Harmonious caps the Siren's Call wine portfolio

Jan 10 18:01 2019 Print This Article

Photo: BC Wine Studio's Mark Simpson

Winemaker Mark Simpson put an audacious marker down in 2010 when he launched his Siren’s Call with a portfolio including a premium red blend called Harmonious.

The wine was competing with as such icons as Nota Bene. The audacity was that Mark’s fermenting expertise to that point was primarily in beer.

“When I started my company, I was looking for consulting work as a winemaker,” he recalls. “Nobody knew me as a winemaker. I was regarded as a beer guy from Vancouver. When I started making wine, I put my own skin in the game.”

His transition from brewing to winemaking has succeeded. His BC Wine Studio, a custom crush wine producer based on an Okanagan Falls vineyard owned by partner Steve Carter, has nurtured several start-up wineries as well as expanding the Siren’s Call portfolio. And it is just launching wines, including a traditional method sparkling wine, under the Hawk’s Vineyard label (Steve Carter’s brand).

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About Article Author

John Schreiner on Wine

John Schreiner is Canada's most prolific writer of books on wine. Since his first book in 1984, The World of Canadian Wine, he has written 15, including multiple editions of The Wineries of British Columba, British Columbia Wine Country and John Schreiner's Okanagan Wine Tour Guide.

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