Reading (2 of 2): Is zinc-infused underwear healthier for women?

Nov 06 23:11 2019 Print This Article

This first part of this Reading ‘series’, Reading (1 of 2): an artificial intelligence story in British Columbia (Canada) was mostly about how one type of story, in this case,based on a survey, is presented and placed in one or more media outlets. The desired outcome is for more funding by government and for more investors (they tucked in an ad for an upcoming artificial intelligence conference in British Columbia).

This story about zinc-infused underwear for women also uses science to prove its case and it, too, is about raising money. In this case, it’s a Kickstarter campaign to raise money.

If Huha’s (that’s the company name) claims for ‘zinc-infused mineral undies’ are to be believed, the answer is an unequivocal yes. The reality as per the current research on the topic is not quite as conclusive.

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About Article Author

Frogheart

FrogHeart provides commentary about nanotech, science policy and communication, society, and the arts. Run by Maryse de la Giroday, a science communications consultant and writer, FrogHeart is one of the largest independent scince blogs in Canada. Since the websites launch in 1994, Giroday's list of clients includes Océ NV, Telgate Systems, Nortel Networks, Redback Systems, Forintek, Gretag AG, Inetco Systems, and Creo Products (which later became part of Kodak). She has also taught in SFU’s Writing and Communications Program. Giroday earned a Bachelor's degree in Communications from Simon Fraser University in 1992 and a Masters in Creative Writing and New Media from De Montford University in Leicester, UK.

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