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A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don’t need to go there

Many people are talking about this coming virtual world, but many others would rather stay where they are.

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Ready avatar one? Athitat Shinagowin

Big numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacular – “like a bomb” on the US$200 billion revenue video games industry.

It heavily arms the Xbox giant for its vision of the metaverse, in which gaming is the marketing adrenaline of this much-touted online future that is to be experienced immersively through virtual reality (VR) headsets or augmented-reality (AR) glasses. The stock market knocked US$10 billion off Playstation maker Sony’s valuation on the news.

The metaverse was also a big noise at the Consumer Electronics Show in Las Vegas earlier this month, branded “tech’s hottest trend” by Variety magazine. Product launches included Samsung’s new VR world My House, offering virtual home makeovers; and US beauty tech group Perfect Corp’s AR-driven virtual beauty makeover range, which lets people experiment with cosmetics and accessories using AR.

Certainly the metaverse has been fast-moving, even since (in October 2021) Facebook renamed itself Meta - a bold step when VR only brings in about 3% of the company’s current revenue. But Bloomberg is predicting that the overall metaverse will be generating revenues of US$800 billion as soon as 2024 (compared to US$500 billion in 2020), so the prize is huge.

About half of that 2024 projection is expected from video games, while a substantial remainder is from live entertainment – and major artists like Ariana Grande and Marshmello have already been holding concerts in the virtual world.

Yet besides niche attractions for early adopters, what about the rest of us? Will we sign up for virtual interaction en masse when the technology is ready in a few years time? Meta’s Mark Zuckerberg thinks that the metaverse will allow people “to feel present – like we’re right there … no matter how far apart we actually are”.

But hang on a second

Maybe Zuckerberg shouldn’t be so sure. Change in tech and entertainment is never predictable – as anyone who remembers 3D movies will confirm.

As Elon Musk said in December:

I currently am unable to see a compelling metaverse situation … I don’t see someone strapping a frigging screen to their face all day and not wanting to ever leave. Sure, you can put a TV on your nose. I’m not sure that makes you ‘in the metaverse’.

An organisation that promotes all things Icelandic, Inspired by Iceland, tapped into similar concerns with an November 2021 commercial titled “Introducing the Icelandverse”. The host parodied Zuckerberg’s evangelical “I’m so excited to tell you” launch film for Meta, to champion analogue existence instead: “It’s already here … Enhanced actual reality, without silly-looking headsets … It’s completely immersive, with water that’s wet.”

Those makers deserve an award for spotting the zeitgeist. Social and entertainment trends show plenty of people craving real-world experiences. US data shows an urban shuffle out of cities to smaller towns and the great outdoors, for instance. Touring is the principle revenue driver in music (pandemic aside).

German filmmaker Jens Meurer’s analogue-celebrating The Impossible Project has just hit the cinemas, about the man who saved the last Polaroid factory. The UK’s BBC One has a hit show in The Repair Shop, conceptual opposite of the metaverse: “A workshop filled with expert craftspeople … A heartwarming antidote to throwaway culture.”

It’s therefore easy to query the idea of a seamless theme park future where your life is a video game. Attractive products coming down the pipes will tempt some people – Apple reportedly has cool VR/AR ski-style goggles, and Bond-style intelligent contact lenses have already been made. But will we really embrace office life VR-style (possible now on Oculus) where your accounts team are avatars with hipster beards, and your Monday sales catch-up is in a virtual ski lodge?

Meet your AI avatars

Appropriately enough, there is an alternative paradigm for the alternative paradigm that is the metaverse. Instead of us accessing the metaverse, we could leave it to someone else - delegating it to synthetic versions of ourselves created via machine learning.

Trained on our needs and likes, our synthetic selves would navigate digital spaces with ease. Combine everything Amazon and Facebook know already about your purchase intent, add your dinner conversation, a quick morning meeting to set priorities – and your digital avatar could be a functioning replica.

It would need no physical existence, but could synthesise your speech and your physical features and go forth into metaland. It will negotiate your new electricity contract, pick some clothes out, book a plumber – you name it.

This is the metaverse where the work gets done: our avatars execute the boring jobs in the virtual world - buying a new fridge, negotiating a deal - while we focus on what really matters in the real one.

It could function like the invisible place below the stairs where the actual work gets done in Downton Abbey. Or as your own private call centre, with banks of agent versions of you handling tedious customers, while the real you can go to the real beach. (The New Yorker once called the author Clive James “a great bunch of guys”. In the metaverse that could actually be true.)

Strip back the metaverse to this functional space and it’s even more interesting than the current, predominantly entertainment-driven conceits - and possibly an even bigger opportunity. Sure, we’ve all heard about dystopian AIs or alarming reports on deep fakes and bot armies, but there will be blockchain ways of proving our avatar identities in the metaverse so the worst dangers can be avoided.

And as AI guru Andrew Ng at Stanford put it anyway: “Worrying about evil AI killer robots today is a little bit like worrying about overpopulation on the planet Mars.”

The space is still forming. But maybe AI replicas will be the killer application that brings us the best of virtual worlds, without giving up the best of the real world we have already.

As they put it in Steven Spielberg’s Ready Player One: “Reality is the only thing that’s real.”

Alex Connock does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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Low Iron Levels In Blood Could Trigger Long COVID: Study

Low Iron Levels In Blood Could Trigger Long COVID: Study

Authored by Amie Dahnke via The Epoch Times (emphasis ours),

People with inadequate…

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Low Iron Levels In Blood Could Trigger Long COVID: Study

Authored by Amie Dahnke via The Epoch Times (emphasis ours),

People with inadequate iron levels in their blood due to a COVID-19 infection could be at greater risk of long COVID.

(Shutterstock)

A new study indicates that problems with iron levels in the bloodstream likely trigger chronic inflammation and other conditions associated with the post-COVID phenomenon. The findings, published on March 1 in Nature Immunology, could offer new ways to treat or prevent the condition.

Long COVID Patients Have Low Iron Levels

Researchers at the University of Cambridge pinpointed low iron as a potential link to long-COVID symptoms thanks to a study they initiated shortly after the start of the pandemic. They recruited people who tested positive for the virus to provide blood samples for analysis over a year, which allowed the researchers to look for post-infection changes in the blood. The researchers looked at 214 samples and found that 45 percent of patients reported symptoms of long COVID that lasted between three and 10 months.

In analyzing the blood samples, the research team noticed that people experiencing long COVID had low iron levels, contributing to anemia and low red blood cell production, just two weeks after they were diagnosed with COVID-19. This was true for patients regardless of age, sex, or the initial severity of their infection.

According to one of the study co-authors, the removal of iron from the bloodstream is a natural process and defense mechanism of the body.

But it can jeopardize a person’s recovery.

When the body has an infection, it responds by removing iron from the bloodstream. This protects us from potentially lethal bacteria that capture the iron in the bloodstream and grow rapidly. It’s an evolutionary response that redistributes iron in the body, and the blood plasma becomes an iron desert,” University of Oxford professor Hal Drakesmith said in a press release. “However, if this goes on for a long time, there is less iron for red blood cells, so oxygen is transported less efficiently affecting metabolism and energy production, and for white blood cells, which need iron to work properly. The protective mechanism ends up becoming a problem.”

The research team believes that consistently low iron levels could explain why individuals with long COVID continue to experience fatigue and difficulty exercising. As such, the researchers suggested iron supplementation to help regulate and prevent the often debilitating symptoms associated with long COVID.

It isn’t necessarily the case that individuals don’t have enough iron in their body, it’s just that it’s trapped in the wrong place,” Aimee Hanson, a postdoctoral researcher at the University of Cambridge who worked on the study, said in the press release. “What we need is a way to remobilize the iron and pull it back into the bloodstream, where it becomes more useful to the red blood cells.”

The research team pointed out that iron supplementation isn’t always straightforward. Achieving the right level of iron varies from person to person. Too much iron can cause stomach issues, ranging from constipation, nausea, and abdominal pain to gastritis and gastric lesions.

1 in 5 Still Affected by Long COVID

COVID-19 has affected nearly 40 percent of Americans, with one in five of those still suffering from symptoms of long COVID, according to the U.S. Centers for Disease Control and Prevention (CDC). Long COVID is marked by health issues that continue at least four weeks after an individual was initially diagnosed with COVID-19. Symptoms can last for days, weeks, months, or years and may include fatigue, cough or chest pain, headache, brain fog, depression or anxiety, digestive issues, and joint or muscle pain.

Tyler Durden Sat, 03/09/2024 - 12:50

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February Employment Situation

By Paul Gomme and Peter Rupert The establishment data from the BLS showed a 275,000 increase in payroll employment for February, outpacing the 230,000…

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By Paul Gomme and Peter Rupert

The establishment data from the BLS showed a 275,000 increase in payroll employment for February, outpacing the 230,000 average over the previous 12 months. The payroll data for January and December were revised down by a total of 167,000. The private sector added 223,000 new jobs, the largest gain since May of last year.

Temporary help services employment continues a steep decline after a sharp post-pandemic rise.

Average hours of work increased from 34.2 to 34.3. The increase, along with the 223,000 private employment increase led to a hefty increase in total hours of 5.6% at an annualized rate, also the largest increase since May of last year.

The establishment report, once again, beat “expectations;” the WSJ survey of economists was 198,000. Other than the downward revisions, mentioned above, another bit of negative news was a smallish increase in wage growth, from $34.52 to $34.57.

The household survey shows that the labor force increased 150,000, a drop in employment of 184,000 and an increase in the number of unemployed persons of 334,000. The labor force participation rate held steady at 62.5, the employment to population ratio decreased from 60.2 to 60.1 and the unemployment rate increased from 3.66 to 3.86. Remember that the unemployment rate is the number of unemployed relative to the labor force (the number employed plus the number unemployed). Consequently, the unemployment rate can go up if the number of unemployed rises holding fixed the labor force, or if the labor force shrinks holding the number unemployed unchanged. An increase in the unemployment rate is not necessarily a bad thing: it may reflect a strong labor market drawing “marginally attached” individuals from outside the labor force. Indeed, there was a 96,000 decline in those workers.

Earlier in the week, the BLS announced JOLTS (Job Openings and Labor Turnover Survey) data for January. There isn’t much to report here as the job openings changed little at 8.9 million, the number of hires and total separations were little changed at 5.7 million and 5.3 million, respectively.

As has been the case for the last couple of years, the number of job openings remains higher than the number of unemployed persons.

Also earlier in the week the BLS announced that productivity increased 3.2% in the 4th quarter with output rising 3.5% and hours of work rising 0.3%.

The bottom line is that the labor market continues its surprisingly (to some) strong performance, once again proving stronger than many had expected. This strength makes it difficult to justify any interest rate cuts soon, particularly given the recent inflation spike.

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Spread & Containment

Another beloved brewery files Chapter 11 bankruptcy

The beer industry has been devastated by covid, changing tastes, and maybe fallout from the Bud Light scandal.

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Before the covid pandemic, craft beer was having a moment. Most cities had multiple breweries and taprooms with some having so many that people put together the brewery version of a pub crawl.

It was a period where beer snobbery ruled the day and it was not uncommon to hear bar patrons discuss the makeup of the beer the beer they were drinking. This boom period always seemed destined for failure, or at least a retraction as many markets seemed to have more craft breweries than they could support.

Related: Fast-food chain closes more stores after Chapter 11 bankruptcy

The pandemic, however, hastened that downfall. Many of these local and regional craft breweries counted on in-person sales to drive their business. 

And while many had local and regional distribution, selling through a third party comes with much lower margins. Direct sales drove their business and the pandemic forced many breweries to shut down their taprooms during the period where social distancing rules were in effect.

During those months the breweries still had rent and employees to pay while little money was coming in. That led to a number of popular beermakers including San Francisco's nationally-known Anchor Brewing as well as many regional favorites including Chicago’s Metropolitan Brewing, New Jersey’s Flying Fish, Denver’s Joyride Brewing, Tampa’s Zydeco Brew Werks, and Cleveland’s Terrestrial Brewing filing bankruptcy.

Some of these brands hope to survive, but others, including Anchor Brewing, fell into Chapter 7 liquidation. Now, another domino has fallen as a popular regional brewery has filed for Chapter 11 bankruptcy protection.

Overall beer sales have fallen.

Image source: Shutterstock

Covid is not the only reason for brewery bankruptcies

While covid deserves some of the blame for brewery failures, it's not the only reason why so many have filed for bankruptcy protection. Overall beer sales have fallen driven by younger people embracing non-alcoholic cocktails, and the rise in popularity of non-beer alcoholic offerings,

Beer sales have fallen to their lowest levels since 1999 and some industry analysts

"Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers," according to data from Beer Marketer’s Insights published by the New York Post.

Bud Light parent Anheuser Busch InBev (BUD) faced massive boycotts after it partnered with transgender social media influencer Dylan Mulvaney. It was a very small partnership but it led to a right-wing backlash spurred on by Kid Rock, who posted a video on social media where he chastised the company before shooting up cases of Bud Light with an automatic weapon.

Another brewery files Chapter 11 bankruptcy

Gizmo Brew Works, which does business under the name Roth Brewing Company LLC, filed for Chapter 11 bankruptcy protection on March 8. In its filing, the company checked the box that indicates that its debts are less than $7.5 million and it chooses to proceed under Subchapter V of Chapter 11. 

"Both small business and subchapter V cases are treated differently than a traditional chapter 11 case primarily due to accelerated deadlines and the speed with which the plan is confirmed," USCourts.gov explained. 

Roth Brewing/Gizmo Brew Works shared that it has 50-99 creditors and assets $100,000 and $500,000. The filing noted that the company does expect to have funds available for unsecured creditors. 

The popular brewery operates three taprooms and sells its beer to go at those locations.

"Join us at Gizmo Brew Works Craft Brewery and Taprooms located in Raleigh, Durham, and Chapel Hill, North Carolina. Find us for entertainment, live music, food trucks, beer specials, and most importantly, great-tasting craft beer by Gizmo Brew Works," the company shared on its website.

The company estimates that it has between $1 and $10 million in liabilities (a broad range as the bankruptcy form does not provide a space to be more specific).

Gizmo Brew Works/Roth Brewing did not share a reorganization or funding plan in its bankruptcy filing. An email request for comment sent through the company's contact page was not immediately returned.

 

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