Saas

Peer Analysis - Lightspeed POS (LSPD)

A breakdown and comparison of newly publicly traded Software-as-a-Service (SaaS) company Lightspeed POS and other peers in the payment processing space.  ...

Shall We Dance? Salesforce.com proves the cloud-governance risk

By Alizabeth Calder According to research by Rightscale.com, 91 per cent of us are using cloud-based service providers, and we are spending 24 per cent more on cloud solutions than in 2018. (1) Cloud and SaaS providers are not immune to issues of skills and procedural gaps that cause problems, but w ...

Can Marketers Leverage Reddit? (Grow Even Faster Newsletter)

My new job at Daisy Intelligence is great but the commute is awful. Who knew that traffic in suburban Toronto was as bad as downtown! The upside – as you can probably tell – is I have discovered podcasts. (Note: Stitcher is a great listening tool). One of my favorites is Pivot featuring Kara ...

Grow Even Faster Newsletter: How to Attract Gen Z

Welcome to the latest edition of my newsletter, Grow Even Faster! Last week, I managed to escape the Daisy office in lovely suburban Toronto to attend the Growth Marketing Conference. One of the key themes was the value of brand positioning (aka messaging or brand storytelling) as a powerful way fo ...

Announcing our investment in Kobalt, a security as a service company

We are very excited to announce our investment in Kobalt, a new security as a service company. Security is increasingly on everybody’s mind, with several high profile, large scale hacks over the past few years. Here at Version One, we had our own unfortunate incident (and learning experience) onl ...

Kneat has a 112 per cent upside, says Mackie Research

Look for revenue to pick up over the second half of the year for Kneat.com (Kneat Stock Quote, Chart TSXV:KSI), according to Mackie Research analyst Nikhil Thadani, who in a Thursday management update to clients reiterated his “Buy” rating and $2.50 target. Halifax-based SaaS company Kneat repo ...

How Clean, Informative, Explainable Interfaces Increase Trust with AI Products

As a SaaS company, you might think that you most frequently communicate with your customers through your sales, support or customer success teams. However, in reality, most communication happens through your product’s interface. Your users interact with the product every day, and that is where th ...

BlackBerry and Telus partner with Ottawa-based accelerator for new IoT-focused program

Ottawa-based software as a service (SaaS) accelerator program L-Spark Corp. is launching a new Secure IoT Accelerator program, working with Telus Corp, BlackBerry Ltd. and Solace, the group announced on Wednesday. The program will work with Canadian ventures developing Internet of Things (IoT) prod ...

A New And Exciting Marketing Adventure Blooms at Daisy

10 years ago, I lost my job at a startup amid the global financial crisis. Professionally, it was one of the best things that ever happened. It encouraged me to launch my own business, a marketing consultancy focused on strategy, messaging, and brand storytelling. Over the past decade, I have worke ...

Investing in hardware and the data layer

Over the past couple of months, we have written about a range of themes that have been interesting to us lately. Through public brainstorming, we have met some inspiring entrepreneurs, been introduced to some cool companies and received some great feedback. All in all, we have been enjoying the pro ...