Private Labels Rising: How Retailer Products Are Taking Off And Transforming The CPG Industry

Sep 17 19:09 2018 Print This Article

Around the middle of the twentieth century, there was what The Atlantic called a “Cambrian explosion” of brands.

Tide, Crest, Band-Aid, Lipton, and other branded packaged goods — and the conglomerates that manufactured them — reigned. Store brands from retailers were seen as down-budget choices.

Today, tastes have changed.

get the 69-page disrupting cpg report

See how high-momentum CPG startups are squeezing out industry leaders and how incumbents are striking back.


Costco, one of the top wine sellers in the country, now sees 15% of its overall wine sales going to private-label products. Target’s Cat & Jack kids’ line has delivered double-digit results since its 2016 launch, even as traditional retailers struggle to stay afloat.

Private-label sales are projected to grow to capture 25% of dollars in the next decade. This has major implications for CPG brands which once had a symbiotic relationship with the retailers that now pose the greatest threat.

Read More

About Article Author

CB Insights

CB Insights analyzes data on private companies in emerging industries to provide predictive intelligence on company health and strategy, investor performance and technology adoption trends. They aggregate and analyze massive amounts of data and use machine learning, algorithms and data visualization to help corporations replace search engines, and corporate financial institutes, so they can answer massive strategic questions using probability not punditry. With backing from the National Science Foundation and venture capital investors, CB Insights mines terabytes of data and knowledge contained in patents, venture capital financings, M&A transactions, hiring, startup and investor websites, news sentiment, social media chatter, hiring activity and more.

Related Items

Where Is Saudi Arabia Investing In Tech?

Saudi Arabia has made headlines in recent weeks, following the disappearance of Saudi journalist Jamal Khashoggi. This has led a number of major corporations to back out of the country’s global investment conference, the Future Investment Initiative. The controversy comes at a time when the Kin ...

Multiple Mega-Deals Drive Brazil’s Dominance In Latin American Tech

Investors from around the globe are flocking to Latin America — within the first half of 2018, deep-pocketed investors like Andreessen Horowitz, Sequoia Capital, and DST Global have backed startups in the region. Want the 12-page report for free? Just enter your email and we’ll send it y ...

Won’t it be cheaper to buy pot from my regular dealer?

You’re likely to find cheaper pot on the illicit market. “That’s not surprising,” said Trina Fraser, partner and head of the CannaLaw group at Ottawa-based Brazeau Seller Law. “The illegal market will drop its prices to undercut the legal one. What we’re hearing is that illegal prices h ...

3 more cannabis legalization fails in Canada (so far)

With Canada legalizing cannabis tomorrow, there is a lot to celebrate as it marks an end to Canada’s cannabis prohibition regime that began almost 100 years ago, but it’s not all fun and games- in many ways Oct. 17 marks the beginning of Prohibition 2.0. There have been many, many fails during ...

SAP announces opening of new Canadian HQ in Toronto

SAP Canada has opened its $12 million renovation to its Toronto headquarters. ...

This Entertainment Leader is Still Crushing It

The S&P 500 fell to its lowest level since early July and pierced its 200-day moving average last week. Chartists looking for stocks that held up better during this decline can use these levels for comparison. Stocks that did not break below their August lows and 200-day moving averages held up bet ...

You just know that something good is going to happen

Cloudbusting: you  just know that something good is going to happen   US markets In the span of a mere 24 hours two of my most pressing question may have been answered, correctly, can the anomalously robust US equity market hang on in the face of mounting global risks? And are we entering a perio ...

Cancelling cap-and-trade leaves Ontario $3 billion in the hole: watchdog

TORONTO — Ontario’s budget watchdog says the Ford government has created a multibillion-dollar hole by promising to cancel cap-and-trade. Over the next four years, the province’s bottom line will take a $3-billion hit because of Premier Doug Ford’s decision to cancel the carbon-pricing mark ...