What to know about Loblaw’s new PC Insiders loyalty program

Nov 21 19:11 2017 Print This Article

A Loblaws store is seen Monday, March 9, 2015 in Montreal. THE CANADIAN PRESS/Ryan Remiorz

Loblaws has rolled out yet another planned change to its President’s Choice loyalty program. In a strategy like Amazon’s Prime subscription, they are also asking consumers to pay for it. It’s just the latest move by the grocer in overhauling PC, following earlier moves to get out of the retail banking business and merging PC Points with the Optimum program run by its subsidiary Shoppers Drug Mart.

PC Insiders, a new fee-based subscription program is aimed at its existing loyalty program members but offers more in terms of discounts and rewards—but in exchange for a $99 annual fee. Still, there’s no change to the chain’s existing PC Points program, where shoppers can get points in exchange for purchases, without paying an annual fee.

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Money Sense

MoneySense is a Canadian personal finance and lifestyle magazine published by Rogers Publishing Limited, a division of Rogers Communications.Written for Canadians who want to take financial control of their lives, MoneySense is Canada's best-selling investment and lifestyle magazine, helping readers make smart, informed decisions about how to get the most from their money. The magazine has received many awards, including multiple National Magazine Awards and CFA Society Toronto Awards.

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