Apple #3 in smartglasses with no product

May 26 17:05 2019 Print This Article

Despite having no product in market, Apple ranked 3rd most important smartglasses platform after Microsoft HoloLens and Magic Leap in a Q2 2019 survey of AR/VR industry insiders by Digi-Capital and AWE. This highlights Apple’s natural advantages and industry support, but how does a company which hasn’t hinted at any product rank higher than industry veterans like Google?

(Sources: Digi-Capital/AWE AR/VR Global Industry Survey May 2019. See more detail in Digi-Capital AR/VR Analytics Platform and Augmented/Virtual Reality Report. Note: percentages not cumulative. Survey by AR/VR adviser Digi-Capital and Augmented World Expo (“AWE”) of AR/VR CEOs, C-Suite execs, corporate VPs and AWE community members, not consumers. Statistics are industry perspectives only. Methodology described in report)

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About Article Author

Digi-Capital

Tim Merel, founder and managing director of Digi-Capital, has experience in AR/VR, mobile, games & digital from both investment banking and industry, with education in software engineering, law and business from Yale and Sydney University. Tim is a global super-connector, with C-level relationships across start-ups, high growth independents, corporates and VC/private equity. Tim leverages his knowledge, relationships and ideas within and across regions in America, Asia and Europe for M&A, investment and strategy, using his experience from 60 engagements globally. Tim is recognised as a global AR/VR, mobile and games expert, equally comfortable at discussing deal structures, strategy, operations or technology. Tim is also Founder/CEO of Eyetouch Reality, and has worked for News Corporation and Ernst & Young in America, Asia and Europe.

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