5 Reasons to Switch to a Robo-Adviser

Jul 17 15:07 2019 Print This Article

If the term robo-adviser conjures up images of C-3PO controlling your money, relax: we’re not robots. So, why are Canadians making the switch to a robo-adviser? We leverage technology to create a modern online experience for the benefit of our clients.

“Robo-adviser” is a recent term, used to describe a variety of new and innovative online financial institutions. These firms offer lower-cost investment management and advice but being online doesn’t mean humans aren’t involved, or that you can’t talk to one. For example, at WealthBar clients receive personalized financial advice from a real financial adviser.

This includes tax-optimization, retirement planning, insurance and more. The term “robo-adviser” may be a bit of a misnomer but it does capture how these firms leverage technology to create a leaner, more efficient business, while also improving the client’s experience. This allows firms like WealthBar to advise clients online and at a distance, without the need for fancy offices and inconvenient face-to-face meetings. Investing with a robo-adviser doesn’t mean sacrificing quality, service or trust, it means more convenience, faster service and, most importantly, lower costs.

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About Article Author

WealthBar

WealthBar is Canada's first and only full-service online financial advisor. They help thousands of Canadians save time and money with online personal financial planning facilitated by real financial advisors and offer professionally managed investment strategies that are a faction of the cost of traditional mutual funds while also offering better diversification

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