include Beef, Pork, Chicken, and Prepared Foods. With some of the fastest-growing portfolio of protein-centric brands, it should not be surprising that TSN stock often comes to mind when investors are looking for the best consumer stocks to buy.
Earlier this month, Tyson Foods provided its fiscal second-quarter financial update. The company’s total sales for the quarter were $13.1 billion, representing an increase of 15.9% compared to the prior year’s quarter. Meanwhile, its GAAP earnings per share climbed to $2.28, up 75% year-over-year. According to Tyson, these financial figures are a reflection of the increasing consumer demand for its brands and products. To top it off, the company was also able to reduce its total debt by approximately $1 billion. Thus, does TSN stock have a spot on your watchlist?
DoorDash is a consumer company that operates an online food ordering and delivery platform. In fact, it is one of the largest delivery companies in the U.S. and enjoys a huge market share. The company connects hundreds of thousands of merchants to over 25 million consumers in the U.S., Canada, Australia, and Japan through its local logistics platform. Accordingly, its platform allows local businesses to thrive in today’s “convenience economy,” as the company puts it.
On May 5, the company reported its first-quarter financials for 2022. Diving in, it posted a revenue of $1.5 billion, growing by 35% year-over-year. This was driven by total orders that grew by 23% year-over-year to $404 million. Along with that, it reported a GAAP gross profit of $662 million, an increase of 34% year-over-year. The company said that it added more consumers than any quarter since Q1 2021, due in part to the growth of its DashPass members. The growth in Monthly Active Users and average order frequency has helped it gain share in the U.S. Food Delivery category this quarter as well. Given DoorDash’s performance for the quarter, should you watch DASH stock?
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Philly Fed: State Coincident Indexes Increased in 50 States in April
From the Philly Fed: The Federal Reserve Bank of Philadelphia has released the coincident indexes for the 50 states for April 2022. Over the past three months, the indexes increased in all 50 states, for a three-month diffusion index of 100. Additiona…
The Federal Reserve Bank of Philadelphia has released the coincident indexes for the 50 states for April 2022. Over the past three months, the indexes increased in all 50 states, for a three-month diffusion index of 100. Additionally, in the past month, the indexes increased in all 50 states, for a one-month diffusion index of 100. For comparison purposes, the Philadelphia Fed has also developed a similar coincident index for the entire United States. The Philadelphia Fed’s U.S. index increased 1.1 percent over the past three months and 0.3 percent in April.Note: These are coincident indexes constructed from state employment data. An explanation from the Philly Fed:
The coincident indexes combine four state-level indicators to summarize current economic conditions in a single statistic. The four state-level variables in each coincident index are nonfarm payroll employment, average hours worked in manufacturing by production workers, the unemployment rate, and wage and salary disbursements deflated by the consumer price index (U.S. city average). The trend for each state’s index is set to the trend of its gross domestic product (GDP), so long-term growth in the state’s index matches long-term growth in its GDP.Click on map for larger image.
Here is a map of the three-month change in the Philly Fed state coincident indicators. This map was all red during the worst of the Pandemic and also at the worst of the Great Recession.
The map is all positive on a three-month basis.
Source: Philly Fed.
And here is a graph is of the number of states with one month increasing activity according to the Philly Fed.
In April all 50 states had increasing activity including minor increases.
Finding Shelter in an Inverse ETF
As the old saying goes, “What goes up must come down.” Indeed, up until the recent selling wave caused by Russia’s war against Ukraine and the continued…
As the old saying goes, “What goes up must come down.”
Indeed, up until the recent selling wave caused by Russia’s war against Ukraine and the continued effects of supply chain disruptions amid the COVID-19 pandemic, tech stocks, including semiconductors, were the darlings of the investment world. That is, it seemed as if the sky-high valuations of some tech stocks were sustainable in an atmosphere of seemingly perpetual growth.
That, of course, was not the case, and the too-good-to-be-true valuations were quickly brought down to earth by the forces of inflation and tight monetary policy. As a result, the tech-heavy Nasdaq entered a free-fall that has not yet found a bottom.
At the same time, that does not mean that we should abandon the sector as a lost cause. One such way to play the sector during its downhill slide is the exchange-traded fund (ETF) Direxion Daily Semiconductor Bear 3X Shares (NYSEARCA: SOXS).
As its title suggests, this is an inverse ETF, meaning that it is built to go up in value when its parent index goes down. Specifically, SOXS provides three times leveraged inverse exposure to a modified market-cap-weighted index of semiconductor companies that trade in American markets by using swap agreements, futures contracts and short positions.
While the index’s holdings are weighted by market capitalization, the fund’s managers cap the weights of the top five securities in the portfolio at 8% each. The weight of the remaining securities is capped at 4% each.
As of May 24, SOXS has been up 0.37% over the past month and up 24.73% for the past three months. It is currently up 60.47% year to date.
Chart courtesy of www.stockcharts.com
The fund has amassed $258.15 million in assets under management and has an expense ratio of 1.01%.
In short, while SOXS does provide an investor with a way to invest in an inverse ETF, this kind of ETF may not be appropriate for all portfolios. Thus, interested investors always should conduct their due diligence and decide whether the fund is suitable for their investing goals.
As always, I am happy to answer any of your questions about ETFs, so do not hesitate to send me an email. You just may see your question answered in a future ETF Talk.nasdaq stocks pandemic covid-19 monetary policy etf russia ukraine
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