Social Media

How Entrepreneurs Can Attract the Media Spotlight

For many entrepreneurs, it is frustrating to see the competition capture the media spotlight. For whatever reason, a rival attracted media coverage while you, who may have a better product or a more compelling story, sits unnoticed the sidelines. Truth be told, entrepreneurs are fascinated with the ...

Facebook Canada creates advisory committee to help screen issue ads during election

Facebook Canada will require advertisers to confirm their identities before running political, election-related and issue ads, including those that refer to candidates, the company announced Monday. As part of its obligation to comply with new federal legislation (Bill C-76, also known as the Electi ...

Hashtag Trending – Facebook uses AI to stop revenge porn, millennials watch more Netflix than all other TV, Tesla Model Y

Facebook will use AI to prevent revenge porn, millennials are watching a ton of Netflix, and Tesla announces its new Model Y compact SUV. Trending on Google, Facebook is employing artificial intelligence to take down revenge porn. As we all know, social media is basically the garbage dump of our col ...

What Marketers Can Learn From The SNC-Lavalin Fiasco

In Canada, the SNC-Lavalin issue threatens to skewer the Liberals’ prospects of re-election this fall. It has also raised serious questions about the independence of Canada’s legal system and how people define “appropriate”. For marketers, I believe the biggest lesson is focused on a single ...

Why B2B Technology Companies Need to Be Great Storytellers

For the past few years, I have been waging a Don Quixote-like campaign to convince fast-growing B2B technology companies to tell better stories. I’ve written blog posts and a book, Marketing Spark, and done workshops. To be honest, it is a challenging and often uphill battle. Many B2B companies ...

Government Service Delivery in the Digital Age: My Appearance Before the Standing Committee on Access to Information, Ethics and Privacy

Last week, I appeared before the House of Commons Standing Committee on Access to Information, Privacy and Ethics as part of its study on government services and privacy. The discussion touched on a wide range of issues, including outdated privacy rules and the policy complexity of smart cities. I ...

The Three Keys to Creating Compelling Brand Storytelling

Over the years, I’ve done brand storytelling workshops for many organizations: incubators, accelerators, brands, and agencies. Last week, for the first time, I did a workshop for the general public. I sold tickets and reached out to lots of people in my network and publicized it on social media I ...

Building Strong Local Communities

We at Version One are becoming increasingly convinced that stronger local communities can help solve many of the problems we are currently facing. When you think about it, most things that people truly care about are local issues. Do we have access to good schools? Is our neighbourhood safe? Do we ...

Hashtag Trending – Zuckerberg to merge social media platforms; Microsoft employees spam each other; YouTube discourages borderline content

Mark Zuckerberg wants to merge his social media platforms; Microsoft employees start email turmoil; YouTube will discourage borderline content. Trending on Reddit, Facebook CEO Mark Zuckerberg wants to unify WhatsApp, Instagram, and Facebook Messenger into a single service. Four people involved in t ...

Sunlight on the Submissions: Why the Broadcasting and Telecommunications Legislative Review Panel Should Reverse Its Secretive Approach

The Broadcasting and Telecommunications Legislative Review panel’s surprising decision to keep the 2,200 public submissions secret for months has had immediate repercussions. Some organizations are refusing to disclose their submissions until the panel does and others have noted the missed opport ...